2021商業(yè)廣場花漾盲盒節(jié)活動策劃方案

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2、節(jié)城市開箱 獻禮衡陽1000份花漾盲盒空降雁城COLOFUL BOX 花漾盲盒節(jié)本次活動以驚喜盲盒為主線打造衡陽首個盲盒主題節(jié)以互動兌換盲盒、現(xiàn)場互動玩樂的形式探索位置盲盒樂趣感受不同的多彩生活Blind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind box盲盒的優(yōu)勢

3、？盲盒的優(yōu)勢？01形式新穎，切合消費者心理 相對于傳統(tǒng)的抽獎或砸金蛋，開盲盒從形式和內(nèi)容上異曲同工，但更符合當(dāng)下消費者獵奇的心理，也更加新潮、有趣。 形式新穎，切合消費者心理 盲盒可以相同的費用，分別購買具有吸引力的大獎和低單價的獎品 ，依靠顧客運氣獲得 ，在開盒前，高單價禮品的吸引力一直存在和保留，同時有效的控制了成本和客訴問題。 具有話題性，有效傳播 利用成交送盲盒的事件可以進行線上線下宣傳，增加傳播性、話題性、促進品牌營銷和銷售的達成。 ？Blind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBli

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7、盲盒1.關(guān)注公眾號，發(fā)送我要抽盲盒轉(zhuǎn)發(fā)文章鏈接。2.集贊28個*并保留兩日）后即可在12.15日活動當(dāng)天前往活動現(xiàn)場參與抽取盲盒活動。 盲盒參與方式方式一集贊抽盲盒1.關(guān)注公眾號，發(fā)送我要抽盲盒轉(zhuǎn)發(fā)文章鏈接。2.集贊28個*并保留兩日）后即可在12.15日活動當(dāng)天前往活動現(xiàn)場參與抽取盲盒活動。 方式二打卡拍照抽盲盒1.12.15日當(dāng)天到建滔?；▓@活動現(xiàn)場打卡點拍照打卡并發(fā)送朋友圈，添加配文：“來建滔?；▓@花漾盲盒節(jié)抽盲盒啦”即可活動參與機會。方式三舞臺互動抽盲盒1.12.15日當(dāng)日舞臺活動主持人與觀眾互動環(huán)節(jié)，回答相關(guān)互動問題即可獲得盲盒抽獎機會一張。1.獲得盲盒抽獎機會后需要到活動現(xiàn)場簽到處

8、進行資格核銷，登記姓名與號碼后領(lǐng)取盲盒券，即可在盲盒抽取處抽取盲盒。Blind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind box復(fù)古游戲機時下最I(lǐng)N的視覺設(shè)計與復(fù)古潮流的完美結(jié)合，同時滿足網(wǎng)紅打卡與現(xiàn)場玩樂的兩種不同人群需求。復(fù)古游戲機Blind boxBlind

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12、oxBlind boxBlind boxBlind boxBlind boxBlind box活動排期12.812.1212.15活動造勢期建滔裕花園花漾盲盒節(jié)一起走拆盲盒制造懸念神秘盲盒驚陽1.線上：配合新媒體（微信抖音）軟文、小視頻互現(xiàn)衡動線下：盲盒搭建階段推廣主題推廣內(nèi)容推廣方式銷售導(dǎo)入期1.營銷中心開放倒計時2.盲盒免費送游戲規(guī)則發(fā)布，盲盒內(nèi)獎品內(nèi)容發(fā)布線上：配合新媒體（微信抖音）圖文、小視頻互動線下：快閃團隊盲盒券全程派送建滔?；▓@花漾盲盒節(jié)1000份盲盒免費送開業(yè)訴求期建滔?；▓@花漾盲盒節(jié)吃、喝、玩，一In俱全。1.10000份盲盒券全城派送，1000個盲盒現(xiàn)場贏。1.現(xiàn)場圖片、視

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