1391國開（電大）2021年1月《商務(wù)英語4》期末試題及答案

1、試卷代號：1391國家開放大學(xué)2020年秋季學(xué)期期末統(tǒng)一考試商務(wù)英語4試題考前須知2021年1月一、將你的學(xué)號、姓名及分校（工作站）名稱填寫在答題紙的規(guī)定欄 內(nèi)。考試結(jié)束后，把試卷和答題紙放在桌上。試卷和答題紙均不得帶 出考場。監(jiān)考人收完考卷和答題紙后才可離開考場。二、仔細(xì)讀懂題目的說明，并按題目要求答題。答案一定要寫在答 題紙的指定位置上，寫在試卷上的答案無效。三、用藍(lán)、黑圓珠筆或鋼筆答題，使用鉛筆答題無效。四、考試時間為60分鐘。四、寫作（共計(jì)20分）31.評分標(biāo)準(zhǔn):1620 分完全完成了試題規(guī)定的任務(wù)；覆蓋所有內(nèi)容要點(diǎn)；語法結(jié)構(gòu)、句型和詞匯有變化；語法結(jié)構(gòu)和用詞準(zhǔn)確；應(yīng)用文寫作格式規(guī)范1

2、1-15 分較好地完成了試題規(guī)定的任務(wù)；覆蓋所有內(nèi)容要點(diǎn)；句型和詞匯有變化；語法結(jié)構(gòu)和詞匯基本準(zhǔn)確，些許錯誤主要是由嘗試使用較復(fù)雜的 語法結(jié)構(gòu)或詞匯所致；應(yīng)用文寫作格式較為規(guī)范6 10 分基本完成了試題規(guī)定的任務(wù)；覆蓋所有內(nèi)容要點(diǎn)；運(yùn)用語法結(jié)構(gòu)和詞匯方面的能力能滿足任務(wù)的基本要求；有一些語法結(jié)構(gòu)或詞匯方面的錯誤,但不影響理解；應(yīng)用文寫作格式基本規(guī)范35分雖盡力但缺乏以完成試題規(guī)定的任務(wù)；僅覆蓋局部主要內(nèi)容，或?qū)懥艘恍o關(guān)內(nèi)容；對語法結(jié)構(gòu)和詞匯的運(yùn)用能力很弱；有許多語法結(jié)構(gòu)或詞匯方面的錯誤,影響了對寫作內(nèi)容的理解；應(yīng)用文寫作格式不規(guī)范12分 未完成試題規(guī)定的任務(wù)；句子不完整或無法理解； 語法結(jié)構(gòu)

3、或詞匯方面錯誤連篇.影響對寫作內(nèi)容的理解；語言運(yùn)用 能力差；應(yīng)用文寫作格式不規(guī)范0分未答題，或雖作答但讓人不知所云一、交際用語（共計(jì)10分，每題2分）1一5題：根據(jù)對話內(nèi)容選擇恰當(dāng)?shù)倪x項(xiàng)。. 一Im really fed up with Larry!Pm sorry to hear that.Really?Hey, whats up?.Aunt Cindy, do you shop online often?No, I dont think so.Thats a good idea.Yes. Its very convenient. Are there any disadvantages to

4、 shopping online?-But I think this problem will be solved soon.It makes life easy.It takes some time for the stuff you buy online to arrive.The stuff you buy online arrives quickly.Is there a bank near here?A. No, I dont like it.Yes. I saw him this morning.Yes. There is one just down the road.Ill be

5、 away on a business trip. Would you mind signing for my express delivery?I have no time.Yes, I do.C Id be happy to.二、詞匯與結(jié)構(gòu)（共計(jì)30分，每題2分）6 20題：閱讀下面的句子，從A、B、C三個選項(xiàng)中選出一個能填入空白處的最正確選項(xiàng)。We used to cash advances.A. hadB. havingC. haveWe cant manage that you pay for the installation.A. ifB. whenC. unlessThe sam

6、e is true individual proprietorships.A. ofB. toC. atWhen the rest of the room emotional, stay cool and use logic to negotiate and close.A. getB. getsC. gotBut Jerry, have you really thought this ? You would essentially be giving up the company that your great-grandfather built.A. throughB. ofC. abou

7、t friends and colleagues greeted each other with that day was Bought anything today?”A. ThatB. WhoC. WhatThe franchisor the franchisee should observe the regulations to make the business go well.A. orB. as well asC. eitherTrademarks, proprietary service marks and regulations need carefully.A. to be

8、observedB. be observedC. being observedCustomers wont find store clerks sitting around.A. watching TV or playing cardsB. to watch TV or play cardsC. watching TV or to play cardsThe long-term assets are known as assets.A. fixedB. currentC. netIn business,whatever you do, do not illegal benefit.A.chas

9、eB. chooseC. challengeEven though hes out of college and still a bit green, he is a great co-worker.A. fleshB. freshC. flashIt will about eight percent more than initially projected.A. spendB. payC. costIm still working on a few problems.A. iron inB. to iron atC. ironing outAlthough he has sought to

10、 find a peaceful, he is facing more pressure from his business rivals.A. soluteB. solveC. solutionTrademarks, proprietary service marks and regulations need carefully.A. to be observedB. be observedC. being observedCustomers wont find store clerks sitting around.A. watching TV or playing cardsB. to

11、watch TV or play cardsC. watching TV or to play cardsThe long-term assets are known as assets.A. fixedB. currentC. netIn business, whatever you do, do not illegal benefit.A.chaseB. chooseC. challengeEven though hes out of college and still a bit green, he is a great co-worker.A. fleshB. freshC. flas

12、hIt will about eight percent more than initially projected.A. spendB. payC. costIm still working on a few problems.A. iron inB. to iron atC. ironing outAlthough he has sought to find a peaceful, he is facing more pressure from his business rivals.A. soluteB. solveC. solution三、閱讀理解（共計(jì)40分，每題4分）21-25題：

13、閱讀以下短文，從A、B、C三個選項(xiàng)中選出一個正確答案。Cyber Monday rocked while mobile sales roared.The day widely regarded as the Super Bowl of online sales created a record day for retailers, including Walmart, and marked a shift in shopping preferences as smart phones and tablets drove nearly a third of traffic - and for s

14、ome retailers, more than half.Walmart, com expects to register its biggest Cyber Monday yet, coming off a record Black Friday weekend online. Heading into the afternoon Monday, the website had already sold out of PlayStation 4 and Xbox One consoles, which werent even discounted. Significant savings

15、on TVs and tablets also encouraged shopping, says Joel Anderson, CEO of Walmart, com.Retailers from Target to Sears are fast evolving Cyber Monday into something more akin to Cyber Week, as online deals stretch well beyond Monday.As of 6 p. m. ET, sales on Amazon were up 44. 3% over last year, while

16、 sales at eBay were up 32. 1 % , according to Channel Advisor, which tracks third-party sellers on eBay and Amazon. The online marketplaces are doing well in part because shoppers are heading to those sites to find popular products that are selling out at regular retailers, says Scot Wingo, CEO of C

17、hannel Advisor.Flash-sale site Rue La La started Cyber Monday deals on Sunday with a “Cyberthon” that drew more than 350,000 people to the site. The sale promoted as much as 80% off on more than 150 brands. On Monday, sales of Cole Haan and Pandora Jewelry merchandise were strongest, CEO Steve Davis

18、 says.Retailers used mobile devices and drove nearly a third of tra仔ic, or even more than half to online shopping. As we know that doesnt belong to the mobile device.tabletssmart phonespersonal computerPlayStation 4 and Xbox One consoles were sold out on the afternoon Monday although they werent eve

19、n discounted.eBay, comWalmart, comAmazon, comAccording to sales on Amazon were up 44. 3% over last year, while salesat eBay were up 32. 1 %.WalmartRue La LaChannel AdvisorCyber Monday deals on Sunday with a “Cyberthon” that drew more than people to the site.A. 350,000B. 35,000C. 3,500,000We can infe

20、r from the passage isnt an online retailer.SearsChannel AdvisorWalmart26 30題：閱讀下面的句子，根據(jù)文章內(nèi)容進(jìn)行判斷，正確寫“T”錯誤寫“F”。A challenge in working in customer service is to ensure that you have focused your attention on the right key areas, measured by the right Key Performance Indicator (KPI). One of the most imp

21、ortant aspects of a customer service KPI is what is often referred to as the “Feel Good Factor”. Basically the goal is not only to help the customer have a good experience, but to offer an experience that exceeds expectations. Several key points are listed as follows：Know what products/service you a

22、re offering from back to front. In other words, be an information expert. It is okay to say I dont know，but it should always be followed up by “but let me find out“ or possibly “but this person will be able to assist you”. Whatever the situation may be, make sure that you dont leave your customer wi

23、th an unanswered question.Most of the communication that you relay to others is done through body language. If you have negative body language when you communicate with others, it shows that you dont care. Two of the most important aspects of positive body language are smiling and eye contact. Make

24、sure to look your customers in the eye. It shows that we are listening to them and hearing what they are saying. And of course smiling is more inviting than a blank look or frown.Nothing surprises your customers more than an employee going the extra mile to help them. Always look for ways to go abov

25、e and beyond the expectations of your customers. In doing so, it helps them to know that you care and it will leave them with the “Feel Good Factor“ that you are searching for.The goal of customer service is to give customers an experience that meets their expectations.Leave your customer with an unanswered question is unacceptable.Both positive body language and negative body language are necessary in customer service.Eye contact is one of the most important aspects of positive body language.uGoing the extra mile to help them“ in