深圳灣超級(jí)總部基地

1、PAGE 深圳灣超級(jí)總部基地片區(qū)統(tǒng)籌開發(fā)建設(shè)與運(yùn)營國際咨詢International Consultation for Overall Planning，Development and Operation of Shenzhen Bay Super Headquarters Base咨詢要求Consultation Requirements深圳灣超級(jí)總部基地開發(fā)建設(shè)指揮部辦公室Shenzhen Bay Super Base Construction Headquarters Office二一九年六月June.2019目錄Table of Contents TOC o 1-3 h z u HYP

2、ERLINK l _Toc31711 一、 工作背景 PAGEREF _Toc31711 1 HYPERLINK l _Toc26351 . Project Background PAGEREF _Toc26351 1 HYPERLINK l _Toc448 二、 工作目標(biāo) PAGEREF _Toc448 10 HYPERLINK l _Toc30999 . Work Objectives PAGEREF _Toc30999 10 HYPERLINK l _Toc31643 三、 工作范圍 PAGEREF _Toc31643 11 HYPERLINK l _Toc6440 . Work Sco

3、pe PAGEREF _Toc6440 11 HYPERLINK l _Toc29991 四、 工作內(nèi)容 PAGEREF _Toc29991 11 HYPERLINK l _Toc5989 . Work Contents PAGEREF _Toc5989 11 HYPERLINK l _Toc17197 五、 成果構(gòu)成 PAGEREF _Toc17197 19 HYPERLINK l _Toc6217 . Project Submissions PAGEREF _Toc6217 20 工作背景. Project Background（1）項(xiàng)目概況（1）Project Introduction深

4、圳灣超級(jí)總部基地位于深圳市華僑城南部濱海地區(qū)，是塘朗山-華僑城-深圳灣城市功能空間軸的核心區(qū)段之一。該片區(qū)南接深圳灣，與香港隔海相望，北倚華僑城內(nèi)湖濕地，西鄰沙河高爾夫球場(chǎng)，東至華僑城歡樂海岸；城市軌道2號(hào)線、9號(hào)線、11號(hào)線（機(jī)場(chǎng)快線）等在該片區(qū)交匯，使該片區(qū)成為環(huán)深圳灣地區(qū)自然景觀條件得天獨(dú)厚、城市門戶形象突出、未來城市綜合開發(fā)價(jià)值極高的區(qū)域。Located in the southern coastal area of Shenzhen OCT, Shenzhen Bay Super Headquarters Base is a core segment of the Tanglang

5、Mountain- OCT- Shenzhen Bay urban functional space axis. It adjoins Shenzhen Bay on the south, overlooking Hong Kong across the sea, with the inner lake wetland of OCT on the north, Sand River golf course on the west, and OCT Harbor on the east. Urban subway Line 2, 9 and 11 (airport express line) i

6、ntersect here, making this a high value of integrated urban development area in the future with unique natural landscape resources and prominent urban gateway.為實(shí)現(xiàn)構(gòu)建粵港澳大灣區(qū)世界級(jí)城市群巔峰之地的發(fā)展目標(biāo)，按照市委市政府對(duì)該片區(qū)高品質(zhì)、高標(biāo)準(zhǔn)開展規(guī)劃、設(shè)計(jì)、建設(shè)和管理的要求，建立統(tǒng)籌協(xié)調(diào)、形成合力、強(qiáng)力推進(jìn)的規(guī)建管一體化體制機(jī)制，加強(qiáng)指揮決策領(lǐng)導(dǎo)管理，深圳市政府特此成立了深圳灣超級(jí)總部基地開發(fā)建設(shè)指揮部（以下簡稱“深超總指揮部”）

7、作為統(tǒng)籌協(xié)調(diào)單位，設(shè)立深圳灣超級(jí)總部基地開發(fā)建設(shè)指揮部辦公室（以下簡稱“深超總辦公室”）處理具體日常事務(wù),并確定深圳市投資控股有限公司（以下簡稱“市投控公司”）作為深圳灣超級(jí)總部基地片區(qū)的統(tǒng)籌開發(fā)運(yùn)營實(shí)施主體。With a vision to create a pinnacle of world-class urban cluster in Guangdong-Hong Kong-Macao Greater Bay Area, in accordance with the requirements from Shenzhen Municipal Party Committee and the

8、Municipal Government for high-quality, high-standard planning, design, construction and management on this area, a systematic integration of planning, construction and management was established to strengthen decision-making and leadership by Shenzhen Municipal Government through the founding of the

9、 Shenzhen Bay Super Base Headquarters (hereinafter referred to as the SSBH) as the overall management and coordination entity , the Shenzhen Bay Super Base Headquarters Office (hereinafter referred to as the SSBHO) as the deputy entity for in-depth management, and the appointment of Shenzhen Investm

10、ent Holdings Co., Ltd. ( hereinafter referred to as the SIHC) as the development and management entity for Shenzhen Bay Super Headquarters Base area. 本片區(qū)設(shè)有城市設(shè)計(jì)優(yōu)化、片區(qū)綜合交通提升規(guī)劃與交通詳細(xì)規(guī)劃、片區(qū)統(tǒng)籌開發(fā)建設(shè)與運(yùn)營、智慧城市研究、地下空間及市政工程規(guī)劃、中央綠軸景觀規(guī)劃等專項(xiàng)研究工作。目前城市設(shè)計(jì)優(yōu)化與片區(qū)綜合交通提升規(guī)劃與交通詳細(xì)規(guī)劃已于2018年開展并將完成最終成果。其他專項(xiàng)正同步進(jìn)行國際咨詢或招標(biāo)工作，片區(qū)統(tǒng)籌開發(fā)建設(shè)與運(yùn)

11、營國際咨詢中標(biāo)單位將與其它專項(xiàng)研究團(tuán)隊(duì)協(xié)同工作。This area is composed by special research programs: urban design optimization, comprehensive regional transportation improvement planning and detailed transportation planning, overall regional development and operation, smart cities study, underground space and municipal proj

12、ects planning, central green axis landscape planning and etc. Urban design optimization and comprehensive regional transportation improvement planning and detailed transportation planning have started in 2018, while other special research programs are open for international consultation and bidding.

13、 The bid-winning firm on overall development and operation international consultant will work together with all the special research program teams.（2）項(xiàng)目歷程（2）Course of Planning2001年原深圳市規(guī)劃局開展了華僑城南填海區(qū)詳細(xì)藍(lán)圖編制工作，十?dāng)?shù)年內(nèi)對(duì)華僑城南填海區(qū)進(jìn)行了持續(xù)的城市設(shè)計(jì)方案修改工作，從原有單一的“濱海城市住區(qū)”（2001年）到復(fù)合的“濱海文化商務(wù)中心”（2004年）再到“超級(jí)總部基地”（2007年），從單純的城

14、市空間設(shè)計(jì)發(fā)展到城市生活方式的引導(dǎo)。In 2001, the former Urban Planning Bureau of Shenzhen conducted the editing on Detailed Blueprint of the Reclamation Area in the South of OCT. By offering dynamic tracing service, the former Urban Planning Bureau of Shenzhen has been reviewing and revising their urban design plans

15、in their service period in the past 10 plus years. The positioning has been revised from the original simplex “coastal urban residential area”(in 2001) to the mixed-use “coastal cultural and commercial center”（in 2004) and finally to the “super headquarters base”(in 2007), witnessing changes from si

16、mple urban spatial design to the concept of leading urban life style. It thus laid a solid foundation for the social objectives and spatial structure of urban design.圖1規(guī)劃歷程Fig.1 Course of Planning2011年原深圳市規(guī)劃和國土資源委員會(huì)重新啟動(dòng)了對(duì)該地區(qū)的規(guī)劃設(shè)計(jì)研究工作，開展了深圳灣超級(jí)總部基地控制性詳細(xì)規(guī)劃。作為深圳未來城市建設(shè)的實(shí)驗(yàn)展示性地區(qū)，建議將生態(tài)低碳城市構(gòu)想、數(shù)字城市技術(shù)等新科技綜合融入深

17、圳灣填海區(qū)，與后海中心區(qū)形成良性互動(dòng)。該規(guī)劃于2014年3月14日，獲深圳市政府五屆一百零五次常務(wù)會(huì)議原則通過。In 2011, the former Shenzhen Urban Planning, Land and Resources Commission restarted the planning and design of the area and conducted the Regulatory Detailed Plan of Shenzhen Bay Super Headquarters Base. It proposes to incorporate ecological a

18、nd low-carbon city concept, digital city technology and other new technologies into Shenzhen Bay Reclamation Area, which serves as an experimental demonstration area for future urban development of Shenzhen, for positive interactions with Houhai Central District. The regulatory detailed plan was app

19、roved on March 14, 2014 in the 105th session of the 5th Standing Meeting of the Shenzhen Municipal Government.圖2深圳灣超級(jí)總部基地控制性詳細(xì)規(guī)劃2014版Fig.2 Regulatory Detailed Plan of Shenzhen Bay Super Headquarters Base (2014)2013年和2014年，在當(dāng)時(shí)的規(guī)劃研究成果基礎(chǔ)上，原深圳市規(guī)劃和國土資源委員會(huì)開展了深圳灣超級(jí)總部基地國際工作坊和超級(jí)總部核心區(qū)概念方案的國際競(jìng)賽，集思廣益提出了極富想象力及創(chuàng)造

20、性的未來城市建設(shè)概念，也使得本片區(qū)的公眾關(guān)注度及國際知名度進(jìn)一步提升。2018年，為了對(duì)該片區(qū)提出更具創(chuàng)意與國際視野的深化、優(yōu)化設(shè)計(jì)工作，深超總辦公室開展了深圳灣超級(jí)總部基地城市設(shè)計(jì)優(yōu)化、片區(qū)綜合交通提升規(guī)劃與交通詳細(xì)規(guī)劃兩項(xiàng)國際咨詢活動(dòng)，對(duì)片區(qū)的布局結(jié)構(gòu)、開發(fā)強(qiáng)度、功能構(gòu)成、公共空間、建筑風(fēng)貌、生態(tài)景觀、城市天際線、綜合交通、地面道路、地下道路、軌道規(guī)劃等內(nèi)容進(jìn)行系統(tǒng)性設(shè)計(jì)，指導(dǎo)片區(qū)高質(zhì)高效、科學(xué)有序的開發(fā)建設(shè)和運(yùn)營管理。In 2013 and 2014, based on the existing results of planning and research at that time,

21、 the former Shenzhen Urban Planning, Land and Resources Commission organized the Shenzhen Bay Super Headquarters Base International Workshop and an international competition on the conceptual plan of the core area of Shenzhen Bay Super Headquarters Base. These activities helped solicit ideas from al

22、l walks of life to refine and detail the design in terms of creativity and international vision. In these activities, imaginative and creative construction concepts of future cities were proposed which helped boost the public attention to and international reputation of this area.In 2018, Open Call

23、for Urban Design Optimization of Shenzhen Bay Super Headquarters Base and Comprehensive Transportation Improvement Planning and Detailed Transportation Planning were hosted by the SSBHO to systematically design of the layout structure, development strength, functional composition, public space, arch

24、itectural style, ecological landscape, city skyline, integrated transportation, ground-level roads, underground roads, urban railway planning are required to strengthen lean planning control of spatial form and guide orderly development and construction of the area. 目前，上述兩項(xiàng)國際咨詢正進(jìn)行優(yōu)化整合，計(jì)劃于6月底形成最終成果。A

25、t present, the two international consultations stated above are under optimization and integration, and the achievement will be revealed by the end of June. 圖3深圳灣超級(jí)總部基地城市設(shè)計(jì)優(yōu)化國際咨詢中標(biāo)方案總平面圖Fig.3 Winning Proposal of International Consultation on Urban Design Optimization of Shenzhen Bay Super Headquarte

26、rs Base.（3）現(xiàn)狀條件（3）Existing Site Conditions深圳灣超級(jí)總部基地位于深圳灣北面，華僑城地區(qū)南部，是塘朗山-華僑城-深圳灣城市功能空間軸的核心城市功能區(qū)段之一。深圳灣由西至東布局了蛇口地區(qū)、西部通道口岸、后海中心區(qū)、高新區(qū)和華僑城地區(qū)。根據(jù)最新深圳市城市總體規(guī)劃，環(huán)深圳灣地區(qū)將成為粵港澳大灣區(qū)最重要的城市地區(qū)之一，成為激發(fā)深圳躋身全球一流城市的能量起點(diǎn)。Located in the north of Shenzhen Bay and in the south of OCT, Shenzhen Bay Super Headquarters Base is a

27、core segment of the Tanglang Mountain-OCT-Shenzhen Bay urban functional space axis. Shekou area, West Corridor port, Houhai Central District, High-Tech Zone and OCT area are included in the layout of Shenzhen Bay from the west to the east. According to the latest master plan of Shenzhen, Shenzhen Ba

28、y rim will become one of the most crucial urban area in the Guangdong-Hong Kong-Macao Greater Bay Area, and a base powering Shenzhens efforts to be a first-tier city in the world.目前，按照深圳市委市政府的工作部署，深圳灣超級(jí)總部基地已進(jìn)入加速建設(shè)實(shí)施階段，除早期聯(lián)泰返還用地項(xiàng)目、地鐵上蓋投融資項(xiàng)目（深灣匯云中心）外，近年來已出讓了中信證券、招商銀行、天音通信、碳云智能、恒力、中國電子、中興通訊、神州數(shù)碼、萬科、恒大和

29、歐加通信11個(gè)項(xiàng)目，已出讓土地面積約共41.2公頃，上述用地已占到規(guī)劃總用地的35%左右。Currently, according to the work deployment of the Shenzhen Municipal CPC Committee and the Municipal Government, Shenzhen Bay Super Headquarters Base has ushered in a stage of accelerated construction. Besides the early land return project of Liantai Gro

30、up and the investment and financing project located above the subway station (Shenzhen Bay Huiyun Center), a total land area of 41.2 hectares has been assigned to eleven projects in recent years, including Citic Securities, China Merchants Bank, Telling Telecommunication, iCarbonX, Hengli Group, Chi

31、na Electronics, ZTE, Digital China, Vanke, Evergrande and Oppo, accounting for 35% of the total planned land use area.圖4土地出讓情況圖Fig.4 Current Land Assignment工作目標(biāo). Work Objectives深圳灣超級(jí)總部基地片區(qū)統(tǒng)籌開發(fā)建設(shè)與運(yùn)營國際咨詢活動(dòng)旨在面向世界，面向未來，以構(gòu)建粵港澳大灣區(qū)世界級(jí)城市群巔峰之地為發(fā)展愿景，通過宏觀環(huán)境分析,國內(nèi)外案例對(duì)標(biāo),清晰定義片區(qū)的戰(zhàn)略愿景和功能角色；并通過片區(qū)文化、商業(yè)發(fā)展規(guī)劃,開發(fā)運(yùn)營模式研究,空間

32、布局及運(yùn)營管理研究，推廣宣傳研究等,系統(tǒng)設(shè)計(jì)實(shí)施路徑，指導(dǎo)片區(qū)高質(zhì)高效、科學(xué)有序地開發(fā)建設(shè)和運(yùn)營管理。International Consultation for Overall Planning，Development and Operation of Shenzhen Bay Super Headquarters Base is future-oriented and open for global participation. With a vision of creating a masterpiece of world-class urban cluster in the Guang

33、dong-Hong Kong-Macao Greater Bay Area, it requests participants to distinctively define the strategic goals and functions of the area through macroscopic environment analysis, global cases benchmarking, and to guide the effective and scientific development and operation management of the area throug

34、h cultural and economic development planning, development and operation patterns research, spatial layout and operation management research, marketing and promotion research, systematic design and construction methods. 工作范圍. Work Scope本次國際咨詢的核心研究范圍為：濱海大道、深灣一路、深灣五路、白石三道、白石路所圍合的區(qū)域，用地面積117公頃。The core s

35、cope of this international consultation is the area enclosed by Binhai Boulevard, Shenwan 1st Road, Shenwan 5th Road, Baishi 3rd Road and Baishi Road, with a total land area of 117 Hectares.圖5本次國際咨詢核心研究范圍圖Figure 5: The core scope of this international consultation工作內(nèi)容. Work Contents本次國際咨詢活動(dòng)，結(jié)合目前已出讓土

36、地的規(guī)劃設(shè)計(jì)情況，與片區(qū)其他專項(xiàng)研究團(tuán)隊(duì)協(xié)同工作，充分對(duì)接，提出片區(qū)開發(fā)建設(shè)及運(yùn)營的綜合解決方案。具體工作應(yīng)包括但不限于以下內(nèi)容：The participants of this international consultation should work with other special research teams and propose wholistic and integrated solutions for overall planning, development and operation of this area, based on the current land us

37、e and planning design. The final contents should include but not limit to the followings:（1）宏觀環(huán)境分析（1）Macro Environment Analysis分析全球經(jīng)濟(jì)和科創(chuàng)的發(fā)展形勢(shì)及重大機(jī)遇,系統(tǒng)研究國家及地方政策，重點(diǎn)關(guān)注粵港澳大灣區(qū)發(fā)展及深圳城市能級(jí)躍升的痛點(diǎn)和需求；梳理城市核心區(qū)經(jīng)濟(jì)，如金融、科創(chuàng)、商務(wù)等潛在目標(biāo)產(chǎn)業(yè)上位規(guī)劃和政策導(dǎo)向，分析發(fā)展趨勢(shì)、發(fā)展特點(diǎn)和產(chǎn)業(yè)布局等；調(diào)研政府相關(guān)部門需求、世界500強(qiáng)企業(yè)及“獨(dú)角獸”等創(chuàng)新性企業(yè)的發(fā)展需求；調(diào)研片區(qū)內(nèi)入駐企業(yè)的項(xiàng)目定位、發(fā)展規(guī)劃以及對(duì)

38、區(qū)域協(xié)同發(fā)展的訴求。Analysis of global trends and major opportunities of economy, technology and creative industry, systematic research of national and local policies with focuses on Guangdong-Hong Kong-Macao area, understanding Shenzhens pain points and needs of urban upgrades; sorting out economy system of

39、urban core area, such as preliminary planning and policy guidance of financial industry, creative and technological industry, business development and other potential industries, analysis of trends, development features and industry distributions; Research on the future needs of related governmental

40、 entities, Fortune 500 companies, “Unicorn” enterprises and other creative industries; Research on the project positioning, future planning and needs of perspective incoming enterprises of this area. （2）國內(nèi)外案例對(duì)標(biāo)借鑒（2）Benchmarking Domestic and Global Developments對(duì)標(biāo)國內(nèi)外案例，包含但不限于全球能級(jí)的城市核心區(qū)、金融商務(wù)區(qū)、高能級(jí)灣區(qū)等（如金

41、絲雀碼頭、紐約哈德遜廣場(chǎng)、紐約灣區(qū)、東京灣以及國內(nèi)城市核心區(qū)等），研究案例的目標(biāo)定位、產(chǎn)業(yè)及城市功能、空間分區(qū)、運(yùn)作模式、載體業(yè)態(tài)、空間布局、政策環(huán)境等。重點(diǎn)借鑒先進(jìn)的城市發(fā)展理念、經(jīng)濟(jì)輻射引領(lǐng)效應(yīng)、城市特質(zhì)及文化底蘊(yùn)彰顯、國際交往、灣區(qū)發(fā)展路徑、核心區(qū)運(yùn)營管理模式等方面的經(jīng)驗(yàn)和教訓(xùn)。Benchmarking domestic and global developments, including but not limiting to world-class urban core district, financial and business centers, high-level bay

42、area development (such as Canary Wharf, New York Hudson Yard Development, New York Bay Area Development, Tokyo Bay Area Development and other domestic urban core area developments), research on their development objectives and positioning, industry and urban programs, zonings, operation models, busi

43、ness, spatial arrangements, political environment and etc. Research focuses should be given to advanced urban development concepts, leading effects of economical influences, urban features and cultural development, international connections, course of development of bay areas, operation models of co

44、re districts and other related experiences.（3）片區(qū)發(fā)展戰(zhàn)略定位及推廣宣傳研究（3）Research on Regional Development Strategies, Positioning and Marketing 綜合宏觀環(huán)境分析，結(jié)合對(duì)標(biāo)案例研究，全面梳理片區(qū)資源稟賦及優(yōu)劣勢(shì)；同時(shí)研究深圳其他重點(diǎn)片區(qū)及粵港澳大灣區(qū)其他城市核心片區(qū)發(fā)展策略，定義深圳灣超級(jí)總部基地與其它片區(qū)競(jìng)爭(zhēng)和協(xié)同關(guān)系，總結(jié)深圳灣超級(jí)總部基地的差異化競(jìng)爭(zhēng)點(diǎn)；清晰定義片區(qū)的功能角色，精確解讀“巔峰之作”的內(nèi)在含義及其外延,為片區(qū)提出明確戰(zhàn)略愿景、定位，設(shè)計(jì)實(shí)施路徑。提出國

45、際化推廣宣傳建議，提升整體項(xiàng)目和城市的國際影響力和全球美譽(yù)度。Based on Macro environmental analysis and benchmarking research, wholistic analysis of regional resources, advantages and disadvantages; research on development strategies of other key districts of Shenzhen and core areas of other cities of Guangdong-Hong Kong-Macao Gr

46、eater Bay Area, defining competitive and collaborated relationship between Shenzhen Bay Super Headquarters Base and other key districts, stating the competitive differentiation of Shenzhen Bay Super Headquarters Base; Clearly defining the role of each sub-districts, with precise interpretation of th

47、e core concept of “masterpiece of world-class urban cluster” and its conceptual extensions, clearly stating the strategic vision, positioning, and design implementations of this area. Propose international marketing strategies in order to increase the global influences and reputation of the project

48、and the city. （4）片區(qū)發(fā)展、城市功能、空間布局及運(yùn)營管理建議（4）Suggestion on Regional Development, Urban Functions, Spatial Layout and Operations and Managements基于深圳灣超級(jí)總部基地戰(zhàn)略定位，為潛在入駐企業(yè)和主要服務(wù)人群畫像，深入了解目標(biāo)企業(yè)及人群需求；研究未來重點(diǎn)發(fā)展產(chǎn)業(yè)和導(dǎo)入的城市功能及公共文化設(shè)施配套；與城市設(shè)計(jì)優(yōu)化、片區(qū)綜合交通提升規(guī)劃與交通詳細(xì)規(guī)劃、智慧城市研究、地下空間規(guī)劃、市政工程規(guī)劃、中央綠軸景觀規(guī)劃等專項(xiàng)研究團(tuán)隊(duì)協(xié)同工作，落實(shí)產(chǎn)業(yè)和城市功能的空間落位、不同功能

49、業(yè)態(tài)配比等；研究地上地下運(yùn)營管理界面劃分，提出所需導(dǎo)入資源建議和運(yùn)營管理建議。User profiling of prospective enterprise tenants based on strategic positioning of Shenzhen Bay Super Headquarters Base and in-depth research of demands from targeted enterprise and users; research on future key development industries, anchored urban programs a

50、nd public cultural facilities; Collaborating with research team on urban design optimization, comprehensive regional transportation improvement planning and detailed transportation planning, smart cities study, underground space planning, municipal projects planning, central green axis landscape pla

51、nning, finalizing spatial placement of industries and urban programs, composition ratio of different business formats; Research on aboveground and underground operation and management interface, propose necessary resources and suggestion on operations and managements. （5）中央綠軸、地標(biāo)地塊及地上地下公共區(qū)域?qū)ｍ?xiàng)研究 （5）Sp

52、ecial Research on Central Green Axis, Landmark Plot and Public Space in Both Aboveground and Underground 重點(diǎn)分析中央綠軸、地標(biāo)地塊及地上地下公共區(qū)域的功能業(yè)態(tài)，提出文化主題塑造建議；研究中央綠軸等公共區(qū)域與周邊項(xiàng)目的協(xié)同關(guān)系，提出開發(fā)運(yùn)營方案建議，充分發(fā)揮其區(qū)域帶動(dòng)作用和輻射作用；提供公共空間產(chǎn)權(quán)政策建議；提出公共區(qū)域及24小時(shí)街區(qū)的實(shí)施范圍及運(yùn)營管理建議。Key analysis on central green axis, landmark plot and public space

53、in both aboveground and underground, with suggestions on shaping cultural features; Research on synergistic relationship between public space, such as the central green axis, and other areas of the project, giving suggestions on development and operation schemes which can optimize its regional influ

54、ences and regional driven role; Advising on property rights policy on public space; Advising on implementation scope and operations of public area and 24-hr neighborhood. （6）片區(qū)文化、商業(yè)發(fā)展規(guī)劃（6）Planning on Regional Cultural and Business Development從片區(qū)周邊范圍、南山區(qū)、深圳市乃至粵港澳大灣區(qū)整體發(fā)展趨勢(shì)及現(xiàn)狀進(jìn)行分析，統(tǒng)籌考慮本片區(qū)的文化、商業(yè)布局及運(yùn)營策略，

55、實(shí)現(xiàn)片區(qū)內(nèi)產(chǎn)品類型多元化，形成集聚優(yōu)勢(shì)，避免同質(zhì)化競(jìng)爭(zhēng)。從片區(qū)公共配套服務(wù)功能考慮，確定片區(qū)文化、商業(yè)整體功能定位，包括輻射范疇、服務(wù)對(duì)象、業(yè)態(tài)需求、與其他功能區(qū)的互補(bǔ)關(guān)系；根據(jù)服務(wù)對(duì)象、人流來源，提出布局建議及招商策略。針對(duì)片區(qū)公共文化建筑提出項(xiàng)目類別、建設(shè)規(guī)模、運(yùn)營策略等分析建議；針對(duì)已出讓及未出讓地塊項(xiàng)目，提出其文化及商業(yè)建設(shè)指標(biāo)的功能、類別、業(yè)態(tài)、運(yùn)營管理等建議，作為單個(gè)項(xiàng)目相關(guān)設(shè)計(jì)、審批的參考依據(jù)。Analysis of the overall development trend and existing conditions from the surroundings of the

56、 site, Nanshan District, Shenzhen City, and Guangdong-Hong Kong-Macao Greater Bay Area, Overall consideration of operational strategies for culture and business distributions, diversifying product types in the region, forming agglomeration advantages and avoiding homogenization competitions. From th

57、e perspective of the public supporting programs, positioning cultural and commercial program for this area, including its effective range, service targets, business requirements, and complementary relationship with other programs and areas; Providing strategies on business layout and leasing. Based

58、on assigned and unassigned land plots, advising on construction volume quotas related to function, category, format, operation management and etc. of cultural and commercial programs for relevant design and approval reference of each individual design scheme.（7）片區(qū)開發(fā)運(yùn)營實(shí)施策略（7）Implementation Strategies

59、 on Regional Development and Operations開發(fā)模式研究，通過研究與本片區(qū)相類似的國際、國內(nèi)現(xiàn)有案例開發(fā)建設(shè)模式，提出政府、市投控公司及入駐企業(yè)等在片區(qū)統(tǒng)籌開發(fā)建設(shè)中的角色分工和協(xié)作機(jī)制。運(yùn)營管理策略，設(shè)計(jì)多種“1+N”國際化的片區(qū)運(yùn)營平臺(tái)搭建方案，并進(jìn)行對(duì)比分析；結(jié)合功能定位、配套服務(wù)、招商營運(yùn)等方面提出片區(qū)的運(yùn)營管理策略，包括但不限于招商服務(wù)、營商環(huán)境、城市服務(wù)等。機(jī)制創(chuàng)新研究，如土地出讓遴選方案和相關(guān)標(biāo)準(zhǔn)、多方資源合作機(jī)制創(chuàng)新、招商服務(wù)政策創(chuàng)新、規(guī)劃執(zhí)行落地保障機(jī)制創(chuàng)新等。開發(fā)時(shí)序策略，梳理片區(qū)統(tǒng)籌建設(shè)內(nèi)容，提出片區(qū)土地出讓、開發(fā)時(shí)序等策略建議，保證公共

60、系統(tǒng)建設(shè)（如地下空間、道路、市政等）與單個(gè)地塊建設(shè)有效銜接，并編制片區(qū)十年發(fā)展綱要。Development Models Research: Based on case study of development mode of similar global and domestic developments, propose role divisions and collaboration mechanisms between government entity, Shenzhen Investment Holdings Co., Ltd. and prospective enterprise