潔膚用品廣告

1、Tell Me What I WantAdvertising &Shopping1First Periodadvertisement2ObjectivesListen for detailed informationUnderstand the coded language of adsCarry out oral activities related to ads3Pre-listening tasks:vocabulary MatchesAdvertisement, adCheer upFashionLike a kid in a candy storeWindow shopping Co

2、mmercial Make happy Style Like a child in a place with lots of good or appealing things Shopping without spending any money4Leading-inWhere do people see or hear the ads?What are some of the themes that advertiser use?What do many ads suggest?Why do some people think that advertising is a good thing

3、? 5Food ads, drink ads, beauty ads(化妝,潔膚用品廣告） medicine ads, home electric appliance ads, charity ads (公益廣告), automobile adsTypes of ads6Could you describe one advertisement which impresses you most( funny, interesting, beautiful )? And tell your partner what the advertisement wants to emphasize?Lead

4、ing-in7Listening 1: An introduction to advertising Q1Q2Q3Q4Q5passageTask: listen to the passage and choose the best answer to each question you hear. 8New words specialized 專業(yè)化的 outnumber competition poster 海報 distribute samples: 分發(fā)樣品9 By what ways do manufacturers advertise their products? why do m

5、anufacturers spend large sums of money on ads?10They sometimes pay for songs about their product and commercial radio programs.They employ attractive salesgirls to distribute samples.sentences11Q1: What is true of the contemporary business world? AQ2: What is not mentioned in the passage? DQ3: Accor

6、ding to the passage, what is the most important means of advertising? BQ4: According to the passage, why can advertisement influence people? DQ5: What is the passage discussing? DAn introduction to advertising12Listening 2: the influence of adTask : listen to the dialog twice and fill in the blanks

7、with the information you hear. 13Listening 2: the influence of ad (keys)1. Shoes 2. look funny3. there is a lot of life 4. ad5. give him extra spring6. as much money7. need extra spring8. millions of dollars149. wearing those shoes 10. wear 11. for nothing 12. reach the top 13. because of 14. sth el

8、se15. hard work, dedication16. focus on his studies 17. forgetthe influence ofad15Listening 3: A radio advertisementTask: listen to the passage and answer questions with your own words16Listening 3: A radio advertisementWhat is the name of the store in the ad?What products does the store sell?What,

9、according to the ad, can help you if you are “l(fā)ow on cash”?What service does the store provide if you buy some major items?Where is this store?When is the store open?17A radio advertisement1. Frontier furniture 2. All kind of appliances and furniture, everything you need for your home.3. An easy ren

10、t-to-own plan4. Free delivery5. Downtown two blocks east of city hall across union square.6. Open daily from 10:00am to 9:30pm.18Listening 4: Visual AdsWhy is the little girls mother angry?Why is the man making angry gestures while talking to the hairdresser?What does the man want the hairdresser to

11、 do?What is the commercial for? 19little girl: But uncle James, mummy said to take me to the hairdressers. Uncle: Waste of money. Ill do it myself. Mother: Aha, Im back. Hello there. What happened?Uncle: Terrible hairdresser. Leave it to me. Im just waiting for the manager to get by and then, oho, i

12、s he in trouble! Look, some idiots cut my nieces hair. Yes, please. Theres one other thing I 20need you to do thoughUncle: I know this hair cut has nothing to do with you, but my sister is waiting outside and I want her to think that you did it. So you solve this terrible mess for me and Ill pay you

13、 double. OK? Youre very, very nice people. Thank you.21Advertising & SloganA. Intelligence everywhere. B. Good to the last dropC. Obey your thirst22Advertising & SloganD. No business too small, no problem too big.E. Feel the new spaceF. Take time to indulge23Whats in a good slogan?What other famous

14、slogans do you know?Discuss with your partner to find out what characteristics do all the slogans have?24Whats in a good slogan?OriginalSimpleMemorableIncluding a key benefitDifferentiate the brandArousing positive feelings for the brand25Simple- Inventors and scientists make dream come true; the in

15、suranceman keeps nightmares from happening. (Firemans Fund Insurance)- Cash if you die. Cash if you dont. (Lloyds Life Insurance) 26a. coined words -Everywear (Burton Mens wear) -Pure snacking. Pure snacktivity (KP peanuts) b. puns in the slogan-Well do the homework. (Bendix appliances) -Taste, not

16、waist (Weight Watchers Frozen Meal)Memorablewaste27Including a key benefit- If you want to go ahead, get a hat. (Hat Council) -The fun develops instantly. (Polaroid)- If its on, its in. (Radio Times)- The best way to get music out of your system. (Philips) 28Differentiate the brand- Heineken refreshes the parts other beers cannot reach. (Heineken Beer)- A newspaper, not a snooze paper (Mail on Sunday) 29Arouse positive feelings for the brand- Feel 95 point great. (Capital FM)- If smoking isnt a pleasure, why bother? (Newport C