《跨國公司經(jīng)營管理》教學大綱（英文）

1、Syllabus of Transnational ManagementCourse Name：Transnational Management Course Code： 52Credits：2 Total Credit Hours：32 Lecture Hours：32 Experiment Hours： 0 Programming Hours： 0 Practice Hours： 0Total Number of Experimental (Programming) Projects 0, Where, Compulsory (0), Optional (0).School： Busine

2、ss School Target Major：Business Administration、Course Nature & Aims The Transnational Management is an optional course for higher education economic management majors, and has an important position and role in professional training programs. More and more people are participating in international op

3、erations and related activities in a globally competitive environment. The global market and multinational companies will affect all enterprises, including those with operations in China. Enterprise managers therefore urgently need to comprehend transnational market ideas, rules, strategies, and reg

4、ulations. This course explores transnational business theory, knowledge, ideas, and methods and is a course that emphasizes both theory and ability. Through the study of this course, students will understand the concept of multinational companies, the impact on the development of the world economy a

5、nd the basic theories of multinational companies; master the knowledge and skills of transnational entry modes, transnational strategic alliances, internal trade, and cross-cultural management in transnational operations; master the knowledge and skills of multinational enterprise management such as

6、 multinational human resource management, multinational enterprise organization management, international marketing, corporate R & D internationalization, global operation, etc. This course aims to promote the international perspective of students, improve their intercultural awareness, and master t

7、heir fundamental knowledge of transnational activities in terms of being able to face the challenges of internationalization of enterprises.、Course Objectives1. Moral Education and Character Cultivation.Through the course learning, students will have a comprehensive understanding of the knowledge of

8、 multinational company management. Through the explanation of the case of Chinese international management, they will understand how Chinese entrepreneurs think about globalization and overcoming the obstacles encountered. The course will also help students to establish scientific thinking methods a

9、nd the spirit of being brave to face challenges in their work. From the perspective of managements role in developing innovation-based development in China, using excellent corporate reform practices as material, this course aims to integrate socialist core values education into curriculum content a

10、nd all aspects of the entire teaching process, highlight the value guidance, knowledge transmission and skills training for students.2.Course ObjectivesThrough the study of this course, students qualities, skills, knowledge and abilities obtained are as follows：Objective 1. Master the basic concepts

11、, theories and current status of transnational operations and management, expand the horizon of globalization, and improve the quality of international management; Objective 2. Master the basic knowledge and skills of transnational entry modes, transnational strategic alliance, internal trade, and c

12、ross-cultural management in the process of transnational operations; Objective 3. Master the knowledge and skills of multinational enterprise management such as multinational human resource management, multinational enterprise organization management, international marketing, corporate R & D interna

13、tionalization, global operation, etc. 3. Supporting for Graduation RequirementsThe graduation requirements supported by course objectives are mainly reflected in the graduation requirements indices, as follows:Supporting for Graduation RequirementsCourse ObjectivesGraduation RequirementsIndices and

14、Contents Supporting for Graduation RequirementsTeaching TopicsLevel of Support IndicesContentsObjective 1Business Decision-making Ability2.1Master the theoretical knowledge of business administration, as well as the basic knowledge of management, economics and various functional departments of busin

15、ess enterprises, and be able to use them to analyze the problems in business operation.Chapter 8,9,10,11,12,13HObjective 2Communication and Expression Ability7.3Understand the development history and trend of business administration at home and abroad, have the ability of interpersonal communication

16、 and cross-cultural communication, understand and respect the differences between different cultures, and flexibly use knowledge and skills for cross-cultural communicationChapter 6,7MObjective 3Ability to Use Comprehensive Knowledge9.3Combined with macroeconomics, international trade, securities in

17、vestment and other courses, have the ability of business decision-making and analysis from an international perspective.Chapter 1,2HObjective 4Professional Ability10.2With the combination of management and economic theory, it has the ability to develop, design, plan and execute the functional module

18、s of enterprise development, competition and management.Chapter 3,4,5M、Basic Course Content Chapter 1 Overview of Multinational Corporations and Multinational Operations1.1 Definition and role of multinational companies1.2 Multinational operations and their development history1.3 The impact of multi

19、national companies on the world economy Teaching Requirements: Through this chapter, students are required to grasp the meaning of multinational companies and multinational operations, understand the development history of multinational companies, understand the position and role of multinational co

20、mpanies in the world economy, and analyze the impact of multinational companies on developed and developing countries.Key Points：The role of multinational companiesDifficult Points：The concept of transnational operationsChapter 2 Basic Theory of Multinational Management2.1 Transnational management t

21、heory based on international trade zones2.2 Theory of Multinational Management Based on FDI2.3 Transnational management theory of developing countries and regionsTeaching Requirements: Through studying in this chapter, students are required to be familiar with the theory of multinational management

22、based on international trade, understand the theory of multinational management based on FDI, and master the theory of multinational management based on developing countries and regions.Key Points：Multinational Management Theory Based on FDIDifficult Points：Transnational Management Theory of Develop

23、ing CountriesChapter 3 Transnational Entry Mode3.1 Exit entry mode3.2 Contract entry mode3.3 Investment entry mode Teaching requirements: Through this chapter, students are required to understand the basic model of transnational entry, clarify the advantages and disadvantages of each transnational e

24、ntry model, master the basic form of contract entry, and understand how to choose the investment model.Key Points: investment entry modeDifficult Points: the difference between various entry modesChapter 4 Multinational Strategic Alliance4.1 Concept of transnational strategic alliance4.2 Characteris

25、tics and forms of transnational strategic alliances4.3 Establishment and management of transnational strategic alliances Teaching requirements: Through this chapter, students are required to grasp the meaning of transnational strategic alliance and understand the background and motivation of transna

26、tional strategic alliance. , Master the form and characteristics of transnational strategic alliances, understand the establishment process and management points of transnational alliances, and understand the factors that affect the success or failure of transnational strategic alliancesKey Points:

27、Characteristics of transnational strategic alliancesDifficult Points: the concept of transnational strategic alliancesChapter 5 Multinational Mergers and Acquisitions5.1 Concept of cross-border M & A5.2 Theoretical analysis of cross-border mergers and acquisitions5.3 Issues to be noted in cross-bord

28、er M & ATeaching requirements: Through this chapter, students are required to be familiar with the impact of cross-border mergers and acquisitions on the world economy, understand the types of cross-border mergers and acquisitions, master the causes of cross-border mergers and acquisitions, understa

29、nd the characteristics of cross-border mergers and acquisitions, and master the issues that should be noted in cross-border mergers and acquisitions.Key points: the concept of cross-border mergers and acquisitionsDifficult points: the theory of transnational mergers and acquisitionsChapter 6 Cross-C

30、ultural Management6.1 Culture and cross-cultural management6.2 Hofstedes national cultural model6.3 Tropinas Cultural Architecture Theory6.4 Value Orientation Theory and Needs Orientation TheoryTeaching requirements: Through this chapter, students are required to master the basic concepts of culture

31、 and cross-cultural management, understand the basic methods of cross-cultural management, grasp the connotation of each dimension of the national cultural model, understand the connotation of each dimension of the cultural architecture theory, and apply the six major value orientations to analyse t

32、he differences of cultures in different countries theoretically.Key points: the connotation of transnational cultural managementDifficult points: the difference between different cross-text management modelsChapter 7 Transnational Business Ethics and Corporate Social Responsibility7.1 Business ethic

33、s in transnational operations7.2 Social Responsibility of Multinational Enterprises7.3 International Corporate Social Responsibility Rule SystemTeaching requirements: Through this chapter, students are required to understand the meaning of business ethics, master the basic paradigm of ethics, unders

34、tand the methods of dealing with transnational ethical conflicts, understand the meaning of corporate social responsibility, understand the code of conduct of multinational companies, and master the international corporate social responsibility rules system.Key points: the unique social responsibili

35、ties of multinational companiesDifficult points: business ethics in transnational operationsChapter 8 Transnational Human Resource Management8.1 Concept of transnational human resource management8.2 Policy Orientation of Transnational Human Resource Management8.3 Main functions of transnational huma

36、n resource management8.4 Management of expatriatesTeaching requirements: Through this chapter, students are required to master the basic concepts of transnational human resource management, understand the policy orientation of transnational human resource management, understand the main functions of

37、 transnational human resource management, and understand the main contents of expatriate management.Key points: Policy Orientation of Transnational Human ResourcesDifficult points: management of expatriatesChapter 9 Internationalization of R & D and Technology Transfer9.1 Motivation and effects of R

38、 & D internationalization9.2 Types and trends of R & D internationalization9.3 International technology transferTeaching requirements: Through this chapter, students are required to understand the motivation of R & D internationalization, understand the technology spillover effect and technology ext

39、rusion effect, master the model selection strategy of R & D internationalization, understand the trend of R & D internationalization, grasp the definition of technology transfer, Technology pricing methods and payment methods.Key points: motivation for R & D internationalizationDifficult points: det

40、ermination of international technology transfer pricesChapter 10 Internal Trade of Multinational Enterprises10.1 Internal trade of multinational enterprises10.2 Transfer pricing for multinational companies10.3 Strategies for transfer pricing of foreign-funded enterprises in ChinaTeaching requirement

41、s: Through this chapter, students are required to understand the meaning of internal trade and transfer pricing of multinational companies, master the methods of transfer pricing for multinational companies, and be familiar with the basic strategies for the transfer pricing of foreign companies in C

42、hina.Key points: the impact of internal trade on business and societyDifficult points: the method of transfer pricingChapter 11 International Marketing 11.1 Globalized marketing and localized marketing 11.2 International Market Segmentation 11.3 Marketing Mix of Multinational EnterprisesTeaching req

43、uirements: Through this chapter, students are required to understand the marketing strategies of multinational companies, understand how multinational companies segment the market, grasp the product strategies of multinational companies, grasp the characteristics and management of multinational comp

44、anies, and understand the international operations of multinational companies How to price in the market, familiar with the promotion strategies of multinational operating companies.Key points: 4P strategy of international marketingDifficult points: international market segmentationChapter 12 Organi

45、zation Management of Multinational Operations12.1 Overview of the organizational structure of multinational enterprises12.2 Organizational Structure of Multinational Enterprises12.3 Design and Selection of Organizational Structure of Multinational EnterprisesTeaching requirements: Through the study

46、in this chapter, students are required to understand the meaning, evolution and development trend of the organizational structure of multinational enterprises, be familiar with the organizational structure of multinational enterprises, be proficient in the types and advantages and disadvantages of g

47、lobal organizational structures, and understand the principles and design principles Influencing factors of choice.Key points: the advantages and disadvantages of different organizational structures of multinational companiesDifficult points: Influencing Factors of Organization DesignChapter 13 Glob

48、al Operations and International Procurement13.1 Global Operations Management13.2 Global Manufacturing13.3 Global Supply Chain13.4 International ProcurementTeaching requirements: Through this chapter, students are required to understand the main content of global operations management, grasp the mean

49、ing of global manufacturing, understand the types of global manufacturing, understand the characteristics of global supply chain, and master the development trend of international procurement.Key points: the connotation of global operation managementDifficult points: the development trend of interna

50、tional procurement、Table of Credit Hour DistributionTeaching ContentIdeological and Political Integrated Lecture HoursExperiment HoursPractice HoursProgramming HoursSelf-study HoursExercise ClassDiscussion HoursChapter 1 Overview of Multinational Corporations and Multinational OperationsAchievement

51、of going global21Chapter 2 Basic Theory of Multinational ManagementPrinciples of China going global2Chapter 3 Transnational Entry ModeCharacteristics of Chinese enterprises going global21Chapter 4 Multinational Strategic AllianceAchievements of Chinese companies2Chapter 5 Multinational Mergers and A

52、cquisitionsAchievements of Chinese companies211Chapter 6 Cross-Cultural ManagementAdvantages of Chinese culture21Chapter 7 Transnational Business Ethics and Corporate Social ResponsibilityAdvantages of Chinese ethics21Chapter 8 Transnational Human Resource ManagementAchievements of Chinese companies

53、2Chapter 9 Internationalization of R & D and Technology TransferAchievements of Chinese companies21Chapter 10 Internal Trade of Multinational EnterprisesAchievements of Chinese companies21Chapter 11 International MarketingAchievements of Chinese companies211Chapter 12 Organization Management of Mult

54、inational OperationsAchievements of Chinese companies21Chapter 13 Global Operations and International ProcurementAchievements of Chinese companies211Total2676Sum32、Summary of Experimental (Programming) ProjectsNo Experimental (Programming) Projects、Teaching MethodClassroom teaching: This course is m

55、ainly based on the classroom teaching, supplemented by self-study and end-of-chapter testing based on course video materials. During the teaching process, multimedia teaching is used flexibly, and teacher-student interaction is carried out by means of Q&A. Carry out heuristic teaching, ask questions

56、 for specific cases, and allow students to analyze.Seminar teaching: According to the teaching progress, students prepare case studies of corresponding theoretical content. The students prepare for the class in groups and conduct small case studies in the class to improve their teamwork skills.Based

57、 on Jiangnan Universitys Mu Ke platform, part of the online and offline mixed teaching is interspersed in the teaching process, and the end-of-chapter test is conducted online to let students test their mastery of the teaching content.Heuristic teaching: teaching important questions, asking question

58、s, analyzing problems, and solving problems, and subtly cultivate students corresponding abilities; emphasize the importance of practical experience and learn in practice. 、Course Assessment and Achievement Evaluation Assessment Methods：Examination Examination Formats：Open-bookGrading Methods： Five-

59、level SystemCourse Assessment Content, Assessment Format and Supporting Course ObjectivesCourse Objectives（Indices）Assessment ContentAssessment Formats and Proportion（）GradingClassroom QuestioningAssignment EvaluationRoutineTestExperiment ReportTermReportTermPaperMidterm ExamFinal ExamProportion（）Objective 1 Master the basic concepts, theories and current status of transn