2021年1月1391國開電大本科《商務英語4》期末考試試題及答案

1、2021年1月1391國開電大本科商務英語4期末考試試題及答案一、交際用語（共計10分，每小題2分） 1-5題：根據(jù)對話內容選擇恰當?shù)倪x項。r m really fed up with Larry! I m sorry to hear that.Really?Hey, whats up?答案cAunt Cindy, do you shop online often? No, I don，t think so.Thats a good idea.Yes. Its very convenient.答案cAre there any disadvantages to shopping online?

2、But I think this problem will be solved soon.for the stuff you buy online to arrive, online arrives quickly.It makes life easy.It takes sometimeThe stuff you buy答案Bnear here?Is there a bank No, I dont like it.Yes. I saw him this morning.C he is a great co-worker.Even though he s答案cfleshfreshflash答案B

3、It will about eight percent more than initially projected. spendpaycost答案cr m still working on a few problems.iron into iron atironing out答案cAlthough he has sought to find a peaceful , he is facing more pressure from his business rivals.solutesolvesolution答案c三、閱讀理解（共計40分，每小題2分）21-25題：閱讀下列短文，從A、B、C三個

4、選項中選出一個正確答案。Cyber Monday rocked while mobile sales roared.The day widely regarded as the Super Bowl of onl ine sales created a record day for retailers, including Walmart, and marked a shift in shopping preferences as smart phones and tablets drove nearly a third of traffic一and for some retailers, m

5、ore than half.Walmart, com expects to register its biggest Cyber Monday yet, coming off a record Black Friday weekend online. Heading into the afternoon Monday, the website had already soldout of PlayStation 4 and Xbox One consoles, which werent even discounted. Significant savings on TVs and tablet

6、s also encouraged shopping, says Joel Anderson, CEO of W.Retailers from Target to Sears are fast evolving Cyber Monday into something more akin to Cyber Week, as online deals stretch wel1 beyond Monday.As of 6 p.in.ET, sales on Amazon were up 44. 3%over last year, while sales at eBay were up 32. 1%,

7、 according to Channel Advisor, which tracks third-party sellers on eBay and Amazon. The online marketplaces are doing wel 1 in part because shoppers are heading to those sites to find popular products that are selling out at regular retailers, says Scot Wingo, CEO of Channel Advisor.Elash-sale site

8、Rue La La started Cyber Monday deals on Sunday with a uCyber thon that drew more than 350, 000 people to the site. The sale promoted as much as 80% off on more than 150 brands. On Monday sales of Cole Haan and Pandora Jewelry merchandise were strongest, CEO Steve Davis says.Retailers used moble devi

9、ces and drove nearly a third of traffic, or even more than half to online shopping. As we know that doesnt belong to the mobile device.tabletssmart phonespersonal computerPlayStation 4 and Xbox One consoles were sold out on the afternoon Monday although they weren，t even discounted.eBay, comWalmart,

10、 comAmazon, com答案BAccording to sales on Amazon were up 44. 3%over last year, while sales at eBay were up 32. 1%.WalmartRue LaLaChannel Advisor答案cCyber Monday deals on Sunday with a Cyber thon” that drew more than people to the site.350, 00035, 0000003, 500, 答案Ainfer from the passage isnt an online r

11、etailer.We canSearsAdvisorChannelWalmart 答案B 26-30題：閱讀下面的句子，根據(jù)文章內容進行判斷，正確的寫，錯誤的寫。Passage 2A challenge in working in customer service is to ensure that you have focused your attention on the right key areas, measured by the right Key Performance Indicator (KPI) . One of the most important aspects of

12、a customer service KPI is what is often referred to as the Feel Good Factor Basically the goal is not only to help the customer have a good experience, but to offer an experience that exceeds expectations. Several key points are listed as follows：Know what products/service you are offering from back

13、 to front.In other words, bean information expert.It is okay to say “I dont know” ， but it should always be followed up by but let me find out” or possibly but this person will be able to assist you .Whatever the situation maybe, make sure that you dont leave your customer with an unanswered questio

14、n. Most of the coniniunication that you relay to others is done through body language. If you have negative body language when you communicate with others, it shows that you dont care. Two of the most important aspects of positive body language are smiling and eye contact. Make sure to look your cus

15、tomers in the eye.It shows that we are listening to them and hearing what they are saying. And of course smiling is more inviting than a blank look or frown.Nothing surprises your customers more than an employee going the extra mile to help them. Always look for ways to go above and beyond the expec

16、tations of your customers. Tn doing so, it helps them to know that you care and it will leave them with the Feel Good Factor” that you are searching for.The goal of customer service is to give customers an experience that meets their expectations.答案FLeave your customer with an unanswered question is

17、 unacceptable.答案TBoth positive body language and negative body language are necessary in customer service.答案F29 Eye contact is one of the most important aspects of positive body language-答案T30. Going the extra mile to help them in the last paragraph means going along way to help them” .答案F!1!31 .根據(jù)要

18、求完成作文。According to the sample letter above and based on the following information, you are required to write an invitation letter to your business partners and invite them to China.Your name and position： Simon Zhang, President of Tianjin Trust Int lTradeCo. , LtdYour business partners； Mr. James Laird