高中英語(yǔ) Unit5《Enjoying novels》Reading課件（2） 新人教選修10

1、2021/8/11 星期三1Module 9Unit 5 Inside AdvertisingReading2021/8/11 星期三2How advertising works2021/8/11 星期三3Scan the text and predict the content.Scanning 2021/8/11 星期三4Detail readingPart 1(Para 1)IntroductionPart 2(Para 2)What is an ad?Part 3(Para 3-7)How do advertisers make effective ads?Part 4(Para 8-

2、9)How effective are ads?2021/8/11 星期三5We are exposed to ads in our daily life.1) What kind of ads can we find?2) Where do ads appear?3) Why we need to understand how advertising works?Introduction2021/8/11 星期三6What is an ad?1) Definition (a message or announcement that intends to inform or influence

3、 people)2) Means (words, pictures, music, film)3) Advertisers (business, individuals, organizations, associations)2021/8/11 星期三7How do advertisers make effective ads?1) Identify the target (find out necessary information about this group)2) Appeal to the target (hopes, dreams, emotions, desires)3) U

4、se a suitable medium (cost, media)2021/8/11 星期三8How effective are ads?When there is a need for the product.2) If the target audience is exposed to ads constantly.2021/8/11 星期三9Language points1. come across 偶然遇見(jiàn);偶然發(fā)現(xiàn)。 我無(wú)意中在一本書(shū)的封面上看到他的名字。 I came across his name on the cover of a book. 我剛才偶然碰到你的一個(gè)老同學(xué)。

5、Ive just come across one of your former classmates.2021/8/11 星期三10表示“見(jiàn)到；碰到”的詞組：run intobump into noticediscoverencounter2021/8/11 星期三112. casual 非正式的;不經(jīng)意的;不在乎的 casual clothes 便裝 a casual manner 漫不經(jīng)心的樣子 They have a casual attitude towards safety. 他們對(duì)安全問(wèn)題采取無(wú)所謂的態(tài)度。2021/8/11 星期三123. With so many message

6、s from advertisers filling our daily lives, (獨(dú)立主格結(jié)構(gòu),作狀語(yǔ))。 一些狀語(yǔ)從句的主語(yǔ)如果與主句的主語(yǔ)不是同一人或事時(shí),可以保留主句的主語(yǔ),將連接詞刪去,并將動(dòng)詞改成-ing形式或過(guò)去分詞,這樣就形成了獨(dú)立主格結(jié)構(gòu)。2021/8/11 星期三13When the sun had set, we arrived at a small village. The sun having set , .When the vacation was over, the students all returned to school. The vacation

7、being over, .As the problem was solved, they went back to work. The problem solved, .2021/8/11 星期三14獨(dú)立主格結(jié)構(gòu)的前面經(jīng)常出現(xiàn)介詞with,其后不僅可以接名詞或代詞+-ing形式或過(guò)去分詞的復(fù)合結(jié)構(gòu), 還可以接名詞或代詞+介詞短語(yǔ)或其他成分。如:He was asleep with his head on his arms.With nothing to do at the weekend, I slept for a whole day.2021/8/11 星期三154. inform 通知

8、inform sb. (of/about sth.) Please inform us of any changes of address. 地址若有變動(dòng)請(qǐng)隨時(shí)通知我們。 inform (that clause) I have been informed that the couple will marry next year. 我得到消息說(shuō)他們倆明年結(jié)婚。2021/8/11 星期三165. fit (in) into 放進(jìn)去;安排時(shí)間;相處融洽;適應(yīng)環(huán)境。 A cork fits into the neck of a bottle.木塞塞進(jìn)了瓶口。 He fitted the photo i

9、nto the frame.他把照片放入了鏡框。 2021/8/11 星期三17I hope the hairdresser can fit me in today. 我希望理發(fā)師今天能騰出時(shí)間給我理發(fā)。How do you fit in in the new company? 你在新公司與人相處得好么？2021/8/11 星期三186. appeal to 投合心意;引起興趣。 Creative work, such as advertisement design, appeals to me. 創(chuàng)造性的工作,比如廣告設(shè)計(jì)很吸引我。 This exercise appeals strongl

10、y to the imagination. 這個(gè)練習(xí)可以有力地激發(fā)想象力。2021/8/11 星期三19Teaching as a career _ to many people because of the long holidays. A. attracts B. calls C. appeals D. pullsC2021/8/11 星期三207. conscience 良心 His conscience troubled him after he took the money. 他拿走了錢(qián)以后,他的良心使他不安。 Let your conscience be your guide. 讓

11、你的良心指引你。2021/8/11 星期三218. worthy (-thier, -thiest)值得的 a worthy champion/winner 當(dāng)之無(wú)愧的冠軍/獲勝者 He is worthy of our praise. 他值得我們表?yè)P(yáng)。 2021/8/11 星期三22be worth sth./ doing sth. 值得be worthy of being done/to be done 值得被做be worthy of sb./sth. 值得;配be worthwhile doing/to do sth. 值得做2021/8/11 星期三231). Is that boo

12、k worth _? Yes, it is worthy _twice. A. reading; being read B. to read; to be read C. of being read; reading D. reading; of being readD2021/8/11 星期三242). Her achievements are _ of high praise.3). It is not _quarreling with him.worthyworthwhile2021/8/11 星期三259. It is no use doing做某事沒(méi)有用處 Its no use as

13、king me. I know no more than you do. 問(wèn)我沒(méi)用, 我知道的不比你多。 I dont think its any use going any further. 我認(rèn)為繼續(xù)下去沒(méi)有用處。 2021/8/11 星期三2610. rely on 依靠,指望 They rely on themselves now, which is much better. 他們現(xiàn)在依靠自己了，這比以前要好得多。 You cant rely on him for assistance.你不能指望他的幫助。2021/8/11 星期三2711. at cost 按成本（或成本價(jià)格） It

14、 is said that some goods in the supermarket are sold at cost price. 據(jù)說(shuō)那個(gè)超市里的部分貨品是按成本價(jià)出售。2021/8/11 星期三2812. have no use for sb. 討厭人 I have no use for people who dont make an effort. 我討厭那些不努力的人。 have no use for sth. 不需要; 用不著2021/8/11 星期三2913. over time 隨著時(shí)間的推移 The pain of this failure will disappear o

15、ver time. 隨著時(shí)間的推移,失敗的傷痛也會(huì)逐漸消失。2021/8/11 星期三30At first his parents didnt like his girlfriend, but their opinion has been changed over time.起初他的父母不喜歡他的女朋友，但隨著時(shí)間的流逝他們的看法漸漸發(fā)生了變化。2021/8/11 星期三31overtime (副詞), 規(guī)定時(shí)間之外地;超時(shí)地Hes been working overtime recently.他最近老是加班。2021/8/11 星期三3214. broadcast to make widel

16、y known The BBC will broadcast the news at 10:00. The CCTV-9 broadcasts on TV every day.2021/8/11 星期三331. Complete the summary of the reading passage using words from the text. educate; appeal; target; budget; media; expense. Answers:P45. Learning about language2021/8/11 星期三342. Complete the sentenc

17、es using words from the box in their proper forms. 1) casual 2) basis 3) attach 4) worthy 5) association 6) corporation 7) refresh 8) conscience 9) garment 10) inform2021/8/11 星期三353. Complete the sentences with the correct preposition.1) We are exposed _ hundreds of different advertisements every d

18、ay. 2) She is a remarkable woman who is worthy _ your admiration.toof2021/8/11 星期三363) If you keep copying everything she does, youll turn _ her one day.4) The police appealed _ the public for any information about the Murder. intoto2021/8/11 星期三375) You cannot rely _ him to arrive on time because he is alway