競(jìng)爭(zhēng)比較04對(duì)比against symantec

1、2022/9/9Selling Against SymantecTJ Alldridge, Product Marketing ManagerVernon Shure, Product Marketing Manager2Trend Micro ConfidentialAgendaPain pointsCustomer messageCompetitive nuggets ing competitive claimsSymantec Switch web siteOther resources3Trend Micro ConfidentialSymantec Customer Pain Poi

2、nts Endpoint issuesLarge memory footprint High CPU utilizationPattern file updates are difficultSymantec Endpoint Protection 11 upgrade is difficult - “rip and replace”4Trend Micro ConfidentialSymantec Customer Pain Points Support and service problemsTechnical supportMalware response/technical acume

3、nAccount management (channel and enduser)Higher costs / less effective protectionMalware/high spam rates Core technology deficitAdministrative overhead5Trend Micro ConfidentialSlow performance Key Reason to Switch Vendors- 48%31%17%31%48%26%33%29%11%What are the key factors that drove you to switch

4、your antivirus vendor? (Select all that apply)6Trend Micro ConfidentialQuestions to Ask Symantec Customers?How effective is Symantec in stopping malware and spam and what issues have you experienced in that area? What impact is Symantec security having on your total IT security costs? Symantec is no

5、 longer focused entirely on security how has this affected you as a customer? How is Symantecs service and support in what ways is it working for you or not working for you? What issues have you experienced with the load that Symantec security puts on your infrastructure client and server performanc

6、e, network bandwidth? 7Trend Micro ConfidentialAgendaPain pointsCustomer messageCompetitive nuggets ing competitive claimsSymantec Switch web siteOther resources8Trend Micro ConfidentialHigh Level Message vs. Symantec Here are five good reasons why you should switch to Trend MicroTrend MicroStrength

7、sCustomer MessageCustomer Pain Points = Symantec Weaknesses9Trend Micro ConfidentialTop Five Reasons to SwitchSmart Protection Network core technology advantage Web, email, file reputation In-the-cloud correlation Feedback loopsReason #1:Radically reduce your threat exposure10Trend Micro Confidentia

8、lTop Five Reasons to SwitchLower costs to clean up routine malwareLower expected cost of a catastrophic eventSecurity that is the solution not part of the problemReason #2:Dramatically lower your costs11Trend Micro ConfidentialTop Five Reasons to SwitchUnlike Symantec, Trend Micro focuses 100% of ou

9、r energies content securitySalespeople often lack security knowledgeGartner: Innovation comes from pure-play security vendorsReason #3:Leverage our single-minded focus on security12Trend Micro ConfidentialTop Five Reasons to SwitchFront line supportMalware responseAccount managementReason #4:Be more

10、 than just a number13Trend Micro ConfidentialTop Five Reasons to SwitchSystem load memory, CPU utilization, general performanceSpeed of updating especially with highly distributed networkSymantec Endpoint Protection 11 is a difficult upgradeReason #5:End your endpoint pain14Trend Micro ConfidentialA

11、gendaPain pointsCustomer messageCompetitive nuggets ing competitive claimsSymantec Switch web siteOther resources15Trend Micro ConfidentialTrend Micro Core Tech OverviewSMB/ENTTrend MicroSmart Protection NetworkSymantecWeb Reputation 1MessageLabsEmail Reputation MessageLabs, Brightmail File Reputati

12、onReputation Correlation Across Web, Email, and FileFeedback Loops 21 Consumer product includes quasi-web reputation, but its browser-based and includes community rating.2 Consumer product includes some feedback loops.16Trend Micro ConfidentialCompetitive NuggetsFact: Symantecs pattern file size inc

13、reased by 49% year over year from 2007 to 2008 while Trend Micros shrank 24% Fact: Symantec has a history of poor endpoint releases SAV 10.0 was a dog until SAV 10.2 shippedFact: Threat Management Solution assessments have uncovered a huge number of malware issues in Symantec environmentsFact: Syman

14、tec has no on-premise web gateway solutionFact: Symantec salespeople often lack security knowledge17Trend Micro ConfidentialNSS Labs Report (Preview)OfficeScan 8.0 vs. Symantec Endpoint Protection 11OfficeScan 8.0 scans a 1GB directory over 90% faster than Symantec Endpoint Protection 1118Trend Micr

15、o ConfidentialNSS Labs Report (Preview)OfficeScan 8.0 vs. Symantec Endpoint Protection 11OfficeScan 8.0 uses 87% less memoryat peak scan than Symantec Endpoint Protection 1119Trend Micro ConfidentialMemory Usage Comparison 20Trend Micro ConfidentialSymantecs Own Performance BenchmarksShow Why Their

16、Endpoint Business Is in PlayWhile SEP 11 is a big improvement over SAV 10 Majority of the installed base is using older versions Upgrading to SEP 11 is a “rip and replace” Customers are feeling the pain and are ready to change vendorsSource: Symantec Webinar screen shot21Trend Micro ConfidentialAgen

17、daPain pointsCustomer messageCompetitive nuggets ing competitive claimsSymantec switch web siteOther resources22Trend Micro Confidential ing Competitive ClaimsSymantec Claim: You cant get fired for buying (or staying with) Symantec.Response: It has long been apparent that Symantec is positioning its

18、elf as the next Microsoft, Oracle, or IBM. They no longer have a focus on content security and have fallen behind in anti-malware core technology. So yes, you can get fired for staying with Symantec as costs and malware infections escalate to have an adverse impact on your business. 23Trend Micro Co

19、nfidential ing Competitive ClaimsSymantec Claim: Systems Management and security go hand in hand with Symantec you can, and should choose one vendor for both. ResponseSymantecs suggestion that endpoint management addresses todays malware threats is inaccurate They are covering for their lack of inno

20、vative technologies and their lack of answer for the Threat of VolumeTrend Micro has invested heavily in improving endpoint protection by providing proactive in-the-cloud reputation technologies24Trend Micro Confidential ing Competitive ClaimsSymantec Claim: Symantec is near the top of the list in d

21、etection rate, while Trend Micro has tested poorly in benchmarking reports. ResponseThis tests benchmarks only effectiveness of traditional file scanning against known threats. Traditional file scanning technology only works if its deployed - and Symantec relies on slow pattern file updates.More rec

22、ent tests suggest that Symantec false positives are trending upward. Trend Micro comes out ahead in overall effectiveness vs. Symantec when the exposure layer is taken into account (bad URLs/spamming IPs). 25Trend Micro Confidential ing Competitive ClaimsSymantec Claim: Symantec Endpoint Protection

23、performs better than OfficeScan as proven by the Tolly Group Report. Response: The Tolly Group report is deeply flawed not the least of which because it used a very old version of OfficeScan.The ing NSS report shows the true results of benchmarking of OfficeScan 8 vs. Symantec Endpoint Protection 11

24、.Trend Micro wins in most everyday use scenarios.Older versions of are dramatically worse than SEP11 according to Symantecs own benchmarking numbers. 26Trend Micro Confidential ing Competitive ClaimsSymantec Claim: Symantec Endpoint Protection only has a 24 MB footprint on the desktop.ResponseDisk s

25、pace is cheap and getting cheaper. People dont care about the footprint they care about the performance impactIt is the system recourse burden they are hiding.27Trend Micro ConfidentialAgendaPain pointsCustomer messageCompetitive nuggets ing competitive claimsSymantec Switch web siteOther resources2

26、8Trend Micro ConfidentialSymantec Switch Web PagesTrend Micro Home PageSymantec Switch will have prominent placement on 29Trend Micro ConfidentialSymantec Switch Landing PageUsers Click Through to See the “Top Five Reasons”30Trend Micro ConfidentialSymantec Switch Proof DocumentsEnterpriseMediumBusi

27、nessSmallBusinessReduced Threat ExposureOsterman TMES TCO White PaperOsterman TMES TCO White PaperWest Coast Labs Endpoint Security ReportReduced CostsOsterman TMES TCO White PaperWest Coast Labs Antispam ReportWest Coast Labs Antispam ReportFocus on SecurityLink to Gartner VideoLink to Gartner Vide

28、oLink to Gartner VideoBe More Than a NumberSupport Quotes / Case StudiesSupport Quotes / Case StudiesSupport Quotes / Case StudiesEnd Your Endpoint PainNSS Labs White Paper + Framing DocumentNSS Labs White Paper + Framing DocumentNEDIGO Customer quote31Trend Micro ConfidentialSymantec Switch Web Cal

29、ls to ActionEnterpriseMediumBusinessSmallBusinessThreat Management Solution AssessmentWeb Protection Add-onCall 1XXX-TrendCall 1XXX-TrendCall 1XXX-TrendWorry-Free Business Security TrialWeb Protection Add-onTrial DownloadHouseCallTrial Download32Trend Micro ConfidentialAgendaPain pointsCustomer mess

30、ageCompetitive nuggets ing competitive claimsSymantec Switch web siteOther resources33Trend Micro ConfidentialOther ResourcesEnterprise SpecificCascadia Labs Web Security comparative testOsterman TCO White Paper ScanMail/PortalProtectSmartAdvantage DocumentsEnterprise Battlecard (soon)Product PMMs, Vern Shure, Steven Spadaccini SMB SpecificWest Coast Labs Endpoint Security Study (soon)Symantec Competitive Head to HeadWilliam KamTrend Micro Enterpris