中級(jí)劍橋商務(wù)英語第十二單元答案

1、12.1 Business lawListning:A colour problem1(P116)In this case both phone operators are using logos which use the same colour. Oneoperator could argue that customers will therefore confuse the brand and that theircompetitor is making use of their brand image.2(P116)(1) TV commercials(2) T-shirts(3) o

2、range(4) petrol company(5) green(6) shape(7) business(8) coloursVocabulary:Legal terms3(P116)1 I 2 A 3 F 4 G 5 B 6 E 7 H 8 J 9 CReading: Colourful cases4(P117)(1) C(thepremisesrefers to the petrol station)(2) Normal peoplet likely to face legal )(3) The operator has followed the easyGroup trademark

3、branding and usedorange.)(4) Google has said it intends to stop)(5) A(Orange may be taking easyMobile to court though easyMobile is part ofa bigger company called easyGroup)(6) C(TOP is an Irish company but BP can only sue its stations in NorthernIreland which come under United Kingdom law.)(7) B(Go

4、ogle had said it intends to stop the use of its name /A spokeswomansaid:We think its important to make the distinction between)Grammar: Indirect questions and tags1(P118)(1) t they(2) you can use the same colour(3) theres anything else(4) you think the outcome will be3(P118)(1) Do you think business

5、 will become.(2) I was wonderingwhat you think.(3) .a good product, isntit?(4) .by plane, wont they?(5) Do you think employeescan work.(6) what your plans for your future career ?(or)what your plans are foryour future career?(7)experience do you think would help(8)for three years,haventyou?12.2 Hand

6、ling questionsListening:Difficult questions1(P120)A The customer might ask:Can I have a refund? Can I exchange this forsomething else? The shop assistant might ask: When did you buy it?Do you have thereceipt? Did you pay by credit card or cash?B The employee might ask:Why wasnt I paid for that overt

7、ime I did? Why is thetax higher this month?C The students might ask:What did I get wrong? Why was my mark so low? Theteacher might ask:What went wrong? Did you revise?D The manager might ask:Have you read our policy on sending emails? Why didyou send so many?E The journalists might ask:What is the c

8、ompany doing to solve the problem?Will you be giving customers a refund?2(P120)Conversation 1: CConversation 2: EConversation 3: BConversation 4: AConversation 5: D3(P120)(1) E (2) F (3) C (4) B (5) A (6) D4(P121)1,2,3: A,C,E4 F5,6:B,DSpeaking: Responding to questions5(P121)(1) Sorry, I didnt unders

9、tand the question.(2) m afraid Im unable to answer that at the moment.(3) s a very good question.(4) I just need to check with someone first.(5) d like to come back to that point later on if thats OK.(6) m afraid Im unable to answer that at the moment.Reading:Press releases1(P122)(1) When they have

10、important news, company announcements, or at any timewhen its possible to given an interesting slant.*(2) When the story explains how your company has helped the local communityor has raised money for charity. Also the story might be about success or relate toother hot topics. They t use it if it se

11、ems like an advert.(3) One advantage is that a press release is free publicity and also that the publictend to take more notice of the company than they would from seeing anadvertisement.*You may need to explain the term, intersting slant. This often refers tonewspaper stories which take an ordinary

12、 or even potentially uninteresting event butmanage to make it interesting in some way.2(P122)Text C isnt a good press release because it reads like an advertisement. Itannounces a sale with discounts and there is no suggestion that the company has doneanything useful for the community.3(P123)(1) C (

13、2) D (3) A (4) A (5) B (6) C (7) B5(P113)-Introduces the news:I am writing/It is always good to hear-Refers to readers knowledge:As many of you are aware/As many local peoplewill know-Announces good news:we are therefore pleased to announce/we aredelighted/we are celebrating-Handles had news:Contrar

14、y to recent suggestions/we are taking this veryseriouslyWriting:A press releaseDear Editor,Contray to recent suggestions that the Everyman Theatre may be closing, we arepleased to announce the opening of our new caf on May 1 . We are celebratingstthis event with a party for local people at 7pm. Afte

15、r that, that the caf will beopen during the day for lunchtime shoppers as well as in the evenings for theatreaudience. We also intend to hold regular cabaret nights in the cafMoney for the caf was raised by Friends of the Everymanand this also helpedpay for the internet access facilities. Two days a

16、fter the caf opening, the musicalGuys and Dollswill start on May 3 in the main theatre, starring well-know TVPlease find enclose designs for the news caf.Yours sincerely12.3 Speaking Test: Part ThreeExam practice1(P124)Express an opinion:I think/In my opinion/I feel that/Its important thatCompare an

17、d contrast information:On the one handon the other /Ask the other person for their opinion:What do you think?/How do you feelabout?/Do you agree?Ask for clarification or repetition:Do you mean?/Sorry, I dont quite followyou./Can you repeat that?Agree:Thats right./Yes, and/I agree/Sure.Disagree:I know what you mean, but/Yes, but/Dont you also think, though,that2(P124)(1) B(In Part Three you should work together and support your partner so both ofyou hane plent