北師大英語必修4-Unit11-Lesson-3-(共26張)課件

1、Unit 11 The Media Lesson 3 The Advertising GameUnit 11 The Media Lesson 3Do you know what the following advertisements are about?“Impossible is Nothing.” sports clothing of world famous brand Adidas that originated in GermanyPre-readingDo you know what the following“Please drink Tsing Tao Beer.” bee

2、r of a famous Chinese brand originated in Qingdao,ShandongProvince“Please drink Tsing Tao Beer.”“We take the worlds greatest pictures.” camera of world famous Japanese brand Nikon“We take the worlds greatest The choice of a new generation. The choice of a new generatImpossible made possible.CanonPri

3、nterImpossible made possible.CanonGood to the last drop.Good to the last drop.“The best a man can get”razor of World Brand Gillette that originated in Boston “The best a man can get”razor “Understanding comes with Time” American Time Magazine “Understanding comes with Time advertisement about quitti

4、ng smoking advertisement about quitting Where can you see and hear advertisements?in newspapersin the streetat the stationon buseson TVin magazineson the Internetover the radio, etc.Brainstorming Where can you see and hear ad1. Advertisement n. eg. Advertisement helps to sell goods. ( )2. Advertisin

5、g n. eg. She works in advertising. ( )3. Advertise v. eg. I must advertise for a new secretary.( )4. Advertiser n. eg. For example, Amazon is one advertiser.( )a) to make known to the public, e.g. in a newspaper or on TV.b) something used for advertising thingsC) the business of encouraging people t

6、o buy goods by means of adsd) the person who makes ads Vocabularybcad1. Advertisement n. eg. Adver Read for main idea Task 1.Match the topics with each paragraph. ( ) Advertisements using new and unusual ideas to surprise people. ( ) Visually attractive advertisements. ( ) Advertisements combining v

7、isual design with ideas linked to the products ( ) Classic advertisements. ( ) Public advertisements. 42 315 Read for main idea Task 1.MRead for details Task 2: Answer the following questions1. When doesnt the classic advertisement work? (in Para1and 2)2. Modern techniques of design are not enough t

8、o be noticed in a modern city. Why? (in para.3)3. What ideas do the top advertisers of today use to make you notice their products? (in para.4)4. What has the government done during the last decade? (in para. 5)Read for details Task 2: AnswRead for details Task 2: answer the following questions1. Wh

9、en doesnt the classic advertisement work? (in Para1and 2) The classic advertisement doesnt work when there are products and services in direct competition with each other in the market place.Read for details Task 2: answRead for details Task 2: answer the following questions2. Modern techniques of d

10、esign are not enough to be noticed in a modern city. Why? (in para.3) Because of the advertising boom, people are used to seeing high standards of visual design. Read for details Task 2: answRead for details Task 2: answer the following questions3. What ideas do the top advertisers of today use to m

11、ake you notice their products? (in para.4) The top advertisers of today believe that using humour as well as new and unusual ideas to surprise people is important in modern advertisements.Read for details Task 2: answRead for details Task 2: answer the following questions4. What has the government d

12、one using advertisements during the last decade? (in para. 5) Over the past decade, the goverment has worked hard at using adveritsements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking, etc. Read for details Task 2: answProblems SolutionsPara1-2Para.3Para.4

13、Para.5Task 3: complete the table.Problems SolutionsPara1-2Para.Para.1-2 Details Problem Solutions The classic ad is likely to be just the name of a _ or a general _.Ads need to _ and _ the attention of the public.Some ads consist of _ or the _ of experts, others try to _ ads that people simply enjoy

14、 looking at. company locationattractholdwordscreatepicturesPara.1-2 Det Para.3 Details Problem Solutions People are used to seeing high standards of _, so modern techniques of design is not enough to be _. Modern ads must _ the highest standards of design with ideas to make them more _.Some ads may

15、use the concept of _ to sell the car. visual designcombineattractivefreedom noticed Para.3 Para.4 Details Problem For many of todays advertisers, _ old ideas is not a successful approach. Solutions The advertisers look for other ways to make people _.The top advertisers use _ as well as _ and _ idea

16、s to surprise people.repeatingnotice their productshumournewunusual Para.4 DePara.5 Details Problem Some advertising is about _ and _ for profit.SolutionsSome ads aim to make _ _ to _.selling productsservicescontributionssociety Para.5 DetaVoice your opinion It is costly to create an advertisement a

17、nd getthe product advertised on TV, in magazines, on the Internet and so on. Do you think it worthwhilefor a company to spend a large budget on ads.Why or why not ?Voice your opinion It is cosRole-play Next, you are going to enjoy a public ad. After watching, you, as the host of a programme, have to interview Yao ming, one of the ambassadors of envoronmental protection about the present-day situations of wildlife protection