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1、Module4, Unit1單元教學(xué)設(shè)計課題 AWE M4 U1主備人仇曉榮項 目 目 標(biāo) 要 求話 題Tomorrows world語言知識語音Natural and fluent pronunciation and intonation 詞匯Advertising, advertisement, persuade, promote, welfare, cheat, skilful, innocent, fool, cure, grocery, comment, aim, mental. national, campaign, benefit, consult, latest, recomm
2、end, publisher, senior, purchase, designer, tip, slogan, update, youth, aspect, bargain, bonus, fancy, target, determine, analysis, react, personally, poisonous, urge, essay, shockBe meant to, even if/though, fall for, play tricks on, deal with, figure out, appeal to, get something across語法Direct sp
3、eech and reported speechReported speech: statements, questions and imperative sentences 功能Stating opinions and giving supporting reasonsDescribing an increase, a decrease, no change, a range, an average and a limit語言技能By the end of the unit, students will be able to 聽listen for statistics and descri
4、ptions說Express opinions on advertisements讀Read an article about advertisements and two articles related to ad campaigns寫Write an advertisement情感態(tài)度Students know and accept diverse cultures and broaden horizon.Students learn how to be cooperative as well as competitive with others.學(xué)習(xí)策略Summarize what i
5、s in listening and reading; put more effort on the difficulties; cooperate with other; expand knowledge about how to read expository writing文化意識Differences between commercial ads and PSAsPublic service advertising campaigns in China注:目標(biāo)要求可參閱南京外國語學(xué)校仙林分校?英語教學(xué)實(shí)施綱要?第四局部“目標(biāo)內(nèi)容中的相關(guān)描述。課時主備教案課型Welcome + Word
6、 powerLearning objectives:By the end of this period, students will be able to:1. Get some idea about two main types of advertisement and their respective purposes;2. introduce words formed by using suffixes;3. practice and reinforce the meanings of suffixes.Focus of the lesson:1. vocabulary using su
7、ffixes2. proper expressions of students opinions about advertisementsPredicted area of difficulties:the meanings of suffixesLearning aids:1.PPT2.blackboardLearning procedures:PROCEDURECONTENT二次備課Warming up(PPT1-4)1. Daily report:2. Enjoy some ads and introduce the two types of ads using the neat two
8、 question.1) Where can we find these ads?2. Why do you like these ads?Vocabulary learning(PPT5)Classify the ads on welcome partOutput(PPT6)Discuss each ad from the following aspects: 1. What is the purpose of ads for social problems?2. What is the purpose of ads for sales?3. What is important to an
9、advertisement?Forming abstract nouns(PPT7-11) Enjoy more advertisements and tell what type each belongs to.Fill in the blacks related to ads to get a start of Word Power.Presentation(PPT12-19)Introduce different suffixes and their meanings and consolidate them by a competition: see which group can l
10、ist words by using suffixes.HomeworkDesign an adRemember the different functions of suffixes.課型Reading(I)Learning objectives:By the end of this period, students will be able to1. get to know basic information about advertising;2. know how to read an expository writing;3. make an ad by using the meth
11、ods mentioned in the article.Focus of the lesson:1. the new words and phrases in this article2. the characteristics of two adsPredicted area of difficulties:Students can catch the information about advertisements.Students can design an ad.Learning methods:1. PPT 2. blackboardLearning procedures:PROC
12、EDURECONTENT二次備課Warming up(PPT1-3)1. Daily report2. Lead-in:1. Show students some ads.2. Introduce the reading strategies about how to read the expository writing.Reading comprehension(PPT4-18)Students skim the text and answer the questions.Students analyze the passage and give main idea for each pa
13、rt.Students scan the text and complete some relevant exercises.ConsolidationOutput(PPT19-24)Post-reading tasks:Discussion what are the different between commercial ads and PSAs.2. Do a task-based reading to get a deeper understanding of the context.Homework Finish the exercises on the school-based a
14、ssignment book.課型Reading IILearning objectives:By the end of this period, students will be able tograsp the usage of some key words and phrases.understand the article betteruse the key words and phrases correctly in relevant exercisecan make comments on an adFocus of the lesson: the application new
15、words and phrases in this articlePredicted area of difficulties:1. the usage of the words and expressions: persuade, cheat, concern, promote etc.Learning methods:1. PPT 2. blackboardLearning procedures:PROCEDURECONTENTRevision(PPT1-2)1. Daily report2. Revision: Check answers in part E with students.
16、3. Have students underline the important words and phrases.Language points(PPT3-24)be used topersuadebelieve inA commercial ad in one which someone hasbe meant to for freecheatinnocentcurefeel pleased withmake a mental connectionfall forcommentNot allaimlead/live a better lifethoughbenefitWhen it co
17、mes topromotebe a slave toPracticeAsk students to make up a story, using at least 8 words, phrases or sentence pattern they have just learnt in class.HomeworkReview the new words and phrases and keep tem in mind.Finish the exercises in the workbook about reading part.3. Recite the required part in t
18、he book.課型Grammar & UsageLearning objectives:By the end of this period, students will be able toknow what is direct speech and what is reported speech;How to change direct speech into reported one and reported into direct in statements, questions and imperative sentences.Focus of the lesson:1. the r
19、ules of changing direct speech into reported speech.Predicted area of difficulties:1. the tense in changing speeches.Learning aids:1. PPT2. blackboardLearning procedures:PROCEDURECONTENT二次備課Warming up(PPT1-3)Daily reportLead-in: Test students whether they can recognize direct speech and reported spe
20、ech.Teacher gives 3 sentences and asks Ss which ones are direct speech and which ones are indirect speech.Presentation and practice(PPT4-13)Ss are encouraged to find the rules of how to change direct speech into reported speech.Ss work out what should be paid attention to during the changing.Draw th
21、e conclusion of the rules of changing direct ones into indirect ones.Do some exercises on changing reported speech into direct speech.Supplement(PPT14-20) Give examples of changing direct speech into reported speech in three sentence types.StatementsQuestionsImperative sentencespractice(PPT17-20)Tea
22、cher has students do more exercises concerning the different speech.HomeworkConsolidation exercises on the school-based assignment book.課型TaskLearning objectives:At the end of this lesson, students will be able to:1. Know how to listen for statistics and description by listening and reading. 2. Expr
23、ess opinions and give reasons.3. Know how to use different sentences types correctly4. Design an ad for a chocolate bar.Focus of the lesson:1. how to describe an increase, a decrease, no change, a range, an average and a limit2. Design an ad.Predicted learning difficulties:1. the difficulty of diffe
24、rent ways to describe an increase,a decrease, no change, a range, an average and a limit2. the slogan of anadLearning aids:1. ppt. 2. computerLearning procedures:PROCEDURECONTENT二次備課Warming up(PPT1)Daily report IntroductionAsk students about what should be paid attention to when seeing or listening
25、to an ad?Presentation(PPT2-5)an increase ofDifferent ways to express an increase, a decrease, no change, a range, an average and a limit.an increase ofa decrease ofremain/stay the samedecrease/fall byno changeincrease/rise bytwo times as manygo up bya decrease ofremain/stay the samedecrease/fall byn
26、o changeincrease/rise bytwo times as manygo up bySkills building & practice (PPT6-17)Develop students skills from the following aspects.Discuss in pairs about the memo at P.13 and fill in the subject.Do you think packaging is important in advertising? How to state opinions?How to give reasons?Consol
27、idationA Conduct an interviewRole-playWrite a reportHow to use the three sentence typesoutputDesign an ad for a chocolate bar.HomeworkComplete the ad by yourself. Write it down on students exercise book.課型ProjectLearning objectives:At the end of this period, students will be able to:know some basic information about ad campaign.work in groups to discuss what should be t.ken into consideration before, during and after an ad campaign.know how to cooperate and how to fulfi
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