廣告介紹英語(yǔ)課件

1、 AdvertisementAdvertising is everywhere, it exists in many aspect of our daily lives. But in fact, in some ways it was ignored. In the eyes of many people, advertising is a negative word.What people hate most is ads exist when they look their favourite tv, so do l. today I tell the ads,not to help a

2、ds change its bad image,but to make us find some fun things in ads.Yes,we talk about ad!Part 1腫么是廣告。我了個(gè)去、There are so many ads in our lives!腫么是廣告。我了個(gè)去、1.Press advertising 報(bào)刊廣告2.Television advertising 電視廣告3.Outdoor and Transport advertising 露天廣告和交通廣告4.Window and point-of-sale display 櫥窗銷售點(diǎn)陳列廣告5.Direc

3、t mail advertising 直接郵件廣告6.Exhibition and trade fairs 展覽商品交易廣告7.Cinema 電影廣告Advertising MediaThe ads I careCreative Creativity is the soul of advertising HumorousI will feel funny if the ads is wittyObvious themeIt must tell me what it want to sayOtherAdvertisement should have cultural awareness More

4、 in advertisement The change of 貞子hairstyleA shampoo adTissue 紙巾express delivery 快遞super glue 強(qiáng)力膠High definition TV 高清電視機(jī)步步高點(diǎn)讀機(jī) 哪里不會(huì)點(diǎn)哪里Part 2slogan and brand1. What Is A Slogan? Generally speaking: A slogan is a noun, usually repeated and persuasive that creates a memorable catch phrase, motto, or j

5、ingle, that expresses a particular aim or concept. A concept that you want to stick in your audiences mind like glue to paper. In Business: A slogan or tagline is a sentence placed after your company name or product name that helps to give it an identity and a positive image. Its really a brief adve

6、rtising slogan that is consistently displayed with your business name. How many company slogans can you recall? “Got Milk?”, “Im Lovin It!”, “Just Do It”, the list goes on and on. Why? Because these slogans are unique to one brand name, they are catchy, and they are short. You too can create a memor

7、able slogan that will implant itself in the minds of potential customers for many years to come. why have a sloganApple Inc. cocagolaFerrari Common Slogan and brandChina National Petroleum Corp. World Trade Organization West AnHui UniversityObey your thirstImpossile made possileJust do it.The taste

8、is great.No business too small, no problem too big. Connecting People.Impossible is nothingOh what a feelingAnything is possibleSpriteNestleNokiaToyotaCanonIBMNikeAdidasLiNingHave your funTypes of Slogans A feature - a uniqueness or difference between a substance, product or object. Ex: Write an ebo

9、ok in 7 days. A benefit - a result that someone receives. Remember, this saves you time or money. A question - thought-provoking methods. How would you like to be a millionaire in three years? A challenge - a dare. Ex: The Marines, We are only looking for a few good men. A structure - a design or co

10、llection put together for a single purpose. Ex: The Abundance Center holds all the information you will ever need to know on abundance. ShoppingPart 3contentsTraditional shopping Online shoppingAdvantages and disadvantagesPlaces of shopping Conclusion supermarketTraditional shoppingclothes shopshopp

11、ing center Advantages touch the clothes try it know the quality of goods Disadvantages people may feel tired higher price waste time Traditional shoppingDiscuss: What are the advantages and disadvantages of the traditional shopping?with the development of the Internet and the popularizition of compu

12、ter .shopping online become a commonplace of our life .online shopping means that people can buy anything on the Internet.they can buy anything at home ,in office .Online shopping has made our daily more convenient and comfortable.Today ,we can learn something about it 隨著互聯(lián)網(wǎng)的發(fā)展和電腦的流行。網(wǎng)上購(gòu)物在我們的生活中成為一種

13、司空見(jiàn)慣的事。網(wǎng)上購(gòu)物意味著人們可以在網(wǎng)上買任何東西。他們可以在家里買東西,在辦公室。網(wǎng)上購(gòu)物使我們的日常更方便和舒適。今天,我們能學(xué)到些什么online shopping Translating: Online shopping1.convinient. 2. variety 3.Able to compare product price and features(產(chǎn)品特點(diǎn) )Advantagesonline shopping has many daily things to select, in addition,they are so cheap and good 1.Enjoyment of retail(零售 ) shopping lost 享受零售購(gòu)物樂(lè)趣消失2. Privacy and security issues 隱私和安全問(wèn)題 Disadvantageswe should be careful when we input the secret code of the credit,in case be cheated. so we should buy things on the formal website.Our views Altho