商務英語溝通與口頭商務溝通

1、商務英語溝通 Business English CommunicationChapter One How to Apply for the Ideal Job(如何申請理想的工作) 本課要點 一Reading Job Advertisement (解讀招聘廣告) As you read , ask yourself these question 1.Do I have the formal qualification required ?2.Do I have the experience required ?3.Am I really suited for the job ?4.What d

2、o I know about the employer ?5.What makes me specially suited for the job ?二Analysing a Specific Job Advertisement (分析特定的招聘廣告)三What to Mention in Your Letter or Email (在求職信件中該寫些什么)四Attracting an Employers Interest (引起招聘者的注意)五Hints and Tips (技巧提示)Here are some good ways to make your application lette

3、r stand out:1.Look for something unusual in your experience or qualifications2.Make the contents of your letter appropriate for the job3.Avoid annoying phrases4.Get someone to read your letter before you send itNEVER send your first draft !5.Keep the letter short 6.Mention the organisation7.Make you

4、r letter physically easy to read* Dont use handwriting * Use a good quality printer * Use short sentences and paragraphs* Use plenty of breaks and white space * Use a type or font that can be easily read and use 12-point size* Dont overuse italics ,bold , underlining or CAPITALS * Use a spell-check

5、programme but dont rely on that alone. You must also check your letter personally before you send it .* Dont use coloured or fancy paper8.Remember to state which job you are applying for9.Be realistic10.Check again 六Practice Makes Perfect (實踐造就完美)專業(yè)詞匯Reputation 名譽 聲望 Professional 專業(yè)人員 職業(yè)運動員 Qualific

6、ation 資格 Unpredictability不可預測性Continuity 連續(xù)性 Candidate 候選人 應試者 Architect 建筑師 Job seeker 求職者 People-orientated 以人為本的 Prestige 威望 影響力 Application letter 求職信 Interview 面試 采訪Offend 冒犯 Summarize 總結 概述 Demonstrate 證明 示范 Commitment 承諾 保證 Innovation 革新Coverage 新聞報道 Template 模板 Overlook 俯瞰 忽視Chapter Two Resu

7、me and the Interview （簡歷與面試）本課要點一The Rasume or Curriculum Vitae (簡歷)二The Essentials（基本要素）*Full name in Chinese characters and Pinyin. Underlineyour family name *Adress*Telephone Number*Age, indicated by date of birth*Gender, indicated by Mr, Mrs, Miss, Ms.Here are some of the things that can be incl

8、uded if you have them :*e-mail address*Fax number*Photograph Qualifications : List your qualifications clearly , starting with the highestEducation : List the school and other educational institutions you have attended, again starting with the highest or most recent.Previous Employment Skills Intere

9、sts and hobbiesFuture career三Model resume (singleversion)（簡歷樣本）四Interview Essentials（面試要點）五What Do You Do Now（如何準備）Times spent in preparation is never wasted. Time wasted is never spent in preparation.Quite simply, to be totally confident about your chances of success you must know almost everthing

10、there is to know about :*The company*The job advertised*The overall business environment the company operates in*The business culture of the company*Existing employees you might know*Where you might fit into the company *The salary you might be offered六The Big Day (面試當天)七What Do I Wear（如何著裝）八What Qu

11、estions Will They Ask（面試問題）九Be Positive（要積極主動）十You Do the Talking (把握表述機會)十一.Dealing with Negatives at the Interview (正確處理面試中的消極因素)十二.Strength from Weakness(變不利為有利)十三.Hints and Tips (技巧提示)*Names *Eye contact *Sit comfortably專業(yè)詞匯Curriculum vita 個人簡歷 Resume 履歷 Clerk 文員 Coordinator 協(xié)調(diào)員 Turnover 營業(yè)額Orch

12、estra 管弦樂隊 Martial arts 武術 Facility 設備 Innovation 革新 創(chuàng)新 Sector 部門Annual report 年度報告 Trainers 運動鞋 Pattern 模式 圖案 Consultancy 咨詢公司Bachelor 學士 Master 碩士 Doctor (Ph.D)博士Chapter Three Spoken Business Communication (口頭商務溝通)本課要點*The first, as always, is to spend as much time as possible on preparation.*The

13、second is to think carefully about the actual content.*The third is to practise your presentation.一.Preparing for the Talk (為演講準備) 1.The audience 2.The introduction 3.The facts 4.Visual aids 5.Dont trust the technology 6.The venue 7.The length 8.Be ready for questions二.Preparing The Content (搜集素材) 1

14、.Structure *A clear introduction is essential. *Then you move onto the main part of your presentation. *Finally, you must have a conclusion. 2.How long shoud your presentation be?Keep It Short and Simple三.Practice and Presentation Techniques(練習示范與演講技巧)四.Hints and Tips(技巧提示) 1.When you stand up to be

15、gin, take your time and try not to appear nervous. 2.Most of the time you will be speaking to people who want to hear what you have to say. 3.Talk to the people in the audience. 4.Be careful about the things you do with your hands when speaking. 5.Dont just read your speaking notes. 6.Dont speak too

16、 fast. 7.Use only a few, well-chosen, visuals. 8.Pause before you move into the final part of your speech. 9.Dont run away the minute you have completed your presentation.五.Practice Makes Prefect(實踐造就完美)專業(yè)詞匯Presentation 發(fā)言 陳述 conciseness 簡明 address 致辭 演講 conference 會議 協(xié)商 Technician 技術員 Chief Executi

17、ve Officer 首席執(zhí)行官 layout 布局 atmosphere 氣氛Regional sales manager 地區(qū)銷售經(jīng)理 audio-visual aids 視聽輔助工具 lectern 講臺Recruit 征募 招聘 draft 草圖 匯票 resist 抵抗 distraction 注意力分散 temptation 誘惑Conclusion 結論 pause 停頓 volume 音量 書卷 eye contact 目光接觸 眼神交會Chapter Four Communicating with Colleagues and Customers(同事溝通及客戶溝通)本課要點

18、Unspoken Messages (非言語信息)Here are a few questions to consider about non-verbal communications : 1.How do you think you look? 2.How can you change your clothing message ? 3.What non-verbal communications do you not like ? 4.What assumptions do you make ? 5.Do you make group assumptions ?二.Friendly Co

19、mmunications(傳遞好消息)三xmunicating Sensitively(敏感性溝通)四.Problem Communications(問題溝通)五.Hints and Tips(技巧建議) 1.Stay clam 2.Listen 3.Dont assume 4.Explain clearly 5.Speak clearly *Do not use jargon. *Do not use long words where short ones will do. *Make sure that you speak at a speed that allows people to

20、understand what you are saying. *Pause frequently. 6.Ask for details 7.Check and respond 8.Close六.Hearing and UnderstandingAchieving Both(傾聽與理解兩者兼顧)七.Action(行動) 1.Do we want the person to decide the action after communicatiion? 2.Do we want the person to take action that we have alreadydecided? 3.Do

21、 we understand the effects the action may produce?八.Checking(核查) *Ask question. *Do not make assumptions.九xmunicating with Bosses(與老板溝通)“The boss may not always be right,but he or she is always the boss.” 1.Listen 2.Ask for suggestions 3.Lead your ideas into the ideas of the other person 4.Explain c

22、learly 5.Ask for suggestions again 6.Offer to revise 7.Checking 8.Follow up十.A Fact(忠告)“Success has many fathers.Failure is an orphan.”專業(yè)詞匯Comment 評論 意見 potential 可能性 潛力 context 語境 背景 phenomenon 現(xiàn)象 奇跡Criminal 罪犯 investment adviser 投資顧問 district 行政區(qū) 地區(qū) bonus 獎金 紅利Dedication 奉獻 commitment 委托 提交 initia

23、tive 主動權 首創(chuàng)精神 announcement 宣布 通告 identification card 身份證 embarrassment 尷尬 拮據(jù) maintenance 維修 保持 Reprimand譴責訓斥conversation 談話社交 grievance不滿委屈 jargon行話 component 組件Chapter Five Written Communication（書面溝通） 本課要點一xposing Your Message(內(nèi)容組織) *Take the example of a proposed meeting. Its no good writing a mes

24、sage saying that a meeting is to be held if you dont state what is going to be discussed. *No one will come to your meeting unless you give him or her a good reason why they should attend. *Unless you state a date and time when a meeting is going to be held people cant attend. *Where the meeting is

25、to take place is also vital. *Who is to be involved is also essential information. People will not come to an event if they do not know that their attendance is expected. *What is the sequence of events? How will decisions be implemented?二.Written Forms of Communication(書面溝通的形式)*Your communication s

26、hould not include unnecessary information. *Your communication must have appropriate content. *Your communication must contain the correct facts. *Your communication should aviod the use or jargon and unnecessary technical terms. *Your communication should introduce the purpose and mission of the pa

27、per, have an explanatory content and should end with a clear conclusion or recommendation. *Your communication should always be spell-checked and read by a colleague before it is issued.三.Lets Practise(練習)四.Hints and Tips(技巧建議) 1.Size Matters. Use a 12-point type. 2.Use white space. 3.Read aloud.專業(yè)詞

28、匯Electronic storage 電子儲存 memo 備忘錄 sequence 順序 agenda 議程 proposal 提議 求婚Biography 傳記 個人簡介 quotation 引文 報價單 recommendation 推薦信 bangle 手鐲 Pendant 耳環(huán) 墜子 text message 短信 international purchasing manager 國際采購經(jīng)理 Explanatory comment 備注assessment 評價 估計 payment due 已到期應付款 scissor 剪刀 刪去Stapler 訂書機 Cash flow 現(xiàn)金流

29、 amateur 愛好者 外行 sponsorship 贊助Chapter Six Business Meeting(商務會議) 本課要點一.Why People Hold Meetings (為何舉行會議)*To communicate policies *To issue instruction *To listen to review *To hold discussions *To ensure that everyone is aware of what is going on *To review experiences and future action*T provide wr

30、itten records二.Meeting Styles (會議風格)Authoritarian Inclusive Combat Routine Informal三.Writing the Records of Business Meeting (商務會議紀要)四.The Disadvantages of a Verbatim Record (逐字逐句的會議記錄的缺點)*They contain full information about when and where the meeting took place.*They record the names of the people

31、taking part.*They list people who did not attend.*They record who made what decision.*They list points for action.*They are short and concise.*They remove duplications.*They are easy to access and can be held in electronic form.五.The advantages of a Written Summary (總結性會議紀要的優(yōu)點)六.Influence and Power

32、(影響力)七.Evaluate (評估)八.After Considerable Discussion (在充分討論之后)九.Who Are the Readers of the Minutes(誰將閱讀會議紀要)十.Meeting Minutes (會議紀要)Keep It Short and Simple What ,Why ,When ,Where ,Who, and How.十一.More Minutes (更多紀要)十二.Why Certain Things Are Important (哪些更重要)*People need to know when the meeting took

33、 place. *Be very careful with dates.*Location *Present *Apologies for Absence.*Confirmation of Minutes of Previous Meeting. *Note how only the main points.十三.Hints and Tips (技巧建議)十四.Whats to Be Discussed (討論內(nèi)容)專業(yè)詞匯Syndicate 辛迪加 企業(yè)聯(lián)合 feedback sessions 反饋會話 brainstorming 集體自由討論 accurate 精確的Minutes 會議記

34、錄 authoritarian 獨裁主義者 endorsrment 背書 combat 戰(zhàn)斗 爭論 participant 參與者 Insult 侮辱 損害 routine 例行公事 日常工作 executive committee 執(zhí)行委員會 reluctant 勉強的Verbatim 逐字的 strive 奮斗 努力 elimination 消除 淘汰 phoenician 腓尼基人 alphabet 字母表Chapter Seven Cross-cultural Business Communications(跨文化商務溝通)本課要點一.Is it Possible to Put Cul

35、ture into Categories (文化分類是可能的嗎)二.Stereotypes and Assumptions (類型和假定)三.The English Language（英語語言）四.Hints and Tips(技巧建議) 1.Adopt a culture. 2.Whatwrong? 3.Changes五.Phenomena Which Influence Cultures(影響文化的表現(xiàn)形式) 1.Time and punctuality 2.Formality 3.Attitudes 4.Socialising 5.Gender六.Direct or Rude(坦率抑或粗

36、魯)七.Deference and Interruption(遵從與打斷)八.Politeness(禮貌)九.European Union of Differences(差異化的歐盟)十.Diversity and Communication Opportunities(多樣性和溝通機會)十一.Do Some Research(做一些調(diào)查準備)十二.Hints and Tips(技巧提示)*Be observant.*Ask for advice.*Explain your culture.專業(yè)詞匯Executive執(zhí)行者 textile紡織品 dialect方言 行話 category類別

37、范疇 assumption假定 擔任Stereotype陳規(guī) vice versa 反之亦然 scenario方案 phenomena現(xiàn)象 奇跡 supreme最高的 極度的Alcohol酒精 gender生產(chǎn) multimillionaire千萬富翁 hierarchy統(tǒng)治集團 inappropriate不恰當?shù)腣ariation變化 estuary港灣 border 邊境 國界diversity差異 多樣性 innovation革新 改革Chapter Eight Crisis Communications 危機溝通本課要點Your communication skills could m

38、ake or break the company一.What Is a Crisis(何為危機) Real crisis share some common characterristics：1.The timing is unpredictable.2.The exact nature of the crisis is difficult to forecast. 3.Events occur wityout warning. 4.More than one problem occurs at the same time. 5.The crisis develops rapidly. 6xm

39、unications play a vital role.二.Why Is Communication Essential In a Crisis(危機溝通的重要性)三.Hints and Tips(技巧建議)1.Act fast2.Leave the blame.3.Dont forget anyone.四.What Can We Do in Advance(危機前的準備)Communication is one of the key elements in crisis management.One good way of beginning to plan is to look at r

40、ecent media reports of crisis.Ask yourslef:1.Could this crisis have been forecast in advance?2.What preparations were made by those affected？3.Was there a quick response to the crisis?4.Who was in charge of managing the crisis?5.Were the media sympathetic or critical of the management of the crisis?

41、6.How has the crisis affected the images and public preceptions of the organisations involved?五.The Golden Rules(危機溝通十條黃金準則)1.Prepare in advance. No business is safe from s crisis.*An assessment of the likekly threat.*Clear identification of responsibility.*Setting up of the crisis of management tean.*Practice and exercises.2.Make sure everyone knows their role.3.Accept responsibility. 4.Act quickly5xmunicate your position clearly and immediately.6xmunicate regularly.7.Tell your staff what is happening.8.Integrate