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/13everythingpossibletogetthosepointsacross,perhapsbysendingthemafreeissueandbyaskingfortheiropinionsonhowwemightimproveitevenfurther.Thiscouldbeintheformofaveryshortsurvey,eitherincludedwiththefreeissueoraccessibleonline.Ifyouthinkthisideahasmeritandmightbewillingtoauthorizeit,let’sdiscussitfurtherwhenyou’vegotafewspareminutes.IhavearoughdraftofthesurveyquestionsIcouldshowyou.Whatkindofproductisthewriterreferringtointhememo?A.Aweb-basedinformationservice.B.Amagazine.C.Aconsultingservice. D.Computersoftware.Whyisthewriterconfidentthattheycanwinbacktheiroldcustomers?Theirproducthasnocompetition.Theirproducthaschangeddramatically.TheyhavereducedthepriceoftheirproductTheneedfortheirproducthasincreased.Whatdoesthewriterwanttodo?A.Startherplanimmediately. B.Waitforinputfromthesurvey.C.GetMr.Rodgers’approval. D.Presentherideainthenextmeeting.(C)Intheworldofentertainment,TVtalkshowshaveundoubtedlyfloodedeveryinchofspaceondaytimetelevision.Andanyonewhowatchesthemregularlyknowsthateachonevariesinstyleandformat.Butnotwoshowsaremoreprofoundlyoppositeincontent,whileatthesametimestandingoutabovetherest,thantheJerrySpringerandtheOprahWinfreyshows.JerrySpringercouldeasilybeconsideredthekingof “trashtalk”.Thetopicsonhisshowareasshockingasshockingcanbe.Forexample,theshowtakestheevercommontalkshowthemesoflove,sex,cheating,guilt,hate,conflictandmoralitytoadifferentlevel.Clearly,theJerrySpringershowisadisplayandexploitationofsociety’smoralcatastrophes,yetpeoplearewillingtoeatuptheintriguingpredicamentsofotherpeople ’slives.LikeJerrySpringer,OprahWinfreytakesTVtalkshowtoitsextreme,butOprahgoesintheoppositedirection.Theshowfocusesontheimprovementofsocietyandanindividual’squalityoflife.Topicsrangefromteachingyourchildrenresponsibility,managingyourworkweek,togettingtoknowyourneighbors.ComparedtoOprah,theJerrySpringershowlookslikepoisonouswastebeingdumpedonsociety.Jerryendseveryshowwitha “finalword”.Hemakesasmallspeechthatsumsuptheentiremoraloftheshow.Hopefully,thisisthepartwheremostpeoplewilllearnsomethingveryvaluable.Cleanasitis,theOprahshowisnotforeveryone.Theshow ’smaintargetaudiencesaremiddle-classAmericans.Mostofthesepeoplehavethetime,money,andstabilitytodealwithlife’stougherproblems.JerrySpringer,ontheotherhand,hasmoreofanassociationwiththeyoungadultsofsociety.Theseare18to21yearoldswhosemaintroublesinlifeinvolvelove,relationship,sex,moneyandpeers.Theyaretheoneswhoseesomevalueandlessonstobelearnedunderneaththeshow’sexploitation.Whilethetwoshowsareasdifferentasnightandday,bothhaveruledthetalkshowcircuitformanyyearsnow.Eachonecaterstoadifferentaudiencewhilebothhaveastrongfollowingfromlargegroupsoffans.Ironically,bothcouldalsobeconsideredpioneersinthetalkshowworld.ThoughthesocialproblemsJerrySpringertalksaboutappeardistasteful,theaudience.A.remainindifferenttothem B.arereadytofaceuptothemC.remainfascinatedbythem D.arewillingtogetinvolvedinthemWhichofthefollowingislikelytobeatopicoftheOprahWinfreyshow?A.Anewtypeofrobot. B.Familybudgetplanning.C.Racisthatred. D.Streetviolence.Despitetheirdifferentapproaches,thetwotalkshowsareboth.A.ironic B.instructive C.sensitive D.cynicalWecanlearnfromthepassagethatthetwotalkshows.A.aretargetedatdifferentaudiences B.exploittheweaknessinhumannatureC.appearatdifferenttimesoftheday D.havemonopolizedthetalkshowcircuitSectionC(8%)Directions:Readthefollowingpassage.Fillineachblankwithapropersentencegiveninthebox.Eachsentencecanbeusedonlyonce.Notethattherearetwomoresentencesthanyouneed.Chefsworewhitebecausetheyworkwithflour,butthemainchefworeablackhattoshowhesupervised.Hugeinvestmentshavebeenmadeinnewsystems,informationtechnologyandamassingqualityassuranceaccreditations.Asuccessfuluniformneedstobalancetwokeysetsofneeds.Trulyeffectivemarketingthroughvisualcuessuchasuniformsisasubtleart,however.Corporateclothingdoeshavepotentialforfurthergrowth.Thelast30years,however,haveseenanincreasingemphasisontheirroleinprotectingtheimageofanorganizationandinunitingtheworkforceintoahomogeneousunit.FirstImpressionsCountTraditionallyuniformswere—andforsomeindustriesstillare-manufacturedtoprotecttheworker.Whentheywerefirstdesigned,itisalsolikelythatalluniformsmadesymbolicsense —thoseforthemilitary,forexample,wereoriginallyintendedtoimpressandeventerrifytheenemy;otheruniformsdenotedahierarchy.(67 )_Particularly in“customerfacing“industries,andespeciallyinfinancialservicesandretailing.Fromuniformsandworkwearhasemerged"corporateclothing”. “Thepeopleyouemployareyourambassadors,"saysPeterGriffin,managingdirectorofamajorretailerinthe UK.“What they say,howthey look,andhowtheybehave isterriblyimportant." Theresultis anewwayoflookingatcorporateworkwear.Frombeingasimple meansofidentifyingwhoisamemberofthestaff,theuniformisemergingasanewchannelofmarketingcommunication.(68)Wittinglyorunwittingly,howwelooksendsallsortsofpowerfulsubliminalmessagestootherpeople.Darkcolorsgiveanauraofauthoritywhilelighterpastelshadessuggestapproachability.Certaindressstylecreatesasenseofconservatism,othersasenseofopennesstonewideas.Neatnesscansuggestefficiencybut,ifitisoverdone,itcanspilloverandindicateanobsessionwithpower.(69)_Ontheonehand,nouniformwillworkifthestafffeeluncomfortableorugly.Givingthewearersachoicehasbecomeakeyelementinthewaycorporateclothingisintroducedandmanaged.Ontheother,itispointlessifthelookdoesn'texpressthebusiness'smarketingstrategy.Thegreatestchallengeinthisrespectistime.Whenitcomestohumanperceptions,firstimpressionscount.Customerswillsizeupthewaythestafflookinjustafewseconds?andthatfewsecondswillcolortheirattitudesfromthenon.Thosefewsecondscanbesoimportantthatbigcompaniesarepreparedtoinvestyears,andmillions ofpounds,gettingthemright.(70)Somebankshaveyettointroduceafullcorporatelook ;policeforcesareresearchingacompletenewlookforthe21stcentury.Andmanyemployeesnowwelcomeacompanywardrobe.Arecentsurveyofthestafffoundthat90percentwelcomedhavingclothingwhichreflectedthecorporateidentity.IV.SummaryWriting(10%)Directions:Readthefollowingpassage.Summarizethemainideaandthemainpoint(s)ofthepassageinnomorethan60words.Useyourown-wordsasfaraspossible.Chinaaccountsforalmost22percentoftheworld’spopulationandisoneoftheworld’slargestandmostrapidlygrowingeconomies.However,ithasonly10percentoftheworld’stotalcultivatedareaandishavingincreasingdifficultiesinsecuringwaterforagriculturalpurposes.Despitepopulationgrowingatanaveragerateofaroundonepercentayearanditseconomyataround9percentayearsincetheearly1990s,Chinahassofarmaintainedapproximateselfsufficiencyinagriculturalproductsoverall,inthesensethatexportshavebeenapproximatelymatchingimports.Infact,Chinahasbeentheworld’sfourthlargestimporteraftertheEuropeanUnion,theUnitedStatesandJapan.Theability ofChina'sagriculturetokeeppacewithgrowingdemandreflects afewkeyfactors. Yield improvementshavebeenachievedthroughmoreintensiveuseofinputssuchasfertilizers,agriculturalmachineryandirrigation,andtheintroductionofadvancedtechnologiesinagriculturalproduction.TheChinesegovernmenthashadapolicyofagriculturalselfsufficiency.However,China'smembershipoftheWorldTradeOrganization(WTO)since2001couldsignalagreaterpreparednesstoacceptimportsandembraceopportunitiesprovidedbyexportmarkets.Importantly,however, morethan three decades ofreforms havepermittedthemarkettohaveagreaterinfluenceonwhatfarmersareproducingandselling. Reflecting these factors ,Chinahas beenhighergraduallyshiftingitsagriculturalproductionawayfromlandintensiveproducts,suchascereals,towardvalue,laborintensiveproductssuchasmeat,fruit,vegetables,eggs,milk,fishandseafood.Thatis,Chinaisproducingmoreinlinewithitscomparativeadvantage.higherV.Translation(15%)Directions:TranslatethefollowingsentencesintoEnglish ,usingthewordsgiveninthebrackets.不斷增加的世界人口對地球上有限的資源而言是一種極大的消耗。(dram)做醫(yī)生需要極大的責(zé)任心,因為它事關(guān)生死差別。(mean)缺乏實踐的大學(xué)畢業(yè)生不太可能馬上找到高薪的工作。(chance)一個優(yōu)秀的學(xué)習(xí)者會通過不斷反思過去的學(xué)習(xí)經(jīng)歷來找到最適合自己的學(xué)習(xí)方法。(reflect)VI.GuidedWriting(25%)Directions:WriteanEnglishcompositionin 120—150wordsaccordingtotheinstructionsgivenbelowinChinese.假如你是李華,現(xiàn)任你們學(xué)校的學(xué)生會主席。你將代表學(xué)生會起草一份倡議書,號召全校同學(xué)行動起來,為環(huán)保運動做出自己的努力。同時,下周六學(xué)校將組織同學(xué)在全市進行環(huán)保宣傳活動,現(xiàn)征召志愿者到校學(xué)生會報名。注意:(1)短文應(yīng)包括以上所提供的主要信息,可適當(dāng)發(fā)揮; (2)詞數(shù):120—150;(3)倡議書格式以及開頭已提供,不計人總詞數(shù);( 4)參考詞匯 :recruit征召(新人)。Dearbrothersandsisters,AstheannualTreePlantingDayisapproaching,itonceagainremindsusoftheenviron-mentalprotectioncampaign.Keys:1-5:CBBAC6-10:BCBAA11-15:ACADB16-20:BBBCD21.because22.ones23.areconsidered24.tocreate25.in26.the27.whose28.chewed29.What30.Although31-35:CGBID36-40:JAKEFKeys:41-45:CBBDA46-50:BDCAD51-55:CBADB56-59:BDCA60-62:BBC63-66:CBBA67-70:FDCEVersionforreferenceChinahasfedthelargestpopulationintheworldwithitslimitedcultivatedlandandhasmaintainedself-sufficiency.Someusesofinputsandadvancedtechnologieshaveledtoagriculturalimprovement.SinceChinajoinedWTO,ithasimportedmorefromothercountriesanditalsohasshifteditsagriculturalproductionfromlowvaluetohighervalue.(55words)Theincreasingworldpopulationisagreatdrainonthelimitedresourcesontheearth.Workingasadoctorcallsfor/involves/takesagreatsenseofresponsibilityforitmeansdifferencebetweenlifeanddeath.Thereislittlechancethatauniversitygraduatewithoutanypracticalexperiencecanfindsajobwithhighpay.Anexcellentlearnerwillfindthemostsuitablelearningmethodbyconstantlyreflectingonhispast/previouslearningexperiences.VersionforreferenceAstheannualTreePlantingdayisapproaching,itonceagainremindsusoftheenvironmentalprotectio

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