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Starbucks
supplychain
Starbucks
supplychain1Marketing081members李明涵200896324508劉超齊200896324103李玥嫻200896324107徐小明200896324132蓋頌200896324134張長(zhǎng)春200896324141紀(jì)宇飛200790024118Marketing081members李明涵2008962ContentsTheintroductionofStarbucksStarbucksmarketpositioningstrategySupplyChainManagementSupplychainsystemofStarbucksAdvantagesofsupplychainContentsT3TheintroductionofStarbucksIn1971,starbuckswasborninSeattleciviliantraditionalmarketIn1996,intotheglobal32markets,dailyincreased3-4shopsIn1998,TongyiStarbucksformallyestablishedbyUnitedStatesStarbucksCoffeeInternationalcompanyandTongyicompanyNow,starbuckshasspreadtomanypartsoftheworld,providesthehighqualitycoffeeandservice.TheintroductionofStarbucks4ThebrandNow,StarbuckshasbecometheUnitedStates,andaroundtheworldfamousbrand.thesecretofsuccessisconstancyofbrandstrategy,accuratepositioninganduniquequalities.ThebrandNow,Starbuckshas5
Starbucksmarketstrategy
Onlyafewyearstime,StarbucksinChinahasbecomeafashionablepronoun.Itslogoisnotjustacupofcoffee,butabrandandaculture..
Starbucksmarketstrategy6SupplyChainManagementSupplyChainManagement7Thecompanyenterprisesmustadoptthetypeofmanagementmode,manycompaniesrelyonit.Theintegrationofthesupplychainimprovedabilitytoresponsemarketchanges,reducecostElectronicenterpriserepresentnotjustopportunities,butalsoabigchallengesThecompanyenterprisesmusta8ThesupplychainofStarbuckThesupplychainofStarbuck9Threechannels
Starbuckssupplychainneedtosupportthreechannels:
Specialchannel
Directchannel
RetailchannelThreechannels10Specialchannelisairlinesandotherretailservice;
Directchannelhandlemail-orderbusiness;
Retailchannelisworkforownshopsandjointventureshops’services.
Specialchannelisairlines11StarbucksconsultingtechnologyapplicationBarcode
Thesalesmanagementsystem
ElectronicDataInterchange
Rapidresponsesystem
Starbucksconsultingtechnolog12BarcodeUseagroupofparallellinessymbolinsteadofeachcommoditycode,readingbythemachinewithscanningfunction,makethedecodedcommoditysaleandincomingmaterialinputthecomputer,thenusethecomputertocalculationsandapplication.BarcodeUseagroupofparalle13SalesmanagementsystemStarbucksrelyonposmachinestoprovidedata,starbuckshasfixedreportformat,eachbranchreportthesedatathroughemail,makeaorderaboutonceaweek,withprofessionallogisticscompanyresponsiblefordistribution.SalesmanagementsystemStarbu14ElectronicDataInterchangeBasedonthecomputertocomputermanner,automatictransmissionandprocessingmaterialwithouthumanintervention.Inthiscircumstances,,retailerscantransmissionmaterialconvenient,likepurchaseorders,invoices,returnsingle,inventoryetc.ElectronicDataInterchangeBa15RapidresponsesystemIsahighefficientinventorymanagementsystem,thedesignpurposeistoreduceleadtimeontheretailrestockingorganization,reduceinventoriesinvestment,improvetheservicelevel,reducethecostsoftransportation.RapidresponsesystemIsahigh16AdvantagesofsupplychainFullygraspthesalesandinventorystatusofbusinesspointtoprovideestimateexactly,reduceinventorycostEstimatetheamountofdemands,reducethenumberofemergencyorderAdvantagesofsupplychainFull17CalculatebycomputermakeworkefficiencyandreduceerrorsbyhumanThewholesupplychainwithahightransparency,makegooduseoftheresources,improveefficiency.Calculatebycomputermakewor18Keepintouchcloselywiththesuppliers,makesuppliershaveampletimetosupplytimely,astomakeabetterenvironmentforcustomers.Improvingthecompany'simagecanmakebettercooperationwithsuppliers.Keepintouchcloselywiththe19
Thankyou!Thank20Starbucks
supplychain
Starbucks
supplychain21Marketing081members李明涵200896324508劉超齊200896324103李玥嫻200896324107徐小明200896324132蓋頌200896324134張長(zhǎng)春200896324141紀(jì)宇飛200790024118Marketing081members李明涵20089622ContentsTheintroductionofStarbucksStarbucksmarketpositioningstrategySupplyChainManagementSupplychainsystemofStarbucksAdvantagesofsupplychainContentsT23TheintroductionofStarbucksIn1971,starbuckswasborninSeattleciviliantraditionalmarketIn1996,intotheglobal32markets,dailyincreased3-4shopsIn1998,TongyiStarbucksformallyestablishedbyUnitedStatesStarbucksCoffeeInternationalcompanyandTongyicompanyNow,starbuckshasspreadtomanypartsoftheworld,providesthehighqualitycoffeeandservice.TheintroductionofStarbucks24ThebrandNow,StarbuckshasbecometheUnitedStates,andaroundtheworldfamousbrand.thesecretofsuccessisconstancyofbrandstrategy,accuratepositioninganduniquequalities.ThebrandNow,Starbuckshas25
Starbucksmarketstrategy
Onlyafewyearstime,StarbucksinChinahasbecomeafashionablepronoun.Itslogoisnotjustacupofcoffee,butabrandandaculture..
Starbucksmarketstrategy26SupplyChainManagementSupplyChainManagement27Thecompanyenterprisesmustadoptthetypeofmanagementmode,manycompaniesrelyonit.Theintegrationofthesupplychainimprovedabilitytoresponsemarketchanges,reducecostElectronicenterpriserepresentnotjustopportunities,butalsoabigchallengesThecompanyenterprisesmusta28ThesupplychainofStarbuckThesupplychainofStarbuck29Threechannels
Starbuckssupplychainneedtosupportthreechannels:
Specialchannel
Directchannel
RetailchannelThreechannels30Specialchannelisairlinesandotherretailservice;
Directchannelhandlemail-orderbusiness;
Retailchannelisworkforownshopsandjointventureshops’services.
Specialchannelisairlines31StarbucksconsultingtechnologyapplicationBarcode
Thesalesmanagementsystem
ElectronicDataInterchange
Rapidresponsesystem
Starbucksconsultingtechnolog32BarcodeUseagroupofparallellinessymbolinsteadofeachcommoditycode,readingbythemachinewithscanningfunction,makethedecodedcommoditysaleandincomingmaterialinputthecomputer,thenusethecomputertocalculationsandapplication.BarcodeUseagroupofparalle33SalesmanagementsystemStarbucksrelyonposmachinestoprovidedata,starbuckshasfixedreportformat,eachbranchreportthesedatathroughemail,makeaorderaboutonceaweek,withprofessionallogisticscompanyresponsiblefordistribution.SalesmanagementsystemStarbu34ElectronicDataInterchangeBasedonthecomputertocomputermanner,automatictransmissionandprocessingmaterialwithouthumanintervention.Inthiscircumstances,,retailerscantransmissionmaterialconvenient,likepurchaseorders,invoices,returnsingle,inventoryetc.ElectronicDataInterchangeBa35RapidresponsesystemIsahighefficientinventorymanagementsystem,thedesignpurposeistoreduceleadtimeontheretailrestockingorganization,reduceinventoriesinvestment,imp
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