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Reading
Advertising整理課件Wherecanyoufindadvertisement?pre-reading整理課件Whatdoyouthinkofadvertisement?整理課件Whatadvantagesanddisadvantagesdoyouthinkadshave?
advantages
disadvantageshelpcustomersfindgoodproductcanleadpeopletobuythewrongproductsCanmaketeenagerswantthingsthatarebadforthemhelpcompaniesmakemoney
canbeuglyandnoisycanbeusedtoinformpeopleaboutimportantissues整理課件underlineadvantagesanddisadvantagesoftheAdvertisementmentionedinthetextadvantagesDisadvantages1.helpconsumersmakeinformedchoices2.entertainpeople
3.increaseproductsales
4.makeproductscheap5.makepeopleawareofsocialproblems1.makepeopleannoyed2.bemisledbyfalseandincorrectinformationeasilywhile-reading整理課件para1WhatisthemainideaofPara.1?Adsarefoundalmosteverywhere整理課件para2WhatisthemainideaofPara.2?Peoplereacttoadvertisementsindifferentways.Peoplereacttoadvertisementsindifferentwaysbecause_____________A.adsareusefulandentertainingtosomepeoplewhileannoyingtoothers.B.adsareusefulandentertainingC.adsareannoyingD.adsarenotonlyusefulandentertainingbutannoying整理課件para3WhatisthemainideaofPara.3?Whydoadvertiseroftenhavetoworkhardtoattractpeople’sattention?Thebasicprincipleofadvertisementsistoinfluencecustomers’choices.Becausecustomersseesomanyadseveryday.Thebestchancetoreachcustomersfortheadvertisersisto___________.A.appealtotheiremotionsB.makeinterestingpicturesc.givecustomersproperpricesD.sendmessagestocustormers整理課件para4Paragraph4ismainlyabout__________.A.adsincreasetheproductionB.adsreducethepriceoftheproductionC.adshelpcompaniesandcustomersinavarietyofwaysD.adsmakeaproductmoreexpensive整理課件para6What’sthekeysentenceofPara.6?Manygovernmentsuseadcampaignstomakepeopleawareofsocialproblemsandgovernmentpolicies.整理課件para5WhichsentencetellsusthemainideaofPara.5A.themostimportantfunctionofadvertisingistointroducethepricesoftheproducts.B.themostimportantfunctionofadvertisingistointroducethetypesoftheproductsC.themostimportantfunctionofadvertisingistointroducenewproductsD.themostimportantfunctionofadvertisingistointroducethecompanywheretheproductscomefrom整理課件para7Wemustkeepaneyeoutfor“bad-and-switchads.WhatisthemainideaofPara.7?Whatisa“bait-and-switch”ad?Itisanadthatcheatsthecustomersbyshowingthemoneproductandthengivingthemanother.整理課件para8peopleshouldlearntoanalysesadsandtoprotectthemselvesWhatisthemainideaofPara.8?整理課件
post-readingWhyisadvertisingpopular?Whatisthefunctionofadverting?Howcanweprotectourselvesfrommisleadingads?整理課件languagepoints整理課件handinhandHighunemploymentandhighcrimeoftengohandinhand.Theysatdown,closetogether,handinhand.Warandsufferinggohandinhand.“手拉手地”“密切關(guān)聯(lián)地”,“連在一起地”灰塵與疾病總是形影相隨。人們常在傍晚看到這對(duì)夫妻手拉手地散步。Dirtanddiseasegohandinhand.Thecoupleareoftenseenwalkinghandinhandintheevening.整理課件arminarm
backtobackshouldertoshouldersidebysidefacetofacehearttoheart
gowith與...同行,與...相配Iwillgowithyou.Herhatgoeswellwithherdress.整理課件
reactto(sth)
作出反應(yīng),對(duì)…產(chǎn)生反應(yīng)Howdidhereacttoyoursuggestion?reactwith
“起化學(xué)反應(yīng)”HydrogenreactswithOxygen.react:vi.Theeyes___________________.眼睛對(duì)光會(huì)起反應(yīng)。reacttolight.他對(duì)于那消息沒(méi)作反應(yīng)。Hedidn’treacttothenews.reaction整理課件--Howdoyou___toherunkindlybehavior?--Onlysilence.Whichofthefollowingisnotright?A.answerB.reactC.replyD.respond整理課件
accusesbof
指責(zé);譴責(zé);控告Theyaccusedhimoftakingbribes.Tom’steacheraccusedhimofcheatingintheexam.表示正式控告還可以用:chargesbwithsthTheywerechargedbythepolicewithbreakingthelaw.Hewasaccusedofmurder.他被控謀殺。她指責(zé)他遲到。Sheaccusedhimofbeinglate.Thedriverwaschargedwithspeeding.整理課件
associate…with…Idon’twanttobeassociatedwiththataffair.HeassociatedhimselfwithMr.Smithinthecompany.“與…交往”1)把…和…聯(lián)想在一起2)“與…有聯(lián)(關(guān))系”;(常用被動(dòng)語(yǔ)態(tài))IassociateSwitzerlandwiththeAlps.紅色常使人聯(lián)想到危險(xiǎn)。Redareusuallyassociatedwithdanger.Iamassociatedwiththelawfirm.我和那家法律事務(wù)所有關(guān)系。associatewith:Heseemstoassociatewithcriminals.整理課件Didyourspeechgetacrosstothecrowd?Ispokeslowly,butmymeaningdidn’tgetacross.Hewasunabletogetacrosstotheaudiencewhathemeant.getacross(tosb.)“使被理解”(讓人)了解自己的意思Ijustcan’tgetacrosstohim.
getsthacross(tosb)使人了解…;傳達(dá)…Ittookmeanhourtogetmyintentionacrosstoher.他發(fā)現(xiàn)自己的中國(guó)式幽默很難為英國(guó)聽(tīng)眾所理解。HefounditdifficulttogethisChinesehumouracrosstoanEnglishaudience.整理課件getaroundgetthroughgetdowngetovergetalongwith/getaround/getaway/getdown/getup/getover/getthroughItishardto__________withoutacar.IrangyouseveraltimesbutIcouldn’t_________Please___________everywordshesays.Sheisafraidtospeakinpublic.Shecan’t_________hershyness.整理課件10.alargeamountoflargeamountsof+不可數(shù)名詞“大量的”“很多的”,作主語(yǔ)時(shí),其謂語(yǔ)動(dòng)詞的數(shù)決定于amount的數(shù),即當(dāng)amount是單數(shù),謂語(yǔ)用單數(shù);amount是復(fù)數(shù),謂語(yǔ)動(dòng)詞用復(fù)數(shù)。1.Alargeamountofmoney__spentonthetobaccoeveryyear.2.Vastamountsofmoney____beinginvestedinthelocalmarket.
isare整理課件aquantityofquantitiesof+可數(shù)名詞/不可數(shù)名詞quantity(”大量“)的用法相同Alargequantityoffood___served.Largequantitiesoffood___served.isare整理課件appealThisnovelwillappealtothepublic.Brightcoloursappealtosmallchildren.2)投合...的心意;投。。。所好;迎合。。。Vi1)要求;懇求appealtosbforsthappealtosbtodosthWeappealedtohimforhelp.Sheappealedtoustogowithher.這部電影投合年輕人的喜好。Thefilmappealstoyoungpeople.整理課件Notalladsareusedtopromote…=Alltheadsarenotusedtopromote…not用于含有all,both,every,always等的句中,構(gòu)成部分否定。Heisnotalwayssosad.Noteverybookiseducative.OR:Everybookisnoteducative(部分否定)整理課件
arm…with…/bearmedwith
武裝;裝備;具有;擁有Thepolicemenwerearmedwithpistols.Thelecturerwasarmedwithfactsandfigures.Parentsshouldarmtheirchildrenwithgoodeducation.=Thepolicemenarmedthemselveswithpistols.整理課件keepaneyeoutfor/keepone’seyesopenfor…
當(dāng)心;留心尋找You’llhavetokeepyoureyesopenforthetroubletonight.Keepaneyeoutforaplacetorest.keepaneyeon照看;密切注意Canyoukeepaneyeonmysuitcaseforawhile?(照看)整理課件keepane
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