【上?！楷F(xiàn)代超高層豪宅街坊景觀方案2018

靜安區(qū)72街坊房地產(chǎn)開發(fā)項(xiàng)目設(shè)計(jì)方案JINGAN

DISTRICT

BLOCK

72

RESIDENTIAL

DEVELOPMENT

DESIGN

PROPOSAL靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’An目錄TABLE

OFCONTENT前期研究Pre-Study規(guī)劃推演Planning

Development“城市酒店”方案設(shè)計(jì)Design

Proposal

1“都會花園”方案設(shè)計(jì)Design

Proposal

2靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’An前期研究PRE-STUDY1.1基地分析SiteAnalysis1.2

項(xiàng)目定位Project

Positioning靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’An前期研究Pre-Study1.1基地分析SiteAnalysis1.2

項(xiàng)目定位Project

Positioning區(qū)位分析靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnSiteLocation一河兩岸規(guī)劃靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnOneRiver–

Tow

SidesPlanning規(guī)劃條件靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnPlanning東側(cè)視線通廊靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnView

Analysis東南側(cè)視線通廊靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnView

Analysis交通靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnTransportation靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’An前期研究PRE-STUDY1.1基地分析SiteAnalysis1.2

項(xiàng)目定位Project

Positioning客群定位靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnClient

Targeting項(xiàng)目定位靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnProjectPositioning項(xiàng)目定位ProjectPositioning對標(biāo)案例靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnCases華僑城蘇河灣

?

上海案例優(yōu)勢外灘一脈相連，城市中心輻射，難以復(fù)刻的區(qū)位條件；俯瞰蘇州河，遙望陸家嘴，滬上稀缺的景觀資源；超高層形態(tài)、多戶數(shù)資源共享；集約型產(chǎn)品放大公共空間。對標(biāo)案例靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnCasesOne

Hyde

Park

?

London案例優(yōu)勢城市獨(dú)到繁華中心區(qū)域，海德公園地標(biāo)文化傳承；定制化產(chǎn)品設(shè)計(jì)，充分利用景觀資源。對標(biāo)案例靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnCases中鷹黑森林

?

上海案例優(yōu)勢極高綠化率造林成海，森林公園中生長的住宅；科技融入居住體驗(yàn)，節(jié)能理念革新傳統(tǒng)生活方式。挺拔簡潔、前衛(wèi)優(yōu)雅的立面設(shè)計(jì)與自然相結(jié)合。案例小結(jié)靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnSummary華僑城蘇河灣One

Hyde

Park中鷹黑森林“城市酒店”標(biāo)志性的城市界面清晰的現(xiàn)代感設(shè)計(jì)與都市生活體驗(yàn)營造“都會公園”臻享都市中的自然生活自由靜謐的景觀體驗(yàn)，模糊城市印象靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’An規(guī)劃推演PLANNING

DEVELOPMENT2.1用地條件SiteCondition2.2

方案強(qiáng)排Massing

Study靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’An規(guī)劃推演PLANNING

DEVELOPMENT2.1用地條件SiteCondition2.2

方案強(qiáng)排Massing

Study用地條件靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnSiteInformation基地現(xiàn)狀靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnSiteCondition資源優(yōu)勢分布靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnAdvantages高度與視線分析靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnView

Analysis靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’An規(guī)劃推演PLANNING

DEVELOPMENT2.1用地條件SiteCondition2.2

方案強(qiáng)排Massing

Study體量強(qiáng)排靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnTowerPositioning體量強(qiáng)排靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnTowerPositioning靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’An“城市酒店”方案設(shè)計(jì)DESIGN

PROPOSAL3.1規(guī)劃篇Masterplanning3.2

形象篇Fa?ade

Design3.3

產(chǎn)品篇Unit

Design鳥瞰Bird

View東側(cè)半鳥瞰Bird

View透視Perspective街景Street

View靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,Jing’An小區(qū)主入口MainEntrance靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,Jing’An入口大道EntranceAvenue靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,Jing’An入口庭院EntranceGarden靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,Jing’An庭院Garden靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,Jing’An庭院Garden靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,Jing’An庭院Garden靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,Jing’An草坪庭院Garden靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,Jing’An連廊庭院CorridorGarden靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’An“城市酒店”方案設(shè)計(jì)DESIGN

PROPOSAL3.1規(guī)劃篇Masterplanning3.2

形象篇Fa?ade

Design3.3

產(chǎn)品篇Unit

Design總平面圖靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnMLP規(guī)劃策略靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnPlanning

Strategy私人定制入戶系統(tǒng)第一級

–

主次入口第二級

–

中央庭院第三級

–

專屬入戶公共私密專屬設(shè)計(jì)景觀空間第一級

–

中央草坪宏大精致第二級

–

私屬庭院規(guī)劃策略靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnPlanning

Strategy私人定制入戶系統(tǒng)第一級

–

主次入口第二級

–

中央庭院第三級

–

專屬入戶規(guī)劃策略靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnPlanning

Strategy第一級

主次入口規(guī)劃策略靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnPlanning

Strategy第二級

中央庭院規(guī)劃策略靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnPlanning

Strategy第三級

專屬入戶規(guī)劃策略靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnPlanning

Strategy專屬設(shè)計(jì)景觀空間第一級

–

中央草坪第二級

–

私屬庭院規(guī)劃策略靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnPlanning

Strategy第一級超尺度中央景觀草坪交通流線靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnTraffic昌平路昌江化寧專屬落客區(qū)機(jī)動車流線步行流線機(jī)動車出入口路地庫出入口步行出入口路康定路功能分布靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnProgram昌平路昌江化寧路社區(qū)配套服務(wù)用房配電站&垃圾收集點(diǎn)路門衛(wèi)康定路戶型分布圖靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnUnitType昌路昌蘇州河江化110m2140m2158m2175m2190m2225m2寧路路康定路消防流線靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnEVA昌平路昌江化寧消防登高場地路消防出入口消防流線路康定路日照分析靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnSolar

Access0hour1hour2hours3hours4hours5hours6hours住宅日照計(jì)算高度：4.8M(2F)靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’An“城市酒店”方案設(shè)計(jì)DESIGN

PROPOSAL3.1規(guī)劃篇Masterplanning3.2

形象篇Fa?ade

Design3.3

產(chǎn)品篇Unit

Design元素提煉ElementExtraction靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’An國際都市豪宅氣質(zhì)傳承海派奢華經(jīng)典立面設(shè)計(jì)定位靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnFa?adeDesignStrategy國際都市豪宅氣質(zhì)-簡約經(jīng)典構(gòu)圖-現(xiàn)代工藝-公建氣質(zhì)立面設(shè)計(jì)定位靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnFa?adeDesignStrategy傳承海派奢華經(jīng)典-運(yùn)用經(jīng)典材料-提煉文化符號-營造奢華氣質(zhì)立面設(shè)計(jì)策略靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnFa?adeDesignStrategy透視Perspective街景Street

View設(shè)計(jì)分析靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnDesignAnalysis160.00157.00城市尺度拉開地標(biāo)序幕街區(qū)尺度重塑經(jīng)典構(gòu)圖近人尺度融入海派文化南立面設(shè)計(jì)分析靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnDesignAnalysis160.00154.00城市尺度打造城市燈塔沿河方向全景無敵視野近人尺度打造精致奢華東立面靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’An“城市酒店”方案設(shè)計(jì)DESIGN

PROPOSAL3.1規(guī)劃篇Masterplanning3.2

形象篇Fa?ade

Design3.3

產(chǎn)品篇Unit

Design發(fā)展階段靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnDeveloping

Phases挑戰(zhàn)靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnChallenge針對本地塊狀況=？+

+競品林立資源局限常規(guī)戶型僅以有限河景與商業(yè)配套資源能否取得項(xiàng)目成功？面對產(chǎn)品力較強(qiáng)的競品樓盤，如何保持優(yōu)勢？發(fā)展階段靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnDeveloping

Phases戶型設(shè)計(jì)靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnUnitDesign內(nèi)向型傳統(tǒng)豪宅外向型酒店化豪宅酒店化豪宅是居住產(chǎn)品中的奢侈品，現(xiàn)代時尚但不缺乏古典情懷，增加酒店化場景的居住空間會更大可能讓人們的生活變得時尚精致——

輕豪宅亦應(yīng)如此戶型設(shè)計(jì)靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnUnitDesign1.外部資源徹底占有2.現(xiàn)代時尚豪華感的室內(nèi)調(diào)性3.關(guān)注空間的流動，小中見大4.功能與展示效果結(jié)合的室內(nèi)設(shè)計(jì)輕豪宅設(shè)計(jì)原則靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnLight-Luxury

Principle戶型設(shè)計(jì)靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnUnitDesign190㎡+225㎡得房率79%戶型設(shè)計(jì)靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnUnitDesign110㎡+158㎡+175㎡得房率77%戶型設(shè)計(jì)靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnUnitDesign140㎡+158㎡+140㎡得房率76%戶型設(shè)計(jì)靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnUnitDesign225㎡4房2廳3衛(wèi)4.5面寬戶型設(shè)計(jì)靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnUnitDesign225㎡4房2廳3衛(wèi)4.5面寬儀式感入戶空間酒店配置廚餐系統(tǒng)景觀主臥套（4件套）洄游動線轉(zhuǎn)角景觀客廳戶型設(shè)計(jì)靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnUnitDesign190㎡4房2廳3衛(wèi)4面寬戶型設(shè)計(jì)靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnUnitDesign190㎡4房2廳3衛(wèi)4面寬中西廚系統(tǒng)洄游動線酒店配置主臥套（4件套）寬廳模式戶型設(shè)計(jì)靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnUnitDesign175㎡3+1房2廳2衛(wèi)3.5面寬戶型設(shè)計(jì)靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnUnitDesign175㎡3+1房2廳2衛(wèi)3.5面寬酒店配置廚餐系統(tǒng)儀式感入戶空間景觀主臥套（3件套）轉(zhuǎn)角景觀客廳戶型設(shè)計(jì)靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnUnitDesign158㎡3房2廳2衛(wèi)4面寬戶型設(shè)計(jì)靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnUnitDesign158㎡3房2廳2衛(wèi)4面寬洄游動線景觀客廳動靜分區(qū)戶型設(shè)計(jì)靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnUnitDesign140㎡A3房2廳2衛(wèi)3面寬戶型設(shè)計(jì)靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnUnitDesign140㎡A3房2廳2衛(wèi)3面寬洄游動線轉(zhuǎn)角景觀客廳戶型設(shè)計(jì)靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnUnitDesign140㎡B3房2廳2衛(wèi)4面寬戶型設(shè)計(jì)靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnUnitDesign140㎡B3房2廳2衛(wèi)4面寬半開放式廚房景觀餐廳戶型設(shè)計(jì)靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnUnitDesign110㎡2房2廳2衛(wèi)3面寬戶型設(shè)計(jì)靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnUnitDesign110㎡2房2廳2衛(wèi)3面寬半開放式廚房景觀餐廳靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’An“都會公園”方案設(shè)計(jì)DESIGN

PROPOSAL“公園里”的

國際文化

社區(qū)靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’An“都會花園”方案設(shè)計(jì)DESIGN

PROPOSAL4.1規(guī)劃篇Masterplanning4.2

產(chǎn)品篇Unit

Design靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,Jing’An鳥瞰圖AerialView靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,Jing’An鳥瞰圖AerialView靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,Jing’An鳥瞰圖AerialView靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,Jing’An鳥瞰圖AerialView靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,Jing’An透視圖Perspective

View靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,Jing’An透視圖Perspective

View靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,Jing’An透視圖Perspective

View靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,Jing’An透視圖Perspective

View規(guī)劃策略靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnPlanning

Strategy92m*65m超大花園，震撼尺度全樓王策略，戶戶享中央景觀規(guī)劃策略靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnPlanning

Strategy外部借河景，內(nèi)部造園景規(guī)劃策略靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnPlanning

Strategy城市公共綠地私屬庭院私屬庭院入口庭院私屬庭院中央景觀第一級

入口庭院第二級

中央景觀第三級

私屬庭院第四級

住宅入口私屬庭院規(guī)劃策略靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnPlanning

Strategy第一級

入口庭院入口庭院規(guī)劃策略靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnPlanning

Strategy第二級

中央景觀中央景觀規(guī)劃策略靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnPlanning

Strategy第三級

私屬庭院私屬庭院私屬庭院私屬庭院私屬庭院規(guī)劃策略靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnPlanning

Strategy第四級

住宅入口住宅入口住宅入口住宅入口住宅入口總平面靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnMLP交通流線靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnTraffic車行流線人行流線功能分布靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnProgram首層首層首層首層圖例社區(qū)配套服務(wù)用房配電站&垃圾收集點(diǎn)門衛(wèi)戶型分布靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnUnitType圖例100戶型產(chǎn)品135戶型產(chǎn)品165戶型產(chǎn)品185戶型產(chǎn)品220戶型產(chǎn)品消防流線靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnEVA消防登高場地消防車道靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’An“都會花園”方案設(shè)計(jì)DESIGN

PROPOSAL4.1規(guī)劃篇Masterplanning4.2

產(chǎn)品篇Unit

Design戶型設(shè)計(jì)靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnUnitDesign100㎡2房1廳1衛(wèi)三面寬戶型設(shè)計(jì)靜安72號地塊住宅項(xiàng)目Block

72Residential

Project,

Jing’AnUnitDesign100㎡2房1廳1衛(wèi)三面寬-全臥朝南，利于采光、擴(kuò)大視野-客廳享有大陽臺，經(jīng)濟(jì)戶型也可吸納高處美景，享受品質(zhì)生活-雙廳布局緊湊，流線清晰，優(yōu)化生活動線戶型設(shè)計(jì)靜安72號地塊住宅項(xiàng)目Block

72Residential

Pro