產(chǎn)品優(yōu)化主講其

產(chǎn)品優(yōu)化主講：其產(chǎn)品優(yōu)化的定義產(chǎn)品優(yōu)化主圖優(yōu)化標(biāo)題優(yōu)化詳情優(yōu)化其它優(yōu)化類目屬性定價(jià)交易YIWU

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TRAINING課程大綱第一單元：主圖優(yōu)化第二單元：標(biāo)題優(yōu)化第三單元：詳情優(yōu)化第四單元：其它優(yōu)化YIWU

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TRAINING第一單元：主圖優(yōu)化有效點(diǎn)擊無效點(diǎn)擊提升轉(zhuǎn)化浪費(fèi)點(diǎn)擊成本主圖點(diǎn)擊率YIWU

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TRAINING主圖在提升點(diǎn)擊轉(zhuǎn)化中的作用影響點(diǎn)擊的因素有哪些呢？YIWU

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TRAINING你的主圖是這樣嗎？主圖優(yōu)化---主圖三要素產(chǎn)品圖750*750一個(gè)商品無細(xì)節(jié)、水印背景文案品牌、功能、工藝、促銷等層次分明顏色YIWU

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TRAINING主圖優(yōu)化案例標(biāo)準(zhǔn)？背景？優(yōu)勢(shì)？促銷？YIWU

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TRAINING整體形象

：拍攝手法、 背景、風(fēng)格、擺放角度（模仿）主推產(chǎn)品一定要優(yōu)化：排最前產(chǎn)品是流量的（主圖+詳情）可用品牌標(biāo)識(shí)、認(rèn)證標(biāo)識(shí)、實(shí)力及賣點(diǎn)等代替關(guān)于

的個(gè)人經(jīng)驗(yàn)YIWU

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TRAINING如何檢測(cè)主圖效果1、 生意參謀的單品點(diǎn)擊率。點(diǎn)擊量/

量=點(diǎn)擊率2、通過網(wǎng)銷寶設(shè)置單品的

，來測(cè)試主圖的點(diǎn)擊率。YIWU

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TRAINING五張主圖怎么放？產(chǎn)品使用的正面效果圖+產(chǎn)品實(shí)拍+側(cè)面圖+帶包裝的圖+多個(gè)色彩組合圖+品質(zhì)報(bào)告圖+買點(diǎn)圖文+白底圖+

......YIWU

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TRAINING品牌型：產(chǎn)品圖+品牌+優(yōu)勢(shì)基礎(chǔ)要求：1、無水印、突出主體、主次分明、可加上品牌logo、突

點(diǎn)2、文字一定不能蓋住 ，不超1/5且，不多于8個(gè)字以上3、一定要正方形4、應(yīng)該對(duì)活動(dòng)，要做一張符合活動(dòng)要求的主圖，報(bào)活動(dòng)時(shí)進(jìn)行調(diào)換主圖優(yōu)化小結(jié)YIWU

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TRAINING第二單元：標(biāo)題優(yōu)化學(xué)會(huì)：通過本單元學(xué)習(xí)，1、標(biāo)題優(yōu)化2、 和文案優(yōu)化YIWU

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TRAINING標(biāo)題優(yōu)化---寫一個(gè)好的標(biāo)題YIWU

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TRAINING分類熱搜詞 如：蠟燭、打底衫等類目詞分類屬性詞

如產(chǎn)品屬性、

屬性2品牌詞 如花非花、纖玉、清清雨露等3錯(cuò)別字、拼音詞、地區(qū)詞（省份，城市）4定位詞（批發(fā)、一件代發(fā)等）、異地叫法詞156

修飾詞（產(chǎn)品功能作用及使用場(chǎng)景、人群)YIWU

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TRAINING案例YIWU

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TRAINING信息要展現(xiàn)靠的都是----YIWU

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TRAINING信息要展現(xiàn)靠的都是----B類客戶三級(jí)類目詞屬性詞+類目詞類目詞+定位詞

C類客戶

類目詞/別名

類目詞+屬性詞修飾詞+類目詞修飾詞+屬性詞+類目詞YIWU

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TRAINING找詞阿里指數(shù)1生意參謀、精準(zhǔn)2網(wǎng)銷寶3工具及其它下拉框、系統(tǒng)

及屬性54YIWU

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TRAINING阿里指數(shù)找詞YIWU

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TRAINING生意參謀找詞YIWU

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TRAINING精準(zhǔn)

找詞YIWU

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TRAINING網(wǎng)銷寶找詞1YIWU

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TRAINING網(wǎng)銷寶找詞2ht：/cms/promotion/query/index.html?spm=a2609.7381313.1997959377.4.D71AdMYIWU

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TRAINING下拉框、系統(tǒng)及屬性找詞YIWU

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TRAINING用好無線找詞YIWU

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TRAINING工具找詞--360旺店YIWU

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TRAINING其它熱銷頻道等YIWU

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TRAINING詞的競(jìng)爭(zhēng)力分析YIWU

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TRAINING客戶搜詞分析（網(wǎng)銷寶測(cè)試）展現(xiàn)展現(xiàn)展現(xiàn)第一天網(wǎng)銷寶推廣第1頁記錄第二天網(wǎng)銷寶推廣第2頁記錄..........第五天網(wǎng)銷寶推廣第3頁記錄展現(xiàn)2000015000100005000200012345天數(shù)A詞B詞YIWU

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TRAINING合理搭配新款

繡？繡新款？繡新款？打批發(fā)？批發(fā)打？打批發(fā)？YIWU

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TRAINING建詞庫的方法YIWU

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TRAINING舉例YIWU

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TRAINING屬性詞修飾詞+產(chǎn)品屬性詞1主推關(guān)鍵詞1修飾詞+產(chǎn)品屬性詞2主推關(guān)鍵詞2+定位詞標(biāo)題怎么寫1：（以蠟燭為例，用阿里指數(shù)）廠家直銷,產(chǎn)地貨源,創(chuàng)意款

,2016新款...........電子蠟燭,生日蠟燭,香薰蠟燭,茶蠟,果凍蠟燭...........石蠟,酥油,果凍蠟,大豆蠟.........圓柱形,數(shù)字/字母形

,花形,心形,仿真水果........電子蠟燭批發(fā),生日蠟燭批發(fā),香薰蠟燭訂制,茶蠟批發(fā),果凍蠟燭批發(fā)..............例如：廠家直銷創(chuàng)意款happ

birthday生日蠟燭批發(fā)字母氣球套裝蠟燭批發(fā)YIWU

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TRAINING屬性詞修飾詞+產(chǎn)品屬性詞1主推關(guān)鍵詞1修飾詞+產(chǎn)品屬性詞2主推關(guān)鍵詞2+定位詞標(biāo)題怎么寫2：屬性詞修飾詞+產(chǎn)品屬性詞1主推關(guān)鍵詞1修飾詞+產(chǎn)品屬性詞2主推關(guān)鍵詞2+定位詞位置可以調(diào)換YIWU

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TRAINING案例規(guī)則YIWU

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TRAINING案例分析：屬性詞修飾詞+產(chǎn)品屬性詞1主推關(guān)鍵詞1修飾詞+產(chǎn)品屬性詞2主推關(guān)鍵詞2+定位詞YIWU

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TRAINING寫標(biāo)別千萬別出現(xiàn)的錯(cuò)誤：YIWU

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TRAINING在屬性中的運(yùn)用：YIWU

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TRAINING標(biāo)題在詳情中的運(yùn)用1、標(biāo)題寫入詳情中2、字體加大加粗3、為了美觀可以把顏色調(diào)成白色進(jìn)行隱藏YIWU

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TRAINING在詳情中的運(yùn)用代碼模式下：src是 地址，alt是

名稱改放YIWU

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TRAINING用生意參謀標(biāo)題

及優(yōu)化YIWU

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TRAINING用360旺店標(biāo)題

及優(yōu)化YIWU

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TRAINING關(guān)于標(biāo)題1、空格的運(yùn)用2、標(biāo)題不能重復(fù)3、熱詞不拆分XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX空格

XXXXXXXXXXXYIWU

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TRAINING搜索

的提升1、標(biāo)題中一定要包含這個(gè)2、通過網(wǎng)銷寶或標(biāo)王提升該對(duì)應(yīng)該產(chǎn)品的點(diǎn)擊率3、做好 的搜索帶來流量的支付轉(zhuǎn)化及成交金額4、每天記錄該 對(duì)應(yīng)該產(chǎn)品的5、

的各項(xiàng)指標(biāo)一定要健康新品

的權(quán)重排序:點(diǎn)擊--收藏--加入進(jìn)貨單--轉(zhuǎn)化YIWU

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TRAINING寫標(biāo)題注意事項(xiàng)25-30個(gè)字用詞合理準(zhǔn)精表達(dá)順口刺激性詞語一句順口的

句子傳達(dá)產(chǎn)品信息及功能，

產(chǎn)品名與 一致標(biāo)題25--30個(gè)字5修+2主，右則權(quán)重大刺激的詞語YIWU

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TRAINING標(biāo)題優(yōu)化小結(jié)1、 分類及找詞方法。2、寫標(biāo)題方法。3、優(yōu)化的方法4、標(biāo)題及的運(yùn)用YIWU

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TRAINING第三單元：詳情頁優(yōu)化學(xué)會(huì)：通過本單元學(xué)習(xí)，1、詳情頁設(shè)計(jì)原則；2、詳情頁設(shè)計(jì)邏輯；3、做好詳情布局；詳情頁就是

的YIWU

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TRAINING詳情頁通病1、不做關(guān)聯(lián)2、第一屏過多的文字3、只有效果圖和細(xì)節(jié)圖4、沒有任何的

和成交的思維YIWU

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TRAINING721原則70%產(chǎn)品信息20%服務(wù)信息10%公司息信產(chǎn)品實(shí)拍、效果圖、細(xì)節(jié)圖、用途說明、對(duì)比、評(píng)價(jià)、工藝流程、材質(zhì)、用戶體驗(yàn)外包裝等售后保障運(yùn)費(fèi)問答等企業(yè)資質(zhì)現(xiàn)場(chǎng)實(shí)拍等1、詳情頁設(shè)計(jì)原則YIWU

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TRAINING信任（成交）功能（引導(dǎo)，想像）三大模塊詳情頁的三大模塊喜歡（）2、詳情頁設(shè)計(jì)邏輯YIWU

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TRAINING喜歡（）模塊1活動(dòng)設(shè)計(jì)做好關(guān)聯(lián)產(chǎn)品+實(shí)力+活動(dòng)：現(xiàn)在、立刻、提升客單價(jià)，服務(wù)+團(tuán)隊(duì)+音樂馬上訂購，而且大及

深度時(shí)間90秒左右批量6-8張，2屏23焦點(diǎn)圖設(shè)計(jì)（賣點(diǎn)），讓客戶先喜歡4YIWU

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TRAINING喜歡（）模塊案例YIWU

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TRAINING品質(zhì)、服務(wù)，價(jià)格等老人，女人、孩子功能模塊展現(xiàn)功能，激發(fā)客戶需求誰？哪里？享受的服務(wù)零風(fēng)險(xiǎn)訂購承諾為什么訂購客戶群體設(shè)計(jì)商品詳情對(duì)比PK內(nèi)、外細(xì)節(jié)、成份、

參數(shù)、尺寸等（多色合拍，正反單拍）作為禮品YIWU

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TRAINING功能模塊案例YIWU

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TRAINING信任模塊信任=成交（給

加分）第品牌/企業(yè)介紹購物需知評(píng)價(jià)企業(yè)成長批發(fā)說明銷量場(chǎng)地、設(shè)備、倉庫物流服務(wù)客戶案例榮譽(yù)、資質(zhì)售后流程等品牌故事常見問題解答本身YIWU

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TRAINING信任模塊案例YIWU

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TRAINING詳情頁的12個(gè)邏輯順序活動(dòng)設(shè)計(jì)關(guān)聯(lián)銷售焦點(diǎn)圖客戶群體設(shè)計(jì)PK對(duì)比！第訂購的保障義烏市營設(shè)

學(xué)院YIWU

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FOCUSED作為商品詳情描述品牌/企業(yè)介紹購物需知12個(gè)邏輯順序可以根據(jù)類目，調(diào)整或省略一些環(huán)節(jié)！ON

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TRAINING詳情設(shè)置YIWU

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TRAINING詳情頁制作注意事項(xiàng)：詳情是解決客戶的

意見1、有人參與的場(chǎng)景圖使用！2、 加文字的方式展式產(chǎn)品和服務(wù)

！3、客戶關(guān)心的問題放前面，沒直接關(guān)系的內(nèi)容4、同樣要有聊天

！5、客戶所問的問題，就是詳情頁的不足！6、設(shè)計(jì)詳情前，根據(jù)12個(gè)邏輯順序畫出結(jié)構(gòu)圖YIWU

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TRAINING成就

精英！義烏市營設(shè)學(xué)院詳情頁優(yōu)化效果檢測(cè)生意參謀的跳失率YIWU

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TRAINING詳情優(yōu)化小結(jié)1、詳情頁布局設(shè)計(jì)操作；2、詳情頁的三大模塊；3、12個(gè)邏輯順序及注意事項(xiàng)。賣產(chǎn)品=賣服務(wù)+賣感覺+賣視覺YIWU

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TRAINING第四單元：其它優(yōu)化YIWU

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TRAINING類目選擇選擇系統(tǒng) 類目（一定類目精度準(zhǔn)）萬一不知道類目怎么選，怎么辦？1、選擇對(duì)手銷量最好的商品，把2、打開類查詢進(jìn)行查詢：com/alilm

aspYIWU

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TRAINING屬性產(chǎn)品 或貨號(hào)一定不能重復(fù)否則不叫新品YIWU

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TRAINING商業(yè)因素優(yōu)化買家保障交易加入櫥窗加入實(shí)商深度認(rèn)證YIWU

YINGSHE

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TRAINING交易因素優(yōu)化低質(zhì)量交易、價(jià)格合理、90天交易低質(zhì)量交易：客單價(jià)虛高或虛低，折扣異常，物流信息填寫錯(cuò)誤如不是真實(shí)的運(yùn)單號(hào)等不規(guī)范交易行為時(shí)YIWU

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TRAINING價(jià)格優(yōu)化一口價(jià)或小區(qū)間訂價(jià)有利于降低跳失率（參考

/市場(chǎng)）YIWU

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TRAINING海報(bào)優(yōu)化---構(gòu)圖方式一、左文右圖字體上粗下細(xì)，上大下小，架構(gòu)主次分明主標(biāo)題文案模特產(chǎn)品YIWU

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TRAINING二、左圖右文：字體上粗下細(xì)，上大下小，價(jià)格部份凸顯穩(wěn)重圖主標(biāo)題文案模特產(chǎn)品YIWU

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TRAINING三、兩邊圖中間文字：利用近景，遠(yuǎn)景的產(chǎn)生呼應(yīng)（多見模特海報(bào)）主標(biāo)題文案模特產(chǎn)品模特產(chǎn)品YIWU

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TRAINING四：背景為風(fēng)景圖利用半透明的底框，避免文字模糊與主標(biāo)題文案模特產(chǎn)品模特產(chǎn)品YIWU

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TRAINING五、展示多種產(chǎn)品產(chǎn)品平行排版，利用中間半透明的底框來展現(xiàn)文案產(chǎn)品產(chǎn)品產(chǎn)品

產(chǎn)品主標(biāo)題文案價(jià)格YIWU

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TRAINING關(guān)于文案文案的作用就是要讓賣點(diǎn)明確所有商品都有 本身的優(yōu)勢(shì)和賣點(diǎn)

服務(wù)也是賣點(diǎn)告訴客戶訂購的理由YIWU

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TRAINING關(guān)于

上的文案YIWU

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