商務(wù)英語試題及答案2014春-

2014春1．WhatdoyouthinkglobalizationmeansWhatglobalcompaniescanyouthinkofWhatindustriesaretheyinDoglobalcompaniesdomoreharmthangoodInmyopinion,globalizationmeansacompanysetupsubsidiariesintheothercountriesandmakethemintolocalcompanies.Andsettingupnewcompaniesmeansthetransferringoftechnologyandcapital.Whenreferringtoglobalcompanies,wemayeasytothinkofP&G,KFC,AIRBUS,NOKIAandsoon.Thesecompaniesareindifferentindustries,someininstantfoodindustries,someinheavyindustries,someinaviationindustries.Itmaydifficulttosayabsolutelyglobalcompaniesdomoreharmordomoregood.Itobviouslythatglobalcompaniesgiveusmuchcheaperandhigherqualityproductswhichmakeusenjoyamorecomfortablelife.Alsoglobalcompaniesintroducedmoreadvancedtechnologyandmanagementskills.Butontheotherhand,withthestrongcompetition,somenationalcompaniesiseliminatingandournationalcultureisalsodisappearwiththestepofglobalization.2．Areyouinfluencedbybrandswhenyouchooseproductsorservices(Whyorwhynot)Wouldyouconsiderbuyinganewbrandofproductnewlyintroducedtothemarket(Whyorwhynot)WhatdoyouthinkacompanyshoulddotocreatebrandawarenessforanewbrandIthinkwhetherIinfluencedbythebrandsdependondifferentkindsofthings.WhenIchoosesomethingIuseeverydaysuchasshampoo,Iwillfirstlytakebrandsintoconsideration.BecauseIthinkshampooisakindofchemicalproduct,somesmallcompaniesmayputsomeunhealthyaddition,whichmayhaveabadinfluenceonmyhealth.ButwhenIchoosecloths,Ithinkstyleandqualityareimportantthanbrands.GenerallyIdon’haveatrytoanewbrandofproduct,becauseIthinkitisnotworthyformetotryaproductwithuncertainty.Butiftherearesomediscountorfree-trying,I’dliketohaveatry.Foracompanywhichwantstotwanttocreatebrandawareness,Ihavesomesuggestions.Firstlyit’snecessarytomakeaproductrecognise.Secondly,thecompanyshouldassociatewithspecificqualitywithhisbrand.Thirdly,formingacustomerloyaltyisimportantforacompany.3．Whatisimportantwhenarrangingabusinesstripabroad?Typeoftransport?Accommodation?ContactpersonIthinkwhenarrangingabusinesstripabroadtherearethreethingstoconsider.First,youmustchoosethetypeoftransport.Asoverseastravelsinvolvelongdistances,theplaneisthebestchoiceforreachingyourdestinationrapidly.Secondly,youshouldalsoconsiderwhataccommodationbestsuitsyourpurposes.Choosingahotelwithallmodernconveniencesandcommunicationfacilitieswillhelpyouaccomplishyourtasksmuchbetter.Lastly,youshouldhaveacontactpersonwhohasimportantlocalconnectionsandup-to-datelocalbusinessinformation.4．DoyouthinkthattheadvertisingpracticesdescribedbelowareacceptableWhyUsingchildreninadvertisementsUsingfilmstarsinadvertisementsPromotingalcoholonTVComparingyourproductstoyourcompetitors’products孩子：Whenthechildren'smindsarenotfullymature,parentsarekeentocultivatechildren'stalent,practicingcouragetohelpthemgrowbetter.Butsometimesthesituationisthatkidsdonotnecessarilyverykeenonthis,somechildrenmaynothaveextraordinarytalent.Andalsointhegrowthprocess,thepsychologicalgapcannotbeavoided.名人：弊端Celebrityendorsementadsmakecompellingproduct.Celebrityendorsementadvertisingcandeepenpeople'sperceptionofthebrand.Increasesalesbystar.好處:Starnegativeinformationaffectstheconsumersfortheproductchoice;celebrityendorsementsmakefalseadvertisingforfameandwealth;Celebrityendorsementsmisledconsumers,makeconsumersloswhenchoosinggoods.電視宣傳酒精：OnbehalfoftheChinesesplendidculture.Chinesewinehasalonghistoryofwineasaspecialdrinkwhichwitnessedtheriseandfallofadynasty.Moderateamountsofwineisbeneficialtothehealthofthebody,butdrinkingtoomuchcanleadtoseriousconsequences,suchasdrunkdriving.產(chǎn)品比較：Productcomparisoncanhighlighttheadvantagesofitsownproducts,butmaybecausedintheprocessofcomparingthegenerationofinfringement.5．WhichofthefollowingstatementsdoyouagreewithWhy?Peoplerememberadvertisementsnotproducts.?Advertisingraisesprices.?Advertisinghasabadinfluenceonchildren.Ithinkpeoplesometimesrememberadvertisementsbutnottheproductusuallyifaadvertisementistooattractive,Thepeoplewhothinkitmaypaymoreattentiontotheadvertisementratherthantheproduct.Butusually,peoplewillalsoremembertheproductbecausethereisahighfrequencyofbroadcastingadvertisement.Actuallyadvertisingwillarisethepriceofproduct.Asweallknow,advertisingisveryexpensive,sotheadvertisingincreasesthecostoftheproduct,andtheproductwillbesoldatahigherprice.Butontheotherhand,advertisingreducestheseekingcostofcustomers.Customerscaneasilyfigureoutwhattheyarewanttobuyandavoidbuyingawrongproduct,soitisdifficulttosayadvertisingraisespricesabsolutely.Ithinktheremaybebadinfluenceonchildren,becausesomecompaniesinordertopromotetheirsales,theymayaddsomeunhealthyfactorstoadvertisementdrawingchildren’sattention.Sothismayhadbadinfluenceonchildren.6．WhatisdresscodeHowimportantispersonalappearanceatworkForexampleThinkaboutformalclothing,uniforms,menwithearringsandtattoos,etc.Dresscoldishowyoudressincertainplace.Forexampleifyouworkinthepoliceoffice,youneedtowearuniform.Butifyouworkisdesigningsomethingyouneedtowearcasuallyasyouwant.Ithinkthepersonalappearancehavegreatrelationtothework.Ifyouworkasaaccountant,yourpersonalappearanceshouldbeneatandtidy.Weusuallyseesomebarberwithearringinordertoshowthattheyarefashion.Butifapolicemanwithearringswemaythinkthatheshouldn’tbeagoodpoliceman.Itwillbeamusingthatabarberdressedinauniform.Thatmayalsohavebadinfluenceontheirjob.7．IsfreetradealwaysagoodthingDoyouthinkitleadstothecreationofjobs,ortounemploymentShouldcertainindustriesbeprotectedIfso,whichAseverythingintheworldhavetwosides,freetradeisnottheexception.Ononehandfreetrademaymakesourproductimportmoreeasily,meanwhile,theproductfromtheothercountrieswillimporttoourcountrymoreeasily.Iftheproductweproducedhaveacompetitiveadvantages,freetrademayleadstocreationofjobs.Butifwedon’thaveadvantages,ourfactoriesmaygotobankrupt,andalotofpeoplewilloutofwork.Inmyopinionsomeindustriessuchasenergyindustriesandmilitaryindustriesshouldbeprotected.Becausetheseindustriesistheeconomiclifelineofourcountry.Inordertogetagoodeconomyorder,weshouldprotecttheseindustries.8．Whataremostpeople’smainpersonalassetsHowcanasoletradergetthecapitaltosetupabusinessIfaprivatelimitedcompanygoesbankrupt,dotheshareholderslosetheirpersonalassetsWhyInourcountry,personalassetsbegotthroughthepropertyoflabororotherlawfulmeans.Including:citizens'legalincome,savings,articlesfordailyuse,culturalrelics,booksandmaterials,trees,animals,andthelawallowscitizensallproductiondataandotherlawfulproperty.Enterprise'scapitalsourcecanbedividedinto(raise)and(investment),thetwoaspectsofsuchasmortgageorabankloan.Ifaprivatelimitedcompanygoesbankrupt,shareholdersshallbejointlyandseverallyliable.whenthecompany’sassetcan’tbeinsolvent,itwouldusepersonalassetstorepay.9．YouhaveashortlistofpeopleforthepostofSalesManager.Oneofthefemalecandidatesisclearlythebestqualifiedpersonforthejob.However,youknowthatsomeofyourbestcustomerswouldpreferaman.Ifyouappointawomanyouwillprobablylosesomesales.WhatshouldyoudoFromtheaspectsofgender,ifdiscriminationproblems,everyonecanseetheancienthuamulan,modernsogqingling,MadameCurie.Thesegreatwomenhavemadeoutstandingcontributions.Wechoosethefemalecandidateforthereasons:first,herperformanceisobvioustoall,secondly,sheiswarm,approachabletopeopleandrewardisclear.Thesequalitiesarethesalesmanagershouldhave.Ifyouinsistonselectingmalecandidates,wecanletthemtomakedecisionsforfaircompetition10．Whatisyouropinionofthefollowingstrangeinventions:?Thepetlessleashcanmeworbard—dependingonwhetheryouwantanon-existentcatordog.?IcecubesthatcracklelouderaccordingtothestrengthofyourdrinkhavebeendevelopedinJapan.Thepetlessleashcanmeworbardwhichsatisfiesthepeoplewhoareallergictocatsanddogs.Itisverycreative.Becausepeoplewhoareallergiclovepets,soitcanmeettheirdesire.Fornotallergicpeople,theycantrytheinvention,butifyouwantreallygetthepleasureofpets,youmustraisearealanimal.Thegreaterthesolubilityofalcohol,theloudericecubescrackle.Thisinventionisveryinteresting.First,incaseIdon'tknowthesolubilityofalcohol,wecanunderstandthealcoholconcentrationbyicecollisions.Sowhenthealcoholconcentrationistoolarge,theclashoficewouldwarndrinkersinthecertaindegree.Secondbecauseofcuriouspsychology,peoplewillgototrythisinvention,whichwillbringeconomicbenefitsforthehotel.11．WhatarethemethodsofcommunicationtostaffinmostcompaniesIsitimportanttoletyourmanagerknowyourideasaboutwork(Why)Doyouthinkpeoplecanbetrainedtocommunicatemoreefficiently(How)Incompanies,peopleoftenusetelephone,MSNande-mailstocommunicateaboutwork.Peoplealsousetelephonetocommunicatehowtodothework.Theyusee-mailstoreporttoleaderwhatworktheyhavefinished.Itisimportanttoletmymanagerknowyourideasaboutwork.Becausethroughcommunicatingtheworkideas,mymanagerwillgetfurtherunderstandingwithme,whichmaygivesmeahandonmywork.Ithinkpeoplecanbetrainedtocommunicatemoreefficiently.Forexampletheyusethesameformattosendandrebacke-mails.Ifthereisameetingpeopleshouldgivesuggestionsinturnandshouldnotinterruptother‘stalking.12．Discussthislistofunethicalactivities.Talkaboutyouropinionforthreeofthem:1)avoidingpayingtax;2)Claimingextraexpenses;3)Usingworkfacilitiesforprivatepurposes;4)Acceptingpraiseforsomeoneelse’sideasorwork;5)Sellingadefectiveproductavoidingpayingtax:Taxevasionisimmoralbehavior.Nationalincometaxisfrompeopleanduseforpeople.?Firsttopaytaxesisthedutyofeverycitizen,secondcitizensusetheresourcesinthiscountry,wemustpayafee.Forexample:everyoneholidaytravelbytrains,planes,andhighwayBridgesandotherinfrastructureconstruction.Thesearethestatepays,individualswouldnothavefinished.Claimingextraexpenses:Everyyearthecentralgovernmentgivethelocalgovernmentordepartmentapropergrant,andthereportisbasedonthelowertheamountoffunding.Somedepartmentsrequirefaroverbudgetallocations.Mostofthismoneywassquandered.ThesebadphenomenonbringhugeeconomicburdenfornationalfinanceUsingworkfacilitiesforprivatepurposes:Theuseofpublicfacilitiesforprivatepurposesisimmoral.Countryspendsmoneyeveryyearforthemaintenanceofpublicfacilities.Allofthesearefortheconvenienceofeverycitizen.IfUsingworkfacilitiesforprivatepurposesisnotonlythemisappropriationofstatepropertyalsobringsgreatharmtothesociety.Forexample:somepolicedrivesthecartodobusiness.Ifthereareemergencyitwillbringseriousconsequences.Acceptingpraiseforsomeoneelse’sideasorwork:Acceptingpraiseforsomeoneelse’sideasorworkisimmoral.Lifeisfair,Howmuchwillbehowmuchyoupayfor.Toputotherpeople'sideasorachievementsareyourownishonesty.Atthesametime.Itwillalsoaffectthesocialfair,causethebadatmosphereinsociety.Sellingadefectiveproduct:Sellingadefectiveproductisimmoral.Itisinviolationoftheprincipleofhonest.First,thecustomerusethemoneytobuythevalueofthegoods.Thisisafairdeal.Thensellingdefectiveproducttothecustomerhasbroughtgreatpotentialsafetyhazard,anditharmsthepublicsafety.Seriously,itwillviolatethel