2022年秋期版1389國開電大本科《管理英語4》期末一體化、紙質(zhì)考試閱讀判斷題題庫

［2022年秋期版］1389國開電大本科《管理英語4》期末一體化、紙質(zhì)考試

閔禳判斷題題庫說明:更新至2022年7月試題，適用于2023年1月期末一體化、紙質(zhì)考試。［短文首字母音序A］VISIONANDEXECUTION:TWOSIDESOFASUCCESSFULSTRATEGYAStrategicplanisnottheendgoalofthestrategicplanningprocess-itistheframeworkforsuccessfullyimplementingastrategy.Untilastrategicplanisputintoeffect,ithasnorealvalue.Thereareseveralkeystosuccessfulimplementation.First,peopledirectlyinvolvedinexecutingthestrategymustbeincludedintheplanningprocess.Strategicplanningisnolongeratop-downdirective.Withouttheinputandfeedbackofthepeopleresponsibleforexecutingonthestrategy,aseeminglysolidstrategyislikelytofallapartwhenimplementationisattempted.Thenextkeytosuccessfulimplementationisclearlycommunicatingthestrategytothewholecompany.Thecommunicationshouldensurethateveryoneinthecompanyunderstandsandacceptsthestrategyasthebestpathforward,andnotsimplytheleadership'slatestidea.Withoutclearcommunication,employeeslackasenseofownershipandclarityofpurpose.Whenastrategyisnotunderstoodorembraced,itusuallyresultsinmisunderstandingandunevencommitmentstoimplementation.Anotherkeytothesuccessfulexecutionofastrategicplanistheclearandstraightforwarddescriptionoftheplananditsoperations.Eventhemostbrilliantstrategyfacesfailureifitcannotbeexplainedclearlyandconcisely.操作提示:正確選T,錯誤選Fo.Thefinalgoalofthestrategicplanningprocessisastrategicplan.［答案］F.Astrategicplanisvaluableifitisexecuted.［答案］T.Therearefourkeystosuccessfulimplementation.［答案］F.Agoodstrategyislikelytofallapartifwithouttheinputandfeedbackofthepeopleresponsibleforexecutingonthestrategy.［落案］T.Leadership'sideadeterminesall」答案］F［短文首字母音序C］CREATEAPOSITIVEWORKPLACECULTUREIncompetitivemarkets,leadersareunderincreasedpressuretomaintainapositiveworkculture.Apositiveworkculturecultivatesgreateremployeesatisfaction;greateremployeesatisfactioncontributestohigherperformance;higherperformanceimpactsimprovedclientoutcomesimprovedclientoutcomescontributetoserviceexcellence.Positiveworkculturesarebuiltovertimeandneedconstantattention.Suchculturesaredependentonleadershipvisionandvalues.Aneffectiveleadersetsthetonefortheteam,encouragesapositiveworkplacecultureandisabletobringaboutculturalchange.Workplacecultureismadeupofthesharedattitudes,beliefs,behaviors,valuesandexpectationsthatinfluencethewaypeopleworkintheworkplace.ltisthewaywedothingsaroundhere.Someculturalaspectsareunderstoodbyallandareobvioussuchasturningupforwokontime,whileothersmaybeunwrittenrulesthatarenotsoobviousforexamplehowpersonalissuesareresolvedwithwork

colleagues.Manyfactorsthatinfluencewhetheraworkplacehasapositiveoutlookarewithinthecontrolofpeoplewhoworkinaworkplace.Therearealsofactorsoutoftheircontrol,suchasslumpsinglobalpricesorachangeindemandandsuppIy.Thecompanycan,however,controlhowtheyrespondtothesefactors.Thosecompaniesthatdocreatepositiveworkplaceenvironmentsdevelopareputationintheircommunityasbeing"goodtoworkfor9andhaveacompetitiveedge.Notonlyarethesecompaniesmoreabletoattractandretainpeople,theytendtobemorestableastheyproactivelydealwithissuesandadapttochange.Teamsworkbestwhentheyareclearaboutwhatisexpectedofthem.Theyaremoreabletodealwithdifficultissuesiftheyfeelthevaluesoftheorganizationaresupportiveofthem.Foraworkplaceculturetobepositive,thedirectionandactionsofthebusinessmustbeconsistentwiththecorevaluesofthepeopleintheworkplace.Thepeoplemusttrusteachotherandbeabletoopenlyexpressandexchangeideas.Workingthroughthesestepswillhelpwithdevelopingapositivebusinessculture.操作提示:正確選T,錯誤選F。.Apositiveworkculturewillgiveworkersmoresatisfaction」答案］T.Positivecultureshavealottodowithleadershipvisionandvalues.［答案］T.Thedirectionandactionsforthebusinessmustdifferfromthecorevaluesoftheemployeesinorderforaworkplaceculturetobepositive.［答案］F.1ncompetitivemarkets,leadersareundermoreandmorepressuretokeepapositiveworkculture」答案］T5.Positiveworkculturecanbebuiltinashortperiodoftime.［答案］F［短文首字母音序H］HABITSOFHIGHLYEFFECTIVECOMMUNICATORSIt'snosecretthatgoodleadersarealsogoodcommunicators.Indeed,communicationandleadershipareinextricablytied.Howcanyougalvanize,inspireorguideothersifyoudon'tcommunicateinaclear,credibleandauthenticway?Hereare5essentialcommunicationpracticesofeffectiveleaders：.Mindthesay-dogap.Trustisthebedrockofeffectiveleadership-yourbehaviorisyoursinglegreatestmodeofcommunication,anditmustbecongruentwithwhatyousay.Ifyouractionsdon'talignwithyourwords,youarestoringuptroubleforthefuture..Makethecomplexsimpie.Effectiveleadersdistillcomplexthoughtsandstrategiesintosimple,memorabletermsthatcolleaguesandcustomerscangraspandactupon.Themostimportantthingistoclarifywhatyouwanttosay,lookoutfbrtechnicaljargonandavoidbusinessspeak,whichaddcompIexity.Saywhatyoumeaninasfewwordsaspossible..Findyourownvoice.Uselanguagethat'sdistinctlyyourown;letyourvaluescomethroughinyourcommunication.Correctuseoflanguageandgrammarareimportant,ofcourse,butdon'tbecomeoverlyfixatedoneloquencefbreloquence'ssake;concentrateonbeingdistinctandreal.Peoplewantreal,peoplerespectreal,peoplefollowreal..Bevisible.Visibilityisaboutlettingyourkeystakeholdersgetafeelforwhoyouareandwhatyoucareabout.Don^hidebehindacomputerandonlyinteractwithpeopleelectronically-seethemfacetofaceandvoicetovoice,andinteractwiththeminareal,substantialway.Intoday'senvironment,wherepeopleareoftenburnedout,it'simportantfbremployeestohaveapersonalconnectionwithyouandtheworkyoubelievein.Showthepeoplethatworkforyouthatyou'reengagedandthatyoucareaboutthemandtheirwork.

.Listenwithyoureyesaswellasyourears.Effectivecommunicationisatwo-wayprocess,andgoodleadersknowhowtoaskgoodquestions,andthenlistenwithboththeireyesandtheirears.Becauseyouareinapositionofauthority,othersmaybereluctanttoexpresstheirrealopinionstoyoudirectly.Youwon'talwaysgetdirectfeedback,soyouneedtoalsobeabletoreadbetweenthelinesandlookforthenon-verbalcues..Communicationandleadershipdon'talwaysgohandinhand」答案］F.Thesay-dogaphappenswhenpeoplemisunderstandtheirleader'sintention」答案］F.Usingtechnicaljargonmakesaleaderconvincing.［答案］F.Communicatingsincerelyisalwaysthebest.［答案］T30.Observationisasimportantascommunicationwhenyouwanttoknowwhatpeoplereallythink.［答案］T［短文首字母音序I］InCompetitivemarkets,leadersareunderincreasedpressuretomaintainapositiveworkculture.Apositiveworkculturecultivatesgreateremployeesatisfaction;greateremployeesatisfactioncontributestohigherperformance;higherperformanceimpactsimprovedclientoutcomesimprovedclientoutcomescontributetoserviceexcellence.Positiveworkculturesarebuiltovertimeandneedconstantattention.Suchculturesaredependentonleadershipvisionandvalues.Aneffectiveleadersetsthetonefortheteam,encouragesapositiveworkplacecultureandisabletobringaboutculturalchange.Workplacecultureismadeupofthesharedattitudes,beliefs,behaviors,valuesandexpectationsthatinfluencethewaypeopleworkintheworkplace.ltis“thewaywedothingsaroundhere”.Someculturalaspectsareunderstoodbyallandareobvioussuchasturningupforwokontime,whileothersmaybefcfcunwrittenrules^thatarenotsoobviousforexamplehowpersonalissuesareresolvedwithworkcolleagues.Manyfactorsthatinfluencewhetheraworkplacehasapositiveoutlookarewithinthecontrolofpeoplewhoworkinaworkplace.Therearealsofactorsoutoftheircontrol,suchasslumpsinglobalpricesorachangeindemandandsupply.Thecompanycan,however,controlhowtheyrespondtothesefactors.Thosecompaniesthatdocreatepositiveworkplaceenvironmentsdevelopareputationintheircommunityasbeing4goodtoworkfor9andhaveacompetitiveedge.Notonlyarethesecompaniesmoreabletoattractandretainpeople,theytendtobemorestableastheyproactivelydealwithissuesandadapttochange.Teamsworkbestwhentheyareclearaboutwhatisexpectedofthem.Theyaremoreabletodealwithdifficultissuesiftheyfeelthevaluesoftheorganizationaresupportiveofthem.Foraworkplaceculturetobepositive,thedirectionandactionsofthebusinessmustbeconsistentwiththecorevaluesofthepeopleintheworkplace.Thepeoplemusttrusteachotherandbeabletoopenlyexpressandexchangeideas.Workingthroughthesestepswillhelpwithdevelopingapositivebusinessculture..Apositiveworkculturewillgiveworkersmoresatisfaction」答案］T.Positivecultureshavealottodowithleadershipvisionandvalues.［答案］T.Thedirectionandactionsforthebusinessmustdifferfromthecorevaluesoftheemployeesinorderforaworkplaceculturetobepositive」答案］F.Incompetitivemarkets,leadersareundermoreandmorepressuretokeepapositiveworkculture.［答案］T30.Positiveworkculturecanbebuiltinashortperiodoftime.［答案］FTHERIGHTWAYTOMOTIVATEEMPLOYEESIfSimportantforaCEOtobepassionateandenthusiastic,butthere5salineofprofessionalismthatmustalwaysbemaintained.AccordingtoareportfromthetechnologywebsiteVentureBeat,PayPalCEODavidMarcuswroteacriticallettertohisemployeesblamingthemfornotusingPayPalproductsandencouragingthemtoleaveiftheydidn'thavethepassiontousetheproductstheyworkfor.Accordingtothewebsite,partoftheleakedletterreads:It'sbeenbroughttomyattentionthatwhentestingpayingwithmobileatCafe17lastweek,someofyourefusedtoinstallthePayPalapp,andothersdidn'tevenremembertheirPayPalpasswords.That^unacceptabletome,andtherestofmyteam,everyoneatPayPalshoulduseourproductswhereavailable.Thatstheonlywaywecanmakethembetter,andbetter.Inclosing,ifyouareoneofthefolkswhorefusedtoinstallthePayPalapporifyoucan'trememberyourPayPalpassword,doyourselfafavor,goandfindsomethingthatwillconnectwithyourheartandmindelsewhere.Whilenotobviousatfirst,theletterrevealsaproblemofmoraleandcultureatPayPal.Asanexecutive,youcertainlywantyouremployeestouseandpromoteyourproducts.However,whenfacedwithasituationwherestaffisn'tembracingwhattheymake,youneedtoinvestigatetherootoftheproblem-notthreaten.Whenfacedwithinternalproblems,goodexecutivesstartbyaskingwhy.Theyreachouttotheirexecutiveteamfirstandthentotheentirestafftofindtherootofaproblemandhowtofixit.Sendingoutaone-sidednoteabouttheproblemisnotleading,it5sretreating.Leadershipstartsbylistening.Goodexecutivesneedtogetoutamongthestaffandaskquestionsandlistenwithoutjudgmentorreaction.ThefactthatcompanyemployeesarenotembracingandusingitsproductsisafailureofleadershipthatMarcusneedstoaddressbyself-reflection.Attheendoftheday,ifhisemployeeshavetobeforcedtousetheapp,howcanheexpectconsumerstowanttowillinglypaytouseit?Marcusshouldhavefocusedonthreequestions:Whyareyounotusingtheapp?Whatisitthatwecandotoensureyouuseourapp?Whatdoyouneedfromme?操作提示:正確選T,錯誤選Fol.ACEOonlyneedstobepassionateandenthusiastic.［答案］FtisnotprofessionalthatPayPalCEOblameshisemployeesnottousePayPalorforgetPayPalpasswords.［容案］T.Aone-sidednotereferstotherootofPayPaPsproblem.［答案］F.Whenfacedwithinternalproblems,goodexecutivesfindtherootofaproblemintheirexecutiveteamfirst.［答案］T.Goodexecutivesneedtogivefeedbackimmediatelywhentheyarelisteningtothestaff.［答案］FIt’SDOSecretthatgoodleadersarealsogoodcommunicators.Indeed,communicationandleadershipareinextricablytied.Howcanyougalvanize,inspireorguideothersifyoudon'tcommunicateinaclear,credibleandauthenticway?Hereare5essentialcommunicationpracticesofeffectiveleaders：LMindthesay-dogap.Trustisthebedrockofeffectiveleadership-yourbehaviorisyoursinglegreatestmodeofcommunication,anditmustbecongruentwithwhatyousay.Ifyouractionsdon'talignwithyourwords,youarestoringuptroubleforthefuture..Makethecomplexsimple.Effectiveleadersdistillcomplexthoughtsandstrategiesintosimple,memorabletermsthatcolleaguesandcustomerscangraspandactupon.Themostimportantthingistoclarifywhatyouwanttosay,lookoutfortechnicaljargonandavoidbusinessspeak,whichaddcomplexity.Saywhatyoumeaninasfewwordsaspossible..Findyourownvoice.Uselanguagethat'sdistinctlyyourown;letyourvaluescomethroughinyourcommunication.Correctuseoflanguageandgrammarareimportant,ofcourse,butdon'tbecomeoverlyfixatedoneloquencefbreloquence'ssakeconcentrateonbeingdistinctandreal.Peoplewantreal,peoplerespectreal,peoplefollowreal..Bevisible.Visibilityisaboutlettingyourkeystakeholdersgetafeelfbrwhoyouareandwhatyoucareabout.Don91hidebehindacomputerandonlyinteractwithpeopleelectronically-seethemfacetofaceandvoicetovoice,andinteractwiththeminareal,substantialway.Intoday'senvironment,wherepeopleareoftenburnedout,it'simportantfbremployeestohaveapersonalconnectionwithyouandtheworkyoubelievein.Showthepeoplethatworkfbryouthatyou'reengagedandthatyoucareaboutthemandtheirwork..Listenwithyoureyesaswellasyourears.Effectivecommunicationisatwo-wayprocess,andgoodleadersknowhowtoaskgoodquestions,andthenlistenwithboththeireyesandtheirears.Becauseyouareinapositionofauthority,othersmaybereluctanttoexpresstheirrealopinionstoyoudirectly.Youwon'talwaysgetdirectfeedback,soyouneedtoalsobeabletoreadbetweenthelinesandlookfbrthenon-verbalcues..Communicationandleadershipdon'talwaysgohandinhand.［答案］F.Thesay-dogaphappenswhenpeoplemisunderstandtheirleader'sintention」答案］F.Usingtechnicaljargonmakesaleaderconvincing.［答案］F.Communicatingsincerelyisalwaysthebest.［答案］T30.Observationisasimportantascommunicationwhenyouwanttoknowwhatpeoplereallythink」答案］T［短文首字母音序M］Nokiaexecutivesattemptedtoexplainitsfallfromthetopofthesmartphonepyramidwiththreefactors:(l)thatNokiawastechnicallyinferiortoApple;(2)thatthecompanywascomplacentand;(3)thatitsleadersdidn'tseethedisruptiveiPhonecoming.Ithasalsobeenarguedthatitwasnoneoftheabove.Nokialostthesmartphonebattlebecauseofdivergentsharedfearsamongthecompany'smiddleandtopmanagerswhichledtocompany-wideinertiathatleftitpowerlesstorespondtoApple'sgame.Basedonthefindingsofanin-depthinvestigationand76interviewswithtopandmiddlemanagers,engineersandexternalexperts,theresearchersdiscoveredacultureoffearduetotemperamentalleadersandthatfrightenedmiddlemanagerswerescaredoftellingthetruth.Thefearthatfrozethecompanycamefromtwoplaces.First,thecompany'stopmanagershadaterrifyingreputation.SomemembersofNokia'sboardandtopmanagementweredescribedas"extremelytemperamental”andtheyregularlyshoutedatpeople"atthetopoftheirlungs”.Itwasverydifficulttotellthemthingstheydidn'twanttohear.Secondly,topmanagerswereafraidoftheexternalenvironmentandnotmeetingtheirquarterlytargets,whichalsoimpactedhowtheytreatedmiddlemanagers.Topmanagersthusmademiddlemanagersafraidofdisappointingthem.Middlemanagersweretoldthattheywerenotambitiousenoughtomeettopmanagers9goals.Fearingthereactionsoftopmanagers,middlemanagersremainedsilentorprovidedoptimistic,filteredinformation.Thus,middlemanagersdirectlyliedtotopmanagement.Worse,acultureofstatusinsideNokiamadeeveryonewanttoholdontovestedpowerforfearofresourcesbeingallocatedelsewhereiftheydeliveredbadnewsorshowedthattheywerenotboldorambitiousenoughtoundertakechallengingassignments.Beyondverbalpressure,topmanagersalsoappliedpressureforfasterperformanceinpersonnelselection.Thisledmiddlemanagerstooverpromiseandunderdeliver.Onemiddlemanagertoldusthat“youcangetresourcesbypromisingsomethingearlier,orpromisingalot.It'ssaleswork.^^Whilemodestfearmightbehealthyformotivation,abusingitcanbelikeoverusingadrug,whichrisksgeneratingharmfulsideeffects.Toreducethisrisk,leadersshouldcoordinatewiththevariedemotionsofthestafT.Nokia'stopmanagersshouldhaveencouragedsafedialogue,internalcoordinationandfeedbacktounderstandthetrueemotionintheorganization..NokialostthesmartphonebattlebecauseitstechnologyisnotasgoodasthatofApple.［答案］F.Nokia,smiddlemanagerswerefranktotellthetruth,butthetoponesdidn'tlistentothem」答案］F.Nokia,stopmanagersweretoomoodytohearanythinggoodbutharsh」答案］T.MiddlemanagersinNokiadeliveredresultsmorethantheypromisedearlier.［答案］F.Nokia'stopmanagersshouldhavehadbetterconversationtechniquestoencourageinternalcoordinationandtruth.［答案］T［短文首字母音序P］Performancemanagementaimstoacknowledgeemployeeachievements,supporttheirpersonalandprofessionaldevelopment,andmotivateandempowerthemtoperformtheirworkeffectively.Performancemanagementhelpsemployeestodeveloptheirunderstanding,knowledgeandskillssothattheycancontributetotheachievementoftheenterprise'sgoalsandgainpersonalandjobsatisfaction.ltisavitalpartofanyqualityhumanresourcesystem.Everyenterprisewantsandshouldexpecthighperformancefromeachemployee.Theelementsofacompetency-basedperformancemanagementsystemwill,ifimplementedwell,enablehighperformancewhichwilldefineenterpriseandpersonalsuccess.Usingperformancemanagementprocesses,anenterprisecanbebetterplacedtomeetcompetitivechallenges.Thisisdoneby:?identifyingthecriticalpositions?determiningthemostimportantcompetenciesforthosepositions?providingtheeducation,trainingandfeedbackrequiredbyemployees?holdingeachpersonaccountablefortheirresultsThekeytotheperformancemanagementprocessis"performanceappraisal9.Performanceappraisalissimplyanevaluationofhowwellanemployeeperformshisorherjobcomparedtoasetofpredeterminedstandards.ltisasystematicprocessoffeedbackonanemployee'sworkperformance,andagreementtofuturetrainingplans,jobgoalsandjobaspirations.Tobeeffective,aperformanceappraisalneedstohaveasetofagreedcriteriathatwillbethebasisoffeedbackaswellasofsettingfuturegoals.Unitsofcompetencyprovideaveryeffectivetoolfbrsettingbenchmarksorcriteriafbrworkperformance.Theperformancecriteriawithinunitsofcompetencycanbeusedasmeasurestoassessagainstinaperformanceappraisalorreview.操作提示:正確選T,錯誤選Fo.Performancemanagementisaveryimportantpartofanyqualityhumanresourcesystem.［答案］T

.Theaimofperformancemanagementistopunishtheunqualifiedemployees」答案］F.Anenterprisecanbebetterplacedtomeetcompetitivechallengesbyprovidingtheeducation,trainingandfeedbackrequiredbyemployees,forexample.［答案］T.Everyenterprisecanexpecthighperformancefromeachemployee」答案］F.Performancemanagementisalsocalledperformanceappraisal.［答案］F［短文首字母音序T］TIPSFORTEAMBUILDINGWhenyouthinkofteambuilding,doyouimmediatelypictureyourgroupoffataresortplayinggamesorhangingfromropes?Traditionally,manyorganizationsapproachteambuildinginthiswaybut,then,theywonderwhythatwonderfulsenseofteamworkthathasbeendisplayedattheretreatortheseminarfailstoimpactlong-termbeliefsandactionsbackatwork.I'mnotaversetoretreats,planningsessions,seminarsandteambuildingactivities-infactIleadthem-buttheyhavetoformpartofamuchlargerteamworkeffort.Youwillnotbuildteamworkby"retreating^asagroupforacoupleofdayseachyear,insteadyouneedtothinkofteambuildingassomethingyoudoeverysingleday.Formteamstosolverealworkissuesandtoimproverealworkprocesses.Providetraininginsystematicmethodssotheteamexpendsitsenergyontheproject,notontryingtoworkouthowtoworktogetherasateamtoapproachtheproblem.Holddepartmentmeetingstoreviewprojectsandprogress,toobtainbroadinput,andtocoordinatesharedworkprocesses.Ifthereisfrictionbetweenteammembers,examinetheworkprocessestheymutuallyown-theproblemisnotusuallytheirpersonalities;instead,itisoftenthefactthattheteammembershaven'tagreedonhowtheywilldeliveraproductorservice,orthestepsrequiredtogetsomethingdone.?Buildfiinandsharedoccasionsintotheorganization'sagenda-holdpotlucklunches,taketheteamtoasportingevent,sponsordinnersatalocalrestaurant,gohikingorgotoanamusementpark.Holdamonthlycompanymeeting,sponsorsportsteamsandencouragecheeringteamfans.?Useicebreakersandteamworkexercisesatmeetings-thesehelpteammembersgettoknoweachother,sharedetailsabouteachother'slives,andhavealaughtogether.?Celebrateteamsuccessespublicly.Therearemanywaysyoucoulddothis,forinstancebybuyingeveryonethesameT-shirtorhat,puttingteammembernamesinadrawforcompanymerchandiseandgiftcertificates.Theonlythinglimitingyouisyourimagination.Ifyoudothetypesofteamworkbuildinglistedabove,you,llbeamazedattheprogressyouwillmakeincreatingateamworkculturesculturethatenablesindividualstocontributemorethantheyeverthoughtpossible-together..Teambuildingeventistraditionallyrelatedtoplayinggamesatresort」答案］T.Theauthorclaimsthatplayinggamestogetherisasimportantasformingteamstosolverealworkissuesandtoimproverealworkprocessesforteambuilding.［答案］F28/4Retreat,9inthefirstparagraphmeanswithdrawaloftroopsafteradefeat」答案］F29.Icebreakingmotivatesteammemberstocompetewitheachother.［答案］F30.Agoodteamworkcultureenablesindividualstomakemoreeffortstogether.［答案］TTHERIGHTWAYTOMOTIVATEEMPLOYEESIt'simportantforaCEOtobepassionateandenthusiastic,butthere'salineofprofessionalismthatmustalwaysbemaintained.AccordingtoareportfromthetechnologywebsiteVentureBeat,PayPalCEODavidMarcuswroteacriticallettertohisemployeesblamingthemfornotusingPayPalproductsandencouragingthemtoleaveiftheydidn't

havethepassiontousetheproductstheyworkfbr.Accordingtothewebsite,partoftheleakedletterreads:It'sbeenbroughttomyattentionthatwhentestingpayingwithmobileatCafe17lastweek,someofyourefusedtoinstallthePayPalapp,andothersdidn'tevenremembertheirPayPalpasswords.Thafsunacceptabletome,andtherestofmyteam,everyoneatPayPalshoulduseourproductswhereavailable.That'stheonlywaywecanmakethembetter,andbetter.Inclosing,ifyouareoneofthefolkswhorefusedtoinstallthePayPalapporifyoucan'trememberyourPayPalpassword,doyourselfafavor,goandfindsomethingthatwillconnectwithyourheartandmindelsewhere.Whilenotobviousatfirst,theletterrevealsaproblemofmoraleandcultureatPayPal.Asanexecutive,youcertainlywantyouremployeestouseandpromoteyourproducts.However,whenfacedwithasituationwherestaffisn'tembracingwhattheymake,youneedtoinvestigatetherootoftheproblem-notthreaten.Whenfacedwithinternalproblems,goodexecutivesstartbyaskingwhy.Theyreachouttotheirexecutiveteamfirstandthentotheentirestafftofindtherootofaproblemandhowtofixit.Sendingoutaone-sidednoteabouttheproblemisnotleading,it9sretreating.Leadershipstartsbylistening.Goodexecutivesneedtogetoutamongthestaffandaskquestionsandlistenwithoutjudgmentorreaction.ThefactthatcompanyemployeesarenotembracingandusingitsproductsisafailureofleadershipthatMarcusneedstoaddressbyself-reflection.Attheendoftheday,ifhisemployeeshavetobeforcedtousetheapp,howcanheexpectconsumerstowanttowillinglypaytouseit?Marcusshouldhavefocusedonthreequestions:Whyareyounotusingtheapp?Whatisitthatwecandotoensureyouuseourapp?Whatdoyouneedfromme?操作提示:正確選T,錯誤選F。l.ACEOonlyneedstobepassionateandenthusiastic.［答案］FtisnotprofessionalthatPayPalCEOblameshisemployeesnottousePayPalorforgetPayPalpasswords.法案］T.Aone-sidednotereferstotherootofPayPaPsproblem」答案］F.Whenfacedwithinternalproblems,goodexecutivesfindtherootofaproblemintheirexecutiveteamfirst」答案］T.Goodexecutivesneedtogivefeedbackimmediatelywhentheyarelisteningtothestaff.［答案］F［短文首字母音序V］VISIONANDEXECUTION:TWOSIDESOFASUCCESSFULSTRATEGYAstrategicplanisnottheendgoalofthestrategicplanningprocess-itistheframeworkforsuccessfullyimplementingastrategy.Untilastrategicplanisputintoeffect,ithasnorealvalue.Thereareseveralkeystosuccessfulimplementation.First,peopledirectlyinvolvedinexecutingthestrategymustbeincludedintheplanningprocess.Strategicplanningisnolongeratop-downdirective.Withouttheinputandfeedbackofthepeopleresponsiblefbrexecutingonthestrategy,aseeminglysolidstrategyislikelytofallapartwhenimplementationisattempted.Thenextkeytosuccessfulimplementationisclearlycommunicatingthestrategytothewholecompany.Thecommunicationshouldensurethateveryoneinthecompanyunderstandsandacceptsthestrategyasthebestpathforward,andnotsimplytheleadership'slatestidea.Withoutclearcommunication,employeeslackasenseofownershipandclarityofpurpose.Whenastrategyisnotunderstoodorembraced,itusuallyresultsinmisunderstandingandunevencommitmentstoimplementation.Anotherkeytothesuccessfulexecutionofastrategicplanistheclearandstraightforwarddescriptionoftheplananditsoperations.Eventhemostbrilliantstrategyfacesfailureifitcannotbeexplainedclearlyandconcisely.操作提示:正確選T,錯誤選F。.Thefinalgoalofthestrategicplanningprocessisastrategicplan.［答案］F.Astrategicplanisvaluableifitisexecuted.［答案］T.Therearefourkeystosuccessfulimplementation」答案］F.Agoods