XXXX年1季度全國快速消費品品類經(jīng)營回顧課件

Confidential&ProprietaryCopyright?2010TheNielsenCompanyCross-categoryOverview

May2013

品類回顧

2013年05月Copyright?2012TheNielsenCompany.Confidentialandproprietary.Confidential&ProprietaryCopMacroEconomyParametersQuarter12013Copyright?2012TheNielsenCompany.Confidentialandproprietary.MacroEconomyCopyright?2012GDPGrowth

vs.YA％

國內(nèi)生產(chǎn)總值對比去年同期增幅％Datasource:NationalStatisticsBureau(QuarterlyUpdate)數(shù)據(jù)來源：國家統(tǒng)計局（季度更新）GDPGrowthvs.YA％

國內(nèi)生產(chǎn)總值對比去年GDPGrowth

vs.YA％

國內(nèi)生產(chǎn)總值對比去年同期增幅％Datasource:NationalStatisticsBureau(QuarterlyUpdate)數(shù)據(jù)來源：國家統(tǒng)計局（季度更新）GDPGrowthvs.YA％

國內(nèi)生產(chǎn)總值對比去年NationalTotalRetailSalesofConsumerGoods

ValueGrowthvs.YA％

社會消費品零售銷售總額對比去年同期增幅％Datasource:NationalStatisticsBureau(MonthlyUpdate)數(shù)據(jù)來源：國家統(tǒng)計局（月度更新）*Jan13數(shù)據(jù)未公布在國家統(tǒng)計局網(wǎng)站NationalTotalRetailSalesofNationalCPI全國居民消費價格分類指數(shù)Datasource:NationalStatisticsBureau(MonthlyUpdate)數(shù)據(jù)來源：國家統(tǒng)計局（月度更新）NationalCPI全國居民消費價格分類指數(shù)DataChinaConsumerConfidenceIndex

中國消費者信心指數(shù)Source:NielsenConsumerConfidenceSurvey(QuarterlyUpdate)數(shù)據(jù)來源：尼爾森消費者信心調(diào)查（季度更新）ChinaConsumerConfidenceIndeChinaCCI,CPI,FMCGGrowthRatevs.YA

中國消費者信心指數(shù)，物價指數(shù)，快速消費品增長率Source:NielsenConsumerConfidenceSurvey,RetailMeasurement

(QuarterlyUpdate)數(shù)據(jù)來源：尼爾森消費者信心調(diào)查/零售研究（季度更新）ChinaCCI,CPI,FMCGGrowthRa3,289,0143,401,0833,315,905StoreCount(No.ofOutlets)MonthlyFMCGACV(BillionRMB)3%

-3%16%

11%1%

0%8%

-8%20%15%14%16%20%15%46%17%ModernTrade現(xiàn)代渠道Grocery傳統(tǒng)渠道Others其它65.779.191.2Grey:10vs.09Growth/Blue:11vs.10Growth灰色：10年對比09年增幅/藍(lán)色：11年對比10年增幅TotalCity&TownRetailMarketDevelopment

全國零售市場發(fā)展3,289,0143,401,0833,315,905StoModernTradeDevelopmentbyStoreType

全國現(xiàn)代渠道不同店鋪類型發(fā)展115,415133,572148,86829.733.939.2Minimarket小型市場Supermarket超級市場Hypermarket大賣場CVS便利店MT-StoreCount(No.ofOutlets)MT-MonthlyFMCGACV(BillionRMB)16%

11%9%

9%3%

7%17%

10%19%

19%14%

16%9%

10%12%

17%21%

18%26%

22%Grey:10vs.09Growth/Blue:11vs.10Growth灰色：10年對比09年增幅/藍(lán)色：11年對比10年增幅ModernTradeDevelopmentbyStCopyright?2010TheNielsenCompany.Confidentialandproprietary.RetailIndex(RI2012)Cross-categoryOverviewMay2013品類回顧2013年05月

Copyright?2010TheNielsenCChinaCrossCategoryInformation

59NielsendefinedCategories59尼爾森產(chǎn)品定義

Note:CategoriesinblueareBabyProducts 注意：藍(lán)色標(biāo)注為嬰兒產(chǎn)品ChinaCrossCategoryInformatiSource:NielsenRetailIndex(MonthlyUpdate)數(shù)據(jù)來源：尼爾森零售跟蹤調(diào)查（月度更新）Food,Non-FoodMATValueGrowthRateinNationalTotal

全國食品類和非食品類MAT銷售額增長率Source:NielsenRetailIndex(Food,Non-FoodQuarterlyValueGrowthRate

inNationalTotal

全國食品類和非食品類季度銷售額增長率Food,Non-FoodQuarterlyValueFood,Non-FoodMonthlyValueGrowthRate

inNationalTotal

全國食品類和非食品類月度銷售額增長率Food,Non-FoodMonthlyValueGFood,Non-FoodBySuperGroupsMATVal.GrowthRate

inNationalTotal

全國食品類和非食品類MAT銷售額增長率Non-Food非食品Food食品Food,Non-FoodBySuperGroupsFood,Non-FoodbySuperGroupsQuarterlyVal.GrowthRate

inNationalTotal

全國食品類和非食品類季度銷售額增長率Food食品類Non-Food非食品類Food,Non-FoodbySuperGroupsFoodSuperGroupsMonthlyValueGrowthRate

inNationalTotal

全國食品類子類

月度銷售額增長率FoodSuperGroupsMonthlyValuNon-FoodSuperGroupsMonthlyValueGrowthRate

inNationalTotal

全國非食品類子類

月度銷售額增長率Non-FoodSuperGroupsMonthlyVal.MarketSizeisrankedbyMATDec12Data,Semi-annuallyUpdate銷售額市場規(guī)模以12年12月滾動年度數(shù)據(jù)排序，半年度更新FoodMATVal/Vol/Avg.PriceGrowthRateinNatTotal

全國食品類MAT銷售額/銷售量/平均價格

增長率Val.MarketSizeisrankedbyVal.MarketSizeisrankedbyMATDec12Data,Semi-annuallyUpdate銷售額市場規(guī)模以12年12月滾動年度數(shù)據(jù)排序，半年度更新Non-FoodMATVal/Vol/Avg.PriceGrowthRateinNatTotal

全國非食品類MAT銷售額/銷售量/平均價格增長率Val.MarketSizeisrankedbyFoodMATValueGrowthRate

食品類MAT銷售額增長率

FoodMATValueGrowthRate

食品FoodMATValueGrowthRate

食品類MAT銷售額增長率

FoodMATValueGrowthRate

食品Non-FoodMATValueGrowthRate

非食品類MAT銷售額增長率Non-FoodMATValueGrowthRaNon-FoodMATValueGrowthRate

非食品類MAT銷售額增長率Non-FoodMATValueGrowthRaBabyProductsMATValueGrowthRate

嬰兒產(chǎn)品MAT銷售額增長率BabyProductsMATValueGrowthCosmeticTop30ProductsMATValueGrowthRate

化妝品店Top30品類MAT銷售額增長率CosmeticTop30ProductsMATVmAY2013ScanTrackHypermarketCross-categoryOverview品類回顧2013年05月Copyright?2010TheNielsenCompany.Confidentialandproprietary.mAY2013ScanTrackHypermarketAvailableScanTrackHyperServiceCities(18)with2Yrbackdataforthecategoriesonthefollowingpage18城市大賣場北京Beijing杭州Hangzhou上海Shanghai無錫Wuxi成都Chengdu西安Xi’an廣州Guangzhou重慶Chongqing哈爾濱Haerbin深圳Shenzhen沈陽Shenyang東莞Dongguan大連Dalian武漢Wuhan濟南Jinan昆明Kunming天津Tianjin蘇州SuzhouAvailableScanTrackHyperServScanTrackCrossCategoryInformation

75NielsendefinedCategories75尼爾森定義品類ScanTrackCrossCategoryInforFood,Non-FoodMATValueGrowthRateinHypermarkets

大賣場食品類和非食品類MAT銷售額增長率Food,Non-FoodMATValueGrowtFood,Non-FoodWeeklyValueSalesinHypermarkets

大賣場食品類和非食品類周銷售額Periodsisfrom2011Week05to2013week04,totally2years期數(shù)從2011年第5周到2013年第4周，共2年Food,Non-FoodWeeklyValueSaFood,Non-FoodBySuperGroupsMATVal.GrowthRate

inHypermarkets

大賣場食品類和非食品類MAT銷售額增長率Non-Food非食品Food食品Food,Non-FoodBySuperGroups5Food,Non-FoodQuarterlyValueGrowthRate

inHypermarkets

大賣場食品類和非食品類季度銷售額增長率Quarterly5Food,Non-FoodQuarterlyValuFood,Non-FoodbySuperGroupsQuarterlyVal.GrowthRate

inHypermarkets

大賣場食品類和非食品類季度銷售額增長率

Food食品類Non-Food非食品類QuarterlyFood,Non-FoodbySuperGroupsFoodSuperGroupsWeeklyValueSalesRate

inHypermarkets

大賣場食品類子類

周銷售額Periodsisfrom2011Week05to2013week04,totally2years期數(shù)從2011年第5周到2013年第4周，共2年FoodSuperGroupsWeeklyValueNon-FoodSuperGroupsWeeklyValueinHypermarkets

大賣場非食品類子類

周銷售額Periodsisfrom2011Week05to2013week04,totally2years期數(shù)從2011年第5周到2013年第4周，共2年Non-FoodSuperGroupsWeeklyV謝謝！

ThankyouCopyright?2010TheNielsenCompany.Confidentialandproprietary.謝謝！

ThankyouCopyright?2010演講完畢，謝謝觀看！演講完畢，謝謝觀看！Confidential&ProprietaryCopyright?2010TheNielsenCompanyCross-categoryOverview

May2013

品類回顧

2013年05月Copyright?2012TheNielsenCompany.Confidentialandproprietary.Confidential&ProprietaryCopMacroEconomyParametersQuarter12013Copyright?2012TheNielsenCompany.Confidentialandproprietary.MacroEconomyCopyright?2012GDPGrowth

vs.YA％

國內(nèi)生產(chǎn)總值對比去年同期增幅％Datasource:NationalStatisticsBureau(QuarterlyUpdate)數(shù)據(jù)來源：國家統(tǒng)計局（季度更新）GDPGrowthvs.YA％

國內(nèi)生產(chǎn)總值對比去年GDPGrowth

vs.YA％

國內(nèi)生產(chǎn)總值對比去年同期增幅％Datasource:NationalStatisticsBureau(QuarterlyUpdate)數(shù)據(jù)來源：國家統(tǒng)計局（季度更新）GDPGrowthvs.YA％

國內(nèi)生產(chǎn)總值對比去年NationalTotalRetailSalesofConsumerGoods

ValueGrowthvs.YA％

社會消費品零售銷售總額對比去年同期增幅％Datasource:NationalStatisticsBureau(MonthlyUpdate)數(shù)據(jù)來源：國家統(tǒng)計局（月度更新）*Jan13數(shù)據(jù)未公布在國家統(tǒng)計局網(wǎng)站NationalTotalRetailSalesofNationalCPI全國居民消費價格分類指數(shù)Datasource:NationalStatisticsBureau(MonthlyUpdate)數(shù)據(jù)來源：國家統(tǒng)計局（月度更新）NationalCPI全國居民消費價格分類指數(shù)DataChinaConsumerConfidenceIndex

中國消費者信心指數(shù)Source:NielsenConsumerConfidenceSurvey(QuarterlyUpdate)數(shù)據(jù)來源：尼爾森消費者信心調(diào)查（季度更新）ChinaConsumerConfidenceIndeChinaCCI,CPI,FMCGGrowthRatevs.YA

中國消費者信心指數(shù)，物價指數(shù)，快速消費品增長率Source:NielsenConsumerConfidenceSurvey,RetailMeasurement

(QuarterlyUpdate)數(shù)據(jù)來源：尼爾森消費者信心調(diào)查/零售研究（季度更新）ChinaCCI,CPI,FMCGGrowthRa3,289,0143,401,0833,315,905StoreCount(No.ofOutlets)MonthlyFMCGACV(BillionRMB)3%

-3%16%

11%1%

0%8%

-8%20%15%14%16%20%15%46%17%ModernTrade現(xiàn)代渠道Grocery傳統(tǒng)渠道Others其它65.779.191.2Grey:10vs.09Growth/Blue:11vs.10Growth灰色：10年對比09年增幅/藍(lán)色：11年對比10年增幅TotalCity&TownRetailMarketDevelopment

全國零售市場發(fā)展3,289,0143,401,0833,315,905StoModernTradeDevelopmentbyStoreType

全國現(xiàn)代渠道不同店鋪類型發(fā)展115,415133,572148,86829.733.939.2Minimarket小型市場Supermarket超級市場Hypermarket大賣場CVS便利店MT-StoreCount(No.ofOutlets)MT-MonthlyFMCGACV(BillionRMB)16%

11%9%

9%3%

7%17%

10%19%

19%14%

16%9%

10%12%

17%21%

18%26%

22%Grey:10vs.09Growth/Blue:11vs.10Growth灰色：10年對比09年增幅/藍(lán)色：11年對比10年增幅ModernTradeDevelopmentbyStCopyright?2010TheNielsenCompany.Confidentialandproprietary.RetailIndex(RI2012)Cross-categoryOverviewMay2013品類回顧2013年05月

Copyright?2010TheNielsenCChinaCrossCategoryInformation

59NielsendefinedCategories59尼爾森產(chǎn)品定義

Note:CategoriesinblueareBabyProducts 注意：藍(lán)色標(biāo)注為嬰兒產(chǎn)品ChinaCrossCategoryInformatiSource:NielsenRetailIndex(MonthlyUpdate)數(shù)據(jù)來源：尼爾森零售跟蹤調(diào)查（月度更新）Food,Non-FoodMATValueGrowthRateinNationalTotal

全國食品類和非食品類MAT銷售額增長率Source:NielsenRetailIndex(Food,Non-FoodQuarterlyValueGrowthRate

inNationalTotal

全國食品類和非食品類季度銷售額增長率Food,Non-FoodQuarterlyValueFood,Non-FoodMonthlyValueGrowthRate

inNationalTotal

全國食品類和非食品類月度銷售額增長率Food,Non-FoodMonthlyValueGFood,Non-FoodBySuperGroupsMATVal.GrowthRate

inNationalTotal

全國食品類和非食品類MAT銷售額增長率Non-Food非食品Food食品Food,Non-FoodBySuperGroupsFood,Non-FoodbySuperGroupsQuarterlyVal.GrowthRate

inNationalTotal

全國食品類和非食品類季度銷售額增長率Food食品類Non-Food非食品類Food,Non-FoodbySuperGroupsFoodSuperGroupsMonthlyValueGrowthRate

inNationalTotal

全國食品類子類

月度銷售額增長率FoodSuperGroupsMonthlyValuNon-FoodSuperGroupsMonthlyValueGrowthRate

inNationalTotal

全國非食品類子類

月度銷售額增長率Non-FoodSuperGroupsMonthlyVal.MarketSizeisrankedbyMATDec12Data,Semi-annuallyUpdate銷售額市場規(guī)模以12年12月滾動年度數(shù)據(jù)排序，半年度更新FoodMATVal/Vol/Avg.PriceGrowthRateinNatTotal

全國食品類MAT銷售額/銷售量/平均價格

增長率Val.MarketSizeisrankedbyVal.MarketSizeisrankedbyMATDec12Data,Semi-annuallyUpdate銷售額市場規(guī)模以12年12月滾動年度數(shù)據(jù)排序，半年度更新Non-FoodMATVal/Vol/Avg.PriceGrowthRateinNatTotal

全國非食品類MAT銷售額/銷售量/平均價格增長率Val.MarketSizeisrankedbyFoodMATValueGrowthRate

食品類MAT銷售額增長率

FoodMATValueGrowthRate

食品FoodMATValueGrowthRate

食品類MAT銷售額增長率

FoodMATValueGrowthRate

食品Non-FoodMATValueGrowthRate

非食品類MAT銷售額增長率Non-FoodMATValueGrowthRaNon-FoodMATValueGrowthRate

非食品類MAT銷售額增長率Non-FoodMATValueGrowthRaBabyProductsMATValueGrowthRate

嬰兒產(chǎn)品MAT銷售額增長率BabyProductsMATValueGrowthCosmeticTop30ProductsMATValueGrowthRate

化妝品店Top30品類MAT銷售額增長率CosmeticTop30ProductsMATVmAY2013ScanTrackHypermarketCross-categoryOverview品類回顧2013年05月Copyright?2010TheNielsenCompany.Confidentialandproprietary.mAY2013ScanTrackHypermarketAvailableScanTrackHyperServiceCities(18)with2Yrbackdataforthecategoriesonthefollowingpage18城市大賣場北京Beijing杭州Hangzhou上海Shanghai無錫Wuxi成都Chengdu西安Xi’an廣州Guangzhou重慶Chongqing哈爾濱Haerbin深圳Shenzhen沈陽Shenyang東莞Dongguan大連Dalian武漢Wuhan濟南Jinan昆明Kunming天津Tianjin蘇州SuzhouAvailableScanTrackHyperServScanTrackCrossCategoryInformation

75NielsendefinedCategories75尼爾森定義品類ScanTrackCrossCateg