《成功不墜-領(lǐng)導(dǎo)人必須做出承諾》書(shū)籍中英文課件

作者：唐納．薩爾譯者：李田樹(shù)/李芳齡成功不墜─最適者再生「變革～在成功高峰時(shí)」哈佛商學(xué)院新世代管理大師--唐納．薩爾來(lái)臺(tái)演講，引起各界熱烈迴響，超過(guò)三千位企業(yè)人士參與演講，暢談臺(tái)灣面對(duì)未來(lái)的致勝關(guān)鍵，掌握關(guān)鍵機(jī)會(huì)。演講內(nèi)容精彩摘要，與讀者分享大師的前瞻洞見(jiàn)。1

Whydogoodcompaniesgobad?卓越企業(yè)為何盛極而衰？

2Whydogoodcompaniesgobad?卓Reality:Trappedbycommitments

陷入「承諾」的陷阱3Reality:TrappedbycommitmentTosucceedmanagersmust

makecommitments

成功不墜——領(lǐng)導(dǎo)人必須做出承諾4Tosucceedmanagersmust

makeHowdomanagerscommit?

承諾的類(lèi)型Invest投資(R&D,acquisitions,advertising)Disinvest撤資(exitbusiness,killproduct)Promisepublicly公開(kāi)保證(earningsguidance,goal)Assertpublicly公開(kāi)主張(definemarket,declareenemy)Forgepartnerships形成合作夥伴(largeinvestor, majorcustomer)Personneldecisions人事決策

(hire,fire,promote)Definemetrics界定衡量標(biāo)準(zhǔn)

(successmeasures,compensation)詳見(jiàn)本書(shū)P545Howdomanagerscommit?

承諾的類(lèi)型IWhatdomanagerscommitto?

領(lǐng)導(dǎo)人做哪些承諾？

詳見(jiàn)本書(shū)P846Whatdomanagerscommitto?

領(lǐng)導(dǎo)Providefocus聚焦Conferefficiency效率

Buildcompetitiveadvantage建立競(jìng)爭(zhēng)優(yōu)勢(shì)Detercompetitors嚇阻競(jìng)爭(zhēng)對(duì)手Inspirethetroops鼓舞士氣Benefitsofcommitments

承諾的效益

7Providefocus聚焦BenefitsofcoCOMMITMENTSHARDEN僵化的承諾會(huì)導(dǎo)致行動(dòng)慣性VALUES價(jià)值RELATIONSHIPS關(guān)係PROCESSES流程FRAMES架構(gòu)RESOURCES資源DOGMAS教條SHACKLES桎梏ROUTINES例行作業(yè)BLINDERS眼罩MILLSTONES重?fù)?dān)8COMMITMENTSHARDENVALUESRELATIACTIVEINERTIA行動(dòng)慣性ENVIRONMENT環(huán)境改變VALUES價(jià)值RELATIONSHIPS關(guān)係PROCESSES流程FRAMES架構(gòu)RESOURCES資源DOGMAS教條SHACKLES桎梏ROUTINES例行作業(yè)BLINDERS眼罩MILLSTONES重?fù)?dān)詳見(jiàn)本書(shū)P909ACTIVEINERTIAENVIRONMENTVALUECommontraps

常見(jiàn)的行動(dòng)慣性陷阱Weareagrowthcompany(SiebelSystems)我們是成長(zhǎng)公司Ourcompetitorsareourenemies(CompaqvsIBM)我們對(duì)競(jìng)爭(zhēng)者瞭如指掌

Biggerisbetter(NationalWestminster)我們是業(yè)界第一

Ourbrandistheproduct(Lego)我們的品牌就代表產(chǎn)品

Wedoitallinhouse(LauraAshley)重要事情都自己做

Ourtechnologyisafortress(Xerox)我們的技術(shù)無(wú)人能及

Wehavea“bible”forcriticalprocesses(BancOne)我們已將重要流程寫(xiě)成「聖經(jīng)」Wehireandpromotepeoplelikeus(Daewoo)我們晉用、提拔和我們一樣的人Weallagreeoneverything(Compaq)我們以共識(shí)決做成決策詳見(jiàn)本書(shū)P13810Commontraps

常見(jiàn)的行動(dòng)慣性陷阱WeareaHowcanyoubreakfreeofactiveinertia?

如何跳脫行動(dòng)慣性?11HowcanyoubreakfreeofactiSELECTANANCHOR選擇固定樁〔著力點(diǎn)〕SECUREIT釘牢固定樁〔著力點(diǎn)〕ALIGNTHEREST重整組織其餘部分TheThreeStepsofTransformingCommitments轉(zhuǎn)型承諾三階段VALUES價(jià)值RELATIONSHIPS關(guān)係PROCESSES流程FRAMES架構(gòu)RESOURCES資源DOGMAS教條SHACKLES桎梏ROUTINES例行作業(yè)BLINDERS眼罩MILLSTONES重?fù)?dān)VALUES價(jià)值NEWFRAME新架構(gòu)RELATIONSHIPS關(guān)係PROCESSES流程RESOURCES資源12SELECTANANCHORSECUREITALIGNSECUREITALIGNTHEREST1)SELECTANANCHORSELECTANANCHOR選擇固定樁〔著力點(diǎn)〕DOGMAS教條SHACKLES桎梏ROUTINES例行作業(yè)BLINDERS眼罩MILLSTONES重?fù)?dān)VALUES價(jià)值RELATIONSHIPS關(guān)係PROCESSES流程FRAMES架構(gòu)RESOURCES資源VALUES價(jià)值NEWFRAME新架構(gòu)RELATIONSHIPS關(guān)係PROCESSES流程RESOURCES資源13SECUREITALIGNTHEREST1)SELEProject-basedprocesses專(zhuān)案導(dǎo)向流程particularlynewproductdevelopment新產(chǎn)品研發(fā)memodescribed“dayinthelife”強(qiáng)調(diào)轉(zhuǎn)型presentedclearalternativetocurrentfunctionalfiefdoms提供明確替代方案onefocalcommitmentversusmany單一VS多目標(biāo)SELECTANANCHOR選擇著力點(diǎn)14Project-basedprocesses專(zhuān)案導(dǎo)向流程Processes:流程O(píng)ticon“project-basedprocesses”奧迪康〔專(zhuān)案導(dǎo)向流程〕Allied-Signal“sixsigma”聯(lián)合訊號(hào)〔六標(biāo)準(zhǔn)差〕Frames:架構(gòu)IBM“integratedcustomersolutions”IBM〔客戶(hù)整合解決方案〕Relationship:關(guān)係Lloyds-TSB“shareholderscomefirst”英國(guó)駿懋銀行〔股東價(jià)值〕Resources:資源Samsung“world-classtechnologyandbrand”三星〔領(lǐng)導(dǎo)品牌〕Values:價(jià)值McKinsey“professionalvalues”麥肯錫〔專(zhuān)業(yè)價(jià)值〕CHOICEOFANCHORS可能的著力點(diǎn)選項(xiàng)15Processes:流程CHOICEOFANCHORS3)ALIGNTHERESTDOGMAS教條SHACKLES桎梏ROUTINES例行作業(yè)BLINDERS眼罩MILLSTONES重?fù)?dān)VALUES價(jià)值RELATIONSHIPS關(guān)係PROCESSES流程FRAMES架構(gòu)RESOURCES資源VALUES價(jià)值NEWFRAME新架構(gòu)RELATIONSHIPS關(guān)係PROCESSES流程RESOURCES資源ALIGNTHEREST重整組織其餘部分SELECTANANCHOR選擇固定樁〔著力點(diǎn)〕SECUREIT釘牢固定樁〔著力點(diǎn)〕163)ALIGNTHERESTDOGMASSHACKLESevendeadlysins七個(gè)致命過(guò)失1.Repeatwhatworkedlasttime(Sunbeam)重複過(guò)去奏效的方法2.Failtorunthenumbers(AT&T)忽略盤(pán)算財(cái)務(wù)數(shù)字3.Don’tsweatthedetails不注重細(xì)節(jié)4.Delegatethehardwork把艱難的工作交給他人5.Slowexit(Firestone)半調(diào)子6.Ignorecorevalues(ArthurAndersen)忽視核心價(jià)值7.Holdontocommitmentstoolong(Lloyds-TSB)執(zhí)著於已經(jīng)過(guò)期的承諾17Sevendeadlysins七個(gè)致命過(guò)失1.Repe成功不墜─最適者再生延伸閱讀18成功不墜─最適者再生延伸閱讀18演講完畢，謝謝觀看！演講完畢，謝謝觀看！

作者：唐納．薩爾譯者：李田樹(shù)/李芳齡成功不墜─最適者再生「變革～在成功高峰時(shí)」哈佛商學(xué)院新世代管理大師--唐納．薩爾來(lái)臺(tái)演講，引起各界熱烈迴響，超過(guò)三千位企業(yè)人士參與演講，暢談臺(tái)灣面對(duì)未來(lái)的致勝關(guān)鍵，掌握關(guān)鍵機(jī)會(huì)。演講內(nèi)容精彩摘要，與讀者分享大師的前瞻洞見(jiàn)。20

Whydogoodcompaniesgobad?卓越企業(yè)為何盛極而衰？

21Whydogoodcompaniesgobad?卓Reality:Trappedbycommitments

陷入「承諾」的陷阱22Reality:TrappedbycommitmentTosucceedmanagersmust

makecommitments

成功不墜——領(lǐng)導(dǎo)人必須做出承諾23Tosucceedmanagersmust

makeHowdomanagerscommit?

承諾的類(lèi)型Invest投資(R&D,acquisitions,advertising)Disinvest撤資(exitbusiness,killproduct)Promisepublicly公開(kāi)保證(earningsguidance,goal)Assertpublicly公開(kāi)主張(definemarket,declareenemy)Forgepartnerships形成合作夥伴(largeinvestor, majorcustomer)Personneldecisions人事決策

(hire,fire,promote)Definemetrics界定衡量標(biāo)準(zhǔn)

(successmeasures,compensation)詳見(jiàn)本書(shū)P5424Howdomanagerscommit?

承諾的類(lèi)型IWhatdomanagerscommitto?

領(lǐng)導(dǎo)人做哪些承諾？

詳見(jiàn)本書(shū)P8425Whatdomanagerscommitto?

領(lǐng)導(dǎo)Providefocus聚焦Conferefficiency效率

Buildcompetitiveadvantage建立競(jìng)爭(zhēng)優(yōu)勢(shì)Detercompetitors嚇阻競(jìng)爭(zhēng)對(duì)手Inspirethetroops鼓舞士氣Benefitsofcommitments

承諾的效益

26Providefocus聚焦BenefitsofcoCOMMITMENTSHARDEN僵化的承諾會(huì)導(dǎo)致行動(dòng)慣性VALUES價(jià)值RELATIONSHIPS關(guān)係PROCESSES流程FRAMES架構(gòu)RESOURCES資源DOGMAS教條SHACKLES桎梏ROUTINES例行作業(yè)BLINDERS眼罩MILLSTONES重?fù)?dān)27COMMITMENTSHARDENVALUESRELATIACTIVEINERTIA行動(dòng)慣性ENVIRONMENT環(huán)境改變VALUES價(jià)值RELATIONSHIPS關(guān)係PROCESSES流程FRAMES架構(gòu)RESOURCES資源DOGMAS教條SHACKLES桎梏ROUTINES例行作業(yè)BLINDERS眼罩MILLSTONES重?fù)?dān)詳見(jiàn)本書(shū)P9028ACTIVEINERTIAENVIRONMENTVALUECommontraps

常見(jiàn)的行動(dòng)慣性陷阱Weareagrowthcompany(SiebelSystems)我們是成長(zhǎng)公司Ourcompetitorsareourenemies(CompaqvsIBM)我們對(duì)競(jìng)爭(zhēng)者瞭如指掌

Biggerisbetter(NationalWestminster)我們是業(yè)界第一

Ourbrandistheproduct(Lego)我們的品牌就代表產(chǎn)品

Wedoitallinhouse(LauraAshley)重要事情都自己做

Ourtechnologyisafortress(Xerox)我們的技術(shù)無(wú)人能及

Wehavea“bible”forcriticalprocesses(BancOne)我們已將重要流程寫(xiě)成「聖經(jīng)」Wehireandpromotepeoplelikeus(Daewoo)我們晉用、提拔和我們一樣的人Weallagreeoneverything(Compaq)我們以共識(shí)決做成決策詳見(jiàn)本書(shū)P13829Commontraps

常見(jiàn)的行動(dòng)慣性陷阱WeareaHowcanyoubreakfreeofactiveinertia?

如何跳脫行動(dòng)慣性?30HowcanyoubreakfreeofactiSELECTANANCHOR選擇固定樁〔著力點(diǎn)〕SECUREIT釘牢固定樁〔著力點(diǎn)〕ALIGNTHEREST重整組織其餘部分TheThreeStepsofTransformingCommitments轉(zhuǎn)型承諾三階段VALUES價(jià)值RELATIONSHIPS關(guān)係PROCESSES流程FRAMES架構(gòu)RESOURCES資源DOGMAS教條SHACKLES桎梏ROUTINES例行作業(yè)BLINDERS眼罩MILLSTONES重?fù)?dān)VALUES價(jià)值NEWFRAME新架構(gòu)RELATIONSHIPS關(guān)係PROCESSES流程RESOURCES資源31SELECTANANCHORSECUREITALIGNSECUREITALIGNTHEREST1)SELECTANANCHORSELECTANANCHOR選擇固定樁〔著力點(diǎn)〕DOGMAS教條SHACKLES桎梏ROUTINES例行作業(yè)BLINDERS眼罩MILLSTONES重?fù)?dān)VALUES價(jià)值RELATIONSHIPS關(guān)係PROCESSES流程FRAMES架構(gòu)RESOURCES資源VALUES價(jià)值NEWFRAME新架構(gòu)RELATIONSHIPS關(guān)係PROCESSES流程RESOURCES資源32SECUREITALIGNTHEREST1)SELEProject-basedprocesses專(zhuān)案導(dǎo)向流程particularlynewproductdevelopment新產(chǎn)品研發(fā)memodescribed“dayinthelife”強(qiáng)調(diào)轉(zhuǎn)型presentedclearalternativetocurrentfunctionalfiefdoms提供明確替代方案onefocalcommitmentversusmany單一VS多目標(biāo)SELECTANANCHOR選擇著力點(diǎn)33Project-basedprocesses專(zhuān)案導(dǎo)向流程Processes:流程O(píng)ticon“project-basedprocesses”奧迪康〔專(zhuān)案導(dǎo)向流程〕Allied-Signal“sixsigma”聯(lián)合訊號(hào)〔六標(biāo)準(zhǔn)差〕Frames:架構(gòu)IBM“integratedcustomersolutions”IBM〔客戶(hù)整合解決方案〕Relationship:關(guān)係Lloyds-TSB“shareholderscomefirst”英國(guó)駿懋銀行〔股東價(jià)值〕Resources:資源Samsung“world-classtechnologyandbrand”