產(chǎn)品設(shè)計創(chuàng)新的概念與實踐課件

DesignElite產(chǎn)品設(shè)計創(chuàng)新的概念與實踐InnovativeProductDesignConcept&ImplementationJames,Jan-Nan,ChenAssociateProfessorIndustrialDesignDepartmentChaoYangUniversityofTechnologyDesignElite產(chǎn)品設(shè)計創(chuàng)新的概念與實踐James,1DesignElite1,WhatisDesign?2,HumanCenteredDesignStrategy3,DesignThinkingProcess4,GoodDesignBenchmark5,EvolutionofDesignTools6.NewDesignTrendsDesignElite1,WhatisDesign?2DesignEliteWhatisDesign?DesignEliteWhatisDesign?3DesignEliteDesignisproblemsolvingprocess設(shè)計是解決問題的過程Designneedsparticipation設(shè)計講求參與Designmeanscreativity設(shè)計即創(chuàng)造力Designcanbetrained設(shè)計能予訓(xùn)練Designlearnsfromliving設(shè)計源於生活DesignEliteDesignisproblems4DesignElite創(chuàng)造生活便利與提升生活品質(zhì)是設(shè)計行為的目的，設(shè)計---統(tǒng)合藝術(shù)、科技與行銷，是一種跨專業(yè)領(lǐng)域，凝聚知識與經(jīng)驗的統(tǒng)合工程，其形於外的是增進產(chǎn)品（或標(biāo)的物）的價值，然其內(nèi)在卻是文化傳承的精髓呈現(xiàn)。陳建男中華民國工業(yè)設(shè)計協(xié)會理事長2002/10/15DesignElite創(chuàng)造生活便利與提升生活品質(zhì)是設(shè)計行為的5DesignEliteHumanCenteredDesignStrategyDesignElite6DesignEliteEliteDesign

PursueUserCenteredDesignDesignValueAddedAppearanceCreativityEnhancedSolutionPricePromotionPlaceProductPeopleDesignEliteEliteDesignPursue7DesignEliteDesignThinkingProcessDesignElite8DesignElite設(shè)計師的三項訓(xùn)練

觀察力Observe

思考力Think

執(zhí)行力ExecuteDesignElite9DesignElite設(shè)計的三項要素

比例Proportion

造型Form

細節(jié)DetailDesignElite10DesignEliteProductFunctionUserEnvironmentWhichWhenWhyWhoWhatWhere市場定位使用時機策略動機DesignEliteProductFunctionUse11產(chǎn)品設(shè)計創(chuàng)新的概念與實踐課件12DesignEliteGoodDesignBenchmarkDesignElite13GoodDesign

－設(shè)計的價值創(chuàng)新Innovation實用Usefulness美觀Aesthetics

自訴SpeakItself誠實Honesty耐用Durability細節(jié)Details環(huán)保RespectEnvironment少即是多l(xiāng)essismore謙虛Unobtrusive百靈公司(Braun)執(zhí)行總裁迪特-蘭姆斯(DieterRams)GoodDesign－設(shè)計的價值創(chuàng)新Innovation14消費趨勢的改變理性消費需求感性消費需求輕薄短小創(chuàng)意

遊戲性

美觀

人性化

精緻

價值感

實用

感動性

<創(chuàng)遊美人平島廉久著遠流出版>

消費趨勢的改變理性消費需求感性消費需求輕薄短小創(chuàng)意

遊戲15DesignElite

iFDesignAward-GermanyDesignQualityWorkmanshipChoiceofMaterialsDegreeofInnovationEnvironmentalFriendlinessFunctionalityErgonomicsVisualizationofUseSafetyBrandValue&BrandingDesignEliteiFDesignA16DesignElite

RedDotDesignAward-GermanyDesignInnovationAestheticsMarketingValueFunctionalityErgonomicsEnvironmentalFriendlinessDesignEliteRedDotDes17DesignEliteGoodDesignMark-JapanIsitagooddesign?Isitasuperiordesign?

Isitadesignthatbreaksnewgroundforthefuture?

DesignEliteGoodDesign18DesignEliteIDEA-IndustrialDesignExcellenceAward-USATheIDEA2006JudgingCriteria:

Innovation:howisthedesignnewandunique?Aesthetics:howdoestheappearanceenhancetheproduct?User:howdoesthedesignsolutionbenefittheuser?Environment:howistheprojectenvironmentallyresponsible?Business:howdidthedesignimprovetheclient'sbusiness?DesignElite19DesignEliteEvolutionofDesignToolsDesignElite20DesignEliteNewDesignTrendsDesignElite21DesignElite環(huán)保與節(jié)能的綠色設(shè)計多元化的分眾市場概念性的產(chǎn)品開發(fā)策略高度競爭的產(chǎn)業(yè)生態(tài)DesignElite22設(shè)計創(chuàng)意機會：TheExperienceofOXOSamFarber’sPainDavinStowell’sSolution設(shè)計創(chuàng)意機會：TheExperienceofOXOSa23設(shè)計創(chuàng)意機會：TheExperienceofOXO設(shè)計創(chuàng)意機會：TheExperienceofOXO24設(shè)計創(chuàng)意機會：TheExperienceofOXO設(shè)計創(chuàng)意機會：TheExperienceofOXO25DesignElite“Youseethingsandyousay‘Why?’.ButadesignerdreamsthingsthatNeverwereandsay‘Whynot!’.GeorgeBernardShaw,modifiedbyDickPowellDesignElite“Youseethingsand26演講完畢，謝謝觀看！演講完畢，謝謝觀看！27DesignElite產(chǎn)品設(shè)計創(chuàng)新的概念與實踐InnovativeProductDesignConcept&ImplementationJames,Jan-Nan,ChenAssociateProfessorIndustrialDesignDepartmentChaoYangUniversityofTechnologyDesignElite產(chǎn)品設(shè)計創(chuàng)新的概念與實踐James,28DesignElite1,WhatisDesign?2,HumanCenteredDesignStrategy3,DesignThinkingProcess4,GoodDesignBenchmark5,EvolutionofDesignTools6.NewDesignTrendsDesignElite1,WhatisDesign?29DesignEliteWhatisDesign?DesignEliteWhatisDesign?30DesignEliteDesignisproblemsolvingprocess設(shè)計是解決問題的過程Designneedsparticipation設(shè)計講求參與Designmeanscreativity設(shè)計即創(chuàng)造力Designcanbetrained設(shè)計能予訓(xùn)練Designlearnsfromliving設(shè)計源於生活DesignEliteDesignisproblems31DesignElite創(chuàng)造生活便利與提升生活品質(zhì)是設(shè)計行為的目的，設(shè)計---統(tǒng)合藝術(shù)、科技與行銷，是一種跨專業(yè)領(lǐng)域，凝聚知識與經(jīng)驗的統(tǒng)合工程，其形於外的是增進產(chǎn)品（或標(biāo)的物）的價值，然其內(nèi)在卻是文化傳承的精髓呈現(xiàn)。陳建男中華民國工業(yè)設(shè)計協(xié)會理事長2002/10/15DesignElite創(chuàng)造生活便利與提升生活品質(zhì)是設(shè)計行為的32DesignEliteHumanCenteredDesignStrategyDesignElite33DesignEliteEliteDesign

PursueUserCenteredDesignDesignValueAddedAppearanceCreativityEnhancedSolutionPricePromotionPlaceProductPeopleDesignEliteEliteDesignPursue34DesignEliteDesignThinkingProcessDesignElite35DesignElite設(shè)計師的三項訓(xùn)練

觀察力Observe

思考力Think

執(zhí)行力ExecuteDesignElite36DesignElite設(shè)計的三項要素

比例Proportion

造型Form

細節(jié)DetailDesignElite37DesignEliteProductFunctionUserEnvironmentWhichWhenWhyWhoWhatWhere市場定位使用時機策略動機DesignEliteProductFunctionUse38產(chǎn)品設(shè)計創(chuàng)新的概念與實踐課件39DesignEliteGoodDesignBenchmarkDesignElite40GoodDesign

－設(shè)計的價值創(chuàng)新Innovation實用Usefulness美觀Aesthetics

自訴SpeakItself誠實Honesty耐用Durability細節(jié)Details環(huán)保RespectEnvironment少即是多l(xiāng)essismore謙虛Unobtrusive百靈公司(Braun)執(zhí)行總裁迪特-蘭姆斯(DieterRams)GoodDesign－設(shè)計的價值創(chuàng)新Innovation41消費趨勢的改變理性消費需求感性消費需求輕薄短小創(chuàng)意

遊戲性

美觀

人性化

精緻

價值感

實用

感動性

<創(chuàng)遊美人平島廉久著遠流出版>

消費趨勢的改變理性消費需求感性消費需求輕薄短小創(chuàng)意

遊戲42DesignElite

iFDesignAward-GermanyDesignQualityWorkmanshipChoiceofMaterialsDegreeofInnovationEnvironmentalFriendlinessFunctionalityErgonomicsVisualizationofUseSafetyBrandValue&BrandingDesignEliteiFDesignA43DesignElite

RedDotDesignAward-GermanyDesignInnovationAestheticsMarketingValueFunctionalityErgonomicsEnvironmentalFriendlinessDesignEliteRedDotDes44DesignEliteGoodDesignMark-JapanIsitagooddesign?Isitasuperiordesign?

Isitadesignthatbreaksnewgroundforthefuture?

DesignEliteGoodDesign45DesignEliteIDEA-IndustrialDesignExcellenceAward-USATheIDEA2006JudgingCriteria:

Innovation:howisthedesignnewandunique?Aesthetics:howdoestheappearanceenhancetheproduct?User:howdoesthedesignsolutionbenefittheuser?Environment:howistheprojectenvironmentall