外貿(mào)函電英文課件unit-4

InternationalBusinessEnglishCorrespondence楊曉nternationalBusinessEnglish1Bylearningthisunit,studentsshouldidentifyafirstenquiryfromaspecificenquirybefamiliarwiththestructureofenquirylettersmastertheessentialwordsandphrasesofenquiryletterslearntowritebothfirstandspecificenquirylettersTeachingobjectivesUnit4EnquiriesandrepliesBylearningthisunit,stIntroduction1Howtowriteenquiryletters2Sampleletterslearning3Summaryandsupplement4Exercisesinclass5Unit4EnquiriesandrepliesIntroduction1HowtowriteenqIntroductionGeneralenquiryAbusinessmanstatesclearlyalltheinformationheneeds.Itshouldfirstlyasktostartthebusinessrelationswiththeothersideinacertainline,andthenpresentyourenquiry.SpecificenquiryTheenquirerusuallyhaseverdealtwiththeothersideandmaypointoutacertainproductorcommodityheintendstopurchase.IntroductionGeneralenquiry外貿(mào)函電英文課件unit-4HowtowriteenquirylettersHowtowriteafirstenquiryletter(P16.1)a.sourceofinformationb.reasonsforenquiryc.askingforpricelistandcatalogued.givingreferencese.endingwithprospectforfurtherbusinessHowtowriteenquirylettersHo外貿(mào)函電英文課件unit-4HowtowriteenquirylettersHowtowriteaspecificenquiryletter(P20.8)a.reasonsforenquiryb.askingfortermsofpaymentandotherdetails(concerningtheenquireditemsatwhatprice,onwhattermsandinwhatquantities)HowtowriteenquirylettersHoHowtowriteenquirylettersGuidelinesforenquirylettersGivethesourcethatyouusedasthebasisofyourrequest;Bespecificaboutwhatyouwant;Forcourtesy’ssake,say“please”or“weshallappreciateit”or“thankyou”etc.Supplyinformationaboutyourspecificneedsandemphasizethevalueoftheinformationtoyou;Askforspecificanswerstoquestionsyouhave;Becourteousandtactful.HowtowriteenquirylettersGuquotesb.apriceforsth.quotesb.forsth.(at…price)quotesb.apricePleasequoteusyourbestFOBpriceforArt.No.3150.Pleasequoteusforthesupplyofpeanutslistedontheenclosedenquiryform.Pleasequoteusyourlowest/favorable/mostcompetitive/minimum/bedrock/floor/rock-bottomprice.WequoteforthisitematUSD25.00perdozenCFRHamburg.It’llbeagreatpleasuretoreceiveyourinquiriesforanyoftheitemsagainstwhichwewillsendyouourlowestquotations.Sampleletterslearningquotesb.apriceforsth.SampItem:Weareholdingordersforout-of-stockitems.ArticleGoodsCargoFreightCommodityMerchandiseProductProduceItem:Weareholdingordersfoenclose;enclosureWeareenclosingourlatestcatalogueforyourreference.Enclosedisourquotationforyourinquiry.TheenclosedProformaInvoicesareinduplicate.Enclosedpleasefindtheillustratedcataloguewithspecificationsforourmostrecentitems.enclose;enclosuredeliverydatetermsofpaymentdiscountsforregularpurchasesallow(give,make,grant)…%discountoff(on)thepricesofgoodsIfyouorder5,000sets,wewouldgrantyou10%discount.atadiscount:Thegoodsaresellingatadiscount.metalsundries金屬制品Specification;spec.規(guī)格；說明書deliverydatepocketcalculatorbooth;stand——visitourStand23atGuangzhouFairbe(thebest)valueformoneymarkdown;markup;mark-down;mark-upWe’dliketomarkdown20%inviewofourlong-termbusinessrelationship.The20%mark-upisreasonableduetotheincreasingpricesformaterials.appealtothemostdiscriminating(selective)buyerpocketcalculatorenjoyfastsalesfindareadysaleforthisitemreadyseller;quickseller;bestseller;sellfast;quick-sellingproducts;bepopularwithcustomersBostonBirminghamChicagoLagos:NigeriaenjoyfastsalesDearSirs:WelearntfromTheLeatherShopofVancouverthatyouarethemanufacturerofhighstyleleathershoes.Weoperatealargerangeofleatherproducts.Weareinterestedinusinganumberofproductsfromyourcurrentrangeinthemanufactureandexportofourgoods.Weshouldlikeyoutosendusacatalogueandpricelistregardingyourleathershoes.Weshouldalsoliketoknowwhatdiscountyouofferonbulkpurchase.SampleletterslearningDearSirs:SampleletterslearnAssomeofourproductswillbesoldontheinternationalmarket,itisimportantthatoursuppliersbecompetitiveinpriceandextremelyreliable.Wewouldfinditmosthelpfulifyoucouldprovideuswithsamplesofthevariousskinsyouuseinmanufacturingyourproducts.

Yoursfaithfully

ChinaNationalImport&ExportCorp.AssomeofourproductswillbDearSirsRe:OurleathershoesWewereverygladtoreceiveyourletterof15March,inwhichyouinquiredaboutourleathershoes.WewerepleasedtoknowthatwehadbeenrecommendedtoyoubyTheLeatherShopofVancouver.Weareenclosingourcatalogueandthepricelists.Wearealsosendingyousamplesoftheskinsweuseinmanufacturingourproductsseparately.Wearesureyouwillfindthatweuseonlythebestqualitymaterialsforourproducts.Thehighstandardofworkmanshipwillappealtobothyourdomesticbuyersandinternationalbuyers.DearSirsWealsoproduceawiderangeofotherleatherproductssuchashandbagsandgloves.Theyarefullyillustratedinourcatalogueandareofthesamehighqualityasourleathershoes.Weareawell-establishedcompanyandreliableleaderinleatherproducts.Becauseofoursize,weareabletoofferextremelycompetitiveprices.IfyourorderexceedsUS$6,000wearepreparedtoofferyouanadditionaldiscountof3%,which,webelieve,willmakeourproductsimpossibletoresist.WealsoproduceawiderangeoWehopeyouwillfindtheaboveinformationuseful.Pleasefeelfreetocontactusagainifyouhaveanyfurtherquestions.Welookforwardtoreceivinganorderfromyousoon.YoursfaithfullyBJacksonCoLtd.WehopeyouwillfindtheabovDearMr.Li,

Re:PaperCuttingKnivesWeshouldliketoknowifyouareabletosupplyPaperCuttingKnives,43〞×3〞×1/2〞.CouldyoualsoletusknowyourlowestquotationCFRLiverpool,England?Pleasestateyourearliestdeliverydateandyourtermsofpayment.Wehavebeenapproachedbyoneofourcustomers.Astheyareinurgentneedoftheaboveitems,pleaseanswerassoonasyoucan.

Thankyouverymuchforyourattentiontothismatter.YoursSincerelyDearMr.Li,

DearMr.White

Re:PaperCuttingKnivesThankyouforyourenquiryofFebruary16,inwhichyouaskedusifwecouldsupplyPaperCuttingKnives,43〞×3〞×1/2〞.Unfortunately,wedonothavetherequiredspecification.Thenearestspecificationwecansupplyis43〞×5〞×1/2〞.Ifyoufindourspecificationisacceptable,pleaseletusknowimmediatelysothatwemaysendyouthequotationasrequested.Weappreciateyourearlyreply.YoursSincerely,DearMr.White

外貿(mào)函電英文課件unit-4外貿(mào)函電英文課件unit-4外貿(mào)函電英文課件unit-4外貿(mào)函電英文課件unit-4Howtowritereplylettersa.givingthanksandacknowledgingb.answertheenquiry(sendthecatalog,pricelist,sampleetc)c.giveyourpaymentrequirementandtermsofpromotiond.arousethetradingpartner’sinteresttobuythecommodityHowtowritereplylettersHowtowritereplylettersHowHowtowritereplylettersGuidelinesforreplylettersAllrepliestoenquiriesstartwithaparagraphacknowledgingtheenquiry.Theanswertotheenquiryshouldbeclearandcomplete.Ifyouareunabletosupplyanythingrequested,startyourletterwithanexpressionofappreciation,thenproceedtothebadnews.Whensendingprintedmaterials,referonlytothefeaturesyouthinkwillinterestyourreadermost.HowtowritereplylettersGuidSummaryandsupplementCommonlyusedsentencesinenquiryletters1)Openingsentences

Yourfirmhasbeenrecommendedtousby....

Yourarticleshavebeenrecommendedtousby....

Aswehavelearnedfrom...,youaremanufacturesof....

Wevisitedyourstandatthe...exhibition.

Wehaveseenyourad.in...andweareinterestedin....

Wehaveheardthatyouhaveputanew...onthemarket.

SummaryandsupplementCommonlySummaryandsupplementCommonlyusedsentencesinenquiryletters2)Reasonsforenquiry

Weneed/areinthemarketfor....

Wehavereceivedmanyenquiriesfromourcustomersfor....

Wewouldliketoexpandourrangeof....

Wehaveaconsiderabledemandherefor....

Wpanybasedin....

SummaryandsupplementCommonlySummaryandsupplementCommonlyusedsentencesinenquiryletters3)Askingfortermsofpayment

Pleasequoteyourbest/mostcompetitive/lowestpricesforthesearticles/goods/products.

Kindlyquoteusyourlowestpricesfor...

Weshallbegladtoreceiveanofferfromyouon...

Wearedesirousofhavingyourlowestpricefor....SummaryandsupplementCommonlySummaryandsupplementCommonlyusedsentencesinenquiryletters4)Askingforotherinformation

Pleaseincludeinformationaboutpackingandshipping.

We’dliketoknowyourearliestdateofdelivery/minimumquantityforatrial/initialorder.

Pleaseletusknowonwhattermyoucangiveussomediscount.

Weshouldappreciatefurther/fulldetails/informationaboutthementioneditem.SummaryandsupplementCommonlySummaryandsupplementCommonlyusedsentencesinenquiryletters5)Furtherbusiness

Ifthesamplesmeetwithourapprovalweintendtoplacesubstantialorders.

Ifyoucanletushaveacompetitivequotation,wetrustbusinesswillresult.Ifyourpricesarecompetitiveandyourgoodscomeuptostandard,weshallorderonaregularbasis.SummaryandsupplementCommonlyExercisesinclass1)我們與Wilson公司交往多年，承蒙該公司將貴公司推薦給我們。2)我方意欲購買…若貴方寄來最優(yōu)價(jià)格，將不勝感激。3)我方還想了解該產(chǎn)品每種顏色和圖案的最低出口量。4)茲附上尼龍襪樣品。如貴方能供給5000打貨，請(qǐng)報(bào)貴方CIF香港的最低價(jià)。5)應(yīng)我方紐約分公司之要求，請(qǐng)貴方對(duì)銷往南美洲國家的5000臺(tái)電風(fēng)扇報(bào)價(jià)。Exercisesinclass1)我們與Wilson公TranslatethefollowingletterintoEnglish:敬啟者：我們得知貴公司地址，要感謝英國駐北京大使館商務(wù)參贊處。該處告知我們貴公司要購買化工產(chǎn)品。為此今特與貴公司聯(lián)系，希望建立互利的貿(mào)易關(guān)系。我公司是國營公司，獨(dú)家經(jīng)營化工產(chǎn)品進(jìn)出口業(yè)務(wù)。現(xiàn)隨函附寄我公司目前可以供應(yīng)的主要出口商品表一份。如貴方需要該表所列項(xiàng)目以外的任何商品，我公司一經(jīng)接到詳細(xì)詢價(jià)單，將盡力為貴方提供所需商品。茲并奉告，我們?cè)跉W洲國家的客戶進(jìn)行貿(mào)易時(shí)，一貫堅(jiān)持平等互利，互通有無的原則，以便通過雙方共同努力，促進(jìn)業(yè)務(wù)和友誼，共同受益。盼早日接到貴公司的詢盤。TranslatethefollowingletterExercisesinclassExercisesinclassExercisesinclassReadthefollowingsituationandwriteanenquiryletter:Aspurchasingdirectorofalargecompany,youhavebeenaskedtoattendatradefairinTaiwan.YouareinterestedinonekindofportabletypewriterModelMs-25.Youdecidetowritethecompanyforinformationontheproductandtofindoutwhetherothermaterialsarealsoavailable.ExercisesinclassReadthefolExercisesinclassExercisesinclassInternationalBusinessEnglishCorrespondence楊曉nternationalBusinessEnglish39Bylearningthisunit,studentsshouldidentifyafirstenquiryfromaspecificenquirybefamiliarwiththestructureofenquirylettersmastertheessentialwordsandphrasesofenquiryletterslearntowritebothfirstandspecificenquirylettersTeachingobjectivesUnit4EnquiriesandrepliesBylearningthisunit,stIntroduction1Howtowriteenquiryletters2Sampleletterslearning3Summaryandsupplement4Exercisesinclass5Unit4EnquiriesandrepliesIntroduction1HowtowriteenqIntroductionGeneralenquiryAbusinessmanstatesclearlyalltheinformationheneeds.Itshouldfirstlyasktostartthebusinessrelationswiththeothersideinacertainline,andthenpresentyourenquiry.SpecificenquiryTheenquirerusuallyhaseverdealtwiththeothersideandmaypointoutacertainproductorcommodityheintendstopurchase.IntroductionGeneralenquiry外貿(mào)函電英文課件unit-4HowtowriteenquirylettersHowtowriteafirstenquiryletter(P16.1)a.sourceofinformationb.reasonsforenquiryc.askingforpricelistandcatalogued.givingreferencese.endingwithprospectforfurtherbusinessHowtowriteenquirylettersHo外貿(mào)函電英文課件unit-4HowtowriteenquirylettersHowtowriteaspecificenquiryletter(P20.8)a.reasonsforenquiryb.askingfortermsofpaymentandotherdetails(concerningtheenquireditemsatwhatprice,onwhattermsandinwhatquantities)HowtowriteenquirylettersHoHowtowriteenquirylettersGuidelinesforenquirylettersGivethesourcethatyouusedasthebasisofyourrequest;Bespecificaboutwhatyouwant;Forcourtesy’ssake,say“please”or“weshallappreciateit”or“thankyou”etc.Supplyinformationaboutyourspecificneedsandemphasizethevalueoftheinformationtoyou;Askforspecificanswerstoquestionsyouhave;Becourteousandtactful.HowtowriteenquirylettersGuquotesb.apriceforsth.quotesb.forsth.(at…price)quotesb.apricePleasequoteusyourbestFOBpriceforArt.No.3150.Pleasequoteusforthesupplyofpeanutslistedontheenclosedenquiryform.Pleasequoteusyourlowest/favorable/mostcompetitive/minimum/bedrock/floor/rock-bottomprice.WequoteforthisitematUSD25.00perdozenCFRHamburg.It’llbeagreatpleasuretoreceiveyourinquiriesforanyoftheitemsagainstwhichwewillsendyouourlowestquotations.Sampleletterslearningquotesb.apriceforsth.SampItem:Weareholdingordersforout-of-stockitems.ArticleGoodsCargoFreightCommodityMerchandiseProductProduceItem:Weareholdingordersfoenclose;enclosureWeareenclosingourlatestcatalogueforyourreference.Enclosedisourquotationforyourinquiry.TheenclosedProformaInvoicesareinduplicate.Enclosedpleasefindtheillustratedcataloguewithspecificationsforourmostrecentitems.enclose;enclosuredeliverydatetermsofpaymentdiscountsforregularpurchasesallow(give,make,grant)…%discountoff(on)thepricesofgoodsIfyouorder5,000sets,wewouldgrantyou10%discount.atadiscount:Thegoodsaresellingatadiscount.metalsundries金屬制品Specification;spec.規(guī)格；說明書deliverydatepocketcalculatorbooth;stand——visitourStand23atGuangzhouFairbe(thebest)valueformoneymarkdown;markup;mark-down;mark-upWe’dliketomarkdown20%inviewofourlong-termbusinessrelationship.The20%mark-upisreasonableduetotheincreasingpricesformaterials.appealtothemostdiscriminating(selective)buyerpocketcalculatorenjoyfastsalesfindareadysaleforthisitemreadyseller;quickseller;bestseller;sellfast;quick-sellingproducts;bepopularwithcustomersBostonBirminghamChicagoLagos:NigeriaenjoyfastsalesDearSirs:WelearntfromTheLeatherShopofVancouverthatyouarethemanufacturerofhighstyleleathershoes.Weoperatealargerangeofleatherproducts.Weareinterestedinusinganumberofproductsfromyourcurrentrangeinthemanufactureandexportofourgoods.Weshouldlikeyoutosendusacatalogueandpricelistregardingyourleathershoes.Weshouldalsoliketoknowwhatdiscountyouofferonbulkpurchase.SampleletterslearningDearSirs:SampleletterslearnAssomeofourproductswillbesoldontheinternationalmarket,itisimportantthatoursuppliersbecompetitiveinpriceandextremelyreliable.Wewouldfinditmosthelpfulifyoucouldprovideuswithsamplesofthevariousskinsyouuseinmanufacturingyourproducts.

Yoursfaithfully

ChinaNationalImport&ExportCorp.AssomeofourproductswillbDearSirsRe:OurleathershoesWewereverygladtoreceiveyourletterof15March,inwhichyouinquiredaboutourleathershoes.WewerepleasedtoknowthatwehadbeenrecommendedtoyoubyTheLeatherShopofVancouver.Weareenclosingourcatalogueandthepricelists.Wearealsosendingyousamplesoftheskinsweuseinmanufacturingourproductsseparately.Wearesureyouwillfindthatweuseonlythebestqualitymaterialsforourproducts.Thehighstandardofworkmanshipwillappealtobothyourdomesticbuyersandinternationalbuyers.DearSirsWealsoproduceawiderangeofotherleatherproductssuchashandbagsandgloves.Theyarefullyillustratedinourcatalogueandareofthesamehighqualityasourleathershoes.Weareawell-establishedcompanyandreliableleaderinleatherproducts.Becauseofoursize,weareabletoofferextremelycompetitiveprices.IfyourorderexceedsUS$6,000wearepreparedtoofferyouanadditionaldiscountof3%,which,webelieve,willmakeourproductsimpossibletoresist.WealsoproduceawiderangeoWehopeyouwillfindtheaboveinformationuseful.Pleasefeelfreetocontactusagainifyouhaveanyfurtherquestions.Welookforwardtoreceivinganorderfromyousoon.YoursfaithfullyBJacksonCoLtd.WehopeyouwillfindtheabovDearMr.Li,

Re:PaperCuttingKnivesWeshouldliketoknowifyouareabletosupplyPaperCuttingKnives,43〞×3〞×1/2〞.CouldyoualsoletusknowyourlowestquotationCFRLiverpool,England?Pleasestateyourearliestdeliverydateandyourtermsofpayment.Wehavebeenapproachedbyoneofourcustomers.Astheyareinurgentneedoftheaboveitems,pleaseanswerassoonasyoucan.

Thankyouverymuchforyourattentiontothismatter.YoursSincerelyDearMr.Li,

DearMr.White

Re:PaperCuttingKnivesThankyouforyourenquiryofFebruary16,inwhichyouaskedusifwecouldsupplyPaperCuttingKnives,43〞×3〞×1/2〞.Unfortunately,wedonothavetherequiredspecification.Thenearestspecificationwecansupplyis43〞×5〞×1/2〞.Ifyoufindourspecificationisacceptable,pleaseletusknowimmediatelysothatwemaysendyouthequotationasrequested.Weappreciateyourearlyreply.YoursSincerely,DearMr.White

外貿(mào)函電英文課件unit-4外貿(mào)函電英文課件unit-4外貿(mào)函電英文課件unit-4外貿(mào)函電英文課件unit-4Howtowritereplylettersa.givingthanksandacknowledgingb.answertheenquiry(sendthecatalog,pricelist,sampleetc)c.giveyourpaymentrequirementandtermsofpromotiond.arousethetradingpartner’sinteresttobuythecommodityHowtowritereplylettersHowtowritereplylettersHowHowtowritereplylettersGuidelinesforreplylettersAllrepliestoenquiriesstartwithaparagraphacknowledgingtheenquiry.Theanswertotheenquiryshouldbeclearandcomplete.Ifyouareunabletosupplyanythingrequested,startyourletterwithanexpressionofappreciation,thenproceedtothebadnews.Whensendingprintedmaterials,referonlytothefeaturesyouthinkwillinterestyourreadermost.HowtowritereplylettersGuidSummaryandsupplementCommonlyusedsentencesinenquiryletters1)Openingsentences

Yourfirmhasbeenrecommendedtousby....

Yourarticleshavebeenrecommendedtousby....

Aswehavelearnedfrom...,youaremanufacturesof....

Wevisitedyourstandatthe...exhibition.

Wehaveseenyourad.in...andweareinterestedin....

Wehaveheardthatyouhaveputanew...onthemarket.

SummaryandsupplementCommonlySummaryandsupplementCommonlyusedsentencesinenquiryletters2)Reasonsforenquiry

Weneed/areinthemarketfor....

Wehavereceivedmanyenquiriesfromourcustomersfor....

Wewouldliketoexpandourrangeof....

Wehaveaconsiderabledemandherefor....

Wpanybasedin....

SummaryandsupplementCommonlySummaryandsupplementCommonlyuse