2014年地區(qū)高爾夫7市場(chǎng)營(yíng)銷方案

更新日期：22-12月-22大眾品牌東北區(qū)銷售事業(yè)部區(qū)域活動(dòng)代理暨沈陽地區(qū)高爾夫7市場(chǎng)營(yíng)銷推廣方案FAW-VWRSD1EventAgency&2014ShenyangGolf7MarketingPromotionBiddingPlan目錄Contents項(xiàng)目策略Strategy線上傳播OnlineCommunication線下體驗(yàn)OfflineExperience活動(dòng)管理ActivityManagement項(xiàng)目附件Back-upAAK任務(wù)分析2014年，高爾夫在RSD1的AAK任務(wù)增長(zhǎng)達(dá)57.7%，高7銷售面臨巨大壓力2014年RSD1高爾夫AAK任務(wù)走勢(shì)TimeJanFebMarAprMayJunJulAugSepOctNovDec銷售目標(biāo)AAK（17200）+57.7%Y2013Y2014AAKTaskAnalysisIn2014,theAAKofGolfincreaseby57.7%inRSD1,whichmeansabigpressure.2014AAKTrendofGolfinRSD1TimeJanFebMarAprMayJunJulAugSepOctNovDecSalestargetAAK（17200）+57.7%Y2013Y2014Golf重點(diǎn)城市與競(jìng)品市場(chǎng)占有率對(duì)比Golf及競(jìng)品車型沈陽市長(zhǎng)春市哈爾濱市呼和浩特市TiidaHB37.8%7.9%32.4%19.9%Golf21.2%53.0%20.0%16.0%FocusHB(new)13.2%19.4%27.1%29.1%ExcelleXT4.0%2.1%2.0%10.3%IMPREZAXV2.3%0.9%1.5%2.2%GranLavida3.0%1.1%2.0%2.3%市占率分析※數(shù)據(jù)來源：2013年1-10月上牌量數(shù)據(jù)沈陽市場(chǎng)競(jìng)爭(zhēng)異常激烈！目前高7在沈陽的市占率明顯落后對(duì)手，需重點(diǎn)關(guān)注！MarketsharecomparisonbetweenGolfandcompetitors

inmajorcitiesGolf

andcompetitorsShenyangChangchun

Harbin

Hohhot

TiidaHB37.8%7.9%32.4%19.9%Golf21.2%53.0%20.0%16.0%FocusHB(new)13.2%19.4%27.1%29.1%ExcelleXT4.0%2.1%2.0%10.3%IMPREZAXV2.3%0.9%1.5%2.2%GranLavida3.0%1.1%2.0%2.3%MarketShareAnalysis※Datasource:carregistrationvolumefromJan.toOct.,2013ThereisbigpotentialinthemarketofShenyang.Currently,Golf7’smarketshareisrathersmallercomparedwithcompetitors.ShenyangChangchunHarbinHohhot營(yíng)銷任務(wù)MarketingTask快速提升銷售、搶占競(jìng)品市場(chǎng)在沈陽市場(chǎng)為高7攻城掠地!SeizebiggermarketshareinShenyang.活動(dòng)KPI設(shè)定KPI現(xiàn)場(chǎng)銷售達(dá)成：240臺(tái)。（集客轉(zhuǎn)化率達(dá)成30%）影響人群：20,000人。為經(jīng)銷店增加活動(dòng)預(yù)熱期精準(zhǔn)集客：2000人。G碼（活動(dòng)邀請(qǐng)碼）發(fā)送：1000個(gè)?；顒?dòng)到場(chǎng)人數(shù)（現(xiàn)場(chǎng)集客）：800人。傳播促銷集客￥CommunicationEffectpeople:20,000CustomermanagementShowroomtraffic:2000Gcodesending:1000Eventguests:800SaleEventsale:240cars30%ofthetotaleventguestsWhoWhereHow誰是高7的消費(fèi)者？他們將“神車”掛在嘴邊，向身邊的每一個(gè)朋友對(duì)高爾夫贊不絕口他們放棄邁騰(低配)、邁銳寶、索納塔8、凱美瑞、雅閣……，以B級(jí)車價(jià)格購(gòu)買高爾夫他們放著福克斯、騏達(dá)現(xiàn)車不要，偏要熬過漫長(zhǎng)等待非高爾夫不買！他們就是如假包換的……高爾夫粉絲WhoareGolf7buyers?TheycallGolfa“GodVehicle”,andpraiseitinfrontofalltheirfriends.Theydon’tchooseSagitar,Focus,Camry,Accord/TeanaLowConfiguration,butbuyGolfatapriceofB-classcar.TheyarewillingtowaitforalongtimetobuyGolfinsteadofFocusandTIIDA.Theyareactually..GolfFans如何找到他們數(shù)字營(yíng)銷近年來發(fā)展迅猛，受眾到達(dá)率在一二級(jí)城市直逼電視媒體；可針對(duì)高爾夫的年輕客群，在本次項(xiàng)目中對(duì)數(shù)字營(yíng)銷做全新嘗試。HowtofindGolfbuyers?Digitalmarketing

isdevelopingrapidly

inrecentyears,

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televisionmediainthe

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city;DatamarketingisoneoftheoptionsTVPaperInternetBroadcastMagazineOutdoorCinemaMobile高爾夫7競(jìng)品對(duì)比類別高爾夫7新?？怂箖蓭U達(dá)售價(jià)（萬元）12.19-18.2911.99-16.9910.53-15.88長(zhǎng)度（mm）425543684295寬度（mm）179918231760高度（mm）145114831520軸距（mm）263726482700前懸掛麥弗遜式獨(dú)立懸架麥弗遜式獨(dú)立懸架麥弗遜式獨(dú)立懸架后懸掛扭力梁式非獨(dú)立多連桿獨(dú)立懸掛扭力梁式非獨(dú)立變速器MT/DCTMT/DCTMT/CVT排量1.6L/1.4T低/1.4T高1.6L/2.0L1.6L/1.6T表面看來數(shù)據(jù)和價(jià)格不占優(yōu)勢(shì)高爾夫性價(jià)比低？如何說服他們Comparison

類別Type7Golf7NewFocusHatchback騏達(dá)Tiida售價(jià)（萬元）Price12.19-18.2911.99-16.9910.53-15.88長(zhǎng)度（mm）Length425543684295寬度（mm）Width179918231760高度（mm）Height145114831520軸距（mm）Wheelbase263726482700前懸掛FrontsuspensionMcPhersonindependentsuspensionMcPhersonindependentsuspensionMcPhersonindependentsuspension后懸掛RearsuspensiontorsionbeamdependentMulti-linkindependentsuspensiontorsionbeamdependent變速器GearboxMT/DCTMT/DCTMT/CVT排量Displacement

1.6L/1.4T低/1.4T高1.6L/2.0L1.6L/1.6TSeemingly,GolfhasnoadvantagesindataandpriceIsGolflowcost-effective?HowtoPersuadeThem?如何說服他們加速干脆利索、火力十足！德國(guó)車的嚴(yán)謹(jǐn)做工，沉穩(wěn)氣質(zhì)確實(shí)名不虛傳！避震效果很好，不會(huì)讓你感覺非常顛簸。價(jià)格偏高小鋼炮，有勁！外觀、內(nèi)飾都很動(dòng)感內(nèi)飾做工比較粗糙路噪一流、油耗高空間較大價(jià)格低除了發(fā)動(dòng)機(jī)還可以，其它均有以次充好嫌疑薄皮紙老虎，能看不能碰，安全堪憂體驗(yàn)是說服用戶的關(guān)鍵！用戶試駕后普遍認(rèn)為高7綜合性能全面領(lǐng)先競(jìng)品，兼顧運(yùn)動(dòng)、舒適、安全的高品質(zhì)神車！HowtoPersuadeThem?ExperiencingisthekeytohighlightGolf7’sperformanceAcceleratefast,strongpowerSophisticatedcraftsmanshipandappearanceGoodperformanceatshockabsorptionPriceisrelativelyhighStrongengineSportyexteriorandinteriorRoughinteriorBigroadnoise,highfuelconsumptionBigspaceLowpriceOnlyengineisok,goodlookingyetpoorsafetyperformanceAsporty,comfortableandsafevehicle,withcomprehensiveperformancetotallyovercompetitors營(yíng)銷策略發(fā)想Thinking銷售突破關(guān)鍵詞：粉絲文化、體驗(yàn)營(yíng)銷、數(shù)字營(yíng)銷如何加以應(yīng)用共同為銷售服務(wù)？Saleskeywords:Fansculture,Experiencemarketing,DigitalmaketingHowtoapplythemethodstoincreasesale?引爆粉絲文化銷售力！Utilizefansculture將粉絲熱情轉(zhuǎn)化為購(gòu)買行為Transformfans’enthusiasmtobuyingbehavior粉絲文化營(yíng)銷FansCultureMarketing跨界思考借別人的頭腦成功！Cross-borderthinkingLearnfromothers’success!小米手機(jī)米粉節(jié)Xiaomimobile,Xiaomifansfestival10小時(shí)狂賣15億！RMB1.5billionbysellingof10hr狂買130萬臺(tái)！1.3millionXiaomimobiles粉絲文化營(yíng)銷成功案例SuccessfulMarketingCaseofUsingFansCulture淘寶網(wǎng)購(gòu)狂歡節(jié)Taobao,onlineshoppingcarnival1天成交350.19億元！RMB35.019billionwithin1day粉絲文化營(yíng)銷成功案例SuccessfulMarketingCaseofUsingFansCulture從他們身上我們學(xué)到什么？Whatwelearnedfromthem?學(xué)習(xí)互聯(lián)網(wǎng)營(yíng)銷的思維！造節(jié)！為高爾夫7量身打造一個(gè)專屬其粉絲的節(jié)日引發(fā)關(guān)注，廣泛傳播，有效拉動(dòng)集客和銷售首屆一汽-大眾高爾夫粉絲節(jié)以互聯(lián)網(wǎng)思維開汽車行業(yè)先河、創(chuàng)體驗(yàn)營(yíng)銷全新模式LearnInternetMarketingCreateFestivalCreateGolfexclusivefansfestivalAttractattention,publicizeextensivelytoincreasevisitortrafficandsales“1stFAW-VWGolfFansFestival”傳播·造流行集客·創(chuàng)符號(hào)體驗(yàn)·講故事銷售·掀熱潮粉絲節(jié)創(chuàng)意Creativities

粉絲節(jié)Communication·LeadingtrendCustomermanagement·GCodeExperience·TellingstorySale·SettingoffanupsurgeGolffansfestival高爾夫粉絲也有一個(gè)響亮的名字：Golffansgotafascinatingname：高蜜Golfbuddy“高爾夫閨蜜”的簡(jiǎn)稱，巧妙嫁接流行詞匯“閨蜜”。也許我們的“高蜜”將像米粉、玉米、鋼絲一樣傳遍全國(guó)，成為全體高爾夫車主及粉絲的昵稱傳播·造流行Communication·Leadingtrend主視覺主視覺主視覺傳播·造流行集客·創(chuàng)符號(hào)體驗(yàn)·講故事銷售·掀熱潮粉絲節(jié)創(chuàng)意Creativities

粉絲節(jié)Communication·LeadingtrendCustomermanagement·GCodeExperience·TellingstorySale·SettingoffanupsurgeGolffansfestival集客·創(chuàng)符號(hào)Customermanagement·GCode高蜜們也有自己的專屬身份認(rèn)證：GolffansgottheirProprietaryauthentication:G碼GCodeG碼不僅是一種身份識(shí)別符號(hào)，更是一個(gè)特權(quán)獲準(zhǔn)代碼！憑借G碼高蜜們可以享受各種粉絲專屬特權(quán)?？筛鶕?jù)不同活動(dòng)隊(duì)G碼的特權(quán)任意修改、無限放大！G碼后續(xù)購(gòu)車優(yōu)惠Salediscount本次活動(dòng)入場(chǎng)Invitation禮品領(lǐng)取Gift集客·創(chuàng)符號(hào)Customermanagement·GCode私密品鑒Appreciation售后優(yōu)惠Aftersalecoupon傳播·造流行集客·創(chuàng)符號(hào)體驗(yàn)·講故事銷售·掀熱潮粉絲節(jié)創(chuàng)意Creativities

粉絲節(jié)Communication·LeadingtrendCustomermanagement·GCodeExperience·TellingstorySale·SettingoffanupsurgeGolffansfestival體驗(yàn)·講故事Experience·Tellingstory現(xiàn)場(chǎng)為粉絲逐步解密神車“幕后故事”ToopenupthemysteryforGolffans

試車Drive賞車View讀車Read高7技術(shù)深入講解、互動(dòng)體驗(yàn)Golf7Technologyinteractiveexperience歷史、文化、生活生動(dòng)展示、體驗(yàn)History,culture,life&experience為高7量身打造定制級(jí)試駕科目Customer-orientedtestdrivingdesignforGolf7fans傳播·造流行集客·創(chuàng)符號(hào)體驗(yàn)·講故事銷售·掀熱潮粉絲節(jié)創(chuàng)意Creativities

粉絲節(jié)Communication·LeadingtrendCustomermanagement·GCodeExperience·TellingstorySale·SettingoffanupsurgeGolffansfestival銷售·掀熱潮Sale·Settingoffanupsurge現(xiàn)場(chǎng)購(gòu)車循環(huán)大抽獎(jiǎng)On-siteLuckyDraw大獎(jiǎng)現(xiàn)場(chǎng)堆放強(qiáng)化激勵(lì)I(lǐng)nspirationbygifts循環(huán)抽獎(jiǎng)越早成交機(jī)會(huì)越多Thesoonerthebetter成交車主現(xiàn)場(chǎng)聚集烘托氣氛Asmuchaspossible目錄Contents項(xiàng)目策略Strategy線上傳播OnlineCommunication線下體驗(yàn)OfflineExperience活動(dòng)管理ActivityManagement項(xiàng)目附件Back-up傳播節(jié)奏規(guī)劃18.78.8-9階段微信團(tuán)購(gòu)BBS平臺(tái)準(zhǔn)備期線上招募期信息保溫期倒數(shù)期活動(dòng)期團(tuán)購(gòu)“G碼”約會(huì)高爾夫粉絲節(jié)平臺(tái)搭建經(jīng)銷商微信號(hào)推廣、引流粉絲粉絲節(jié)活動(dòng)信息+公眾號(hào)常設(shè)板塊信息發(fā)布+百米加速賽報(bào)名集贊贏“G碼”約會(huì)粉絲節(jié)粉絲節(jié)亮點(diǎn)透漏現(xiàn)場(chǎng)報(bào)道炒話題推微信引粉絲熱炒粉絲節(jié)一票難求團(tuán)購(gòu)“G碼”攻略粉絲節(jié)亮點(diǎn)透漏粉絲節(jié)“G碼”開團(tuán)粉絲節(jié)活動(dòng)信息微信號(hào)搭建“族群家園”加微信，粉絲節(jié)現(xiàn)場(chǎng)有驚喜圍繞“粉絲節(jié)”全程爆炒CommunicationRhythm18.78.8-9階段WeChatGroupbuyingBBSPlatformpreparationOnlinerecruitmentWarm-upCountdownEventperiodGroupbuy“Gcode”totakepartinthefestivalPlatformconstructionGuidefansbydealerWeChatpromotionFansfestivalinfo+releaseinfobymoduleatpublicaccount+sign-upfor100maccelerationraceGetGcodebycollectingthumb-upstotakepartinthefestivalReleasehighlightsoffestivalLivereportCreatetopic,establishWeChat,attractfansReleasethemessagethatitisveryhardtogetaticketWeChattipsforgroupbuyingof“Gcode”ReleasehighlightsoffestivalStartgroupbuyingoffansfestival“Gcode”FansfestivalinfoOrganize"Golf7fansfamily”byWeChataccountFollowingWeChataccountmaygetasurprisegiftoneventdateExtensivehypeon“fansfestival”ofthewholecourse汽車行業(yè)團(tuán)購(gòu)案例淘寶聚劃算Smart團(tuán)購(gòu)僅用3小時(shí)24分，205輛奔馳smart便一搶而空，總銷售額達(dá)到2767.5萬，相當(dāng)于smart2010年全年銷售總額的1/20。糯米網(wǎng)奧迪優(yōu)惠券團(tuán)購(gòu)10000元購(gòu)車優(yōu)惠券100元團(tuán)購(gòu)，1天時(shí)間，團(tuán)購(gòu)數(shù)量達(dá)83份，銷售范圍涉及全國(guó)4個(gè)城市，銷售車型覆蓋從A1到A8全部車型。GroupBuyingCaseinAutoIndustrySmartGroupbuyingofSmartonTaobaojuhuasuan205Smartweresoldoutwithin3hrand24min,withatotalsalesvolumeof27.675mil,whichis1/20of2010annualsalesofSmart.AudigroupbuyingwithcoupononBuyingacouponworthRMB10000withRMB100.83groupbuyersinoneday,coverig4citiesandallmodelsfromA1toA8.團(tuán)購(gòu)G碼GroupBuyingofGCode團(tuán)購(gòu)平臺(tái)——百度糯米Groupbuyingplatform-￥10元

【G碼】首屆一汽-大眾沈陽高爾夫粉絲節(jié)入場(chǎng)券！

“GCode”1stFAW-VWShenyangGolfFansFestivalTicket憑G碼可以獲得“高爾夫粉絲節(jié)”活動(dòng)現(xiàn)場(chǎng)原價(jià)現(xiàn)車提車權(quán)限。GettherighttobuyGolfatoriginalpriceoneventsitewithGcode.購(gòu)買須知活動(dòng)日期：2014年6月23日—7月15日活動(dòng)平臺(tái)：百度糯米（百團(tuán)、糯米合并)團(tuán)購(gòu)詳情G碼發(fā)送至手機(jī)到任意4S店領(lǐng)門票活動(dòng)當(dāng)天憑門票入場(chǎng)享免加價(jià)、免等待購(gòu)車團(tuán)購(gòu)“G碼”成功后，G碼驗(yàn)證碼會(huì)發(fā)到您指定的手機(jī)號(hào)碼；憑G碼可以獲得“高爾夫粉絲節(jié)”活動(dòng)現(xiàn)場(chǎng)原價(jià)現(xiàn)車提車權(quán)限。憑G碼驗(yàn)證短信可以去任意一家沈陽一汽-大眾4S店換取“首屆沈陽高爾夫粉絲節(jié)”紙質(zhì)門票一張；憑借紙質(zhì)門票在活動(dòng)當(dāng)天可以免費(fèi)進(jìn)入“粉絲節(jié)”會(huì)場(chǎng)，享受現(xiàn)場(chǎng)為高蜜們準(zhǔn)備的饕餮盛宴。本次活動(dòng)最終解釋權(quán)歸一汽-大眾所有PurchasenoticeEventdate:June23toJuly15,2014Platform:(baiduandnuomi)DetailsofGroupBuyingSendGcodetomobileGetticketatany4SshopAdmissionbyticketWithoutmarkuporwaitingAfterbuyingaGcode,averificationcodewillbesenttoyourmobile.GcodeallowsyoutobuyaGolfatoriginalpriceandgetitoneventsite.Youmaygotoany4SshoptogetapaperticketwiththeGcodeverificationtext.Youmaygototheeventsitewiththepaperticket.FAW-VWreservestherightoffinalexplanation.微信傳播-平臺(tái)搭建03010204text車旅趣事：高爾夫老車主故事優(yōu)哉游哉：當(dāng)季好去處高爾夫生活高蜜舞臺(tái)粉絲節(jié)活動(dòng)相關(guān)預(yù)熱稿件預(yù)熱稿朋友圈轉(zhuǎn)發(fā)積贊送G碼活動(dòng)。其他粉絲節(jié)活動(dòng)專題高爾夫新聞粉絲節(jié)信息推送官方稿件：首屆沈陽高爾夫粉絲節(jié)即將開幕，入場(chǎng)券火熱團(tuán)購(gòu)中。高爾夫7靜態(tài)賞析。每天發(fā)送“粉絲節(jié)信息”到當(dāng)天微信焦點(diǎn)位置WeChatCommunication-PlatformConstruction03010204textTravelogueGolfownerstoryTravellingandleisuretimeSeasonaltouristattractionsGolflifeGolfconfidantstageWarmupmanuscriptSharethemanuscriptatWeChatfriendcircleandgetthumb-uptowinGcodeOtheractivitiesGolfnewsReleasefansfestivalinfoOfficialrelease1stShenyangGolffansfestivalistotakeplace,ticketisavailableforgroupbuying.GolfstaticdisplaySend“fansfestivalinfo”tofocuspositionofWeChateveryday微信傳播-平臺(tái)搭建高爾夫粉絲團(tuán)微信號(hào)：golf7fans“高蜜”陣地，為“高蜜”們提供相互交流平臺(tái)，發(fā)布關(guān)于GOLF的最新消息。高蜜舞臺(tái)高爾夫新聞高爾夫生活高爾夫粉絲團(tuán)您好！歡迎您關(guān)注高爾夫粉絲團(tuán).高爾夫新聞：官方新聞（品牌、企業(yè)、區(qū)域大事等）、活動(dòng)告知（試駕、微活動(dòng)等）、促銷政策（禮包、金融服務(wù)等）高爾夫生活：車旅趣事（車主故事）、暢行東北（優(yōu)哉游哉、音樂驛站、美食天堂等）、關(guān)愛隨行（駕駛技術(shù)、行車安全、售后服務(wù)等）高蜜舞臺(tái)：活動(dòng)參與平臺(tái)、試駕專題、改裝專題、其他專題微信平臺(tái)搭建：申請(qǐng)公眾號(hào)-設(shè)置基礎(chǔ)頁-劃分板塊。人車生活·親近自然，一汽-大眾給您更美秋日旅行WeChatCommunication-PlatformConstructionGolfFansGroupWeChataccount:golf7fans“高蜜”陣地，為“高蜜”們提供相互交流平臺(tái)，發(fā)布關(guān)于GOLF的最新消息。NewsHuman,vehicleandlifeActivitystageGolffansgroupHello,etogolffansgroup.Golfnews:Officialnews(brand,enterprise,regionevents,etc.),activityinfo(testdrive,micro-activities,etc.),promotionpolicy(giftpacks,financialservices,etc.)Golflife:Travelogue(vehicleownerstory),travelaroundNortheastChina(Travelling&Leisuretime,MusicStation,FoodParadise),careservice(drivingskills,drivingsafety,ASserviceetc.)Golfconfidantstage：activityparticipationplatform,testdrivetopic,modificationandotherfeatures.WeChatplatformconstruction:applyforapublicaccount-setbasicpages-dividemodulesHuman,CarandLife·ClosetoNature,FAW-VWGivesYouaWonderfulFallTravelBBS傳播沈陽要辦高爾夫粉絲節(jié)！稿件規(guī)劃：第一周：《沈陽要辦高爾夫粉絲節(jié)》內(nèi)容：爆料首屆高爾夫粉絲節(jié)信息，引發(fā)猜想、期待；第二周：《上團(tuán)購(gòu)搶劫“高蜜”的約會(huì)》內(nèi)容：詳盡發(fā)布高粉絲節(jié)“G碼”團(tuán)購(gòu)相關(guān)信息；第三周：《黃牛伸手“G碼”，粉絲節(jié)一票難求》內(nèi)容：爆料黃牛染指“G碼”，炒熱粉絲節(jié)；第四周：《團(tuán)購(gòu)無“G碼”，微信有高招》內(nèi)容：團(tuán)購(gòu)結(jié)束日爆出為解一票難求，微信再出放票方略；媒體選擇：詳見下頁推薦媒體列表。BBS

CommunicationTherewillbeaGolfFansFestivalinShenyangPlanningofmanuscripts:week1:“TherewillbeaGolfFansFestivalinShenyang”,content:releaseinfoonthefestivaltoarouseguessingandexpectation.week2:“GrabaChancetoTakePartintheGolfFansFestivalbyOnlineGroupBuying”,content:detailedinfoaboutGcodegroupbuyingweek3:“It’sSoHardtoGetATicket”,content:ticketscalpersholdalotof“Gcodes”,thefansfestivalisverypopular.week4:“FailingtoGetaGCodebyGroupBuying,WeChatTipsonGettingaTicket”,content:groupbuyingfinished,itishardtogetaticket,WeChatgivesyoutipsongettingaticketMediaselecting:Refertothelistofmediamended.BBS-媒體列表ListofMedia序號(hào)No.類別Type網(wǎng)站名稱Website板塊Module1汽車Auto太平洋pcauto高爾夫Golf2網(wǎng)上車市cheshi高爾夫Golf3車天下chetx高爾夫Golf4易車bitauto高爾夫Golf5愛卡xcar高爾夫Golf6新浪sina高爾夫Golf7搜狐sohu高爾夫Golf8騰訊tencent高爾夫Golf9汽車之家autohome高爾夫Golf10車訊網(wǎng)chexun高爾夫Golf11網(wǎng)易netease高爾夫Golf12汽車中國(guó)autochina高爾夫Golf13綜合Comprehensive騰訊tencent實(shí)話實(shí)說14SOSO搜吧雜談吧chat15百度baidu雜談吧chat新浪論壇sinaforum新浪雜談sinachat1617鳳凰網(wǎng)論壇phoenixforum鏗鏘雜談kqchat18網(wǎng)易論壇neteaseforum社會(huì)萬象socialnews19天涯來吧tianya天涯雜談tianyachat20西祠胡同xici胡同雜談hutongchat21西陸論壇xiluforum大雜燴chat22中經(jīng)中經(jīng)茶館ceteahouse23網(wǎng)上車市cheshi大愛天下theworld24MSN汽車論壇天下雜談worldtopic25搜狐sohu休閑驛站leisure26車訊網(wǎng)chexun車迷閑聊carfans序號(hào)No.類別Type網(wǎng)站W(wǎng)ebsite類別Type1地區(qū)RegionMSN汽車MSNauto沈陽分論壇Shenyangsub-forum2太平洋pcauto沈陽分論壇Shenyangsub-forum3車天下chetx沈陽分論壇Shenyangsub-forum4汽車之家autohome沈陽分論壇Shenyangsub-forum5東北論壇沈陽分論壇Shenyangsub-forum6網(wǎng)上車市cheshi沈陽分論壇Shenyangsub-forum7搜狐sohu沈陽分論壇Shenyangsub-forum8易車bitauto沈陽分論壇Shenyangsub-forum9網(wǎng)易netease沈陽分論壇Shenyangsub-forum10愛卡xcar沈陽分論壇Shenyangsub-forum11新浪sina沈陽分論壇Shenyangsub-forum12騰訊tencent沈陽分論壇Shenyangsub-forum論壇主要覆蓋垂直、門戶類網(wǎng)站沈陽分站；同時(shí)覆蓋地方類論壇，以沈陽市為主，擴(kuò)大曝光量。MainlycoveringShenyangsub-forumsatverticalandportalwebsites;andcoveringlocalforumsdominatedbyShenyangforumstoincreaseexposure.目錄Contents項(xiàng)目策略Strategy線上傳播OnlineCommunication線下體驗(yàn)OfflineExperience活動(dòng)管理ActivityManagement項(xiàng)目附件Back-up活動(dòng)概述活動(dòng)時(shí)間：8月9、10日（周六日）活動(dòng)地點(diǎn)：沈陽三原色試車場(chǎng)活動(dòng)主題：狂歡吧，高蜜們！

——首屆一汽-大眾高爾夫粉絲節(jié)活動(dòng)內(nèi)容：讀、賞、試活動(dòng)人員:試駕嘉賓400人/天

備選活動(dòng)主題-1：標(biāo)桿品質(zhì)唯你而來（主打品質(zhì)）備選活動(dòng)主題-2:質(zhì)煥璀璨·進(jìn)化傳奇（主打文化）EventOverviewTime:August9to10(weekend)Location:ShenyangTheme:Let’sCelebrate,GolfConfidant!-1stFAW-VWGolfFansFestivalActivities:productpresentation,driftingperformance,in-depthtestdrive,freenegotiationPeople:testdriveguests,4000p/day

optionaltheme-1:BenchmarkQualityforYou

optionaltheme-2：A40-YearLegendBornforMe整體場(chǎng)地鳥瞰TopViewofthewholeplace篷房?jī)?nèi)設(shè)計(jì)鳥瞰TopViewofTent讀車Read賞車View試車Drive接待區(qū)設(shè)計(jì)ReceptionAreaDesign讀車區(qū)設(shè)計(jì)DesignofVehicleAppreciationAreas賞車區(qū)讀車Read賞車View試車Drive讀車區(qū)設(shè)計(jì)PurchaseAreaDesign讀車Read賞車View試車Drive定制級(jí)科目設(shè)計(jì)Customerorientedtestdrivingdesign情景式試駕Scenariotestdrive還原日常開車情景，將產(chǎn)品優(yōu)勢(shì)的展示置于真實(shí)情景，更貼近用戶生活Setadailydrivingcondition,showGolf’sadvantageunderrealcondition.專業(yè)性能試駕Professionalperformancetestdrive為高7量身打造試駕科目，綜合展示產(chǎn)品先進(jìn)科技及性能DesignGolfexclusivetestdrivesubjecttoshowitscomprehensiveperformance.科目說明：逐鹿天下SubjectDescription:Racing試駕設(shè)計(jì)Testdrivingdesign一鍵啟停Start&stopsystem駐車系統(tǒng)AutoholdsystemACC駕駛系統(tǒng)ACC預(yù)碰撞系統(tǒng)Pre-sense龍門發(fā)車-車輛啟停系統(tǒng)，教練提示在開啟和關(guān)閉啟停系統(tǒng)的情況，分別感受停止和起步的區(qū)別，體現(xiàn)啟停系統(tǒng)噪音小、操作方便、節(jié)能省油的特點(diǎn)試駕設(shè)計(jì)Testdrivingdesign1Departure-start&stopsystem.Instructortellsgueststofeelthedifferencesofvehiclewhenthestart&stopsystemisonandoff,showingthelowernoise,easyoperationandfuelefficiencyofthesystem.通過橋梁-自動(dòng)駐車系統(tǒng)，在坡路上駐車開啟自動(dòng)駐車系統(tǒng)，不用拉起手剎，便捷安全2試駕設(shè)計(jì)TestdrivingdesignPassingbridge-autoholdsystem.Turnonautoholdsystemwhenparkingonaslope,noneedtopullhandbrake,whichisconvenientandsafe.試駕設(shè)計(jì)Testdrivingdesign高速公路-ACC駕駛輔助系統(tǒng)，在前方有車的情況下，自動(dòng)調(diào)節(jié)速度，快接近時(shí)自動(dòng)進(jìn)行全力制動(dòng)，感受便捷安全3Expressway-ACC.ACCwillautomaticallyadjustcarspeedwhenthereisavehicleinfront,andbrakethecarautomaticallywhenclosetothevehicleinfront,whicissafeandconvenient.擁堵路段-預(yù)碰撞系統(tǒng)，演示前方車輛突然制動(dòng)時(shí)，車輛會(huì)進(jìn)行1次點(diǎn)剎，提醒駕駛員，同時(shí)車輛會(huì)立刻以3m/s的加速度自動(dòng)制動(dòng)，迅速關(guān)閉車窗與天窗，并開啟危險(xiǎn)警告燈4試駕設(shè)計(jì)TestdrivingdesignHeavytrafficroad-Pre-crashsafetysystem,itisshowingthatwhenthereisacarstoppingsuddenlyinfront,thetestdrivecarwillbrakeonetime,alarmdriver,meanwhilethecarwillbrakeatthespeedof3m/s,closethesunroof,andturnonwarminglight科目說明：城市之間SubjectDescription:InDowntown試駕設(shè)計(jì)Testdrivingdesign導(dǎo)航系統(tǒng)GPS靈動(dòng)駕馭SmartcontrolESP倒車影像Reverseimage車內(nèi)空間Space靈活操控Flexible從家出發(fā)-模擬導(dǎo)航使用，感受優(yōu)化路線，查詢擁堵信息等功能Startingfromhome-GPS.Simulatenavigation,experienceoptimizedroute,checkheavy-trafficroadandotherfunctions.1試駕設(shè)計(jì)Testdrivingdesign多彎胡同-體驗(yàn)ESP車身穩(wěn)定系統(tǒng)，模擬緊急避讓，車輛突然轉(zhuǎn)向時(shí)，能夠修正轉(zhuǎn)向不足和轉(zhuǎn)向過度現(xiàn)象2試駕設(shè)計(jì)TestdrivingdesignCurvedlane-ESP.Simulateabruptlanechanging.Whenturningvehicleabruptly,ESPcanhelpadjustunder-andover-steering.搶車位-體驗(yàn)倒車影像，解決停車難的問題3試駕設(shè)計(jì)TestdrivingdesignGrabbingparkingspace-Automaticparkingsystemexperience，itisshowingtheparkingsystemtohelppeopleparkunderacrowedcondition.商圈亂市-視線優(yōu)勢(shì)和駕駛靈活性，道具模擬亂市障礙物，體驗(yàn)高7在窄路行駛時(shí)特有的視線優(yōu)勢(shì)和靈巧通過性4試駕設(shè)計(jì)TestdrivingdesignBusinessdistrict-Viewingadvantageanddrivingflexibility，usingitemstostimulateabusinessdistricttoletguestsexperiencetheviewingadvantagesanddrivingflexibilityofGolf7inanarrowstreet超市采購(gòu)-體驗(yàn)后備箱空間，嘉賓在指定時(shí)間內(nèi)將超市貨物搬到試駕車上，貨物最多者，可獲得紀(jì)念獎(jiǎng)品5試駕設(shè)計(jì)TestdrivingdesignSupermarket-experiencethespaceoftrunk，gueststransportfreightsintothevehiclesinaspecifiedtime,andtheguestwhotakesmorewillwinaprize.7復(fù)雜路況-車身靈活性，駕車駛?cè)雸?zhí)行道，再倒回，重新回到主路繞行。模擬日常行車遇到復(fù)雜路況，體驗(yàn)高7靈活性。路障試駕設(shè)計(jì)TestdrivingdesignComplexroadcondition-Flexibilityofcarbody

Driverdrivesthecarintostraightroad,andthengobacktothemainroadtodrivearound.Thisdesignissimulatingcomplexroadconditioninlife,andtoreflecttheflexibilityofGolf7.活動(dòng)流程日期時(shí)間時(shí)長(zhǎng)活動(dòng)內(nèi)容備注戶外室內(nèi)周六/周日9:00-9:3013:00-13:3030’前期準(zhǔn)備前期準(zhǔn)備人員就位/車輛就位9:30-9:4013:30-13:4010’來賓引導(dǎo)工作人員列隊(duì)歡迎、引導(dǎo)9:40-9:4513:40-13:455’漂移表演教練進(jìn)行演示9:45-9:5013:45-13:505’開場(chǎng)及展車介紹主持人開場(chǎng)由經(jīng)銷店銷售經(jīng)理介紹戶外展示車輛9:50-10:0013:50-14:0010’入場(chǎng)核對(duì)各店來場(chǎng)人數(shù)，顧客進(jìn)場(chǎng)落座10:00-10:2014:00-14:205’篷房?jī)?nèi)培訓(xùn)主持人串場(chǎng)，介紹活動(dòng)流程，領(lǐng)導(dǎo)致辭15’專業(yè)教練進(jìn)行注意事項(xiàng)講解10:20-11:5014:20-15:5090’百公里加速賽洽談簽單安排加速賽報(bào)名選手參賽常規(guī)科目試駕洽談簽單試乘試駕準(zhǔn)備（15分鐘，為銷售顧問提供首次銷售高峰）顧客至試乘試駕區(qū)領(lǐng)取試乘試駕排序號(hào)碼，來賓按組分別進(jìn)行百公里加速賽11:50-12:0015:50-16:0010’結(jié)束主持告知當(dāng)日最終冠軍，頒獎(jiǎng)，宣布活動(dòng)結(jié)束，發(fā)禮品，客戶離場(chǎng)注：活動(dòng)每天兩場(chǎng)，開始時(shí)間為9：00、13：00。EventRundownDatetimedurationcontentdescriptionoutsideinsideSaturday/Sunday9:00-9:3013:00-13:3030’preparationpreparationStaffandtestdrivecarprepareswell9:30-9:4013:30-13:4010’ingtheguestseandguide9:40-9:4513:40-13:455’DriftshowInstructorsplaythedriftshow9:45-9:5013:45-13:505’OpeningandtheintroductiontotheshowcarThehostmakesthewarm-up,andthedealer’ssalesconsultantintroducethecar9:50-10:0013:50-14:0010’Entrancecheckthenumberofcustomers10:00-10:2014:00-14:205’TraininginthetentThehostintroducestheeventroutine,theseniorexecutive'sspeech15’Theprofessionaldrivinginstructor'straining10:20-11:5014:20-15:5090’100mraceTalkwithcustomersManagethe100mraceOthertestdriveprogramsTalkwithcustomersPreparing

15minutes,waitingforsalesconsultantfinishtalking）Thecustomersjointhetestdriveprogramsonebyone11:50-12:0015:50-16:0010’endthehostannounceswhoisthechampion,afterthat,thecustomersleavethevenueNote:2waveseachday,startingat9:00and13:00活動(dòng)規(guī)則活動(dòng)規(guī)則：活動(dòng)期間，通過參加“狂歡吧，高蜜！——首屆一汽-大眾高爾夫粉絲節(jié)”活動(dòng)，成功報(bào)名參與“百米加速賽”的客戶，冠軍將獲得精品數(shù)碼大獎(jiǎng)！憑借“G碼”參與本次活動(dòng)，現(xiàn)場(chǎng)可免費(fèi)領(lǐng)取軟飲一杯，購(gòu)車將機(jī)會(huì)抽取驚喜大獎(jiǎng)!本活動(dòng)所有獎(jiǎng)項(xiàng)僅對(duì)”G碼”用戶發(fā)放，包括電腦端活動(dòng)頁面和手機(jī)端活動(dòng)頁面；預(yù)約比賽：建議完整填寫個(gè)人信息，比賽及試駕當(dāng)天攜帶駕照，駕照需滿二年；獲獎(jiǎng)名單將在活動(dòng)當(dāng)天現(xiàn)場(chǎng)公布，并由“首屆一汽-大眾高爾夫粉絲節(jié)”活動(dòng)會(huì)務(wù)組統(tǒng)一通知獲獎(jiǎng)?wù)?；?jiǎng)品由會(huì)務(wù)組統(tǒng)一發(fā)放，不收取任何現(xiàn)金或其他形式的費(fèi)用。獎(jiǎng)品設(shè)置：驚喜豪禮：所有參與“百米沖刺賽”活動(dòng)用戶，均有機(jī)會(huì)獲得驚喜大獎(jiǎng)，活動(dòng)共放送3個(gè)驚喜大獎(jiǎng)，驚喜等你拿！冠軍禮：參與“百米沖刺賽”活動(dòng)用戶，冠軍將獲得精美數(shù)碼大獎(jiǎng)！訂車禮：所有參與活動(dòng)并達(dá)成全新高爾夫訂單的車主，即有機(jī)會(huì)獲得精美購(gòu)車禮；每天抽取7位獲獎(jiǎng)客戶。幸運(yùn)禮：所有參加“狂歡吧，高蜜！——首屆一汽-大眾高爾夫粉絲節(jié)”活動(dòng)的客戶，憑借“G碼”參與本次活動(dòng)，均有機(jī)會(huì)抽取超級(jí)大獎(jiǎng)！以上獎(jiǎng)品不重復(fù)發(fā)放。本活動(dòng)最終解釋權(quán)歸一汽-大眾東北區(qū)事業(yè)部所有。EventRulesEventrules:Everycustomerwhoparticipatesinthe100mracecouldenjoyacupofsoftdrinkforfree;thechampioncouldwinavaluabledigitalproduct,andeverybuyerhasachancetowinthesurprisingawards.OnlyGcodecustomers,includingbothPCusersandmobilephoneusers,couldgettheawards;Thecustomersneedshowtheirdrivelicensefirst,andtheirdrivingexperiencemustbemorethan2years;Thewinnerlistwillbeannouncedontheeventday,andonlytheorganizerhastherighttoinformthewinnersAlltheawardswillbesentbyorganizer,thewinnerswillaffordnothingAwardsSetting:Thesurprisingaward:3forthe100mraceparticipantsChampionaward:1forthe100mracechampion,avaluabledigitalproductOrderaward:7perday,drawalotteryLuckyaward:allGcodecustomerscouldtakepartinEveryoneonlycouldget1awardTheFAW-VWRSD1

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event場(chǎng)地推薦(三源色沈陽汽車試駕中心)場(chǎng)地簡(jiǎn)介：三源色為中國(guó)汽車試駕基地第一品牌，2004年成立于深圳。已在深圳、廣州、佛山、東莞、長(zhǎng)沙、三亞、青島、南昌、成都、上海、沈陽、重慶、廈門、昆明、杭州等城市設(shè)立分公司運(yùn)營(yíng)旗下19大試駕基地，是中國(guó)經(jīng)營(yíng)試駕場(chǎng)最多、銷售網(wǎng)絡(luò)最廣的連鎖汽車試駕運(yùn)營(yíng)服務(wù)商。三源色-沈陽汽車試駕中心位于沈陽市渾南新區(qū)東湖學(xué)校附近（即楊官派出所旁），占地8萬平方米。包括發(fā)布廳、改裝中心、小型賽車場(chǎng)、綜合試駕區(qū)以及越野試駕區(qū)等?；顒?dòng)場(chǎng)地推薦三源色-沈陽汽車試駕基地綜合試駕區(qū)，2.4萬平方米的水泥路面能夠滿足此次活動(dòng)直線加速、小角度S彎、大角度S彎等科目需求。場(chǎng)地總面積：8萬㎡發(fā)布廳面積：200㎡改裝中心：1100㎡小型賽車場(chǎng)：3萬㎡綜合試駕區(qū)：2.4萬㎡綜合試駕區(qū)300m*80mmendedVenue(SanyuanseTestDriveCentre)SanyuansetestdrivecentreisthemostfamoustestdrivevenuebrandinChina,andwasfoundedinShenzhenat2004.Now,Sanyuansehas19testdrivevenuesallovertheChina.SanyuanseShenyangtestdrivecentrelocatesinHunnandistrict,covers80,000

㎡.Thefacilitiesincludeaconferencecentre,arefittingfactory,aracetrack,andanoffroadtestdrivevenue.TheSanyuansetestdrivecentrecouldmatchourevent’srequirementsTotalarea:80000㎡Pressroom:200㎡Modificationcenter:1100㎡Smallautodrome:30000㎡Comprehensivetestdrivearea:24000㎡comprehensivetestdrivearea300m*80m場(chǎng)地平面圖VenuePlan試駕中心平面圖Testdrivecentreplan場(chǎng)地電源：380V電源數(shù)量：1個(gè)供電范圍：無限制，視外接電線長(zhǎng)度而定場(chǎng)地供水：定點(diǎn)供水場(chǎng)地范圍：視外接水管長(zhǎng)度而定場(chǎng)地停車場(chǎng)：場(chǎng)地設(shè)有停車場(chǎng)停車位數(shù)量：100個(gè)停車位場(chǎng)地廁所：固定洗手間廁所數(shù)量：2個(gè)，男女各1個(gè)禮品推薦mendedGiftsJBL蘋果音箱體記憶超薄環(huán)車載空氣凈化器觀眾幸運(yùn)禮-100元Giftsforaudiences-￥

100藍(lán)牙耳機(jī)移動(dòng)電源購(gòu)車幸運(yùn)禮-1000元Giftsforbuyers-￥

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安全兒童座椅智能除塵器趣味試駕冠軍獎(jiǎng)-2000元Awardsforthechampionof100mrace-

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vacuum張明ZhangMing遼寧電視臺(tái)《遼寧新聞》主持人遼寧電視臺(tái)著名節(jié)目主持人2008中國(guó)播音主持“金話筒獎(jiǎng)”電視播音作品獎(jiǎng)合作項(xiàng)目：2009年奧迪營(yíng)銷競(jìng)賽2010年奧迪營(yíng)銷競(jìng)賽決賽2010奧迪A5家族上市盛典2010品鑒之星二手車業(yè)務(wù)技能大賽決賽-頒獎(jiǎng)晚宴2012年品鑒之星二手車業(yè)務(wù)技能大賽決賽-頒獎(jiǎng)晚宴主持人推薦MCmendation遼寧電視臺(tái)《新北方》主持人工作經(jīng)歷：

2001年5月--12月沈陽電視臺(tái)主持《直播生活》

2002年1月--2004年10月遼寧電視臺(tái)主持《教育時(shí)空》2004年10月--至今遼寧電視臺(tái)主持《新北方》金霞JinXia主持人推薦MCmendation目錄Contents項(xiàng)目策略Strategy線上傳播OnlineCommunication線下體驗(yàn)OfflineExperience活動(dòng)管理ActivityManagement項(xiàng)目附件Back-up客戶邀約全程管理客戶獲知活動(dòng)信息獲得G碼（團(tuán)購(gòu)/集贊）至經(jīng)銷店換取紙質(zhì)門票到經(jīng)銷店了解活動(dòng)信息客戶信息登記參加活動(dòng)未參加活動(dòng)現(xiàn)場(chǎng)未購(gòu)車數(shù)據(jù)反饋回經(jīng)銷店銷售顧問繼續(xù)跟進(jìn)團(tuán)購(gòu)G碼未參加活動(dòng)完成現(xiàn)場(chǎng)購(gòu)車直接在店購(gòu)車TheManagementSystemofClients’InvitationClientsacquiretheeventinfoGettheGcode(groupon/collectthepraises),exchangetheGcodeforaticketatthedealershopGettheeventinfoatthedealershopRegisterthecustomer’sinformationJoinNotjoinNotbuyvehicleonsiteSendthesalesperformancedatatothedealer,thedealer’ssalesconsultantsfollowupGroupontheGcodeNotjointheeventBuyvehicleoneventsiteBuyingat4Sshop項(xiàng)目時(shí)間推進(jìn)管理6月7月8月Week1Week2Week3Week4Week1Week2Week3Week4Week1Week2線下活動(dòng)線上傳播平臺(tái)搭建，經(jīng)銷商微信號(hào)推廣、引流粉絲粉絲節(jié)活動(dòng)信息+公眾號(hào)常設(shè)板塊信息發(fā)布+百米加速賽報(bào)名集贊贏“G碼”約會(huì)粉絲節(jié)第一次區(qū)域溝通會(huì)粉絲節(jié)亮點(diǎn)透漏現(xiàn)場(chǎng)報(bào)道完成場(chǎng)地效果圖確認(rèn)75天微信團(tuán)購(gòu)BBS平臺(tái)準(zhǔn)備線上招募期信息保溫期倒數(shù)期團(tuán)購(gòu)“G碼”約會(huì)高爾夫粉絲節(jié)炒話題，推微信，引粉絲粉絲節(jié)活動(dòng)信息粉絲節(jié)“G碼”團(tuán)購(gòu)開始熱炒粉絲節(jié)一票難求團(tuán)購(gòu)無“G碼”微信有高招微信號(hào)搭建“族群家園”加微信，粉絲節(jié)現(xiàn)場(chǎng)有驚喜粉絲節(jié)亮點(diǎn)透漏場(chǎng)地準(zhǔn)備人員籌備區(qū)域溝通場(chǎng)地洽談，簽訂場(chǎng)地使用合同敲定表演人員名單以及節(jié)目確認(rèn)現(xiàn)場(chǎng)兼職、禮儀人員并進(jìn)行培訓(xùn)第二次區(qū)域溝通會(huì)現(xiàn)場(chǎng)搭建人員彩排第三次區(qū)域溝通會(huì)物料準(zhǔn)備物料購(gòu)買、制作、運(yùn)輸票務(wù)店頭換票，報(bào)名參加比賽節(jié)奏活動(dòng)執(zhí)行ProjecttimelineJuneJulyAugustWeek1Week2Week3Week4Week1Week2Week3Week4Week1Week2OfflineactivitiesOnlinecommunicationplatformestablishment,dealerspublicizeeventsthroughWeChatFansfestivalinfo+releaseinfobymoduleatpublicaccount+sign-upfor100maccelerationraceGetGcodebycollectingthumb-upstotakepartinthefestival1stRegion’scommunicationmeetingreleasehighlightsoffansfestivalLivereportConfirmvenuerendering75daysWeChatGroupbuyingBBSPlatformpreparationOnlinerecruitmentWarm-upperiodCountdownperiodGroupbuy“Gcode”totakepartingolffansfestivalCreatetopic,establishWeChat,attractfansFansfestivalinfoStartgroupbuyingoffansfestival“Gcode”ReleasethemessagethatitisveryhardtogetatickettothefestivalWeChattipsforgroupbuyingof“Gcode”O(jiān)rganize"Golf7fansfamily”byWeChataccountFollowingWeChataccountmaygetasurprisegiftoneventdatereleasehighlightsoffansfestivalVenuepreparationStaffpreparationRegioncommunicationSignvenuecontractDefineperformersandprogramsConfirmhelpersandhostessesandconducttrainings2ndRegion’scommunicationmeetingOnsiteconstructionRehearsal3rdcommunicationmeetingwithMaterialspurchase,productionandtransportofmaterialsTicketGettingticketatdealershipandsignupforcompetitionRhythmExecution項(xiàng)目管理——安全環(huán)保環(huán)保分類解決方案搭建物料木質(zhì)結(jié)構(gòu)板材全部使用防火、環(huán)保材質(zhì)的復(fù)合板搭建過程中的涂料均為凈味產(chǎn)品，并且達(dá)到國(guó)家環(huán)保標(biāo)準(zhǔn)活動(dòng)中的剩余物料采取重復(fù)利用或分類回收的方法進(jìn)行處理.活動(dòng)物料現(xiàn)場(chǎng)放置垃圾分類的垃圾桶活動(dòng)中的餐具均為可降解餐具，方便廢物回收禮品包裝禮品包裝均為環(huán)保紙包裝，放于環(huán)保袋內(nèi)SubjectManagement–Safety&EnvironmentKindSolutionConstructionmaterialsUsefireproofingandenvironmentalcompositeboardonwoodstructureUsenationalstandardnon-smellprintingduringtheconstructionRecycleandreusematerialsrespectivelyActivitymaterialsUseclassificationcollectiongarbagecanonsit