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CreativeIndustryCreativeIndustry1ContentsTheRoleofCreativeIndustry

1CreativeMarketingStrategies

2WriteaCreativeBriefforAds3CreativeHome

4CreativeIndustryinBigCities

5ContentsTheRoleofCreativeI2TheRoleofCreativeIndustry

ThecreativeindustrycanexpandChina'smarketsthroughcreatingandstimulatingdemands.Byproducingbothdemandsandsupplies,creativeindustriesmayleadtothedevelopmentofotherindustries.Sinceinnovationplaysaquiteimportantroleinthevaluechain,culturalandcreativeindustrycanpromotetheindustrialupgradingandtheindustrialstructureoptimizationbyindustrialconvergence.TheRoleofCreativeIndustry3

newspaperTVblogbookshow-casecreativemarketingstrategies

CreativeMarketingStrategiesnewspaperTVblogbookshow-creat4TVTV5TVTV6TVTV7

Newspaperjewel

popstarjourneyNewspaperjewel8ShowcaseShowcase9BookBook10BlogBlog11creativebrief6.givethedetails1.reaseachtheproduct5.definethetone4.focusthemeessage2.pickthemedium3.definethetargetaudienceHowtoWriteaCreativeBriefforanAdvertisement

creativebrief6.givethedeta12CreativeAdvertisementFijiisland:stripthenenjoyit!(斐濟(jì)旅游：脫光了才能融入原生態(tài))

CreativeAdvertisement13CreativeAdvertisement

Guaranabeverage

CreativeAdvertisementGuara14CreativeAdvertisementlevis’sjeanCreativeAdvertisement15CreativeAdvertisementKayaking:Toodelicioustoresist!CreativeAdvertisementKayaki16InterestinCreativeHomeInnovativehouseholdproductsisnolongeronlytomeetthepracticalfunction,butalsoauniquedesigntoimpresspeople,meetpeople’sspiritualneeds.InterestinCreativeHomeInno17CreativeChairCreativeChair18CreativeLampCreativeLamp19Creative

ClockCreativeClock20CreativeSofaCreativeSofa21Creative

HomeCreativeHome22CreativeIndustryinBeijing15234ZhongguancunCreativeIndustriesPilotBase

BeijingDigitalEntertainmentIndustryDemonstrationBase

ChinaNewMediaDevelopmentZone

YongheParkofZhongguancunBeijing798ArtZone

CreativeIndustryinBeijing1523Beijing798ArtZoneBeijing798ArtZone24Beijing798ArtZoneBeijing798ArtZone25DevelopmentofCreativeIndustryinShanghai2004Theconceptofacreativeindustrywasfirstbroughtup.After2005Thegoalisto

becomeoneofthemostadvancedcitiesinthecreativeindustry.

2005TheShanghaigovernmenthasinitiatedafive-yearplanforthecreativeindustry.DevelopmentofCreativeIndust26ShanghaiIndustrialParkShanghaiIndustrialPark27DevelopmentofCreativeIndustryinXi’an20072007~20102010currentThereisarapiddevelopmentofmobileanimationbusiness.

Ittwiceintroducedlegislationtoamendthepoliciestosupportthedevelopmentofcreativeindustries.Itcontinuouslytointroduceasoftwareandserviceoutsourcing,creativeindustriesrelatedsupportpolicies.

Itachievestotalrevenuegrowthofmorethan40%.

DevelopmentofCreativeIndust28Xi’anHigh-techZoneXi’anHigh-techZone29Xi’anHigh-techZoneXi’anHigh-techZone30ThankYou!

09931109高夢蕾09931110金麗燕09931115徐華娟09931119蔣楠09931138李益芳09931147王燕ThankYou!09931109高夢蕾31

CreativeIndustryCreativeIndustry32ContentsTheRoleofCreativeIndustry

1CreativeMarketingStrategies

2WriteaCreativeBriefforAds3CreativeHome

4CreativeIndustryinBigCities

5ContentsTheRoleofCreativeI33TheRoleofCreativeIndustry

ThecreativeindustrycanexpandChina'smarketsthroughcreatingandstimulatingdemands.Byproducingbothdemandsandsupplies,creativeindustriesmayleadtothedevelopmentofotherindustries.Sinceinnovationplaysaquiteimportantroleinthevaluechain,culturalandcreativeindustrycanpromotetheindustrialupgradingandtheindustrialstructureoptimizationbyindustrialconvergence.TheRoleofCreativeIndustry34

newspaperTVblogbookshow-casecreativemarketingstrategies

CreativeMarketingStrategiesnewspaperTVblogbookshow-creat35TVTV36TVTV37TVTV38

Newspaperjewel

popstarjourneyNewspaperjewel39ShowcaseShowcase40BookBook41BlogBlog42creativebrief6.givethedetails1.reaseachtheproduct5.definethetone4.focusthemeessage2.pickthemedium3.definethetargetaudienceHowtoWriteaCreativeBriefforanAdvertisement

creativebrief6.givethedeta43CreativeAdvertisementFijiisland:stripthenenjoyit!(斐濟(jì)旅游：脫光了才能融入原生態(tài))

CreativeAdvertisement44CreativeAdvertisement

Guaranabeverage

CreativeAdvertisementGuara45CreativeAdvertisementlevis’sjeanCreativeAdvertisement46CreativeAdvertisementKayaking:Toodelicioustoresist!CreativeAdvertisementKayaki47InterestinCreativeHomeInnovativehouseholdproductsisnolongeronlytomeetthepracticalfunction,butalsoauniquedesigntoimpresspeople,meetpeople’sspiritualneeds.InterestinCreativeHomeInno48CreativeChairCreativeChair49CreativeLampCreativeLamp50Creative

ClockCreativeClock51CreativeSofaCreativeSofa52Creative

HomeCreativeHome53CreativeIndustryinBeijing15234ZhongguancunCreativeIndustriesPilotBase

BeijingDigitalEntertainmentIndustryDemonstrationBase

ChinaNewMediaDevelopmentZone

YongheParkofZhongguancunBeijing798ArtZone

CreativeIndustryinBeijing1554Beijing798ArtZoneBeijing798ArtZone55Beijing798ArtZoneBeijing798ArtZone56DevelopmentofCreativeIndustryinShanghai2004Theconceptofacreativeindustrywasfirstbroughtup.After2005Thegoalisto

becomeoneofthemostadvancedcitiesinthecreativeindustry.

2005TheShanghaigovernmenthasinitiatedafive-yearplanforthecreativeindustry.DevelopmentofCreativeIndust57ShanghaiIndustrialParkShanghaiInd

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