潔膚用品廣告培訓(xùn)講學(xué)

潔膚用品廣告)ObjectivesListenfordetailedinformationUnderstandthecodedlanguageofadsCarryoutoralactivitiesrelatedtoadsPre-listeningtasks:

vocabularyMatchesAdvertisement,adCheerupFashionLikeakidinacandystoreWindowshopping

Commercial

Makehappy

Style

Likeachildinaplacewithlotsofgoodorappealingthings

ShoppingwithoutspendinganymoneyLeading-inWheredopeopleseeorheartheads?Whataresomeofthethemesthatadvertiseruse?Whatdomanyadssuggest?Whydosomepeoplethinkthatadvertisingisagoodthing?Foodads,drinkads,beautyads(化妝,潔膚用品廣告）medicineads,homeelectricapplianceads,charityads(公益廣告),automobileadsTypesofadsCouldyoudescribeoneadvertisementwhichimpressesyoumost(funny,interesting,beautiful…)?Andtellyourpartnerwhattheadvertisementwantstoemphasize?Leading-inListening1:Anintroductiontoadvertising

Q1Q2Q3Q4Q5passageTask:listentothepassageandchoosethebestanswertoeachquestionyouhear.Newwords

specialized專業(yè)化的outnumbercompetitionposter海報(bào)distributesamples:分發(fā)樣品

Bywhatwaysdomanufacturersadvertisetheirproducts?whydomanufacturersspendlargesumsofmoneyonads?Theysometimespayforsongsabouttheirproductandcommercialradioprograms.Theyemployattractivesalesgirlstodistributesamples.sentencesQ1:Whatistrueofthecontemporarybusinessworld?AQ2:Whatisnotmentionedinthepassage?DQ3:Accordingtothepassage,whatisthemostimportantmeansofadvertising?BQ4:Accordingtothepassage,whycanadvertisementinfluencepeople?DQ5:Whatisthepassagediscussing?DAnintroductiontoadvertisingListening2:theinfluenceofad

Task:listentothedialogtwiceandfillintheblankswiththeinformationyouhear.

Listening2:theinfluenceofad(keys)1.Slionsofdollars9.wearingthoseshoes10.wear11.fornothing12.reachthetop13.becauseof14.sthelse15.hardwork,dedication16.focusonhisstudies17.forgettheinfluenceofadListening3:A

radioadvertisementTask:listentothepassageandanswerquestionswithyourownwordsListening3:A

radioadvertisementWhatisthenameofthestoreinthead?Whatproductsdoesthestoresell?What,accordingtothead,canhelpyouifyouare“l(fā)owoncash”?Whatservicedoesthestoreprovideifyoubuysomemajoritems?Whereisthisstore?Whenisthestoreopen?A

radioadvertisement1.Frontierfurniture

2.Allkindofappliancesandfurniture,everythingyouneedforyourhome.3.Aneasyrent-to-ownplan4.Freedelivery5.Downtowntwoblockseastofcityhallacrossunionsquare.6.Opendailyfrom10:00amto9:30pm.Listening4:VisualAdsWhyisthelittlegirl’smotherangry?Whyisthemanmakingangrygestureswhiletalkingtothehairdresser?Whatdoesthemanwantthehairdressertodo?Whatisthecommercialfor?littlegirl:ButuncleJames,mummysaidtotakemetothehairdresser’s.Uncle:Wasteofmoney.I’lldoitmyself.Mother:Aha,I’mback.Hellothere.Whathappened?Uncle:Terriblehairdresser.Leaveittome.I’mjustwaitingforthemanagertogetbyandthen,oho,isheintrouble!Look,someidiot’scutmyniece’shair.Yes,please.There’soneotherthingIneedyoutodothough…Uncle:Iknowthishaircuthasnothingtodowithyou,butmysisteriswaitingoutsideandIwanthertothinkthatyoudidit.SoyousolvethisterriblemessformeandI’llpayyoudouble.OK?You’revery,verynicepeople.Thankyou.Advertising&SloganA.Intelligenceeverywhere.B.Goodtothelastdrop．C.Obeyyourthirst．Advertising&Slogan

D.Nobusinesstoosmall,noproblemtoobig.E.FeelthenewspaceF.TaketimetoindulgeWhat’sinagoodslogan?Whatotherfamousslogansdoyouknow?Discusswithyourpartnertofindoutwhatcharacteristicsdoallthesloganshave?What’sinagoodslogan?OriginalSimpleMemorableIncludingakeybenefitDifferentiatethebrandArousingpositivefeelingsforthe

brandSimple--Inventorsandscientistsmakedreamcometrue;theinsurancemankeepsnightmaresfromhappening.(Fireman’sFundInsurance)--Cashifyoudie.Cashifyoudon’t.(Lloyd’sLifeInsurance)a.coinedwords

-Everywear

(BurtonMen’swear)

-Puresnacking.Puresnacktivity

(KPpeanuts)

b.punsintheslogan-We’lldothehomework.(Bendixappliances)

-Taste,notwaist

(WeightWatchersFrozenMeal)

MemorablewasteIncludingakeybenefit--

Ifyouwanttogoahead,getahat.(HatCouncil)--Thefundevelopsinstantly.(Polaroid)--Ifit’son,it’sin.(RadioTimes)--Thebestwaytogetmusicoutofyoursystem.(Philips)

Differentiatethebrand--Heinekenrefreshesthepartsotherbeerscannotreach.(HeinekenBeer)--Anewspaper,notasnoozepaper(MailonSunday)

Arousepositivefeelingsforthebrand--Feel95pointgreat.(CapitalFM)--Ifsmokingisn’tapleasure,whybother?(NewportCigarette)

Assignment

Workingroups