下載本文檔
版權(quán)說明:本文檔由用戶提供并上傳,收益歸屬內(nèi)容提供方,若內(nèi)容存在侵權(quán),請進(jìn)行舉報(bào)或認(rèn)領(lǐng)
文檔簡介
顧家北 )Ifa productis ofgood qualityandmeets people'sneeds,peoplewillbuy it.Therefore,advertisingisunnecessaryand morethana ofentertainment.Towhat doyou agreeor 顧家北 )advertisingis important,because withoutit, peoplewillnot products.Towhat extentdo youagree ordisagree?顧家北 )Advertisingshould bebanned,becauseit adamagingeffecton society.Towhat extentdo youagree ordisagree?顧家北 )班()A限制 不會(huì)鼓勵(lì)人們亂買東西班()顧家北 )A:讓消費(fèi)者這了解產(chǎn)品信息(即便產(chǎn)品質(zhì)量好B好 安心顧家北 )A有時(shí)候讓人們知道自己的需 B刺激消 顧家北 )A人們買東西還是看自己需要(包括關(guān)注質(zhì)量)B 顧家北 )Evenhigh-qualitys still needadvertisementsso thattheycan survivein thecompetitivemarket.Thereare largenumber productsin marketplace these’companies totheirconsumersknowtheir goods’differencefromthoseoftheircounterpartsbyadvertisements.Afterwatchingtheadvertisements,consumers knowtheadvantagesof theseproductsand aremore willingto buytheseproducts.顧家北 )))ABCIt benifitforproduction publicity原因:people fristtime 解釋:theadvertisingis結(jié)果:bettertheinterestingadvertisement introducemore原因:theadvertisementstory the解釋:theplotevolution 結(jié)果:customer committoIt importentforpeople a 原因:nobodychoice 解釋:have結(jié)果:have 顧家北 )beneficial 顧家北 it benefit顧家北 )somebodycanbenefit 顧家北 )it of to顧家北 ) canfrist to 顧家北 )canintroducemore顧家北 )顧家北 )appeal顧家北 )grabattention 顧家北 )Advertisement an method helpproductsstand improvingrapidly,which t quality variousneeds.This uirementofa product.NowWeare facingmorechoices andfastidiousabouteveryaspectsof products.Thereforekeean onadvertisementbeforebuying escommon.Advertisementsisnot entertainmentbut importantwayto 顧家北 )顧家北 )顧家北 )A人們買東西還是看自己需要(包括關(guān)注質(zhì)量)B 顧家北 )解釋:每個(gè)人的喜好不同,由、職業(yè)、狀況、等因素決定 )19:36:54 )19:38:53Satisfytheirneeds,meet theirneeds, matchneeds/expectactions,suitcustomers顧家北 )meettheir advertising, 顧家北 ) ) theydonotneed顧家北()Ontheotherhand,manyconsumerswillpossiblypurchaseproductswhichsatisfytheirneeds,sotheydonotneedadvert顧家北()Ontheotherhand,manyconsumerswillpossiblypurchaseproductswhichsatisfytheirneeds,eventhoughtheadvertisementsofcompetingbrandsareentertainingandattractive.顧家北()解釋:每個(gè)人的喜好不同,由、職業(yè)、狀況、等因素決定 )19:46:51Peoplehavedifferentpreference,dependon sex,occupation,maritalstatus,age.顧家北 )Peoplehavedifferentpreferences,dependingonsex, n,maritalstatus andage.顧家北 ) buyingdecisionsreflecttheirreal needs,whichcanbeaffectedby numberoffactors,includingsex, n,maritalstatus andage.(T)顧家北 ) havetheinclination 顧家北 )Businesspeoplehavethe inclinationtobuy prestigiouscars,workingclasslikebuying economicalcars.顧家北 )Forexample,workingclass mayenjoywatchingthe butchoose topurchaseeconomicalcars.班 )顧家北()顧家北()Forexample,workingclassmayenjoywatchingtheadvertisementsthatpromoteprestigiouscars,butchoosetopurchaseeconomicalcarswhichmatchtheirelevels.顧家北()Inthis viewingtheseadvertisementsdoesnot signiciantlyfrom forms entertainment, aschingfi顧家北 )Onthe otherhand,many consumerswillpossiblypurchaseproductswhichsatisfytheir needs,eventhough theadvertisementsof competingbrandsareentertainingand irbuyingdecisionsreflecttheir realneeds,which canbeaffectedbya numberof factors,includingsex,occupation,maritalstatusand Forexample, classmaywatchingtheadvertisementsthatpromoteprestigiouscars,butchoosetopurchaseeconomicalcarswhichmatchtheirincomelevels.Inthiscase,viewingtheseadvertisementsdoes differsigniciantlyfromother formsofentertainment,suchas watchingfi/))ABC)顧家北 )awareness顧家北 )顧家北 )A有時(shí)候讓人們知道自己的需要 B刺激消費(fèi) 解釋:產(chǎn)品變成一種時(shí)尚,能夠解壓解釋:產(chǎn)品帶來滿足感 )20:32:24Theadvertisingindustrymayalso playan importantrolein country'seconomicgrowthbecauseadvertisementshavehtto persuadeconsumerstoshop morefrequentlyby ingshopwith happiness.Many consumersmaybelievethatshopis stressreduceror aneffectiveway tomoderatetheirmoods. Buyingpresentsforfamily orfriendscan happiness,gadgetstheup-datefeaturescan fosterasense ofachievementas theseproductsarenormallyexpensive.As consumersspendmoney,theeconomy continue 顧家北 )Moreand people to famousbrands What the positivenegativeABC買名牌ABC班()顧家北()Moreandmorepeoplewanttobuyfamousbrandsofclothes,carsandotheritems.Whatarethereasons?Doyouthinkitisapositiveornegativedevelopment?顧家北()Gainin epopular,Agrowingnumber ofpeopleTherehas trendluruxious顧家北()livingintheconsumerculture,manypeopletodaytendtopurchaseluxuriousproducts,includingdesignerclothesandfancycars.(T)顧家北()Livingintheconsumerculture,manypeopletodaytendtopurchaseluxuriousproducts,includingdesignerclothesandfancycars.Theyhaveematerialistic,andthisisatroublingtrend,despitethepositiveimpactontheeconomy.顧家北()買名牌,人們變得越來越物質(zhì),攀比,忽略了一些傳統(tǒng)的美德 )21:00:51 money-oriented,traditional顧家北 )Buyfamousbrands,many peoplewill ematerialisticand sometraditionalvirtues.顧家北 )Thepursuitoffamousbrandsisnotapositivechange,becausemanypeoplewillematerialisticandignoresometraditionalvirtues.(T)顧家北()Well-known costlyGain,earn顧家北 )Theythinkonly havingcostlybrandscan earnrespect 顧家北 ) mayharbor theviewthat theywould notearn theypossesssome costlybrands.顧家北 )Peoplewhodrive luxurycarsare likelyto etargetsofenvy.顧家北 )Forexample,some peoplesaveor borrowmoneyto purchaseluxurycars,since theybelievethat theycan 顧家北 ) example,somepeople saveor borrowmoneyto luxurycars,believingthat targetsof顧家北 )Forexample,some peoplesaveor borrowm
溫馨提示
- 1. 本站所有資源如無特殊說明,都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請下載最新的WinRAR軟件解壓。
- 2. 本站的文檔不包含任何第三方提供的附件圖紙等,如果需要附件,請聯(lián)系上傳者。文件的所有權(quán)益歸上傳用戶所有。
- 3. 本站RAR壓縮包中若帶圖紙,網(wǎng)頁內(nèi)容里面會(huì)有圖紙預(yù)覽,若沒有圖紙預(yù)覽就沒有圖紙。
- 4. 未經(jīng)權(quán)益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
- 5. 人人文庫網(wǎng)僅提供信息存儲空間,僅對用戶上傳內(nèi)容的表現(xiàn)方式做保護(hù)處理,對用戶上傳分享的文檔內(nèi)容本身不做任何修改或編輯,并不能對任何下載內(nèi)容負(fù)責(zé)。
- 6. 下載文件中如有侵權(quán)或不適當(dāng)內(nèi)容,請與我們聯(lián)系,我們立即糾正。
- 7. 本站不保證下載資源的準(zhǔn)確性、安全性和完整性, 同時(shí)也不承擔(dān)用戶因使用這些下載資源對自己和他人造成任何形式的傷害或損失。
最新文檔
- 2025農(nóng)村離婚協(xié)議范本
- 足部皸裂病因介紹
- (分析)白玉開采項(xiàng)目立項(xiàng)申請報(bào)告
- (2024)新能源智能裝備建設(shè)項(xiàng)目可行性研究報(bào)告寫作模板(一)
- (2024)電子商務(wù)新城可行性研究報(bào)告申請建議書(一)
- 山東省菏澤市鄆城縣第一中學(xué)2023-2024學(xué)年七年級上學(xué)期第一次月考生物試題(原卷版)-A4
- 2023-2024學(xué)年天津市部分區(qū)高三(上)期末語文試卷
- 2023年鈹項(xiàng)目融資計(jì)劃書
- 2023年鞋用乳液膠粘劑項(xiàng)目融資計(jì)劃書
- 安全培訓(xùn)課件-安全管理
- JT-T-1134-2017道路客貨運(yùn)運(yùn)輸駕駛員行車操作規(guī)范
- 2024年招錄考試-法院書記員筆試考試歷年典型考題及考點(diǎn)含含答案
- 2024公司與個(gè)人汽車租賃合同書
- 布景與舞臺設(shè)計(jì)
- 護(hù)理中級職稱競聘
- 冬季施工焊接施工方案及措施
- 現(xiàn)代控制理論智慧樹知到期末考試答案章節(jié)答案2024年長安大學(xué)
- 國際公法學(xué)馬工程全套教學(xué)課件
- 數(shù)據(jù)安全重要數(shù)據(jù)風(fēng)險(xiǎn)評估報(bào)告
- 停氧的應(yīng)急預(yù)案與流程
- 職業(yè)技術(shù)學(xué)院中職教育中心繪畫專業(yè)人才培養(yǎng)方案
評論
0/150
提交評論