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本文格式為Word版,下載可任意編輯——雅思考試的備考模擬題雅斟酌試是一項難度較大的英語考試,想要順遂通過雅斟酌試,還是需要多刷題的。下面,我為大家送上一篇雅斟酌試的備考模擬題,夢想對大家有所扶助。
HowaFrenchmanisrevivingMcDonaldsinEurope
A.WhenDenisHennequintookoverastheEuropeanbossofMcDonaldsinJanuary2022,theworldsbiggestrestaurantchainwasshowingsignsofrecoveryinAmericaandAustralia,butsalesinEuropeweresluggishordeclining.OneexceptionwasFrance,whereMrHennequinhaddoneasterlingjobasheadofthegroupsFrenchsubsidiarytosellmoreBigMacstohiscompatriots.Histaskwastoreplicatethissuccessinall41oftheEuropeancountrieswhereanti-globalisersfavouriteenemyoperates.
B.SofarMrHennequinisdoingwell.LastyearEuropeansalesincreasedby5.8%andthenumberofcustomersby3.4%,thebestannualresultsinnearly15years.Europeaccountedfor36%ofthegroupsprofitsandfor28%ofitssales.DecemberwasanespeciallygoodmonthascustomerstooktoseasonalmenuofferingsinFranceandBritain,andtoapromotioninGermanybasedonthegameofMonopoly.
C.MrHennequinsrecipeforrevivalistobemoreopenabouthiscompanysoperations,tobe"locallyrelevant',andtoimprovetheexperienceofvisitinghis6,400restaurants.McDonaldsisblamedformakingpeoplefat,exploitingworkers,treatinganimalscruelly,pollutingtheenvironmentandsimplyforbeingAmerican.MrHennequinsayshewantstoengageinadialoguewiththepublictoaddresstheseconcerns.
D.Heintroduced"opendoor'visitordaysineachcountrywhichbecamehugelypopular.InPolandalonesome50,000visitorscametoMcDonaldsthroughthevisitorsprogrammelastyear.TheNutritionInformationInitiative,launchedlastyear,putdetailedlabelsonMcDonaldspackagingwithdataoncalories,protein,fat,carbohydratesandsaltcontent.Thedetailsarealsoprintedontray-liners.
E.MrHennequinalsowantspeopletoknowthat"McJobs',thelow-paidmenialjobsatMcDonaldsrestaurants,aremuchbetterthanpeoplethink.Butsomeofhiseffortshavebackfired:lastyearhesparkedacontroversywiththeintroductionofa"McPassport'thatallowsMcDonaldsemployeestoworkanywhereintheEuropeanUnion.PoliticiansaccusedthefirmofaploytomakecheaplabourfromeasternEuropemoreeasilyavailabletoMcDonaldsmanagersacrossthecontinent.
F.Tostayintouchwithlocalneedsandpreferences,McDonaldsemployslocalbossesasmuchaspossible.ARussianisrunningMcDonaldsinRussia,thoughaSerbisinchargeofGermany.Thegroupbuysmainlyfromlocalsuppliers.Four-fifthsofitssuppliesinFrancecomefromlocalfarmers,forexample.SomeoftheFrenchfarmerswhocampaignedagainstthecompanyinthelate1990ssubsequentlydiscoveredthatitwas,infact,buyingtheirproduce.AndithirescelebritiessuchasHeidiKlum,aGermanmodel,aslocalbrandambassadors.
G.InhispreviousjobMrHennequinestablisheda"designstudio'inFrancetospruceuphiscompanysdrabrestaurantsandadapttheinteriortolocaltastes.ThestudioisnowmastermindingimprovementseverywhereinEurope.Healsosetupa"foodstudio',wherecooksdevisenewrecipesinresponsetolocaltrends.
H.GivenFrancesreputationasthemostanti-AmericancountryinEurope,itseemsoddthatMcDonaldsrevivalinEuropeisbeingledbyaFrenchman,usingideascookedupintheFrenchmarket.ButFranceisinfactthecompanysmostprofitablemarketafterAmerica.ThemarketwhereMcDonaldsisweakestinEuropeisnotFrance,butBritain.
I."FixingBritainshouldbehispriority,'saysDavidPalmer,arestaurantanalystatUBS.Almosttwo-thirdsofthe1,214McDonaldsrestaurantsinBritainarecompany-owned,comparedwith40%inEuropeand15%inAmerica.Thecompanysuffersfromthevolatilityofsalesatitsownrestaurants,butcanrelyonsteadyincomefromfranchisees.Soitshouldsellasmanyunderperformingoutletsaspossible,saysMrPalmer.
J.M.MarkWiltamuth,ananalystatMorganStanley,estimatesthatEuropeancompany-ownedrestaurantsmarginswillincreaseslightlyto16.4%in2022.Thisisstilllessthaninthelate1990sandbelowAmericas18-19%today.ButitismuchbetterthanbeforeMrHennequinsreign.HeisalreadybeingtippedasthefirstEuropeancandidateforthegroupstopjobinIllinois.NobodywouldcallthataMcJob.
Questions1-6
DothefollowingstatementsreflecttheclaimsofthewriterinReadingPassage1?
WriteyouranswerinBoxes1-6onyouranswersheet.
TRUEifthestatementreflectstheclaimsofthewriter
FALSEifthestatementcontradictstheclaimsofthewriter
NOTGIVENifitisimpossibletosaywhatthewriterthinksaboutthis
1.McDonaldwasshowingthesignofrecoveryinallEuropeancountriesexceptFranceafterDenisHennequintookofficeasthebossofEuro-markets.
2.Startingfromlastyear,detailedlabelsareputonMcDonaldspackaginganddetailedinformationisalsoprintedontray-liners.
3.Franceissaidtobethemostanti-AmericancountryinEurope,buttheideasofthe"opendoor'visitingdaysand"McPassport'areinventedintheFrenchmarket.
4.BritainpossessestheweakestMcDonaldmarketamongEuropeancountriesandapproximately1214McDonaldsrestaurantsarecompany-owned.
5.AccordingtoDavidPalmer,arestaurantanalystatUBS,DavidHennequinshouldtreattheproblemaboutMcDonaldinBritainasthemostimportantthing.
6.DavidPalmers
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