商務(wù)英語閱讀Chapter 9

Chapter9BusinessCommunicationChapter9BusinessCommunicationLeadinBusinesscommunicationdefinitionforthepurposeofcarryingoutthebusinessactivities.mustbeabletoconveytheirmessageproperly.theexchangeofideas,understanding,withinandoutsidetheorganizationtoachievethebusinessgoalsChapter9BusinessCommunication2.DifferenttypesofbusinesscommunicationverbalwrittenNon-verbalChapter9BusinessCommunicationTextABriefintroductiontobusinesscommunicationChapter9BusinessCommunicationComprisev.(alsobecomprisedof)tohavesb/sthaspartsormembers;toconsistofsb/sthe.g.Theircountryiscomprisedof50states.他們的國(guó)家是由50個(gè)州組成的Chapter9BusinessCommunication1).externalbusinesscommunicationexchangeofinformationortransmissionmessagetoclientsChapter9BusinessCommunicationterm

v.

[oftenpassive]touseaparticularnameorwordtodescribesb/sth用某詞語稱（某事物[某人]）;將（某事物[某人]）稱做e.g.Athisage,hecanhardlybetermedayoungman.Chapter9BusinessCommunication2).modesofexternalcommunicationAdvertising

printmediaChapter9BusinessCommunicationElectronicmedia

Non-conventionalChapter9BusinessCommunicationhoarding

n.largeboardusedfordisplayingadvertisements大廣告牌Chapter9BusinessCommunication3).GoalsofexternalbusinesscommunicationCreatingcorporateidentityBuildingacorporateimageReachouttooldcustomerStrengthentrustTranslateintoinflowofrevenuesChapter9BusinessCommunicationinstrumental~indoingsthbeingthemeansofbringingsthabout作為促成某事物之手段;有幫助;起作用Chapter9BusinessCommunicationtranslatev.tochangesth,ortobechanged,intoadifferentform轉(zhuǎn)化成e.g.Ihopeallthishardworkwilltranslateintoprofits.

Chapter9BusinessCommunication4).InternalbusinesscommunicationCommunicationwithintheorganizationalstructureofacompany

Chapter9BusinessCommunicationCompromisev.~(onsth)settleadispute,etcbymakingacompromise以折衷方法解決爭(zhēng)論﹑爭(zhēng)端﹑分歧e.g.IwantedtogotoGreece,andmywifewantedtogotoSpain,sowecompromisedon(ieagreedtogoto)Italy.我想去希臘,可我妻子想去西班牙,於是我們折衷了一下,去意大利.Chapter9BusinessCommunication5).GoalsofinternalcommunicationenhancingthehealthyworkplaceatmospherebetterunderstandingofcorporategoalsandobjectivesincreasedproductivityChapter9BusinessCommunicationhenceadv.forthisreason

e.g.Thecostoftransportisamajorexpenseforanindustry.Hencefactorylocationisanimportantconsideration.

Chapter9BusinessCommunicationsoundadj.basedonreason,senseorjudgment;dependable合理的;明智的;正確的;穩(wěn)妥的e.g.asoundargument正確的論據(jù)soundadvice忠告asoundbusinessfirm信譽(yù)好的公司Chapter9BusinessCommunication6).Modesofinternalcommunicationflier

leafletChapter9BusinessCommunicationfliern.smalladvertisingleafletthatiswidelydistributed小張廣告?zhèn)鲉?Chapter9BusinessCommunication

PowerPoint

videoconferenceChapter9BusinessCommunicationupward

adj.moving,leadingorpointingtowhatishigher,moreimportant,etc移向﹑引向或指向較高﹑較重要等之處的;上升的;向上的e.g.theupwardtrendinprices物價(jià)的上漲趨勢(shì).Chapter9BusinessCommunicationExerciseTaskⅡReadthetextandfinishtheoutlinewiththeinformationyouhavegotinthetext.

Chapter9BusinessCommunication1.externalcommunication;internalcommunication2.Anyexchangeofinformation,orevenadvertisingofanysortthatanorganizationestablisheswiththepeopleoutsidetheorganization3.Advertising;Printmedia;Electronicmedia;Non-conventionalChapter9BusinessCommunication4.acorporateidentityforthebusiness;oldcustomers;municationwithintheorganizationalstructure6.ahealthyworkatmosphere;productivityChapter9BusinessCommunication7.memos;in-housenewsletters;PowerPointpresentation;videoconferences;regularmeetings;brainstormingsessions8.upwardcommunication;downwardcommunication;horizontalcommunicationChapter9BusinessCommunicationChapter9BusinessCommunicationExtendedreadingTextBWhoareyouasacommunicatorself-studyChapter9BusinessCommunicationcountonv.Ifyoucountonsomeoneorcountupon

them,yourelyonthemtosupportyouorhelpyouChapter9BusinessCommunicationvagueadj.(ofpersons)undecidedoruncertain(aboutneeds,intentions,etc)（指人）（有關(guān)需要﹑意圖等）未決定的,猶豫不決的,不確定的e.g.bevaguein/aboutone‘splans對(duì)計(jì)畫舉棋不定I‘mstillvagueaboutwhatyouwant.我還是不清楚你想要什麼Chapter9BusinessCommunicationpronev.~tosth/todosthliabletosthorlikelytodosth;inclinedtodosth易於某事物;很可能做某事;有做某事的傾向netofallasleeponlongcarjourneys乘汽車走長(zhǎng)路時(shí)容易打盹Heispronetolosehistemperwhenpeopledisagreewithhim.人家一不同意他的意見,他就發(fā)脾氣Chapter9BusinessCommunicationparamountadj.moreimportantthananythingelsee.g.Thismatterisofparamountimportance.此事至關(guān)重大.Thereductionofunemploymentshouldbeparamountinthegovernment‘seconomicpolicy.降低失業(yè)率應(yīng)是政府經(jīng)濟(jì)政策的頭等大事.Chapter9BusinessCommunicationrapportn.afriendlyrelationshipinwhichpeopleunderstande