2022年自考專業(yè)(電子商務(wù))電子商務(wù)英語考試真題及答案1

年自考專業(yè)(電子商務(wù))電子商務(wù)英語考試真題及答案

一、單項(xiàng)選擇題(本大題共10小題，每小題1分，共10分)依據(jù)句子的意思選擇一個(gè)正確的答案，請(qǐng)將其代碼填涂在“答題紙”相應(yīng)的位置上。錯(cuò)涂、多涂或未涂均無分。

1、Technicalsupportoperatorscanremotely_______acustomer’scomputerandassistthemincorrectingaproblem.

A.access

B.accessto

C.assess

D.goto

2、Electronicbusinesstransactions_______infullorinpartinawirelessenvironmentarereferredtoasmobilecommerce.

A.did

B.conducted

C.worked

D.acted

3、Manycountriesinsistthatacompanyhaveanactual_______businesslocationinthatcountrybeforeitgetsanonlineone.

A.digital

B.physical

C.domestic

D.foreign

4、eBayovertookAmazonasthemost_______e-commercesitein2022.

A.wanted

B.gone

C.visited

D.come

5、Thecompanyislookingforwaystodriveevenmore_______toitssiteandfurtherincreasesales.

A.transportation

B.communication

C.traffic

D.goods

6、Google’sAdWordsisapowerfulandefficientonlinemarketingtoolthatallowsyoutotake_______ofGoogle’ssearchfunctionality.

A.advantage

B.disadvantage

C.use

D.interest

7、Ifcustomersarenotsatisfiedwiththegoods,thewarehousecanhelpthemtoreturnandchangethegoodsto______theirrequirement.

A.reach

B.arrive

C.finish

D.meet

8、Afirewallcan_______unauthorizedsource_______stealingyourinformation.

A.forbid...to

B.prohibit...from

C.warm...of

D.keep...off

9、ThecompanynowhasbranchesacrossChina,andsaysitislookingto______.

A.expend

B.expire

C.exert

D.expand

10、Whenyousearchbykeyword,youoftenget_______resultsandthereturnofalotofirrelevantinformation.

A.imprecise

B.informal

C.concise

D.parallel

二、閱讀理解(本大題共10小題，每小題2分，共20分)本部分有三篇短文，每個(gè)問題有四個(gè)選項(xiàng)，請(qǐng)選擇一個(gè)最佳答案，將其選出并將答題卡(紙)的相應(yīng)代碼涂黑。錯(cuò)涂、多涂或未涂均無分。

1、Passage1Itiswidelyacknowledgedtodaythatnewtechnologies,inparticularaccesstotheInternet,tendtomodifycommunicationbetweenthedifferentplayersintheprofessionalworld,notably：■relationshipsbetweentheenterpriseanditsclients.■theinternalfunctioningoftheenterprise,includingenterprise-employeerelationships.■therelationshipoftheenterprisewithitsdifferentpartnersandsuppliers.E-business,therefore,isatermusedtodescribebusinessrunontheinternet,orutilizinginternettechnologiestoimprovetheproductivityorprofitabilityofabusiness.Inamoregeneralsense,thetermmaybeusedtodescribeanyformofelectronicbusiness—thatistosay,anybusinesswhichutilizesacomputer.Thisusageissomewhatarchaic,however,andinmostcontextse-businessrefersexclusivelytointernetbusiness.Themostcommonimplementationofe-businessisasanadditional,orinsomecasesprimarystorefront.Bysellingproductsandservicesonline,ane-businessisabletoreachamushwiderconsumerbasethananytraditionalbrick-and-mortarstorecouldeverhopefor.Thisfunctionofe-businessisreferredtoase-commerce,andthetermsareoccasionallyusedinterchangeably.Ane-businessmayalsousetheinternettoacquirewholesaleproductsorsuppliesforin-houseproduction.Thisfacetofe-businessissometimesreferredtoase-procurement,andmayofferbusinesstheopportunitytocuttheircostsdramatically.Evenmanye-businesseswhichoperatewithoutanelectronicstorefrontnowusee-procurementasawaylobettertrackandmanagetheirpurchasing.11、Newtechnologiestendtomodifycommunicationbetween_______.

A.theenterpriseandtheprofessionals

B.theenterpriseandtheInternet

C.thecomputeruserandthecustomer

D.theenterpriseanditsemployees

2、12、Inmostcircumstancese-businessrefersexclusivelyto_______.

A.anybusinesswhichutilizesacomputer

B.Internetbusiness

C.e-procurement

D.sellingproductsandservicesonline

3、13、E-businessisreferredtoase-commerceinthatit_______.

A.acquireswholesaleproductsforin-houseproduction

B.handlestraditionalbusinessaspects

C.reachesamuchwiderconsumerbasebysellingproductsandservicesonline

D.useschattosupplementitstraditionalphonesupport

4、14、E-procurementmayofferbusinessestheopportunityto______.

A.cuttheircostsgreatly

B.acquiretheircustomersdramatically

C.promotetheirsalesdramatically

D.setupmoreelectronicstorefronts

5、Passage2Onkeyanswertotheproblemoffindingandkeepingcustomers—andturningtheirgoodwillintosales一ishavinggoodCustomerRelationshipManagement.CRM’sgoalistocreateasynergyamongsales,marketing,andcustomer-serviceactivitieswithinanorganizationinordertoobtainandretaincustomers.eCRMusesWebtechnologytocreateateamrelationshipamongsales,marketing,andsupportandbetweenthatteamanditsclients.eCRMmeansdifferentthingstodifferentcompanies.SomeentereCRMthroughtraditionalcontact-managementandsales-forceautomationsoftware.ManycompaniesseeeCRMasanaturalextensionoftheircallcenters.Inanidealsystem,historicalinformation,suchascustomers’buyingpreferences,orcircumstantialinformation,suchascustomer-contractvolumes,canlaunchactionsanddatascreens.Finally,companieswithcorporateenterpriseresourceplanningsystemsseeeCRMasanaturalpartofcomputer-facilitatedmanagement.Smallerorganizationscanalsotakeadvantageoftheservicesofdot-companieswhichfocusprimarilyonsales-forceautomation.ThesecompanieswillputyourbasiceCRMservicesonlineforunder$50perusermonth.(Onthedownside,)youdon’tgetmuchcustomizationorintegration.15、Inordertofindandkeepcustomersandtumtheirgoodwillintosales,themostimportantthingisto______.

A.managethecustomerrelationshipwell

B.knowhowCRMworks

C.usetechnologyefficiently

D.haveanefficientcustomerservicedepartment

6、16、Fordifferentcompanies,CRM______.

A.meansalwaysthesame

B.hasdifferentpurposes

C.hasdifferentmeanings

D.worksinthesameway

7、17、“Onthedownside，youdon’tgetmuchcustomizationorintegration.”Whatdoes“onthedownside”mean?

A.asanadvantage

B.onasmallscale

C.asadisadvantage

D.whenyouaredownloading

8、Passage3Successine-businesscanevaporateevenmorequicklythanitisachieved.Continuedsuccessdemandsprotectingvaluableassets.Legalcounselshouldplayasubstantiveroleinthewaythatbusinessisconductedandexternalenvironmentinwhichitoperates.Muchcanbedonetocreateanewandeffectivelegalenvironmentfore-businesstransactions.Legalcounselcanhelpsecurethee-businessenvironmentbyconductingthefollowingactivities：Structurecontractstoeffectivelyhandlee-businessissues.Developcontractsthatredefinethenatureofthebusinessactivity,structureandcementalliance,andprovidenewmechanismsforresolvingdisputesoutsidethecourtroom.Addressrisksthatarisefromchangesintheenvironment.Counselcanaddressrisksandvulnerabilitiesthatarisefromchangesinthetechnical,businessandlegalenvironments.Suchchangesmightincludethedevelopmentofnewpaymenttechnology,changesinliabilitylawsandenactmentofprotectionlawsinspecificcountries.18、Whatdoesthesentence“Successine-businesscanevaporateevenmorequicklythanitisachieved”imply?

A.Itishardforane-businesstosucceedandgobankruptaswell.

B.Itiseasyforane-businesstosucceedandgobankruptaswell.

C.Ane-businesswillfinallyevaporate.

D.Itishardertomaintainsuccessine-business.

9、19、Legalcounselcanhelpstructurecontractsto______.

A.providenewmechanismsforsettlingquarrelsbeforegoingtothecourtroom

B.securethee-businessenvironment

C.addressrisksandvulnerabilitiesarisingfromchangesintechnicalenvironment.

D.protecttheinterestsofbothe-businessesandcustomers

10、20、Whatmightbeincludedinthechangesconcerningane-businessenvironment?

A.thedevelopmentofnewpaymenttechnology

B.changesinliabilitylaws

C.enactmentofprotectionlaws

D.alloftheabove

三、完形填空(一)(本大題共10小題，每小題1分，共10分)從所供應(yīng)的選擇項(xiàng)中選擇一個(gè)最佳選項(xiàng)，并將“答題卡”的相應(yīng)代碼涂黑。未涂、錯(cuò)涂或多涂均無分。

1、TheInternetis(21)anyothersaleschannel.TheInternetallowscompaniesto(22)information(23)thespeedoflightandatalmostzerocost,toreachcustomerswithbothreachandrange,tointroducenewandinnovativebusinessmodels,toreduce(24)andgeneratesavings,andmany,manymoredifferences,as(25)inyourtextbook.However,theInternetalsocreatesmorebargaining(26)forthecustomer,createsamoreperfectinformationmarkettocustomer’s(27),andmakesiteasierfor(28)toinvadeacompany’smarketplace.So