高端家電項目企業(yè)運營管理體系

高端家電項目企業(yè)運營管理體系目錄第一章公司概況一、公司基本信息................................................................................................3二、公司主要財務(wù)數(shù)據(jù)........................................................................................3第二章企業(yè)戰(zhàn)略類型一、國際化經(jīng)營戰(zhàn)略............................................................................................5二、企業(yè)成長戰(zhàn)略..............................................................................................14第三章企業(yè)經(jīng)營決策....................................................................................24一、企業(yè)經(jīng)營決策的概念和類型......................................................................24二、企業(yè)經(jīng)營決策的流程..................................................................................25第四章市場營銷環(huán)境....................................................................................27一、市場營銷環(huán)境分析......................................................................................27二、市場營銷宏觀環(huán)境......................................................................................28第五章目標市場戰(zhàn)略....................................................................................31一、市場定位......................................................................................................31二、市場細分......................................................................................................32第六章渠道運營管理....................................................................................34一、不同類型商品分銷渠道的構(gòu)建...................................................................34二、渠道沖突管理..............................................................................................41第七章技術(shù)貿(mào)易與知識產(chǎn)權(quán)管理.................................................................48一、知識產(chǎn)權(quán)管理..............................................................................................48二、技術(shù)貿(mào)易......................................................................................................54第八章績效考核............................................................................................68一、績效考核的步驟與方法..............................................................................68二、績效的含義與特點......................................................................................76第九章財務(wù)管理的基本價值觀念.................................................................78一、風(fēng)險價值觀念..............................................................................................78二、貨幣的時間價值觀念..................................................................................80第十章國際貨物運輸保險.............................................................................82一、我國海洋運輸貨物保險條款......................................................................82二、國際貨運保險索賠與理賠..........................................................................84第一章公司概況1、公司名稱：xx3、注冊資本：7404、統(tǒng)一社會信用代碼：xxxxxxxxxxxxx5、登記機關(guān)：xxx6、成立日期：2014-4-287、營業(yè)期限：2014-4-288、注冊地址：xx市區(qū)表格題目公司合并資產(chǎn)負債表主要數(shù)據(jù)項目2020年12月2019年12月2018年12月資產(chǎn)總額負債總額6205.712007.964197.754964.571606.373358.204654.281505.973148.31股東權(quán)益合計表格題目公司合并