scm供應(yīng)鏈管理-亞馬遜供應(yīng)鏈案例問題解析

亞馬遜案例為什么因為它的增長而建造更多的倉庫？它應(yīng)該有多少個倉庫？這些倉庫應(yīng)該答：(1)隨著亞馬遜的業(yè)務(wù)增長，接到越來越多的訂單，為了更快、更準確的處理訂單，因此他們建立更多的倉庫來部署產(chǎn)品。(2)所需要的倉庫數(shù)量的計算要基于實際情況。(3)倉庫應(yīng)被放置在租金便宜，交通便利的地方。Answer:(1)WiththegrowthofAmazon'sbusiness,moreandmoreordersbuildmorewarehousestodeployproducts.(2)Thecalculationofthenumberofwarehousesinneedisbasedontheactualsituation.(3)Thewarehouseshouldbesitedinaplacewithcheaprentandconvenienttransportation.atraditionalbookstore?ArethereanydisadvantagestosellingviatheInternet?(與傳統(tǒng)書店相比通過互聯(lián)網(wǎng)銷售書籍提供了哪些優(yōu)點？通過互聯(lián)網(wǎng)銷售有什么缺點嗎？)2.電子商務(wù)所具有的開放性和全球性的特點，為企業(yè)創(chuàng)造了更多的貿(mào)易機3.電子商務(wù)使企業(yè)可以以相近的成本進入全球電子化市場，使得中小企業(yè)4.電子商務(wù)重新定義了傳統(tǒng)的流通模式，減少了中間環(huán)節(jié)，使得生產(chǎn)者和消費者的直接交易成為可能，從而在一定程度上改變了整個社會經(jīng)濟運行的方質(zhì),做到良性互動。在人們面前.和傳統(tǒng)的交易方式相比，電子商務(wù)有很多優(yōu)越之處，如它可以突破它的快捷、迅速、自由和交換的低成本為人們所樂道，真是何樂而不為呢。到保障。5.電子商務(wù)的管理還不夠規(guī)范。6.標準問題。7.支付問題8.配送條件下能夠解決。Specificadvantagesare:1.E-mercewilltraditionalbusinessprocesselectronic,digital,ontheonehand,toreplacethephysicalflowstream,canreducetheamounthuman,materialandreducecosts;Ontheotherhandbrokethroughthetimeandtheimprovetheefficiency.2.Thee-merceisopenandglobalcharacteristicsforenterprisecreatesmoretradeopportunities.mediumandsmall-sizedenterprisesmayhaveandbigbusinessthesameinformationresources,improvingthepetitionabilityofthesmallandmedium-sizedenterprises.4.E-merceredefinedthetraditionalcirculationpattern,reducethehand,providesabundantinformationforvarioussocialeconomicelementsofthenewbinationofprovidesmorepossible,thiswillaffectsocialeconomiclayoutandstructure.6.Interactive:throughtheInternet,municatedirectlybetweenstorescansignthecontract,negotiations,thatconsumerscantheirfeedbacksuggestiontoenterpriseorbusinessreflectsthewebsite,andenterpriseorbusinessaccordingtotheconsumerfeedbackpromptlyinvestigateandproductcategoriesandservicequality,achievesthebenigninteraction.Disadvantagesare:Theuserconsumptionideacan'tkeepup.4.Transactionsecurityisnotguaranteed.5.Electronicbusinessmanagementalsoisnotstandard.6.Standard.7.Paymentproblem8.Distributionproblems.9.Theelectroniccontractlegalproblems.10.Identificationofelectronicevidence11.Otherdetails.Answer:Amazonshouldnotstockeverybookitsells.Amazondiffersfromthatofatraditionalbookstore.Amazonstartedbyfillingallordersusingbookszonsinventoryisfew,itonlystock200ofthemostpopularbest-sellingbookstomaintaintheinventory.Typically,onlyaftercustomersmadeordertobuythebooksAmazonbegantogetgoodsfromthepublishersdirectlyandgotothepostofficetopostthem.okstoreusuallypurchasesdirectlyfrompublishersofsupplychainprocesses,Amazonisjustneedtoidentifyanappropriatepush/pullboundarysuchthatthesupplychaincanmatchsupplyanddemandeffectively.Thus,Amazononlyhassixwarehouseswhereitholdsinventory,whichimproveefficiencygreatlyandreductionofcost.4.Whatadvantagecanbrick-and-mortarplayersderivefromsettingogainAnswer:Thereareseveraladvantagesderivedfromsettingupanonlinechannel:First,youwillhavelessfinancialinvestment,consideringtherentyouhavetopaywhenoperatingatraditionalbookstore.Second,itislesstime-consumingandmorelabor-saving.Lastofall,youneednotmastersomeskillsofmarketingmanagement.Thewaytogainmaximumadvantage:1.Theonlinebookstoreworkasasupplementarychannel.2.Establishintegratedmarketing,suchasthenewproductcanbeonsaleonlinebeforeitgointobookstore.3.Maketheproductdifferent.e-menceintotheircurrentsupplychainormanageitasaseparatesupplychain?(像巴諾這樣的傳統(tǒng)書商是應(yīng)該把電子商務(wù)整合到現(xiàn)有供應(yīng)鏈。TraditionalbooksellerslikebarnesandNobleshouldintegratee-merceintotheircurrentsupplychain.Traditionalbooksellerscanlettheretailstoreandtheonlinesupplychainssharewarehousingandtransportationtosomeextent.Sowecansavethecostofitssolemanagement,andusetheexistingretailinventorytomeetmarketdemandefficiently,atthesametime,thiswaywillreduceinventoryandimprovetheeconomicbenefitoftraditionalbooksellers.Onlinebusinessandofflinebusinesswilllong-termcoexist,throughestablishingalong-termsupplychainsystem,andintegrating,planningit,thepanywillachievegoodbenefits.6.Forwhatproductsdoesthee-mercechannelofferthegreatest多，如服裝、化裝品、珠寶飾品、食品、(1)知識含量高的信息化產(chǎn)品。如：電腦軟硬件產(chǎn)品、書籍、數(shù)碼產(chǎn)品、音品包括：旅館預(yù)訂、鮮花預(yù)訂、文藝演出票的)創(chuàng)意獨特的新產(chǎn)品。利用互連網(wǎng)溝通的廣泛性、便利性，降低了創(chuàng)意獨品的個性化需求明顯，且需與消費者有深入的溝通和互動。戴爾當(dāng)Answer:Thenumberoftheproductswhicharefitfore-mercechannelislarge,suchasclothing,cosmetics,jewelry,food,cosmeticproducts,toys,householdtype,maternalandchild,sportsbooks,digitalhomeappliances,Buttheproductsthatcangetthegreatestadvantagefrome-mercechannelhavethreemainlytypes:(1)informationtechnologyproductswithhighleversofknowledge.andvideoproducts.(2)services,intangibleproducts.Theseproductsinclude:hotelreservations,flowers,book,literatureandorderofarttickets,travelrouteselection,savings,businessesandvariousconsultingservices.useofInternetmunicationandconvenience,toreducetheuniquecreativemarketingandpromotionalcostsofnewproductstomeetthoseuniquetastes,needsofspecialcustomerswith"preview"here.Theseproductsgenerallyhaveoneormoreofthefollowingcharacteristics:First,theproductformistheinformationorknowledge-basedareintelligenceintensiveproductsMoretypicalexampleavarietyofputersoftware,books,audioandvideoproducts.Accordingtothesurveyanalysis,e-mercewillhaveaproportion(20%to60%)toshareintheputer,software,directories,andbooksandotherareas.Thisisbecause,ifyouheInternetwhetherdomesticorforeignusersareconcentratedwithhigherlevelofknowledgeingroups,knowledge-basedproductsistheirprimaryconsumer.Secondly,theknowledge-basedproductshavehighorganicpositionofcapitalemployedandhighprofitmargin.Second,theaudience(user)rangeismorebroad,notspecificproducts.Onecharacteristicofthenetwork,istobreaktheconstraintoftime,allowingmorepeopletohavemoretimetoobtainusefulinformationandproducts.Withwide,notspecificaudiences,thepanyisabletotakefulldwilllargelyappealtotheattentionofpotentialusers,createmoreactualconsumerdemand,togainhigherinereturns.Third,standardizedproductswhicharegenerallyaccepted.Thecharacteristicsoftheseproductsisthatproductqualityandperformanceiseasytoidentifywithhighreliability.Evenintheeventofproductqualitydisputes,itisalsoeasytosolve.Moreover,suchproductsareeasytocarryoutserviceworkwhichismorefavorableforthemanufacturersandconsumers.Fourth,personalizedproductswithsignificantdemand,andtheneedtomunicatewithconsumersisin-depthandinteractive.WhenDellfoundedthemarketingmodeofonlinesalesforpersonalputersthatyear,onepointofthinkingthereisindividuallypersonalizedputerdemand,throughthefullanddetailedmunication.Fifth,thecostoftraditionalway