商務(wù)英語綜合教程 Unit Two

UnitTwo

Products

OralPracticeWarming-up

1Ifyouareaskedtodescribeaproduct,whatfactorsofthegoodsshouldyouusuallythinkabout?

2Pleasetrydescribingthefollowingproducts：(1)美觀耐用(2)工藝(3)樣品(4)提供優(yōu)質(zhì)服務(wù)(5)在國際市場上享有盛譽(yù)(6)制作精巧(7)銷售點(diǎn)(8)加工精細(xì)(9)品種繁多(10)設(shè)計(jì)新穎(11)品質(zhì)優(yōu)良(12)規(guī)格齊全(13)信譽(yù)可靠(14)工藝精良(15)花色入時CommonPhrasesforProducts(1)attractiveanddurable(2)technology(3)sample(4)providewithexcellentservice(5)enjoyhighreputationintheworldmarket(6)skillfulmanufacture(7)sales(8)finelyprocessed(9)widevarieties(10)moderndesign(11)excellentquality(12)completeinspecifications(13)reliablereputation(14)sophisticatedtechnology(15)fashionablepatterns(1)Wearegladtohavetheopportunitytointroducetoyouournewlydevelopedproducts.(2)Puresilkgarmentsareourbestsellinggoods.Theyselloutfasteveryyear.(3)Thisisawidelysellableproduct.(4)Ourgoodsarewellreceived.(5)Ourproductrangeincludesmachinetoolsandlightindustrialproducts.UsefulSentencesforProducts(6)Haveyougotanyparticularmeasurementsinyourmind?(7)Whatarethedifferencesbetweenthenewversionandtheoldones?(8)Wearealwaysimprovingourdesignsandpatternstoconformtotheworldmarket.(9)Thearticlecanbemadespeciallyaccordingtoyourownspecifications.(10)Pleasejusttryandtestthemeritsofournewproduct,andalsoitswonderfulmobility.KeyWordsandNotesforDialogues1.representativen.代理人，代表

e.g.WhoisyourrepresentativeinHongKongnow?

目前誰是你們的香港代理人呢？2.cataloguen.商品（產(chǎn)品）目錄

e.g.Wehavetodayforwardedyouournewcatalogue.我們今天已經(jīng)把我們的新目錄寄給你了。3.reputationn.聲譽(yù)，名聲

e.g.Hisfailuresdidhisreputationalotofharm.他屢次失敗使他的聲譽(yù)受到很大損害。4.fashionableadj.時髦的

e.g.Thisdesignofresidentbuildingsisbecoming/gettingfashionable.這種住宅樓的設(shè)計(jì)正在逐漸流行起來。5.appealn.呼吁,懇求

e.g.Hisappealforforgivenesswentunanswered.他懇請?jiān)?但沒有得到答復(fù)。

vi.呼吁,有吸引力

e.g.Thisjobratherappealstome.這工作對我有吸引力。6.variousadj.不同的,各種各樣的

e.g.Thefoodistastyandvarious.這里的飯菜味道好，花樣也很多。7.impress給…以深刻印象,使銘記

e.g.Heimpressedmefavorably.他給我的印象不錯。8.wouldliketo表示想要某物時，可說wouldlike+sth./wantsth.如：Iwouldlikesomecakes.=Iwantsomecakes.表示想要做某事時，可說Wouldliketodo/wanttodosth.如:Iwouldliketogothere.=Iwanttogothere.wouldlike無人稱和數(shù)的變化。9.enjoyedareputation享有聲譽(yù)

e.g.BeijingroastedduckenjoysgreatreputationacrossChinaandit’stasteisverydelicious.北京烤鴨在中國享有盛名，而且味道很美。10.appealto請求，吸引，訴諸

e.g.Doestheideaofworkingabroadappealtoyou?你對去國外工作感興趣嗎？11.beimpressedby對…留下印象

e.g.We'veverymuchimpressedbywhatyou'vetoldus.你談的情況給我們留下了深刻的印象。12.Wouldyouliketohavealookatourexhibits?您要看一下我們的展品嗎？13.Weproduceabigvarietyofaerobicinstruments.我們生產(chǎn)各種不同的供氧儀器。其中avarietyof不同的，各種各樣的。

e.g.Avarietyoffoodissoldatasupermarket.超級市場各式各樣的食物均有出售。14.Asyoucansee,theyhaveoutstandingfeatures:moderndesign,comfortablepaddedhandlebargrips,safetyfootstrapsandsoon.您會發(fā)現(xiàn)這款儀器有諸多優(yōu)點(diǎn)：現(xiàn)代的設(shè)計(jì)，舒適的軟墊車把夾具，安全的腳帶等。15.trialsale試銷售ontrial（人）在試用期間trailorder試訂購16.bothoverseasandhomemarkets國內(nèi)外市場athomeandabroad在國內(nèi)外17.lookforwardtosth/doingsth

期待做某事e.g.I’mlookingforwardtohearingfromyousoon.靜候佳音。KeyWordsandNotesforPassage1.bedefinedas被定義

e.g."Tourists"maybedefinedaspersonswhostayawayfromhomeforanyperiodnotexceedingoneyear.“旅游者”是指離家一段時間但不超過一年的人而言。2.beofferedforsale用于出售

e.g.Underthisapproach,residentialsiteswillbeofferedforsalebytender.根據(jù)這個方案，住宅用地會以招標(biāo)方式出售。3.rawmaterial原材料

e.g.Thecostoftherawmaterialhasbeenroundedup.這種原材料的成本已經(jīng)調(diào)高了。4.finishedgoods產(chǎn)成品，制成品

e.g.Acompanyneedstousesomeassetssuchasmaterial,finishedgoods,cashionitsordinarywork.公司在一般業(yè)務(wù)工作中需要使用原材料、成品、現(xiàn)金等資產(chǎn)。5.contributeto促進(jìn)，為…做貢獻(xiàn)

e.g.Thearrangementwillcontributetocementourpleasantrelationship.此項(xiàng)安排將有助于鞏固我們良好的關(guān)系。6.statisticaladj.統(tǒng)計(jì)學(xué)的,以數(shù)據(jù)表示的

e.g.They'remakingdetailedstatisticalanalysis.他們正在做具體的統(tǒng)計(jì)分析。7.gossmargin毛利潤=營業(yè)務(wù)收入-與收入配比的主營業(yè)務(wù)成本

e.g.Ourpricingpolicyaimsatproducinga35%grossmargin.我們的定價政策目的在于贏得35%的毛利潤。8.purchasinghabit購物習(xí)慣9.tangibleproduct有形產(chǎn)品又稱形體產(chǎn)品，它一般通過不同的側(cè)面反映出來，如：質(zhì)量水平、產(chǎn)品特色、產(chǎn)品款式以及產(chǎn)品包裝和品牌，通?？梢灾苯芋w驗(yàn)，也就是看到、摸到、聞到、嘗到和查驗(yàn)，而且通常可以在購買之前體驗(yàn)。10.intangibleproduct無形產(chǎn)品，如運(yùn)輸、送貨、保險、修理、咨詢、計(jì)算機(jī)軟件、投資銀行服務(wù)、經(jīng)紀(jì)服務(wù)、教育、醫(yī)療和會計(jì)等，都屬于無形產(chǎn)品。Practicing1.Substitutetheunderlinedwiththegivenwordsorphrasesorally.Omitted2.Pleaseintroducethefollowingproductswiththegivenwordsforfeaturesafterthemodelsentences.Omitted3.Usethefollowingpracticalsentencestopromoteatleastonekindofproducts.OmittedKeysToTheExercises◆Practice

1.Write“T”fortrueand“F”forfalseaccordingtothetext.

（1）T（2）F（3）F（4）F（5）T（6）T2.MatchtheChinesemeaningsinColumnAtotheEnglishonesinColumnB.(1)

e(2)j(3)i(4)

g(5)a(6)b(7)h(8)c(9)

f(10)

d3.ReadingChoosethebestansweraccordingtothepassage.(1)A(2)B(3)A(4)D(5)CTranslatetheunderlinedpartsintoChinese.1.例如，世界上有些地區(qū)的農(nóng)業(yè)高度機(jī)械化，而其他地區(qū)則繼續(xù)使用數(shù)額相對較大的人力而非機(jī)器進(jìn)行生產(chǎn)。2.自20世紀(jì)80年代早期以來，英國和新西蘭已經(jīng)嘗試通過將國有企業(yè)私有化的形式來減少政府對經(jīng)濟(jì)活動的影響。3.正如我們所看到的那樣，維持商業(yè)部門在一種經(jīng)濟(jì)領(lǐng)域的行為與政府行為之間的平衡是經(jīng)濟(jì)上的一個重要問題。4.“為誰生產(chǎn)產(chǎn)品”這一問題通常與政府如何參與生產(chǎn)決策緊密相連。5.這就意味著個人成為消費(fèi)者的能力，即為誰生產(chǎn)產(chǎn)品的問題，主要取決于其支付能力而非需求。4.WritingINSTANT-DICTisane-dictionarymadeinHongKong,China.ItisthelatestproductofHongyunCompanyLtd.withalargevocabularyof1millionwordsandphrasesstoredinit.SoyoucanlookupanywordyoumeetinyourSeniorperiod.INSTANT-DICTiscontrolledbyadvancedcomputertechnology，whichisalsothelatesttechnicalresultofthecompany's20-yearresearch.ThebodyoftheIN