商務(wù)綜合英語(yǔ)（山東聯(lián)盟）知到章節(jié)答案智慧樹2023年山東財(cái)經(jīng)大學(xué)

商務(wù)綜合英語(yǔ)（山東聯(lián)盟）知到章節(jié)測(cè)試答案智慧樹2023年最新山東財(cái)經(jīng)大學(xué)第一章測(cè)試Aprivatelimitedcompanymusthaveaminimumsharecapital.Sharescanbefreelyboughtandsoldbymembersofthepublic.

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錯(cuò)Anexporttradingcompanyprovidessupportservicesforfirmsengagedinexporting.Thismayincludewarehousing,shipping,insuringandbillingonbehalfoftheclient.

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對(duì)Sharesofapubliclimitedcompany

cannotbefreelyofferedtothegeneralpublic,norcansharesbetransferredbetweenmemberswithouttheconsentoftheothershareholders.

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錯(cuò)BothAdidasandPumaarecurrentlymultinationalcorporationsheadquarteredinGermany

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對(duì)Withtheformofpartnership,thebusinessmayhavefromtwotofiftyormoremembers,eachreceivingvaryingsharesoftheprofitsdependingontheirinvestmentorcontributionandhavingtotalandunlimitedpersonalliabilityforthedebtsincurred.

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對(duì)

Gooddesignbringsahouseandgardentogetherasasingle________.()

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EntityBuyingin_________ismoreeconomicalthanshoppingforsmallquantities.()

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bulkHeworksforalargeAmerican___________.()

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corporationHetoldhisfollowerstosnap__________sharesimmediately.()

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upThefactoryhasa1000_________.

()

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workforce第二章測(cè)試Boardofdirectorsholdsharesofstockinthecompanyandreceiveashareoftheprofitsasdividends.

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錯(cuò)ShareholderselectaCEOtomakedecisionsanditisresponsiblefordecidingtheoverallcompanypolicyandcapitalexpenditure.

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錯(cuò)Executivedirectorsareconcernedwiththeday-to-dayrunningofthebusiness.

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對(duì)CEOistypicallyresponsibleforthecorporation’sentireoperationsandreportsdirectlytothechairmanandboardofdirectors.Itisthehisresponsibilitytoimplementboarddecisionsandinitiatives,andtomaintainsmoothoperationofthefirmwithseniormanagement’sassistance.

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對(duì)Directorsprovideregularadvicetothecompanybutarenotdirectlyinvolvedintheday-todaysupervisionofthecompany.

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錯(cuò)Weprovideallthesupportyouneedtoachieve_________results,orvalue,orboth,fromwhateverproductsyoubuy.()

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optimum

Intheprocesswewillstimulateinvestment,createjobs,___________consumersand,bytheway,helpaddressclimatechange.()

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empowerMinortasksshouldbe____________toyourassistant.()

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delegatedCelebratingindividualaccomplishmentcouldnotonlyinvigorateouremployee________,butalsoinstillworkwithmeaningandjoy.()

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moraleWomentendto_________theirsuccesstoexternalcausessuchasluck.()

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attribute第三章測(cè)試Aeconomicandmonetaryunionisatradingblocthatgivespreferentialaccesstoselectedgoodsandservicesfromtheparticipatingcountriesbyreducingtariffsbutnotbyabolishingthemcompletely.

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錯(cuò)ApreferentialtradeareaisAgroupofindependentcountrieswithacommonmarket,notradebarriersbetweenmembers,andasinglecurrency.

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錯(cuò)Acustomsunionisatypeoftradeblocwhichhasnotariffbarriersbetweenmembersandiscomposedofafreetradeareawithacommonexternaltariff.

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對(duì)The

CounciloftheEuropeanUnionisoneoftwo

legislativebodies

andtogetherwiththe

EuropeanParliament

servestoamendandapprovetheproposalsofthe

EuropeanCommission.

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對(duì)EuropeanParliamentisthe

executivebranch

ofthe

EuropeanUnion,responsibleforproposinglegislation,implementingdecisions,upholdingthe

EUtreaties

andmanagingtheday-to-daybusinessoftheEU.

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錯(cuò)

Thecostoftherecessionwillpushthebudget_________tosome12%ofGDPthisyear.

()

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deficitYoumustmeetyour_________thismonth.

()

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quotaAsalargecommodityproducer,ithasbeenblessedbya__________inthepricesofitsexportsthankstoboomingglobaldemand.

().

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surgeIndianswerethe___________inhabitantsofAmerica.

()

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indigenousUnlessexpresslystated,notermofthisAgreementisintendedto_________abenefitonathirdparty.()

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confer第四章測(cè)試Nowadays,supportedbyITnetworkssuchastheinternet,virtualmarketplaceshavebecomemoreandmoreflourishingwhereelectroniccommerceiscarriedout.

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對(duì)Stocksandsharesaretradedonstockmarkets(orstockexchanges)aroundtheworld.

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對(duì)HeadquarteredinMalaysia,APECwasestablishedin1989asanintergovernmentalforumfor21PacificRimmembereconomies.

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錯(cuò)HeadquarteredinJakarta,Indonesia,ASEANwasestablishedin1967asaregionalintergovernmentalorganizationcomprising20countriesinSoutheastAsia.

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錯(cuò)Emergingmarketsaretheworld’sfastestgrowingeconomies,contributingtoagreatdealoftheworldsexplosivegrowthoftrade.

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對(duì)Thepurposeof____________andforecastingistoguaranteetheaccuracyandtimelinessofbusinessdecision.()

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marketresearchYum!Brands,whichownsKFCandPizzaHut,hasrepositioneditselfasan________companyinChina,offeringcomfortablediningformiddle-classfamiliesratherthanfastfoodforthemasses.

()

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upmarketBritainisalsoattractivetoadvertisersbecauseitisahomogeneousmarket,sothereisnoneedtotailoradvertisementsfordifferentpartsofthecountry.

()

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homogeneous

Tobesuccessfulsellingtothem,youhavetocater________theiremotionsandconcernsmorethaneverbefore.

()

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to

Anyenterprisecannot_________resources,itisthepoorefficiencyanduneconomicaltofinishalllinksofthebusinessactivitiesindependently.()

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monopolize第五章測(cè)試Intermsofmoneyborrowedorlent,aninvestmentusuallyrepresentseitheradebtoranequityinterest.

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對(duì)Equityrepresentsfundslentinexchangeforinterestincomeandthepromisedrepaymentoftheloanatagivenfuturedate.

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錯(cuò)Whenyoubuyadebtinstrumentlikeaequity,ineffectyoulendmoneytotheissuer.Theissueragreestopayyouastatedrateofinterestoveraspecifiedperiodoftime,attheendofwhichtheissuerwillreturntheoriginalsum.

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錯(cuò)Bondrepresentson-goingownershipinabusinessorproperty.

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錯(cuò)Anequityinvestmentmaybeheldasasecurityorbytitletoaspecifiedproperty.Themostpopulartypeofequitysecurityiscommonstock.

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對(duì)_______isthepracticeoffundingaprojectorventurebyraisingmonetarycontributionsfromalargenumberofpeople,typicallyviatheinternet.

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Crowdfunding

Iputsomemoneyinmy__________everymonthforrainydays.()

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savingaccount

Hetransferredthe___________ofthehousetohiswife.()

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ownershipThecompanyhas___________intoamajorchemicalmanufacturer.

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evolve

Thetheorywasdeveloped____________totheearthquakeof1906.

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subsequent第六章測(cè)試Anideaisanon-materialactionresultinginameasurablechangeofstateforthepurchasercausedbytheprovider.

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錯(cuò)Patentsareaphysicalproductcapableofbeingdeliveredtoapurchaserandinvolvethetransferofownershipfromsellertocustomer.

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錯(cuò)Theconceptof“threelevelsofaproduct”actuallycomesinplaywhenyoubegintomarket

aproductforyourbusinessorwhenyouwanttoanalyzeaproduct.

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錯(cuò)Thecoreproductisinthecenterofthecircle.itisdefinedasthebenefitthattheproductbringstothecustomer.

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對(duì)Theproductlifecyclediscussesthestageswhichaproducthastogothroughsincethedayofitsroll-outtothedayitistakenawayfromthemarket.

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錯(cuò)Istherespaceforyourproductorserviceinthemarketoristhemarket________?()

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saturatedWhenyouarealertyoufeelthesolidityofyourbeing,itisalmost________.()

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tangible

__________arelowandmanycompaniesarestruggling.()

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Margins

Ruralpeoplehavebeenofferedsubsidiestobuy“____________”,andtaxesonsmallcarshavebeencut.

()

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whitegoods

IknowJapanesehospitalityis_____________allovertheworld,butthisistakingitwaytoofar.

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renowned第七章測(cè)試

Productrangereferstothesetofproductsmadebyacompany.

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對(duì)Productplacementreferstotheuseofawell-knownpersontoadvertiseproducts.

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錯(cuò)ProductlaunchhappenswhenproductsareusedinfilmsorTVprogrammes.

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錯(cuò)Productcirclereferstothelengthoftimepeoplecontinuetobuyaproduct.

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錯(cuò)

Productlaunceistheintroductionofaproducttothemarke.

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對(duì)

__________isthenamegiventoaproductbythecompanythatmakesit.()

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brandname

__________isthepracticeofusinganexistingnameonanothertypeofproduct.()

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brandstretching____________referstotheideasandbeliefspeoplehaveaboutabrand.()

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brandimage

_____________

referstothetendencytoalwaysbuyaparticularbrand.()

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brandloyalty

_______________showshowfamiliarpeoplearewithabrand.()

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brandawareness第八章測(cè)試Inmarketingmix,promotionfocusesonsettingpricesthatareattractivetoparticulargroupsofcustomers(segments)andthatareprofitableforthecompany.

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錯(cuò)Inabookofmarketing,Chapterof“channelsofdistribution”focusesonwaysinwhichproductsandservicesgettotheirintendedmarkets.

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對(duì)Marketingbeginslongbeforeaproducthitstheshelf.

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對(duì)Customersolutionmeansdistributingtheproductinthewaymostsuitableforeachtypeofcustomer.

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錯(cuò)Customersareinformedaboutproductsthroughadvertising,salesliteratureandsoon,butcustomersalsocommunicatewiththeseller.

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對(duì)Inmarketingmix,_________referstofindingsuitabledistributionchannelstoreachthesecustomergroups.()

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PlaceInmarketingmix,________fererstowhatthebusinessorprofitorganizationofferstoitsprospectivecustomersorclients.

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Product第九章測(cè)試Advertisingisaformofcommunicationusedtohelpsellproductsandservices.

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對(duì)Onefunctionofadvertisingistoprovideconstantremindersandreinforcementstoproducetheconsumers’desire.

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對(duì)Ifacelebrityendorsesaproduct,theytalksaboutthebenefitsanddrawbacksoftheproductsinadvertisements.

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錯(cuò)AdvertisingontheInternettakesavarietyofforms,likebuttons,banners,animations,andpop-ups.

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對(duì)Advertisingdoneattheplacewhereaproductissoldiscalledposteradvertising.

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錯(cuò)Billboards,thoselargesignsusedforadvertising,areoftencalled______inBritishEnglish.

()

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hoardingsManufacturersoftoiletriesandcosmeticsfrequentlyofferfree______forcustomerstotryouttheirnewproducts.()

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samplesOutdooradvertisingisgrowingrapidlybecausethecostofTV______hasrisendramatically.()

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commercialsWecan’ttakea(n)________onnewproductwithouttakingallintoaccount.()

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gambleThestudentspossessthe__________thattheycanmakeadifferencetotheircommunity.

()

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conviction第十章測(cè)試

Itisveryunusualthesedaysforacompanynottohaveawebsite.

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對(duì)E-commercehasbecomehugelypopular,fortwomainreasons：thewidespreadaccesstotheInternet,andlowprice.

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錯(cuò)

Ifyouwantyourwebsitetogetalotoftraffic,makesureyouregisteritwithallthemajorsearchengines.

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對(duì)E-commerceisenergy–savinganddematerialized.“Dematerialisation”simplymeansnotusinganymaterials.

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錯(cuò)Sinceitcanbedifficulttojudgethequalityofaproduct,offlineshoppingisbetterthanonlineshopping.

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錯(cuò)Sisaverysuccessfulsitewhichgetsover2,000____perday.

()

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hitsIfyouwantyourwebsitetogetalotof______,makesureyouregisteritwithallthemajorsearchengines.

()

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trafficIfyousaveinformationfromtheInternetintooneofyourcomputerfiles,wesaythatyou______

theinformation.

()

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downloadTraditionandcultureareoftenat___________withtheneedsofmodernlife.()

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varianceThereisan_______linkbetweenenergyandprosperity,energyandsecurityandenergyandopportunity.

()

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inherent第十一章測(cè)試Cultureisthesetofvalues,attitudes,beliefs,andcustomsthatdistinguishonesocietyfromanother.

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對(duì)Mostcountrieshavesameculturesystems.

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錯(cuò)Business,likeallotherhumanactivities,isconductedwithinthecontextofculture

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對(duì)Onedimensionofculturaldifferenceisthedegreetowhichthebasicunitofsocialorganizationistheindividual,asopposedtothegroup.

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對(duì)Wordsmayhavedifferentmeaningstopersonswithdiverseculturalbackgrounds.

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對(duì)__________isasetofsymbolsusedtoassignandcommunicatemeaning,whichprovidesimportantcluesabouttheculturalvalueofthesociety.

()

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languageBasictoeverysocietyisits__________,theoverallframeworkthatdeterminestherolesofindividualswithinthesociety.

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socialstructureThecompanyhasdoubledinvalueduringhis__________.

()

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tenureCharles’sletterwasindeedpublished,_________inasomewhatabbreviatedform.

()

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albeitReformsareslowlyreducing___________inefficiency.

()

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bureaucratic第十二章測(cè)試CorporateCulturecanbedefinedasvaluesandbehaviorsthatcontributetotheuniquesocialandpsychologicalenvironmentofacompany.

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對(duì)Corporateculturedetermineshowthebusinessworldisviewed,whatisvalued,whoisvaluedinthecompany.

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對(duì)Onanobservablelevel,corporatecultureisshownasthespecificcultureofthecompany.

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錯(cuò)Onaobservablelevel,corporatecultureisonlyshownasvisualsymbolssuchaslogosandtrademarks.

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錯(cuò)Acorporatecultureonlydefinesthewayinwhichanorganizationinteractswithoneanotherinsideacompany.

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錯(cuò)Inthesixcomponentsofcorporateculture,_______referstooperatingprinciplesofdailylifeinthefirm.

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practicesInthesixcomponentsofcorporateculture,_______referstoemployeeswhoarenotjustthemosttalentedbutalsothebestsuitedtoaparticularcorporateculture.

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peopleInthesixcomponentsofcorporateculture,_______referstoauniquehistoryandtheabilitytoexplorethathistoryandcraftitintoanarrative.

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narrativeThecrowd_____________withenthusiasmatthesightoftheirfavoriteidol.

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explodedThekitchenwasin_________.

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chaos第十三章測(cè)試CSRisalsoknownascorporatecitizenship,sustainableresponsiblebusiness(SRB),orcorporatesocialperformance.

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對(duì)CSRcanalsohelpimprovetheperceptionofacompanyamongitsstaff,particularlywhenstaffcanbecomeinvolvedthroughpayrollgiving,

fund-raising

activitiesorcommunityvolunteering.

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對(duì)Reputationsthattakedecadestobuildupcannotberuinedinhours.

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錯(cuò)CSRcanhelpbuildcustomerloyaltybasedondistinctiveethicalvalues.

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對(duì)AcompanyperforminggoodpracticeCSRwillnotbescrutinizedbythegovernment.

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錯(cuò)Ourcompanydoesnothingillegal.Wearevery_____.

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law-abidingWe’vegot______whichisusedincountrieswhereitisdifficulttodobusinesswithoutofferingbribes.

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aslushfundTheircarlookedsomuchlikeournewmodel.Wesuspect_____.

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industrialespionageTheproblems___________thenewgovernmentwereenormous.

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confrontingHishardworkwilleventuallytakeits_________onhishealth.

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toll第十四章測(cè)試Thepurchasingbehaviourofconsumerscanbedescribedastheirbuyinghabits.

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對(duì)Incomedistributionisatermusedbyeconomiststodescribehowwealthissharedinacountry.

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對(duì)Duringthepasttwodecades,manygovernmentshaveadoptedfree-marketeconomicsystems,vastlyincreasingtheirownproductivepotentialandcreatingnumerousnewopportunitiesforinternationaltradeandinvestment.

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對(duì)Forbigcorporationindevelopedcountries,theydon’tneedaforeignmarkettoextendtheirbusiness.

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錯(cuò)Infrastructuresareveryimportantastheymakeitpossibleforacompanytoadvertise,communicatewithcustomersandsuppliersandalsotransporttheirgoodsaroundthecountry.

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對(duì)Becauseoftight____________companyprofitscouldnotbetakenoutofthecountry.

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monetaryregulationRedtapeandotherexamplesof_________hinderacompany’sentryintoamarket.

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governmentbureaucracyThecountryisattractivetoexportersbecauseithasenjoyed__________forthelast50yeas.

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politicalstabilityOurcultureis__________withtelevisionandadvertising.

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saturatedItriedto___________thehousewhilehewasdescribingit.

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visualize第十五章測(cè)試Inthe21stcenturycustomersaregenerallycategorizedintotwotypes:an

entrepreneur

or

trader

andan

enduser

orultimatecustomer.

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對(duì)Customersarethefoundationofanybusiness,withoutwhichabusinesssimplywouldn’texist.

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對(duì)CustomerServiceistheserviceprovidedtocustomersduringapurchase.

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錯(cuò)Employeesarenorcustomers.

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錯(cuò)Customersnotonlybuyproductsorservicesbutbuybuygoodfeelingsandsolutionstoproblems.

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對(duì)Althoughtheycharge_______,thereisnodoubtthattheirservicesoffervalueformoney.

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highpricesTheworkisverycomplex,soit’sveryhardtocalculate______exactly.However,wewilltrytoproducethemostcompetitiveestimatewecan.

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costWehavedecidedto______ourrangeofservicesbyincludingaccountingandauditingamongthethingswedo.

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extendTheshrimpsweredelicious.___________,theeggplantwasexcellent.

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LikewiseWeshould__________oneverychancewegettoimproveourEnglish.

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capitalize第十六章測(cè)試

“Dowhatyoudobestandoutsourcetherest”hasbecomeaninternationallyrecognizedbusinesstagline.

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對(duì)Aparticularlystrongreasontooutsourceinvolvesashortageofacriticalresource.

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對(duì)

Overheadcostsofperformingaparticularback-officefunctionareextremelyhigh.Thisexpenditurecouldbeavoidedbycontractingwithathirdparty.

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對(duì)Sinceyouwillbeturningoverpartoftheoperationsofyourbusinesstoanothercompany,youwillnowbetiedtothefinancialwell-beingofthatcompany.

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對(duì)Ifyououtsourcepartofyouroperations,moralemaybeencouragedintheremainingworkforce.

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錯(cuò)_________outsourcingistheprocessbywhichacompanycontractsanothercompanytoprovideparticularservices.

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ServiceTheyaresigningshortercontracts,too.Butstill,theyneedtothinkharderaboutwhatistheircorebusiness,andwhatis_________

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peripheralWewillmaintainthe____________ofyourinformation.

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confidentialityIncustomer___________situations,thefirmknowswhentherelationshipisover.

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retentionCanyouquoteusonafewoptionssowecanseewhatwillbethebestbalanceofcostand________forus?

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outlay第十七章測(cè)試Franchisingcanbedescribedasa“businessmarriage”betweenafranchiseeandafranchisor.

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對(duì)Therighttothefranchiseissoldbythefranchisortothefranchiseeforaninitialsumofmoney,oftencalledtheup-frontentryfee,orfranchisefee.

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對(duì)Franchisorswillhavetoshareprofitswiththefranchisees.Theyreceivesonlyasmallpercentageoftheenterprise’srevenueintheformofafranchisefee.

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錯(cuò)

Thefranchisorisresponsibleforprovidingtheproductandthedistributoristhenabletoselltheproductonwithamanagemntfranchise.

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錯(cuò)Managementfranchisewouldbeidealforsomebodywithpreviousmanagingexperienceasitallowsindividualswithtransferableskillstoreallytakeownershipofabusinessandleadittosuccess.

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對(duì)Withtherapidadvancementofmoderncommunicationandinformationtechnology,____________ofnetworkeconomyhasbeenformed.

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rudiment

TheSocietyisnot___________withanypoliticalparty.

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affiliatedIlivedonabout$5,000ayearfromthe__________onmybook.

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royaltiesThetraineeswillthenbepaired___________experiencedmanagers.

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withTheairline’sinsureris_________fordamagestothevictims’families.

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liable第十八章測(cè)試Amergerdescribestwofirms,oneapparentlystrongerthantheother,

joiningforcestomoveforwardasasinglenewentity.

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錯(cuò)Horizontalmergercancreatealargerbusinesswithgreatermarketshareandsubstantialmarketpowerandmightenablethemergedentitytoraisepricesbyreducingoutputunilaterally.

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對(duì)The1998mergerofDaimler-BenzandChryslerisconsideredaverticalmerger.

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錯(cuò)Theacquisitionistimeefficientgrowthstrategywhichhelpsthecompanytoacquirethecorecompetenciesandresourceswhicharenotcurrentlyavailable.

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對(duì)Althoughthebuyeracquiresallassetsandliabilitiesinastockpurchase,itmaycontractuallyallocateunwantedliabilitiestothesellerbysellingthembacktotheseller.

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對(duì)__________happenswhenacompany’stopexecutivesbuythecompanytheyworkfor.

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MBO_________referstoasituationinwhichsomeonehastoleavetheirjob,becausetheyarenolongerneeded.

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Redundancy________