《聯(lián)想宏觀環(huán)境分析》

PestelAnalysisTeammembers

整理pptCompanyBackground

InnerMongoliaYiliIndustrialGroupCo.,Ltd.isoneoftheleadingenterprisesofnationaldairyindustry,theheadquartersislocatedinHohhot,InnerMongoliaJinchuanDevelopmentZone,consistsoffourdivisions,morethan30affiliatedenterprises,isthecountry's520keyindustrialenterprisesandnationaleightministriesoneofthefirstidentified151leadingenterprisesofagriculturalindustrialization.整理pptMacroenvironmentMacroeconomicenvironment,alsoknownasthegeneralenvironment,thevariousmacroeconomicforcesaffectingallindustriesandenterprises.PoliticalEconomicLegalSocialTechnologicalEnvironmentalPestle整理pptPoliticalfactors

整理pptDefinitionAnactivityrelatedtogovernment

policyanditsadministrative

practicesthatcanhaveaneffectonsomething.Mostbusiness

operatorswillkeepawatchfuleyeonanypoliticalfactor,suchasnewlegislation,whichcouldhaveasubstantial

impactonhowtheircompany

operatesanditsbottomline.

整理pptPoliciespromulgatedbythestate《FoodSafetyLaw》《DairyproductionOrdinance》《Workonfurtherstrengtheningthedairyqualityandsafetynotice》《Thedairyindustrialpolicy(2009Amendment)》整理pptTheimpactofthenationalpolicyonErie

Industrialupgrading,resourceintegrationandreorganizationofassetstoprovidedirectpolicyguidanceandprotection.Changesingledairyproductstructure,"activelydevelophigh-quality,largemarketdemandfordairyproducts,tomeettheneedsofthehigh-endmarket.整理pptWhateconomicenvironment

Theso-calledeconomicenvironmentconstitutecorporatesurvivalanddevelopmentofthesocio-economicsituationandthecountry'seconomicpolicy,thefactorsthataffectconsumerpurchasingpowerandspendingpatterns,includingchangesinincome,changesinconsumerspendingpatterns整理pptYILI1Timingcontainsthefirst-moveradvantage時機蘊含的先動優(yōu)勢Ensurequality保證品質(zhì)2Theflexibleshapingthedynamiccapabilities柔性塑造的動態(tài)能力（Advancedprocessingtechniques先進的加工身產(chǎn)技術）3Competitionactuallytogetherguidelinesinteractive竟合指引的競爭互動4theindustrychainvaluegivenaccessto產(chǎn)業(yè)鏈給予的價值獲取Eachsteptobeperfect5Businessportfoliostrategyoverflow業(yè)務組合的戰(zhàn)略溢出Makekindsofproductions整理pptLegalenvironmentanalysisInordertoimplementthe"FoodSafetyLawofthePeople'sRepublicofChina"opinions"oftheStateCouncilonpromotingthesustainedandhealthydevelopmentofthedairyindustry,dairyqualityandsafetysupervisionandmanagementregulations",Buildacomprehensiveandorderlycompetition,developmentofcoordination,growthcontinued,themoderndairyindustrycyclesavings,toprotectthesafetyofChina'sdairy,enhancethestatusandcompetitivenessofChina'sdairyindustryintheinternationalIn,Inthedairyprocessingindustryaccessconditions","dairyindustryindustrialpolicybasedoncombiningtherelevantlawsandregulations,amendmentstotheformationofindustrialpolicy整理pptSocialandcultureenvironment1.Definition2.analysis3.example整理pptDefinitionSocialandculturalenvironment,includingculturaltraditions,socialhabits,populationstructureandchangesintrends,culture,education,values??,socialstructure整理pptSocialandculturalenvironmentanalysisAnybusinessinthecorporatemarketingactivitieswillbesubjecttocertainsocio-culturalenvironment,wherethesocialandculturalenvironmentandconstraints.Forthisreason,enterprisesshouldunderstandandanalyzethesocialandculturalenvironment,todevelopdifferentmarketingstrategiesfordifferentculturalenvironment,organizationsofdifferentmarketingactivities.整理pptEducationalStatusdefinitionReligiousBeliefdefinitionTheValuesdefinitionAnalysisofConsumptionPracticesdefinition整理pptCommitmenttosocialresponsibilitygrasslandcultureheritageYiliGrouphasalwaysadheredtothe"socialandenvironmentalvaluegreaterthancommercialprofits,thesafetyandhealthofmorethanmaterialwealth"businessphilosophy,whilethehealthydevelopmentofenterprises,andactivelyjointhepublicwelfare,socialresponsibility整理pptTechnologicalEnterprisetechnologyenvironmentisacollectionofelementsofscienceandtechnologyinthesocialenvironmentinwhichtheenterpriseanddirectlyrelatedtotheelementsofvarioussocialphenomena.整理pptTechnologicalYiliGroup'sstate-of-the-arttechnologyenvironment,itgreatlyreduceswastemilkcoolingandwasteheatrecoverysystem.整理pptEnvironmentalThenaturalenvironmentreferstothesumofhumansurvivalanddevelopmentdependsonavarietyofnaturalconditions.整理pptYIliThedevelopmentandchangesofthenaturalenvironmentorthephysicalenvironment],willalsobringtotheenterprisemarketopportunitiesorthreatstotheenvironment.Therefore,changesinthenaturalenviron