蘋果公司優(yōu)秀商務(wù)模板：蘋果最終產(chǎn)品項目applefi

第一頁，共五十七頁。Apple1stLogo

1976第二頁，共五十七頁。2ndLogo

1976-1998第三頁，共五十七頁。AtPresent…ThinkDifferent…第四頁，共五十七頁。AppleI(1976)EssentialsFamily:Pre-MacintoshIntroduce:April1976–March1977ProcessorCPU:MOSTech.6502CPUSpeed:1MHZOnboarRAM:8KBVideoMaxResolution:60.05Hz, 40x24char第五頁，共五十七頁。MiscellaneousPower:58WattsInitialcost$666.66TargetMarketSmallretailers第六頁，共五十七頁。AppleII(1977)EssentialsFamily:Pre-MacintoshIntroduce:April1977–May1979ProcessorCPU:MOSTech.6502CPUSpeed:1MHZOnboarRAM:1stexpansionslotused,

8proprietaryVideoMaxResolution:6color280x192,4bitcolorat40x48第七頁，共五十七頁。MiscellaneousWeight:11.5LbStorageFloppydrive(optional)Initialcost$1,298inearly1978第八頁，共五十七頁。AppleII+(1979)EssentialsFamily:Pre-MacintoshIntroduce:June1979–December1982ProcessorCPU:MOSTech/Synertek6502CPUSpeed:1MHZOnboarRAM:48KBMaximum:64KBVideoMaxResolution:6color280x192,4bitcolorat40x48第九頁，共五十七頁。MiscellaneousWeight:11.5LbStorageFloppydrive(optional)Initialcost$1,195inearly1978第十頁，共五十七頁。AppleIII&III+(1980)EssentialsFamily:Family:Pre-MacintoshIntroduce:June1980ProcessorCPU:SynerTek6502ACPUSpeed:2MHZOnboarRAM:128KBMaximum:256KBVideo80x24text,1Bit(B&W)560x192,4Bit280x192第十一頁，共五十七頁。MiscellaneousWeight:25LbsStorageFloppyDrive:built-inShugart143kB5.25“Input/outputSpeaker:monoInitialcost$4,340and$7,800第十二頁，共五十七頁。Lisa/Lisa2/Macxl(1983)EssentialsFamily:Pre-MacintoshIntroduce:June1980ProcessorCPU:SynerTek6502ACPUSpeed:2MHZOnboarRAM:128KBMaximum:256KBVideo80x24text,1Bit(B&W)560x192,4Bit280x192第十三頁，共五十七頁。MiscellaneousWeight:25LbsStorageFloppyDrive:built-inShugart143kB5.25“Input/outputSpeaker:monoInitialcost$4,340and$7,800第十四頁，共五十七頁。GraphicUserInterface(GUI)(1984)GUIDevelopedafter1070XeroxPaloAltoResearchCenter(PARC)WhileJobstookatourofParkin1979sawthefutureofpersonalcomputingintheAlto.WhenjobsaccusedBillGatesofstealingtheGUIfromAppleandusinginWindows1.o,GatesfiredBack.AlthoughmuchofTheMacOSisoriginal,itwassimilarenoughtotheoldAltoGUItomakea"lookandfeel"suitagainstMicrosoftdubious.第十五頁，共五十七頁。Apple//c&//c+(1984)EssentialsFamily:vPre-MacintoshIntroduce:April1984ProcessorCPU:SynerTek65C02CPUSpeed:1MHz(IIc)/4MHz(IIc+)OnboarRAM:128KBMaximum:1MB(Seenote)Video40/80

text,40x404-bit,80x404-bit,140x1926-color,280x1921-bit,140x1924-bit,560x1921-bit第十六頁，共五十七頁。MiscellaneousWeight:7.5lbs.StorageFloppyDrive:140kb5.25”(IIc)/800kb3.5”(IIc+)Input/outputSpeaker:mono第十七頁，共五十七頁。PowerBook(1991)EssentialsFamily:PowerBookIntroduce:august1992 ProcessorCPU:MotorolaMC68HC000CPUSpeed:16MHzOnboarRAM:2MBMaximum:8MBVideo1bit640x400第十八頁，共五十七頁。MiscellaneousWeight:5.1lbs.Power:17WattsStorageFloppyDrive:extrenal,HDI-20portHardDrive:20-40MBInput/outputAudio:mono8BitMiniInitialcost$2,500第十九頁，共五十七頁。iMac(2001)EssentialsFamily:iMac/eMacIntroduce:February2001-July2001ProcessorCPU:powerPC750”G3”CPUSpeed:400/500MHzOnboarRAM:100MBMaximum:1GBVideo24bit1024x768VGA第二十頁，共五十七頁。MiscellaneousWeight:40lbs.StorageHardDrive:10/20GBOpticalDrive:24xCD-ROMInput/outputSpeaker:HarmanKardonOdisseyAudio:16BitminiInitialcost$1199第二十一頁，共五十七頁。iPod(2001)EssentialsFamily:iPodIntroduce:October2001 ProcessorCPU:ARM7TDMICPUSpeed:dual90MHZembeddedOnboarRAM:32MBMaximum:32MBVideo1bit160x128第二十二頁，共五十七頁。MiscellaneousWeight:0.41lbs.StorageHardDrive:5/10/20GB4200RPMInput/outputSpeaker:clickerAudio:16BitminiInitialcost$499第二十三頁，共五十七頁。iPodmini(2004)EssentialsFamily:iPodIntroduce:February2005 ProcessorCPU:ARM7TDMICPUSpeed:dual80MHZembeddedOnboarRAM:32MBMaximum:32MBVideo1bit138x110Screen:1.67”backlitLCD第二十四頁，共五十七頁。MiscellaneousWeight:0.225lbs.StorageHardDrive:4GB4200RPMInput/outputSpeaker:clickerAudio:Stereo16BitminiInitialcost$249第二十五頁，共五十七頁。iPodnano(2005)EssentialsFamily:iPodIntroduce:September2005 ProcessorCPU:ARM7TDMICPUSpeed:dual80MHZembeddedOnboarRAM:32MBMaximum:32MBVideoScreenresolution:240x24第二十六頁，共五十七頁。MiscellaneousWeight:0.74Ounce(21.1Grams)StorageHardDrive:8GB/16GBInput/outputAudio:Stereo16BitminiSensor:AccelerometerInitialcost$49TO$399第二十七頁，共五十七頁。iPhone(2007)EssentialsFamily:iOSIntroduce:June2007 ProcessorCPU:SamsungS3C6400(ARM11core)CPUSpeed:400MHzOnboarRAM:128MBMaximum:128MBVideoScreenResolution:480x320Screen:3.5”Multi-touchCamera:2MP第二十八頁，共五十七頁。MiscellaneousWeight:0.3lbs.BatteryLife:Talk8hrs,Standby250hrs,Internet6hrs,Audio24hrs.StorageFlashDrive:4/8/16GBInput/outputSpeaker:monoInitialcost$249

To$499第二十九頁，共五十七頁。iPhone3g(2008)EssentialsFamily:iOSIntroduce:June2008 ProcessorCPU:SamsungS3C6400(ARM11core)CPUSpeed:400MHzOnboarRAM:128MBMaximum:128MBVideoScreenResolution:480x320Screen:3.5”multi-touch第三十頁，共五十七頁。MiscellaneousWeight:0.29lbs.StorageFlashDrive:8/16GBInput/outputSpeaker:monoSensors:Accelerometer,Proximitysensor,AmbientlightSensorUSB:viaDockConnectorInitialcost$249To$499第三十一頁，共五十七頁。ipodtouch(2008)EssentialsFamily:iOSIntroduce:September2008 ProcessorCPU:SamsungS3C6400(ARM11core)CPUSpeed:533MHzOnboarRAM:128MBMaximum:128MBVideoScreenResolution:480x320Screen:3.5”multi-touch第三十二頁，共五十七頁。MiscellaneousWeight:0.25lbs.Batterylife:Upto36hrsmusic,Upto5hrsVideoStorageFlashDrive:8/16/32GBInput/outputAudioout:stereo16bitminiSensors:Accelerometer,AmbientLightsensorInitialcost$249第三十三頁，共五十七頁。iPodshuffle3g(2009)EssentialsFamily:iPodIntroduce:march2009 ProcessorCPU:SamsungARMCPUSpeed:NAOnboarRAM:NAMaximum:NA第三十四頁，共五十七頁。MiscellaneousWeight:0.28lbs.StorageFlashDrive:2.0/4.0GBInput/outputAudioout:stereo16bitminiUSB:2.0(ViaDock)Initialcost$79TO$99第三十五頁，共五十七頁。iPhone3gs(2009)EssentialsFamily:iOsIntroduce:June2009 ProcessorCPU:SamsungS5PC100(ARMCortexA8core)CPUSpeed:600MHzOnboarRAM:256MBMaximum:256MBVideoScreenResolution:480x320Screen:3.5”Multi-touchCamera:3.15MP第三十六頁，共五十七頁。MiscellaneousWeight:0.29lbs.StorageFlashDrive:16/32GBInput/outputSpeaker:monoAudioout:stereo16bitminiSensors:Accelerometer,Proximitysensor,AmbientlightsensorInitialcost$199To$699第三十七頁，共五十七頁。iPad(2010)EssentialsFamily:iOsIntroduce:march2010 ProcessorCPU:appleA4(ARMCortex-A8)CPUSpeed:1GHzOnboarRAM:256MBMaximum:256MBVideoScreenResolution:1024x768Screen:9.7”LED-backlitmulti-touch第三十八頁，共五十七頁。MiscellaneousWeight:1.5lbs.BatteryLife:10hrsStorageFlashDrive:16/32/64GBInput/outputSpeaker:monoAudioOut:stereo16bitminiSensor:Accelerometer,AmbientlightsensorInitialcost$499To$699第三十九頁，共五十七頁。iPhone4(2010)EssentialsFamily:iOSIntroduce:June2010 ProcessorCPU:appleA4(ARMCortex-A8)CPUSpeed:1GHzOnboarRAM:256MBMaximum:256MBVideoScreenresolution:960x640Screen:3.5”multi-touchCamera:5MP(w/LEDFlash) VGAfront第四十頁，共五十七頁。MiscellaneousWeight:0.3lbs.Batterylife:Talk7hrs3g,Standby300hrs,Internet3g6hours,Video10hrs,Audio40hrsStorageFlashDrive:16/32GBInput/outputSpeaker:monoAudio:Stereo16BitminiSensors:Accelerometer,Proximitysensor,Ambientlightsensor,Three-axisgyroInitialcost$199TO$299第四十一頁，共五十七頁。StevenPaulJobs

04-feb-1995USA

AmericanbusinessmagnetInventorCEOofAppleChiefExecutivePixarAnimationStudio第四十二頁，共五十七頁。StevejobsBORN:-StevenPaulJobswasborninSanFranciscotoJoanneCaroleSchiebleandSyrianAbdulfattahJohnJandali.hewasadoptedbyPaulandClaraJobs.

第四十三頁，共五十七頁。Stevejobs’education

JobsattendedtheCupertinoMiddleSchoolfollowedbyhighschoolatHomesteadH.S.inthesametownofCupertino.HespenthischildhoodintheSouthBayarea,aregionthatwouldlaterbecomeknownasSiliconValley.第四十四頁，共五十七頁。DuringhighschoolJobsheldasummerjobattheHewlett-PackardCompanyinPaloAltopriortoattendingcollege.AlthoughheattendedReedCollegeinPortland,Oregon,SteveJobsnevergraduated,havingonlyspentaboutsixmonthsatcollege.第四十五頁，共五十七頁。Stevejobs’careerStevejobsreturnedtoCaliforniain1974andbeganattendingmeetingsoftheHomebrewComputerClubwithhisfriendWozniak.AtthesametimehetookajobatAtaritosavemoneyforaspiritualretreattoIndia.WhileworkingtherehediscoveredthatapopularwhistlerecreatedthetonesneededtomakelongdistancephonecallswithAT&T.第四十六頁，共五十七頁。JobsconvincedWozniaktogointobusinesswithhimtocreate"blueboxes"andsellthemtopeoplewishingtomakefreelongdistancephonecalls.OnApril1,1976,Applewasborn.SteveWozniakandSteveJobseventuallycreatedtheirfirstpersonalcomputer,theAppleI,andsolditfor$666.66第四十七頁，共五十七頁。Contd.TheylaterfolloweditwiththeAppleII,alargesuccessfortheirbusiness.AppleInc.begansellingsharesinDecemberof1980.Asthecompanygrew,sodiditsmerchandiseandthehugelysuccessfulMacintoshwasintroducedtothepublicin1984andbecamethefirstpersonalcomputerwithaGUI.AsApplegrewevenmore,JobsexperiencedtensionwiththeboardandthestrugglesledtoJobsleavingAppleinMayof1985.第四十八頁，共五十七頁。Contd.SteveJobswentontocreatethecompanycalledNeXTin1986.NeXTendedupplayingamajorroleinthedevelopmentofemailandtheworldwideweb.AppleboughtNeXTin1996andreinstatedJobsastheChiefExecutiveOfficer.第四十九頁，共五十七頁。Contd..Hiscurrentannualsalaryis$1,buthereceivesexecutivegiftsfromtheboardthatgivebettertaxadvantagesthandoeshissalary.Heiswellknownforhisworkethicaswellashisrumoredtemper,.SteveJobshashelpedestablishthenewelectronicdivisionsandpersonallyhelpedtocreatetheipod,iphone,andotherpersonaldevices.第五十頁，共五十七頁。SwotAnalysis

ExternalAuditsOpportunitiesIncreaseinwormsandvirusesonPCs.Largepopulation(GenX&Y)whichareextremelyindividualisticandnamebrandconscious.WeaktieswithMicrosoftproducts.DownloadablemusicandMP3playersarehighlymarketable.Increasesalesofcomputersonlineby25percent.Increasesalesoflaptopsby20percent.ThreatsCompaniesnotseeingAppleascompatiblewiththeirsoftware.DellandHParemajorcompetitors.Increasingcompetitionwithmusicdownloads.Delldoesnotinventbutprovidescomputersatamorecosteffectiverateforcustomers.Recession—priceofApplecomputersarehigher.Intel’sfuturePentiumrelease.第五十一頁，共五十七頁。InternalAuditStrengthsiTunesMusicStoreisagoodsourceofrevenue,especiallywiththeiPodandtheavailabilityonWindowsplatform.Developingownsoftwareandhardware.Apple’snicheaudienceprovidesthecompanywithsomeinsulationfromthedirectpricecompetition.

Revampingdesktopandnotebooklines.

Webtechnologycanbeusedtoimproveproductawarenessandsales.Lowdebt—moremaneuverable.Goodbrandloyalty.WeaknessesWeakrelationshipwithIntelandMicrosoft.Weakpresenceinbusinessarena.Dependencyonnewproductlaunches.Weakpresenceinmarketsotherthaneducationandpublishing.Slowturnaroundonhighdemandproducts.第五十二頁，共五十七頁。DesignBy:

Jatin

Teammembers:

Jatin

Mayur

Deep

RKCB