認(rèn)識唇部化妝品

LipProducts目錄Contents1PART1[口紅效應(yīng)的定義LipstickEffectDefinition]4PART4[口紅效應(yīng)的好處ProsoftheLipstickEffect]2PART2[關(guān)于什么是口紅效應(yīng)ALittleMoreonWhatisLipstickEffect]3PART3[口紅效應(yīng)背后的心理學(xué)ThePsychologyBehindLipstickEffect]5PART5[口紅效應(yīng)的壞處ConsofLipstickEffect]6PART6[口紅效應(yīng)的評論LipstickEffectCriticism]課前回顧與預(yù)習(xí)123你使用口紅的頻率有多高？你知道哪些口紅色號？你最喜歡哪種？為什么這么多女性消費(fèi)者喜歡購買口紅產(chǎn)品?PART1[口紅效應(yīng)的定義LipstickEffectDefinition]CONTENT1[FullText全文閱讀]Lipstickeffectisatermusedtorefertoasituationwhereconsumersstillmanagetobuyaluxuryproductlikelipstick,amidaneconomiccrisis.

Whenthereisarecession,consumersareexpectedtofocustheirpurchaseongoodsthatdon’timpacttheiralreadylimitedincome.However,someconsumersstillhavethecashtobuyluxuryitemslikepremiumlipstick.Luxury[?l?k??ri]n.奢侈的享受;奢華;奢侈品[?pri?mi?m]n.保險費(fèi);額外費(fèi)用;附加費(fèi)adj.高昂的;優(yōu)質(zhì)的CONTENT

2[KeyWords&Phrases重點(diǎn)單詞和短語]PremiumLipstickeffectisatermusedtorefertoasituationwhereconsumersstillmanagetobuyaluxuryproductlikelipstick,amidaneconomiccrisis.

“口紅效應(yīng)”指的是在經(jīng)濟(jì)危機(jī)的情況下，消費(fèi)者仍能購買口紅等奢侈品。Whenthereisarecession,consumersareexpectedtofocustheirpurchaseongoodsthatdon’timpacttheiralreadylimitedincome.However,someconsumersstillhavethecashtobuyluxuryitemslikepremiumlipstick.當(dāng)經(jīng)濟(jì)衰退時，本預(yù)計(jì)消費(fèi)者會重點(diǎn)購買不會影響他們有限的收入的商品上。然而，一些消費(fèi)者仍然有錢購買高檔口紅等奢侈品。CONTENT

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amid在……氣氛中；

economiccrisis經(jīng)濟(jì)危機(jī)；recession經(jīng)濟(jì)衰退；purchase購買；income收入；cash現(xiàn)款PART2[關(guān)于什么是口紅效應(yīng)ALittleMoreonWhatisLipstickEffect]CONTENT1[FullText全文閱讀]Thereasonwhyfast-foodrestaurants,includingmoviecomplexes,performwellduringarecessionislipstickeffect.Cash-strappedconsumerswouldwanttorewardthemselveswithsomethingthathelpsthemtoforgettheirfinancialproblems.Peoplemaynotaffordaholidayinexclusiveplaces,buttheycanstillmanageanightoutatanaffordableplace.CONTENT

2[KeyWords&Phrases重點(diǎn)單詞和短語]exclusive[?k?sklu?s?v]adj.專用的；高檔的；高級的n.獨(dú)家新聞；獨(dú)家報道afford[??f??d]vt.買得起；給予，提供financial[fa??n?n?l;f??n?n?l]adj.金融的，財(cái)務(wù)的；affordable[??f??d?bl]adj.負(fù)擔(dān)得起的Thereasonwhyfast-foodrestaurants,includingmoviecomplexes,performwellduringarecessionislipstickeffect.包括電影院在內(nèi)的快餐店在經(jīng)濟(jì)衰退時期表現(xiàn)良好的原因就是口紅效應(yīng)。Cash-strappedconsumerswouldwanttorewardthemselveswithsomethingthathelpsthemtoforgettheirfinancialproblems.Peoplemaynotaffordaholidayinexclusiveplaces,buttheycanstillmanageanightoutatanaffordableplace.囊中羞澀的消費(fèi)者會想要獎勵自己一些東西，以幫助他們忘記財(cái)務(wù)問題。人們可能負(fù)擔(dān)不起在高檔場所度假的費(fèi)用，但他們?nèi)匀豢梢栽谪?fù)擔(dān)得起的地方度過一個夜晚。CONTENT

3[SentenceParsing句子解析]reward獎勵PART3[口紅效應(yīng)背后的心理學(xué)ThePsychologyBehindLipstickEffect]CONTENT1[FullText全文閱讀]Thepsychologybehindthelipstickeffectisthatamidtheeconomiccrisis,mostconsumerswillstillaffordluxurygoods.Theyareabletofulfilltheirluxuriousneedswithoutstrainingfinancially.Inthecosmeticmarket,womenwouldstillaffordtobuypremiumlipstick.Othermarketslikethealcoholmarketalsoselltheirmostexpensivedrinksduringarecession.ThetermlipstickeffectwascoinedbyLeonardLauderaformerEsteeLauderchairman,followingtheburstingofthedot-combubblewhichsenttheU.S.economyintorecessionin2000.DuringtheTerrorismattackof2001intheUnitedStates,Laudernoticedthathiscompanystillmanagedtoselllipstickmorethanusual.

Herealizedthatwomenresolvedtobuyproductslikelipstickintheplaceofothercostlierluxuryitems.Lauderthenconcludedthatlipstickisacontraryindicatorofaneconomy.互聯(lián)網(wǎng)泡沫costlierCONTENT

2[KeyWords&Phrases重點(diǎn)單詞和短語]dot-combubble昂貴的；代價高的；bubble泡沫theburstingofthedot-combubble互聯(lián)網(wǎng)泡沫破裂Thepsychologybehindthelipstickeffectisthatamidtheeconomiccrisis,mostconsumerswillstillaffordluxurygoods.口紅效應(yīng)背后的心理是，在經(jīng)濟(jì)危機(jī)中，大多數(shù)消費(fèi)者仍然買得起奢侈品。Theyareabletofulfilltheirluxuriousneedswithoutstrainingfinancially.Othermarketslikethealcoholmarketalsoselltheirmostexpensivedrinksduringarecession.他們能夠滿足對奢侈的需求，而不會導(dǎo)致經(jīng)濟(jì)緊張。其他市場，如酒類市場，在經(jīng)濟(jì)衰退期間也銷售最昂貴的酒。CONTENT

3[SentenceParsing句子解析]strain拉緊，竭力；alcohol酒精I(xiàn)nthecosmeticmarket,womenwouldstillaffordtobuypremiumlipstick.在化妝品市場上，女性仍然有能力購買高檔口紅。CONTENT

3[SentenceParsing句子解析]在2001年美國遭受恐怖襲擊期間，蘭黛注意到他的公司仍然能比平時賣出更多的口紅。ThetermlipstickeffectwascoinedbyLeonardLauderaformerEsteeLauderchairman,followingtheburstingofthedot-combubblewhichsenttheU.S.economyintorecessionin2000.DuringtheTerrorismattackof2001intheUnitedStates,Laudernoticedthathiscompanystillmanagedtoselllipstickmorethanusual.“口紅效應(yīng)”一詞是雅詩蘭黛前任董事長萊納德·蘭黛在2000年互聯(lián)網(wǎng)泡沫破裂導(dǎo)致美國經(jīng)濟(jì)陷入衰退后創(chuàng)造的。becoinedby被創(chuàng)造；bursting爆炸；bubble泡沫；dot-combubble互聯(lián)網(wǎng)泡沫CONTENT

3[SentenceParsing句子解析]蘭黛隨后得出結(jié)論，口紅是經(jīng)濟(jì)的逆向指標(biāo)。Herealizedthatwomenresolvedtobuyproductslikelipstickintheplaceofothercostlierluxuryitems.Lauderthenconcludedthatlipstickisacontraryindicatorofaneconomy.他意識到，女性決定購買口紅等產(chǎn)品，而不是其他更昂貴的奢侈品。resolveto決心；contrary相反的；indicator指示信號PART4[口紅效應(yīng)的好處ProsoftheLipstickEffect]CONTENT1[FullText全文閱讀]Comparedtoothereconomicindicators,thelipstickeffectmakessenseasithasitsbasisoneconomictheory.Lipstick,aswellasothersmallbeautyitems,isnotlesserproducts.Nonetheless,toconsumers,suchitemsarelittleluxuriestheyuseasasubstituteforbigluxuriousitems.

代用品economictheoryCONTENT

2[KeyWords&Phrases重點(diǎn)單詞和短語]substitute經(jīng)濟(jì)理論Comparedtoothereconomicindicators,thelipstickeffectmakessenseasithasitsbasisoneconomictheory.與其他經(jīng)濟(jì)指標(biāo)相比，口紅效應(yīng)是有經(jīng)濟(jì)理論基礎(chǔ)的。Lipstick,aswellasothersmallbeautyitems,isnotlesserproducts.Nonetheless,toconsumers,suchitemsarelittleluxuriestheyuseasasubstituteforbigluxuriousitems.口紅，以及其他的小美容產(chǎn)品，不是次要產(chǎn)品。然而，對于消費(fèi)者來說，這些物品都是他們用來代替大奢侈品的小奢侈品。CONTENT

3[SentenceParsing句子解析]lesser較少的，次要的PART5[口紅效應(yīng)的壞處ConsofLipstickEffect]CONTENT1[FullText全文閱讀]Onemajordisadvantageofthelipstickindicatoristhatlipsticksales’data,includingsalesforsimilarproducts,arenoteasyforthepublictoaccess.Forthisreason,itisnotpracticallyusefultoregularinvestorsnotunlesstheyareabletotracksalesfromlipstick.Intheory,lipsticksalesmaybedifficulttopredict,especiallywhensalesofeveryitem

contract

simultaneously.Onemajordisadvantageofthelipstickindicatoristhatlipsticksales’data,includingsalesforsimilarproducts,arenoteasyforthepublictoaccess.口紅指數(shù)的一個主要缺點(diǎn)是，公眾不容易獲得口紅銷售數(shù)據(jù)，包括類似產(chǎn)品的銷售數(shù)據(jù)。Forthisreason,itisnotpracticallyusefultoregularinvestorsnotunlesstheyareabletotracksalesfromlipstick.由于這個原因，它實(shí)際上對普通投資者沒有用處，除非他們能夠追蹤口紅的銷售情況。CONTENT

3[SentenceParsing句子解析]Intheory,lipsticksalesmaybedifficulttopredict,especiallywhensalesofeveryitem

contract

simultaneously.從理論上講，口紅的銷量可能很難預(yù)測，尤其是當(dāng)每一件產(chǎn)品的銷售同時簽訂合同的時候。

major主要的；investor投資者；simultaneously同時地PART6[口紅效應(yīng)的評論LipstickEffectCriticism]CONTENT1[FullText全文閱讀]Alipstickeffecttestingwasdonebyeconomistsin2009usingstatisticalanalysis.Aconclusionreached,basedonthedatacollectedbyKline&Company,theeffectwasoverestimated.AccordingtoMintel,amarketingresearchcompany,thelipproductsfellby3percentduringthegreatrecession.Someeconomicexpertsprojectthatthepopularityofotherproductsinthecosmeticmarketisboundtoreducelipsticksales.Amidthisshiftinthebeautyproducts,thelipstickeffectasaneconomicindicatorisslowlylosingitsrelevance.CONTENT

2[KeyWords&Phrases重點(diǎn)單詞和短語]criticism[?kr?t?s?z?m]n.批評;批判;責(zé)備;指責(zé);評論文章，評論marketingresearchcompany市場研究公司boundto一定會;必然;綁定到CONTENT

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