皇家奶茶展示百威煙酒店設(shè)計(jì)

VER1.1

2016QUALITY N

NIDENTITYTOOLKIT

18FEBRUARY2016

THISGUIDEISINTENDEDTOHELPDEVELOPACONSISTENT,COHERENTAPPROACHINHOWWEBEHAVE,LOOK,FEEL,ACROSSVARIOUSBRANDTOUCHPOINTS;

TODELIVERA NGREATERTHANTHESUMOFITSPARTS.

INDEX:

BUDWEISERNEWLOGOAND“??????“TAGLINE

TYPOGRAPHY

LAYOUTGRID

BOTTLEELEMENT

COPY

KEYVISUAL:MASTER

.1BUDWEISERNEWLOGOAND“??????“TAGLINE:VERTICAL

1Y

1X

BudweiserLogo

1/2X

Tagline

TheBudweiserSign-offconsistsoftwocomponents,theBudweiserlogo&the“??????“tagline

.2BUDWEISERNEWLOGOAND“??????“TAGLINE:VERTICAL

1Y

1X

BudweiserLogo

1/2X

Tagline

TheBudweiserSign-offconsistsoftwocomponents,theBudweiserlogo&the“??????“tagline

BUDWEISERNEWLOGOAND“??????“TAGLINE:HORIZONTAL

1Y

1X

1/2Y

TheBudweiserSign-offconsistsoftwocomponents,theBudweiserlogo&the“??????“tagline

BUDWEISERNEWLOGOAND“??????“TAGLINE:HORIZONTAL

1Y

1X

1/2Y

TheBudweiserSign-offconsistsoftwocomponents,theBudweiserlogo&the“??????“tagline

.1TYPOGRAPHY:

FONT/TYPEFACE:

??????

??????

????CNNormal

主標(biāo)題的字體會(huì)是方正尚酷簡(jiǎn)體

副標(biāo)題的字體會(huì)是方正尚酷簡(jiǎn)體

?????僽?彂???????僽?彂???????僽?彂???????僽?彂???????僽?彂???????僽?彂???????僽?彂???????僽?彂???????僽?彂???????僽?彂??

2.2TYPOGRAPHY:ENGLISH

FONT/TYPEFACE:

BUDBOLDREGULAR

BUDBOLDREGULAR

FRANKLINGOTHICBOOK

HEADLINETYPEFACEWILLBEBUDBOLDREGULAR

SUBHEADTYPEFACEWILLBEBUDBOLDREGULAR

BODYCOPYTYPEFACEWILLBEFRANKLINGOTHICBOOKBODYCOPYTYPEFACEWILLBEFRANKLINGOTHICBOOKBODYCOPYTYPEFACEWILLBEFRANKLINGOTHICBOOKBODYCOPYTYPEFACEWILLBEFRANKLINGOTHICBOOKBODYCOPYTYPEFACEWILLBEFRANKLINGOTHICBOOK

3.1LAYOUTGRID

VERTICAL

主標(biāo)題主標(biāo)題主標(biāo)題主標(biāo)題主標(biāo)

副標(biāo)題副標(biāo)題副標(biāo)題副標(biāo)

1Y 1Y

1X

HORIZONTAL

主標(biāo)題

主標(biāo)題主標(biāo)題主標(biāo)題

副標(biāo)題副標(biāo)題副標(biāo)題副標(biāo)

2X 1Y

2X

1X

1X

1X

1X

3.2LAYOUTGRID

1Y

1X

EXTREMEHORIZONTAL

1X

1/2X

11/2X

主標(biāo)題主標(biāo)題主標(biāo)題主標(biāo)題

副標(biāo)題副標(biāo)題副標(biāo)題

1Y

3.3LAYOUTGRID:APPLICATION

NEVER:

主標(biāo)題主標(biāo)題主標(biāo)題主標(biāo)題主標(biāo)

副標(biāo)題副標(biāo)題副標(biāo)題副標(biāo)

主標(biāo)題主標(biāo)題主標(biāo)題主標(biāo)題主標(biāo)

副標(biāo)題副標(biāo)題副標(biāo)題副標(biāo)

副標(biāo)題副標(biāo)題副標(biāo)題副標(biāo)

主標(biāo)題主標(biāo)題主標(biāo)題主標(biāo)題主標(biāo)

主標(biāo)題主標(biāo)題主標(biāo)題主標(biāo)題主標(biāo)

副標(biāo)題副標(biāo)題副標(biāo)題副標(biāo)

主標(biāo)題主標(biāo)題主標(biāo)題主標(biāo)題主標(biāo)

副標(biāo)題副標(biāo)題副標(biāo)題副標(biāo)

NEVER ceheadlineinsamesizeassubhead;headlinemustalwayslead.

NEVERdistortthetypography.

NEVER cesubheadbeforeheadline.

NEVERaddanycolorotherthanwhitetothetypography.

NEVERaddshadoworanyothereffectstothetypography.

4.1BOTTLEELEMENT:SKUS

BOTTLE

CAN

BIGGLASSBOTTLE

SMALLGLASSBOTTLE

SLIMCAN

ALUMINIUM

5.1COPY:WRITINGPHILOSOPHY/HOWTOWRITEFORBUDWEISER

HAVEAPOINTOFVIEW 2.DON’TWASTEYOURBREATH

Standforsomething.Speakwithpurpose.

We’reself-assuredinourbeliefs.Neversmug

orarrogant.Wehaveopinions,butwe’renotunreceptivenordefensive.Everythingwesayhasareasontobesaid.Wedon’thashtagjusttohashtag.

Wewillsaythingspeoplewilllove,andthingspeoplewillhate.Butnomatterwhat,wewillsaythingsthatwillmakepeoplestopandlisten.Theywon’talwaysagreewithus,butthat’sokay.Tolivethelifeofyourdreamsyouhavetohavealittlefightinyou.

Takethetimetobeconcise.Nowastedwords.Simpleandclearisthebestwaytogetanideaacross.

Weuseeverysyllableefficiently.Wedon’tuseflowerywords,oroverlypoeticstatements.Weneverrhyme,andweavoid“cute”allition.We’renotchatty.

Sometimesit’swhatyoudon’tsaythatmatters.

5.2COPY:WRITINGPHILOSOPHY/HOWTOWRITEFORBUDWEISER

3.GIVEITALITTLEATTITUDE

Somepeoplecallitswagger.Otherscallitconfidence,the‘it’factor,orbelievinginyourself.Whateveritis,it’shardtodefine,andimpossibletofake.

Thisishowour promisingspiritcomestolife.

Ourattitudecomesfromhavingapointofview,andmakingthatpointsimply,confidently,withoutemojis.It’showwestatematterofopinionasmatteroffact.It’sproud,butdoesn’tcomeacrossboastful.It’sconfident,withoutbeingtoococky.

Sometimesit’sawink,orbeingquickwithyourwit,oratouchthatmakessomeonelifttheirglasswith