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entrepreneurWangXingstaysintouchwithasisterinCaliforniaandanuncleinAustraliathroughchatsoftwarethatoffersaglimpseofhow 'sInternetcompaniescancompeteglobally.中國企業(yè)家(音)通過聊天軟件“”(WeChat)與身在加州的姐姐和澳大利亞的叔叔保持聯(lián)系。這款聊天軟件讓人得以一瞥中絡公司怎樣參與全球競爭。'sInternetindustryisoftenderidedasarealmforknockoffs,especiallyofcompaniesbanned searchgiantBaiduInc.hasawebsitethatlookslikeInc's.Tencent'sflagshipproduct,instantmessagingserviceQQ,waslaunchedin1999asOICQandhadsimilarfunctionstothen-popularinstantmessagingserviceICQ.SinaCorp.'sWeibo,apopularmicrobloggingservice,isinvariablydescribedas' -like'intheWesternmedia.2012中國創(chuàng)新人物獎中國互聯(lián)網行業(yè)常常被描述成王國,尤其是對被禁的那些公司的仿冒。中國搜索巨頭(BaiduInc.)的外觀很像谷歌。騰訊的旗艦產品、即時信浪(SinaCorp.)廣受歡迎總是被西方說成“與( Butindustrywatcherssaythatviewmissesanareawhere goestoe-to-toewithWesternrivalsininnovation:extrafeaturesthatmakethe versionmoreinctiveandmoreinterestingtouse.但行業(yè)觀察說,這樣的觀點忽略了一個中國在創(chuàng)新方面與西方競爭對手直接對峙的領域:讓更具互動性、使用起來也更有趣的那些額外功能。Sina'sWeiboservice,forexample,haslongofferedfeaturesthatlacks,notablyacommentingfunctionthatallowsmultipleuserstoaddtheirownthoughtstoauser'sposts.Tencent'sQQinstantmessagingservice,whichhasmorethan700millionusers,offersadditionalfeaturessuchasskinstochangethelookoftheandservesasaportalforthe advertiseotherproductsandservices.Sinadeclinedtocomment.,舉例來說就一直提供所不具備的一些功能,尤其是評論功能,讓眾多用戶得QQ還是騰訊為其他產品和服務做廣告的。新浪置評。,UpondownloadingWeChat,usersarepromptedtoregistereitherusingtheirQQaccountsortheircellphonenumbers.Theapplicationthenhelpsuserspopulatetheircontactlistsusingexistingentriesintheircellphoneaddressbooks.Tocommunicate,userscanuploadanyphotoorontheirdevice,takenewones,orpressabuttontosaveavoicemessagethatistransferredalmostinstantaneously.Voicemessagesareyedbackwithshortbeepsattheendtoimitatethefeelingofinstantconnection,similartoatwo-wayradio.之后,用戶會收到提示,讓他們用自己的QQ賬號或號。隨后利用用Userssaythevoicemessagesaretransferredquicklyenoughtohaveaconversationonthetform.Butdifferent voiceapplicationssuch Corp.'sSkype,italsotheflexibilityofansweringmessagesatalatertime.'Icandecidewhentoreply,ornotto,'saidBeijingWeChatuserRobinWang. 平臺上。但和微軟( Skype等免費語音應用不同的是,在 RobinWangInadditiontoWeChat'scoreprivateandgroupmessagingfunctions,userscanalsofindnewcontactsbyusingtheapplication'sDriftBottlefunction,whereauserrecordsamessageandsendsitouttoseeinavirtualbottleforastrangertopickupandrespond.ItsLookAroundfunction,similartosome datingapplications,allowsuserstobrowsetheprofilesofotheruserswhoareincloseproximity.ItalsohasafunctioncalledMomentsthatallowsuserstosharephotoalbumspubliclywithgroupsofcontacts,muchlikephoto-sharingapplication. 一個名叫“”的功能,用戶通過它可以將相冊公開給好友群,跟應用很像。Tencentsaidinan ithasnocurrentnstofindaprofitablemodelforWeChat.AnInternetconglomerate,Tencentis'slargestlistedInternet withamarketcapitalizationofroughly$65billionandhasstrongrevenuestreamsfromgaming,virtualproductsandadvertisingonothertforms., 騰訊擁有650億左右的市值最大的上市互聯(lián)網公司。旗下游戲產品、虛擬產品,ItusesitsQQchatapplicationasameanstodriveuserstoitsonlinegamesandwebsites.ystssayasimilarmodelcouldworkwellforWeChat,thoughtheyalsosaythatWeChat'sCirclesfunctionaddsasocialnetworkingcomponenttotheservicethatcouldeventuallyattract式對于也有可能非常管用。他們也說,的“”功能給它加進了社交網絡的元In,WeChathasalsoluredmorehigh-endusers,agroupthatTencenthasn'ttraditionallyhadastrongholdover.,Mr.Wang,theWeChatuserinBeijing,saidhewasanavidQQuser11yearsagobutstoppedusingtheinstantmessagingservicebecause'itdidn'tlookveryprofessional.'ButafterdownloadingWeChatonhissmartphonehefound'mostofmycolleaguesandfriendsareonit,andeveryonecommunicatesthroughvoicsnow.'前述用戶RobinWang說,11年前他是一位忠實的QQ用戶,但現在已經停用這款即時通訊服務,因為它顯得不夠專業(yè)。但自從在上之后,他發(fā)現多數同事和朋Meanwhile,WeChatoffersperhapsthegreatestpotentialyetforTencenttogainoverseasusers. ystBryanWangsaidhehasseencolleaguesandfriendsinSingaporeandbegintoappearonhisWeChatcontactlist.與此同時ForresterBryan說,他看到新加坡、的同事和朋友也開始出現在了自己的好友列表中'Itsurprisedme,butit'sagoodsignforTencentgettingabroad,becauseinparticularWeChatisacombinationofand,soit'sauniquevaluepropositionthatisprobablyprettygoodforemergingmarketconsumers,'hesaid.他說,這出乎我意料,但對騰訊走出國門來說這是一個好兆頭,特別是因為同時結合了Tencenthasbeenhelpedbyagreementstopre-installsoftwarewith handsetmakerswhosoldincreasingnumbersofhandsetsabroadinrecentyears,particularlyinemergingmarkets,accordingtoMr.Wang.Althoughisblockedin,TencenthaslinkedWeChatto,whichmeansthatusersoutsideofcanusetheserviceinconjunctionwiththeworld'smostpopularsocialnetwork.ThatisaboonforWeCh
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