2012創(chuàng)新人物之父企業(yè)家通過(guò)軟件WeChat與身在的姐姐和_第1頁(yè)
2012創(chuàng)新人物之父企業(yè)家通過(guò)軟件WeChat與身在的姐姐和_第2頁(yè)
2012創(chuàng)新人物之父企業(yè)家通過(guò)軟件WeChat與身在的姐姐和_第3頁(yè)
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entrepreneurWangXingstaysintouchwithasisterinCaliforniaandanuncleinAustraliathroughchatsoftwarethatoffersaglimpseofhow 'sInternetcompaniescancompeteglobally.中國(guó)企業(yè)家(音)通過(guò)聊天軟件“”(WeChat)與身在加州的姐姐和澳大利亞的叔叔保持聯(lián)系。這款聊天軟件讓人得以一瞥中絡(luò)公司怎樣參與全球競(jìng)爭(zhēng)。'sInternetindustryisoftenderidedasarealmforknockoffs,especiallyofcompaniesbanned searchgiantBaiduInc.hasawebsitethatlookslikeInc's.Tencent'sflagshipproduct,instantmessagingserviceQQ,waslaunchedin1999asOICQandhadsimilarfunctionstothen-popularinstantmessagingserviceICQ.SinaCorp.'sWeibo,apopularmicrobloggingservice,isinvariablydescribedas' -like'intheWesternmedia.2012中國(guó)創(chuàng)新人物獎(jiǎng)中國(guó)互聯(lián)網(wǎng)行業(yè)常常被描述成王國(guó),尤其是對(duì)被禁的那些公司的仿冒。中國(guó)搜索巨頭(BaiduInc.)的外觀很像谷歌。騰訊的旗艦產(chǎn)品、即時(shí)信浪(SinaCorp.)廣受歡迎總是被西方說(shuō)成“與( Butindustrywatcherssaythatviewmissesanareawhere goestoe-to-toewithWesternrivalsininnovation:extrafeaturesthatmakethe versionmoreinctiveandmoreinterestingtouse.但行業(yè)觀察說(shuō),這樣的觀點(diǎn)忽略了一個(gè)中國(guó)在創(chuàng)新方面與西方競(jìng)爭(zhēng)對(duì)手直接對(duì)峙的領(lǐng)域:讓更具互動(dòng)性、使用起來(lái)也更有趣的那些額外功能。Sina'sWeiboservice,forexample,haslongofferedfeaturesthatlacks,notablyacommentingfunctionthatallowsmultipleuserstoaddtheirownthoughtstoauser'sposts.Tencent'sQQinstantmessagingservice,whichhasmorethan700millionusers,offersadditionalfeaturessuchasskinstochangethelookoftheandservesasaportalforthe advertiseotherproductsandservices.Sinadeclinedtocomment.,舉例來(lái)說(shuō)就一直提供所不具備的一些功能,尤其是評(píng)論功能,讓眾多用戶得QQ還是騰訊為其他產(chǎn)品和服務(wù)做廣告的。新浪置評(píng)。,UpondownloadingWeChat,usersarepromptedtoregistereitherusingtheirQQaccountsortheircellphonenumbers.Theapplicationthenhelpsuserspopulatetheircontactlistsusingexistingentriesintheircellphoneaddressbooks.Tocommunicate,userscanuploadanyphotoorontheirdevice,takenewones,orpressabuttontosaveavoicemessagethatistransferredalmostinstantaneously.Voicemessagesareyedbackwithshortbeepsattheendtoimitatethefeelingofinstantconnection,similartoatwo-wayradio.之后,用戶會(huì)收到提示,讓他們用自己的QQ賬號(hào)或號(hào)。隨后利用用Userssaythevoicemessagesaretransferredquicklyenoughtohaveaconversationonthetform.Butdifferent voiceapplicationssuch Corp.'sSkype,italsotheflexibilityofansweringmessagesatalatertime.'Icandecidewhentoreply,ornotto,'saidBeijingWeChatuserRobinWang. 平臺(tái)上。但和微軟( Skype等免費(fèi)語(yǔ)音應(yīng)用不同的是,在 RobinWangInadditiontoWeChat'scoreprivateandgroupmessagingfunctions,userscanalsofindnewcontactsbyusingtheapplication'sDriftBottlefunction,whereauserrecordsamessageandsendsitouttoseeinavirtualbottleforastrangertopickupandrespond.ItsLookAroundfunction,similartosome datingapplications,allowsuserstobrowsetheprofilesofotheruserswhoareincloseproximity.ItalsohasafunctioncalledMomentsthatallowsuserstosharephotoalbumspubliclywithgroupsofcontacts,muchlikephoto-sharingapplication. 一個(gè)名叫“”的功能,用戶通過(guò)它可以將相冊(cè)公開給好友群,跟應(yīng)用很像。Tencentsaidinan ithasnocurrentnstofindaprofitablemodelforWeChat.AnInternetconglomerate,Tencentis'slargestlistedInternet withamarketcapitalizationofroughly$65billionandhasstrongrevenuestreamsfromgaming,virtualproductsandadvertisingonothertforms., 騰訊擁有650億左右的市值最大的上市互聯(lián)網(wǎng)公司。旗下游戲產(chǎn)品、虛擬產(chǎn)品,ItusesitsQQchatapplicationasameanstodriveuserstoitsonlinegamesandwebsites.ystssayasimilarmodelcouldworkwellforWeChat,thoughtheyalsosaythatWeChat'sCirclesfunctionaddsasocialnetworkingcomponenttotheservicethatcouldeventuallyattract式對(duì)于也有可能非常管用。他們也說(shuō),的“”功能給它加進(jìn)了社交網(wǎng)絡(luò)的元In,WeChathasalsoluredmorehigh-endusers,agroupthatTencenthasn'ttraditionallyhadastrongholdover.,Mr.Wang,theWeChatuserinBeijing,saidhewasanavidQQuser11yearsagobutstoppedusingtheinstantmessagingservicebecause'itdidn'tlookveryprofessional.'ButafterdownloadingWeChatonhissmartphonehefound'mostofmycolleaguesandfriendsareonit,andeveryonecommunicatesthroughvoicsnow.'前述用戶RobinWang說(shuō),11年前他是一位忠實(shí)的QQ用戶,但現(xiàn)在已經(jīng)停用這款即時(shí)通訊服務(wù),因?yàn)樗@得不夠?qū)I(yè)。但自從在上之后,他發(fā)現(xiàn)多數(shù)同事和朋Meanwhile,WeChatoffersperhapsthegreatestpotentialyetforTencenttogainoverseasusers. ystBryanWangsaidhehasseencolleaguesandfriendsinSingaporeandbegintoappearonhisWeChatcontactlist.與此同時(shí)ForresterBryan說(shuō),他看到新加坡、的同事和朋友也開始出現(xiàn)在了自己的好友列表中'Itsurprisedme,butit'sagoodsignforTencentgettingabroad,becauseinparticularWeChatisacombinationofand,soit'sauniquevaluepropositionthatisprobablyprettygoodforemergingmarketconsumers,'hesaid.他說(shuō),這出乎我意料,但對(duì)騰訊走出國(guó)門來(lái)說(shuō)這是一個(gè)好兆頭,特別是因?yàn)橥瑫r(shí)結(jié)合了Tencenthasbeenhelpedbyagreementstopre-installsoftwarewith handsetmakerswhosoldincreasingnumbersofhandsetsabroadinrecentyears,particularlyinemergingmarkets,accordingtoMr.Wang.Althoughisblockedin,TencenthaslinkedWeChatto,whichmeansthatusersoutsideofcanusetheserviceinconjunctionwiththeworld'smostpopularsocialnetwork.ThatisaboonforWeCh

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