商務(wù)英語函電高職PPT完整全套教學(xué)課件

商務(wù)英語函電全套PPT課件本教程緊緊圍繞課程教學(xué)目標(biāo)，通過調(diào)研外貿(mào)公司企業(yè)，分析工作崗位及職業(yè)能力，歸納典型工作任務(wù)，導(dǎo)出行動領(lǐng)域，轉(zhuǎn)化為學(xué)習(xí)領(lǐng)域，最后設(shè)計出對應(yīng)的學(xué)習(xí)情景。既包含商務(wù)英語寫作與國際貿(mào)易知識，又設(shè)計跨文化交際、國際商務(wù)禮儀等知識，以及跨境電商英語技能。所選案例情景、范例樣文均取材于真實外貿(mào)公司信函；配套練習(xí)、實訓(xùn)環(huán)節(jié)等學(xué)習(xí)任務(wù)也都源于外貿(mào)公司的真實業(yè)務(wù)。本教程既可作為高職高專商務(wù)英語、國際貿(mào)易、國際商務(wù)、跨境電商、涉外文秘等專業(yè)（方向）教材，也可以作為教師、學(xué)生及相關(guān)從業(yè)人員參考資料，同時還可以滿足相關(guān)專業(yè)（方向）學(xué)生自學(xué)或考級需要。Ⅰ

PartOneIntroductiontoBusinessLetters

Unit1FundamentalsofBusinessWriting

Unit2StructureandFormatofBusinessLettersUnit3EnvelopeAddressingPartTwoBusinessTopicsUnit4EstablishingBusinessRelations

Unit5Enquiries,OffersandCounteroffers

Unit6OrdersandContracts

Unit7PaymentUnit8Packing

Unit9Shipment

Unit10InsuranceUnit11ComplaintsandClaims點擊單元題目進入相應(yīng)單元PartOneUnit1IntroductiontoBusinessLetters

FundamentalsofBusinessWriting返回目錄Unit1FundamentalsofBusinessWritingGenerally,therearesevenprinciplesinbusinesswriting,namely,completeness,concreteness,clearness,conciseness,correctness,courtesyandconsideration,whichareusuallycalled“SevenCPrinciples”,foreachofthemcanbeexpressedwithaninitialcapitalletter“C”.1.Seven“C”PrinciplesPrinciplesforBusinessWritingUnit1FundamentalsofBusinessWritingCompletenessmeansthatabusinesslettermustcoverallnecessaryinformationanddoesnotlackorloseanyrelevantdatathatreaderswouldliketoknow.Anincompleteletternotonlymayleavereaderswithanunfavorableimpressiononthewriter’scompany,butalsomaycausethebusinesscooperationbetweenthemtofail.1.Seven“C”Principles(1)CompletenessPrinciplesforBusinessWritingUnit1FundamentalsofBusinessWritingConcretenessmeansthatabusinesslettershouldbespecific,definiteandvividratherthanvague,generalorabstract.Asuccessfulbusinesslettershouldavoidemptinessincontentorvaguenessinidea.Whenwritingletters,wecanusevividwords,specificfiguresanddetailedfactssothatreadersmayunderstanduscorrectly.1.Seven“C”Principles(2)ConcretenessPrinciplesforBusinessWritingUnit1FundamentalsofBusinessWritingClearnessmeansthatabusinesslettermustbeclearandeasytounderstand.Thatistosay,writersshouldknowwhattheyreallywanttoexpress,andreadersshouldunderstandwhattheyreallywanttoknow.Toachieveclearness,firstly,writersshouldtrytousefamiliarwordsandshortsentences;secondly,writersshouldavoidvaguewordsorambiguousexpressions.1.Seven“C”Principles(3)ClearnessPrinciplesforBusinessWritingUnit1FundamentalsofBusinessWritingConcisenessmeansthatabusinesslettershouldexpressmorepossibleinformationinfewerpossiblewords.Inotherword,aconciselettershouldbestraightforward,specificandaccurate.Toachievethiseffect,writersshouldtrytoavoidusingwordyexpressionsorunnecessaryrepetitions.However,neverseekforbrevityattheexpenseofclearness,courtesyandcompleteness.Sometimesaletterdealingwithacomplaintorclaimcanbelonginsentencesandcomplicatedinstructure.1.Seven“C”Principles(4)ConcisenessPrinciplesforBusinessWritingUnit1FundamentalsofBusinessWritingCorrectnessmeansthatabusinesslettermustbefreefromimproperpunctuation,misspeltwords,poorgrammarandbadlyconstructedsentences.Moreover,itshouldbeaccurateinsuchinformationasproductname,specification,quantity,size,color,price,etc..Correctnessisthebasisofallbusinessletters,foritconcernstherights,obligationsandinterestsoftradeparties.1.Seven“C”Principles(5)CorrectnessPrinciplesforBusinessWritingUnit1FundamentalsofBusinessWritingCourtesymeansthatabusinesslettershouldbepolite,sincereandthoughtful.Writersmustkeepitinmindtoputthemselvesintoreadersplacesandconsidertheirdesires,emotionsandproblemswhenwriting.Normally,punctualityisanessentialofpolitenessandapromptletterisalwaysmorevaluedthanadelayedone.Sometimesweshouldsacrificeconcisenessinthiscasewhereconcisenessconflictswithcourtesy.1.Seven“C”Principles(6)CourtesyPrinciplesforBusinessWritingUnit1FundamentalsofBusinessWritingConsiderationmeansthatabusinesslettershouldbereaderoriented.Thatistosay,writersshouldseethingsfromreaders’pointsofview,respectreaders’feelingsandthinkaboutreaders’difficultiesintheirplaces.Considerationisanoftenusedprinciple,andnativeEnglishwritersattachgreatimportanceonitbecauseitishelpfultopromotecooperationandavoidawkwardsituation.1.Seven“C”Principles(7)ConsiderationPrinciplesforBusinessWritingUnit1FundamentalsofBusinessWritingItrefersthatallthefactsanddetailsshouldbecarefullycheckedtobesuretocoveraseverythingaspossiblewhenwritingbusinessletters.2.“ABC”Principles(1)AccuratePrinciplesforBusinessWritingUnit1FundamentalsofBusinessWriting2.“ABC”Principles(3)Concise(2)BriefItadherestotheprinciple:tokeepthesentencesimpleandshort;toemploysimplesentencepattern;toavoidusinghighlyprofessionalwordsorexpressions.Itmeansthatsimplewordsareusedinbusinesslettersandthestructureisorganizedinanaturalway,Unit1FundamentalsofBusinessWriting“KISS”isshortfor“Keepitshortandsimple”whenwritingbusinessletterstoenhanceefficiencyandeffectiveness.3.“KISS”PrinciplesPrinciplesforBusinessWritingUnit1FundamentalsofBusinessWritingUsingreceiver’snameinbusinesswritingisagoodwaytoshowrespecttothereceiver.Thiscanmakethereceiverfeelthatheisbeinggivenspecialtreatment,andhisidentityasanindividualisrecognized.Usually,wecanachievethiseffectbybeginningwiththereceiver’sname.Forexample,wecanputthereceiver’snameatthebeginningoftheletterorhighlightitwithblackcapitalletters.1.Usingthereceiver’snameTechniquesforBusinessWritingUnit1FundamentalsofBusinessWritingAnotherwaytobuildgoodrelationswithyourreaderistodoalittlemorethanwhatyoucandoforhim/her.Weallknowthatalittleextraactionsometimescanhelpalottomaintainorpromoterelationshipswithyourbusinesspartners.Thesameistruewithbusinesswriting.Forexample,inaletterofdeclining,itwillmakeyourreaderfeelmuchmorecomfortableifyouexplainthereasonsforrefusalwhiledeclining.2.DoingalittlemoreTechniquesforBusinessWritingUnit1FundamentalsofBusinessWritingAngrywordsinabusinessletterareoftentomakereadersfeeluneasyandevenangry.Insomesituation,angrywordsmaymakemattersevenworseinsteadofbeingsolved.Asaresult,angrywordscanbreakbusinesscommunicationorharmbusinessrelations.3.AvoidingbeingangryTechniquesforBusinessWritingUnit1FundamentalsofBusinessWritingIngeneral,goodnewsshouldfollowadirectorder.Thatistosay,aletterwithfavorablemessageshouldfirstlyexpressgoodnews,thenpresentsupportingdetailsandfinallyendwithagoodwill.Generally,suchlettersusuallyfallintodirectcategoriesasreceivinginvitation,acceptingrequest,conveyingcongratulations,announcinggoodnews,addressingwelcome,expressingthanks,etc..4.BeingdirectingoodnewsTechniquesforBusinessWritingUnit1FundamentalsofBusinessWritingInmostcases,badnewsshouldfollowanindirectorder.Thatmeansaletterwithnegativemessageshouldfirstlyexplainreasonsordetailsandpresentbadnewsattheend,becausereader’sanxietyanduneasinesscanbecushioned（緩和，減輕）orreduced.Generally,suchlettersusuallyfallintoindirectcategoriesasdeclininginvitation,rejectingoffer,refusinghelp,terminatingcooperation,complainingaboutquality,claimingforcompensation,etc..5.BeingindirectinbadnewsTechniquesforBusinessWritingPartOneUnit2IntroductiontoBusinessLetters

StructureandFormatofBusinessLetters返回目錄Unit2StructureandFormatofBusinessLetters1.Letterhead（信頭）StructureUnit2StructureandFormatofBusinessLetters2.Referencenumber（發(fā)文編號/參考編號）Structure3.Date（日期）Unit2StructureandFormatofBusinessLetters4.Insidenameandaddress（信內(nèi)姓名及地址）StructureUnit2StructureandFormatofBusinessLetters5.Attentionline(送交人，送交部門；主辦人，主辦部門)Structure6.Subjectline（主題行）7.Salutation（稱呼）Unit2StructureandFormatofBusinessLetters8.Body（正文、主體）StructureUnit2StructureandFormatofBusinessLetters9.Complimentaryclose（結(jié)尾敬稱）Structure10.Signature（簽名）Unit2StructureandFormatofBusinessLetters11.Referencenotation（經(jīng)辦人代號）Structure12.Enclosure（附件）Unit2StructureandFormatofBusinessLetters13.Carboncopy（副本抄送）Structure14.Postscript（備注、附錄）Unit2StructureandFormatofBusinessLetters1.HeadingorLetterheadWritingStructureItcontainsthewriter’scompanynameandaddress,postcode,telephonenumber,faxnumberande-mailaddress.Theorderofaddressisfromthesmallnametothebigone,whichistotallyoppositewiththeChineseorder.Thenumberandstreetshouldbeputatthebeginningwhilethecityandcountryshouldbeputattheend.Thispartisoftenleftoutinpersonalletters,butitalwaysappearsinofficialandbusinessletters.Inaddition,thecompanyorgovernmentusuallyhasspecialletterpaperwithprintedform.Itisoftenplacedinthemiddlejustabovethereferencenumber.Moreover,sometimesitisputeitherinthetop-rightcornerorinthetop-leftcorner.Unit2StructureandFormatofBusinessLetters2.ReferencenumberWritingStructure

Thereferencenumberisusefulforidentifyingandfiling.Itusuallyincludesafilenumber,date,departmentalcodeandtheinitialsofthesignerfollowedbytheonesofthetypistoftheletter.Thesigner’sinitiallettersarecapitalizedwhilethetypistonesaresmallletters,dividedby“/”.Thereferencenumberisgenerallymarked“Ourref.:”and“Yourref.:”toavoidconfusion.Itisfrequentlyusedinofficialandbusinesslettersratherthanpersonalletters.Whenonebusinessfirmwritestoanother,itwillprovideareferencenumber.Itisoftenplacedeitherontheleftmarginorinthemiddlejustonelinebelowtheletterheadorheading.Unit2StructureandFormatofBusinessLetters3.DateWritingStructure

Thedateshouldalwaysbetypedinfullandnotabbreviated(eg.DecemberforDec.).Inaddition,the“th,st,nd”and“rd”thatfollowthedaycanbeomitted(eg.5Mayfor5thMay,JunelforJune1st).Write2004insteadof04fortheyear.Avoidtypingdatesinfigures(eg.10/2/2004),sinceitcouldeasilybeconfusing.BecausetheBritishformfollowstheorderofday,monthandyear,whiletheAmericanpracticeistowriteintheorderofmonth,dayandyear.Thedateisoftenplacedeitherontheleftmarginorontherightmarginjustonelinebelowthereferencenumber,orsometimesparalleledwithreferencenumberline.Unit2StructureandFormatofBusinessLetters4.InsidenameandaddressWritingStructure

Theinsidenameandaddressrefertothenameandthecompleteaddressoftheaddressee.Thispartisoftenleftoutinpersonalletters,butnotinofficialorbusinessletters.Itappearsexactlythesameasontheenvelope.Theuseornon-useofpunctuationalsodependsonthepreferenceofthewriter.Theorderoftheinsidenameandaddressisjustthesameastheaddressoftheletterhead.Itisoftenplacedontheleftmarginjustonelinebelowthedate.

Whenwritingthename,onehastousetheordinarycourtesytitles,suchasMr.andMiss,followedbytheofficial(job)position(title)orprofessionaltitle,ifany,oftheaddressee.Unit2StructureandFormatofBusinessLetters5.AttentionlineWritingStructure

Theattentionlinedoesnotappearinpersonalletters,anditisnotnecessaryinofficialorbusinessletterseither.Itisonlyusedwhenthewriteraddressesthelettertoabusinessfirmandwishesthataspecificpersonordepartmentofthefirmwouldreadtheletterorwouldknowthemainpurposeoftheletter.Itisgenerallyplacedontheleftmarginjustonelinebelowtheinsidenameandaddress.Unit2StructureandFormatofBusinessLetters6.SalutationWritingStructure

Thesalutationisawordorphraseofgreetingsusedtobeginaletter.Theformofsalutationtobeuseddependsentirelyonhowwelltheaddresserknowstheaddressee.Inofficiallettersorbusinessletters,thecustomaryformaladdressingtoafirmis“DearSirsorMadams”or“DearGentlemenorLadies”followedbyacommaoracolon.Itisgenerallyplacedontheleftmarginjustonelinebelowtheattentionline.Unit2StructureandFormatofBusinessLetters6.SalutationWritingStructureTheformsofaddressingareasfollows:Unit2StructureandFormatofBusinessLetters7.SubjectlineWritingStructure

Thesubjectlineisactuallythegeneralideaofaletter.Itcallsthereceiver’sattentiontothetopicoftheletter.Itisoftenplacedoneithertheleftmarginorcentrallyjustonelineoverthebody.Unit2StructureandFormatofBusinessLetters8.BodyWritingStructureThebodyisthemainpartoftheletter.Itexpressesthewriter’sideas,opinions,purposesandwishes,etc.,soitshouldbecarefullyplanned.Itisoftenplacedontheleftmarginwithfullyblockedortwo-wordspaceformjustonelinebelowthesubjectline.Whenwriting,payattentiontothefollowing:Unit2StructureandFormatofBusinessLetters9.ComplimentarycloseWritingStructureComplimentarycloseismerelyapolitewayofendingaletter.Asapolitewayofendingtheletter,itshouldmatchtheformofthesalutation.Itisgenerallyplacedontheleftmarginorontherightmarginjustonelinebelowthebody.

Themostcommonlyusedsetsofsalutationandcomplimentarycloseare:Unit2StructureandFormatofBusinessLetters10.SignatureWritingStructureItiscommontotypethewriter’snameimmediatelybelowcomplimentaryclose.Thenthepersonwhodictatingthelettershouldsignhisnamebyhandinblackorblueink.Sincehand-writtensignaturesaresometimesillegible,thenameofsignerisusuallytypedbelowthesignature,andfollowedbyhisjobtitleorposition.Neversignaletterwitharubberstamp.Thesignatureisgenerallyplacedontheleftmarginorontherightmarginjustonelinebelowthecomplimentaryclose.Thefollowingareexamplesofsigningabusinessletter:Unit2StructureandFormatofBusinessLetters10.SignatureWritingStructureThefollowingareexamplesofsigningabusinessletter:Unit2StructureandFormatofBusinessLetters11.ReferencenotationWritingStructureReferencenotationincludestheinitiallettersofdictatorandtypistdividedbyasign“/”.Thedictator’sareusuallyincapitalletterswhilethetypist’scanbeeitherincapitalonesorinsmallones.Iftheletteristypedbythetypist(usuallythesecretary)accordingtothedictator(usuallytheboss),thispartshouldbenoted.Itisgenerallyplacedontheleftmarginjustonelinebelowthesignature.Unit2StructureandFormatofBusinessLetters12.EnclosureWritingStructureIfsuchdocuments,ascatalogues,pricelists,samplebooks,resume,etc.,aresentwithaletter,itisnecessarytoadd“Enclosure”oritsabbreviation“Enc(s).”or“Encl(s).”.Itisgenerallyplacedontheleftmarginjustonelinebelowthereferencenotation.Unit2StructureandFormatofBusinessLetters13.CarboncopyWritingStructureWhencopiesoftheletteraresenttoothers,thenameofthesepeopleshouldbetypedafter“c.c.”.Itisgenerallyplacedontheleftmarginjustonelinebelowtheenclosure.Unit2StructureandFormatofBusinessLetters14.PostscriptWritingStructureInabusinessletter,apostscript,shortforp.s.,isusedtodrawthereader’sattentiontothepointthewriterwishestoemphasizeorsomethinghe/sheforgetstomention.Itshouldbeplacedontheleftmarginjustonelinebelowthecarboncopy.Unit2StructureandFormatofBusinessLetters1.FullblockedStyle(齊頭式)LetterFormatUnit2StructureandFormatofBusinessLetters2.IndentedStyle(縮進式)LetterFormatUnit2StructureandFormatofBusinessLetters3.SemiblockedStyle(半齊頭式)LetterFormatUnit2StructureandFormatofBusinessLetters4.ModifiedStyle(改良式)LetterFormatPartOneUnit3

IntroductiontoBusinessLetters

EnvelopeAddressing返回目錄Unit3EnvelopeAddressingAddressingWritingUsually,thereceiver’snameandaddressareoftenputinthecenterbottomorslightlyintherightbottomcorneronenvelope.Inaddition,thesender’snameandaddressareoftenputinthelefttopcorneronenvelope.ThesearedifferentfromChinesepractices.Hereisanexample.Unit3EnvelopeAddressingEnvelopeStyleBasically,therearetwomainstylesofenvelopeaddressing:full-blockedstyleandindentedstyle.Amongthem,thefull-blockedstyleisquitecommonandmostusednowadays.1.FullblockedStyleUnit3EnvelopeAddressingEnvelopeStyleIndentedstyleinanenvelopemeansthatthesender’sandreceiver’sinformation,suchasnamesandaddressesshouldbeindentedineveryotherline.2.IndentedStyleUnit3EnvelopeAddressingPostNotationPostnotation,suchas“Registered”,“Urgent”,“Certified”,“Confidential”,“Private”,etc.shouldbeputintheleftbottomcorner.

Specialmailingnotation,suchas“Registered”,“Airmail”,“Expressed”,“Specialdelivery”,etc.shouldbeplacedbelowthestamppositionwithtwo-linespace.Unit3EnvelopeAddressingNotes“C/O”,whichcanalsobewrittenas“c.o.”or“careof”,isoftenusedwhenaletterismailedtoathirdpersonororganizationthathelpspassitontotheaddressee.Forexample:1.TheUsageof“C/O”or“Careof”(由……轉(zhuǎn)交)Unit3EnvelopeAddressingNotes“Ifaletteristobepersonallydeliveredbysomeonetotheaddressee,writehisorhernamebelowtheaddressee’swiththefollowingwordsinfrontofit:

1.Kindness/Politeness/Favorof…

2.ByKindness/Politeness/Favorof…

3.PerKindness/Politeness/Favorof…

4.WithKindness/Politeness/Favorof…

5.Throughthecourtesyof…

6.Forwarded/Favoredby…2.TheUsageof“ByKindnessof…”,“ThroughtheCourtesyof…”or“Favoredby…”(敬請轉(zhuǎn)交給……)Unit3EnvelopeAddressingNotes

Ifaletterisaddressedtothecompanybutdirectedtotheattentionofanindividual,taketheformof“Attn.”.Forexample:3.TheUsageof“ATTN”(Attention;請……主辦)Unit3EnvelopeAddressingNotes4.TheUsageof“Present”(呈；啟)PartTwoUnit4

BusinessTopics

EstablishingBusinessRelations返回目錄Unit4EstablishingBusinessRelationsExample:WehaveobtainedyournameandaddressfromCantonFairinChina,sowearewritingtoyouinthehopeofestablishingbusinessrelationswithyou.Opening:Statesourcesofinformationandexpressyourpurposeforwriting.StructureforEstablishingBusinessRelationsUnit4EstablishingBusinessRelationsExample:Wehavebeenspecializedinexportingcarchargersforabout10years.Wesupplyawiderangeofcarchargers,whichhaveenjoyedgreatpopularityintheworldmarket,especiallyinAmerica.……Middle:Makeabriefintroductionofyourcompanysuchasproducts,businessscope,marketareaandsoon.StructureforEstablishingBusinessRelationsUnit4EstablishingBusinessRelationsExample:Ifyouareinterestedinanyoftheitems,pleasenotifyusbye-mailorjustclicktocontactusonthefollowingwebsite:http://wwwgzfortunecom.Wearelookingforwardtoreceivingyourearlyreply.Closing:Expresswishesforacooperationandexpectanearlyreply.StructureforEstablishingBusinessRelationsUnit4EstablishingBusinessRelations(1)Throughthecourtesyof…,wehavelearnedthatyouareoneoftherepresentativeimportersof….承蒙……的介紹，獲悉貴公司是……行業(yè)有代表性的進口商之一。(2)Wehavelearnedfromtheadvertisementonthenewspaperthatyouareacompanydealingwith….我們從報紙的廣告上得知貴公司經(jīng)營……業(yè)務(wù)。(3)TheChamberofCommerceofyourcityhasrecommendedyouasoneofthelargestimportersof….承蒙貴地商會的推薦，我們得知貴公司是一家大型進口商，主營……。(4)OntherecommendationofourEmbassy,wehavelearnedwithpleasurethenameandaddressofyourfirm.承蒙使館的推薦，我們有幸得知了貴公司的名稱和地址。1.SourcesofInformationUsefulExpressionsUnit4EstablishingBusinessRelations(1)Wewishtoinformyouthatwespecializein….本公司專營……。(2)Wehavelargequantityof…instock.我方可大量供應(yīng)……現(xiàn)貨。(3)Weareexperiencedinmarketing….我們在銷售……方面很有經(jīng)驗。(4)Wehavegoodconnectionswithalltheleadingimportersandwholesalersinourcountry.我們與本國的主要進口商和批發(fā)商都有著密切的聯(lián)系。2.CompanyIntroductionUsefulExpressionsUnit4EstablishingBusinessRelations(1)Wehavethepleasureofintroducingourselvestoyouwiththehopethatwemayhaveanopportunityofcooperationwithyouinyourbusinessextension.我們有幸自薦，期望能有機會與貴公司合作，擴大業(yè)務(wù)。(2)Wearewritingtoyouwithakeendesiretoenterintobusinessrelationswithyou.我們寫信希望與你方建立業(yè)務(wù)關(guān)系。(3)Iwouldliketotalkaboutanexclusiveagencyagreement.我想談?wù)動嘘P(guān)獨家代理權(quán)一事的合同。3.PurposeofWritingUsefulExpressionsUnit4EstablishingBusinessRelations(1)Wearelookingforwardtoyourearlyreply.期待您的早日答復(fù)。(2)Anearlyreplywillbeappreciated.如能盡早回復(fù)，我們將不勝感激。(3)Wesincerelyhopeyoucangiveusyourmostfavorableconsideration,andawaityourearlyreply.我方真誠希望你方能給予誠摯的考慮，并期待你們早日回復(fù)。4.ExpectingaReplyUsefulExpressionsUnit4EstablishingBusinessRelations(1)Wehaveobtainedsth.fromsb.從……獲悉/得知……Similarexpressions:Ontherecommendationofsb.,we….Weareindebtedforsth.tosb.Throughthecourtesyofsb.,we….Yournameandaddresshavebeenpassedontousbysb.(2)CantonFair廣交會ChinaImportandExportFair廣交會1.NotesforCaseⅠNotesUnit4EstablishingBusinessRelations(3)aleadingimporter一流的進口商(4)beinthemarketfor想要購買Oneofourcustomersisinthemarketforapurecottonshirt.(5)fallwithinourbusinessscopes屬于某人的經(jīng)營范圍（業(yè)務(wù)范圍）Similarexpressions:bewithin(liewithin,comeunder)thescopeofourbusinessactivitiesE.g.從你處10月3日來信獲悉這項業(yè)務(wù)屬于你方經(jīng)營范圍。WelearnfromyourletterofOctober3thatthegoodsfallwithinthescopeofyourbusinessactivities.1.NotesforCaseⅠNotesUnit4EstablishingBusinessRelations(6)inthehopeofdoingsth.,inthehopethat希望E.g.我們寫信給你方，希望與你方建立業(yè)務(wù)關(guān)系。Wearewritingtoyouinthehopethatyouwillestablishbusinessrelationswithus.Or:Wearewritingtoyouinthehopeofestablishingbusinessrelationswithyou.E.g.我們回信給你方，希望你們給我們報最低價。Wewritebacktoyouinthehopethatyoucanquoteusthelowestprice.1.NotesforCaseⅠNotesUnit4EstablishingBusinessRelations(7)establishbusinessrelationswith建立業(yè)務(wù)關(guān)系Similarexpressions:buildup/setup/enterintobusinessrelationswithsbE.g.我們很想早日與你方建立直接的業(yè)務(wù)關(guān)系。Wewouldliketoestablishdirectbusinessrelationswithyouatanearlydate.E.g.我們寫信給你方，希望與你方建立業(yè)務(wù)關(guān)系。Wearewritingfortheestablishmentofbusinessrelationswithyou.1.NotesforCaseⅠNotesUnit4EstablishingBusinessRelations(8)specializedin專門從事，主要經(jīng)營(9)awiderangeof廣泛的rangen.范圍arangeof一系列v.rangefrom…to…在……范圍內(nèi)變動(10)enjoygreatpopularity享有盛譽Similarexpressions:Ourproductsenjoyfastsales.Ourgoodshavecommandedagoodmarket.Theproductsareuniversallyacknowledged.1.NotesforCaseⅠNotesUnit4EstablishingBusinessRelations(11)Togiveyouageneralideaof…為使你方大致了解……

Similarexpressions:togiveanideaof為使……了解to

givearough/detailedideaof為使……大致/詳細(xì)了解E.g.為讓你方了解現(xiàn)在可供出口的各種棉布的大致情況，我們給你方寄去一份價格表。Inordertogiveyouageneralideaofthecottonpiecegoodsavailableforexport,wesendyouapricelist.1.NotesforCaseⅠNotesUnit4EstablishingBusinessRelations(12)enclose隨函附上

E.g.我們隨函附上一份價目表。

Weencloseacopyofpricelist.

Apricelistisenclosed.

Enclosedpleasefindapricelist.

enclosed

adj.隨附的an

enclosedcatalogue隨附目錄

enclosuren.附件

E.g.已收到你方4月15日的來信及附件。WehavereceivedyourletterofApril15withenclosure.1.NotesforCaseⅠNotesUnit4EstablishingBusinessRelations(13)covering顯示，說明,關(guān)于

Similarexpressions:showing，about，including

E.g.我們隨函附上一份關(guān)于我們業(yè)務(wù)范圍的清單。

Weareenclosingalistcoveringourbusinessactivities.(14)item某個商品，產(chǎn)品(specificcommodity)1.NotesforCaseⅠNotesUnit4EstablishingBusinessRelations(15)insupply可供應(yīng)的,有效的，可得的，

Similarexpression:available

commoditiesavailableforexport可供出口的商品

notavailable缺貨limitedsupply供應(yīng)有限

regularsupply穩(wěn)定的供貨

E.g.該貨物現(xiàn)供應(yīng)短缺。

Thegoodsareinshortsupply.(16)lowestquotations最低報價quotationtable/sheet報價單marketquotations市場行情1.NotesforCaseⅠNotesUnit4EstablishingBusinessRelations(17)meetyourrequirements滿足您的需求Similarexpressions:satisfymarketneeds,servetheneeds,meettheneeds(18)assurev.向……保證，擔(dān)保，使……放心

E.g.盡可放心，我們會及時處理你方詢盤。

Youmaybeassuredthatyourenquirieswillreceiveourpromptattention.我們保證向你方提供最好的服務(wù)。Weassureyouofourbestservicetoyou.1.NotesforCaseⅠNotesUnit4EstablishingBusinessRelations(1)learnfrom…從……得知、獲悉E.g.你方4月1日來信收悉，從信中得知你方有意與我方建立業(yè)務(wù)關(guān)系。WelearnfromyourletterofApril1thatyouareinterestedinestablishingbusinessrelationswithus.(2)majorexporter主要出口商E.g.我們是LED照明產(chǎn)品的主要出口商，有10年的經(jīng)驗。WeareamajorexporterofLEDlightingwith10yearsofexperience.(3)casualshoes休閑鞋casualadj.休閑的、隨意的Similarexpressions：casualwear,leisurewear（休閑裝）1.NotesforCaseⅡNotesUnit4EstablishingBusinessRelations(4)extendourrange擴展我方業(yè)務(wù)范圍extendv.延伸、擴展E.g.目前，我們有意擴展業(yè)務(wù)范圍，如能收到你方商品目錄和報價單，我們將不勝感激。Atpresent,weareinterestedinextendingourrangeandwouldappreciateyourcataloguesandquotations.(5)(we)wouldappreciateitifyoucould….如你方能……,（我方）將不勝感激。appreciatev.欣賞，感激E.g.如果你方可以多給一些折扣，我方會不勝感激。Iwouldappreciateitifyoucouldgivememorediscountsonthis.1.NotesforCaseⅡNotesUnit4EstablishingBusinessRelations(6)cataloguesandquotations目錄和報價E.g.請惠寄目錄、