版權(quán)說明:本文檔由用戶提供并上傳,收益歸屬內(nèi)容提供方,若內(nèi)容存在侵權(quán),請進(jìn)行舉報(bào)或認(rèn)領(lǐng)
文檔簡介
長風(fēng)破浪會(huì)有時(shí),直掛云帆濟(jì)滄海。住在富人區(qū)的她2023年考研考博-考博英語-浙江工商大學(xué)考試歷年高頻考點(diǎn)真題薈萃帶答案第1卷一.綜合題(共10題)1.單選題
Untilrecently,womeninadvertisementswereoneofthreethings—anapron,aglamorousdressorafrown.Althoughthatisnowchanging,manywomenstillfeelangryenoughtodefaceoffendingadvertisementswithstickersprotesting,“Thisaddegradeswomen.”Whydoesthissortofadvertisingexist?Howcanadvertisersandadagenciesstillproduce,sometimes,aftermonthsofresearch,advertisingthatoffendstheconsumer?
TheAdvertisingStandardsAuthority(thebodywhichdealswithcomplaintsaboutprintmedia)iscarryingoutaresearchintohowwomenfeelaboutthewaytheyareportrayedinadvertisements.Itsconclusionsarelikelytobewhattheadvertisingindustryalreadyknows:althoughwomenareoftenirritatedbythewaytheyareseeninads,fewfeelstronglyenoughtocomplain.
Womenarenottheonlyvictimsofpoorandboringstereotypes—inmanyTVcommercialsmenareseeneitherasuseless,childishoafs(笨蛋)whoareunabletoperformthesimplesthouseholdtasks,orasinconsiderateboors,permanentlyonthelookoutforanescapetothepub.Butitiswomenwhoseemtobearthebruntoftheindustry’sapparentinabilitytoputpeopleintoanauthenticpresent-daycontext.
YetaccordingtoEmmaBennett,executivecreativedirectorofaLondonadvertisingagency,womenarenotinfuriatedbystereotypesandsexistadvertising.Ittendstowashoverthem,theyarenotmilitantorangry—theyjustfinditannoyingortiresome.Theyreluctantlyacceptoutdatedstereotypes,butheaveasighofreliefwhenanadvertisementreallygetsitright.
Shesaysthatitisnotadvertising’suseofthehousewiferolethatbotherswomen,butthewayinwhichitishandled.“Researchershaveoftenaskedthewrongquestions.Themostimportantthingistheadvertisement’stoneofvoice.Womenhatebeingpatronized,flatteredorgivendesperatelydown-to-earthcommonsenseadvice.”
Intheend,theresponsibilityforgoodadvertisingmustbesharedbetweentheadvertiser,theadvertisingagencyandtheconsumer.Advertisingdoesnotsettrendsbutitreflectsthem.Itisuptotheconsumertotelladvertiserswheretheyfail,anduntilpeopleonthereceivingendtakethebusinessseriouslyandmaketheirfeelingsknown,theprocessofchangewillremainlaboriouslyslow.1.Despiterecentchangesinattitudes,someadvertisementsstillfailto(
).2.Accordingtothewriter,thecommonestfaultofpresent-dayadvertisingisto(
).3.EmmaBennettsuggeststhatadvertisementoughtto(
).4.Ultimatelytheadvertisingindustryshould(
).5.Theauthorseemstosuggestthatinordertoimproveadvertisingthecustomershould(
).問題1選項(xiàng)A.changewomen’sopinionsofthemselvesB.meettheneedsoftheadvertisingindustryC.persuadethepublictobuycertainproductsD.showanyunderstandingofwomen’sfeelings問題2選項(xiàng)A.presentamisleadingimageofwomenB.ignoreprotestsagainstadvertisementsC.misrepresenttheactivitiesofmenD.condemntheroleofthehousewife問題3選項(xiàng)A.usemaleimagesinsteadoffemaleonesB.givefurtheremphasistopracticaladviceC.changetheirstyleratherthantheircontentD.paymorecomplimentstowomenthanbefore問題4選項(xiàng)A.takeitsjobmoreearnestlyB.domorepioneeringworkC.takenoticeofthepublicopinionD.concentrateontheproductsadvertised問題5選項(xiàng)A.takenonoticeofwhatisreflectedinadsB.remindadvertisersofwhathavebeenoverlookedC.takeoverthemanagementofadvertisingagenciesD.refusetobuyproductsmisrepresentedbysomeads2.單選題Manyparentsarebusysendingtheirchildrentovarioustalentshows.(
)matterstothemistoturntheirchildrenfamousovernight.問題1選項(xiàng)A.ItB.AnythingC.WhichD.What3.單選題Ithinkitadvisablethathe(
)Tokyosoon.問題1選項(xiàng)A.willleaveB.mayleaveC.leaveD.leaves4.單選題
Manycountrieshaveadoptedsystemsof(
)educationinordertopromotetheaveragelevelofeducation.問題1選項(xiàng)A.compulsoryB.cardinalC.constrainedD.conventional5.單選題InWarTimes,manyweaknationswere(
)bythepowerfulones.問題1選項(xiàng)A.monopolizedB.absorbedC.combinedD.engaged6.單選題He(
)hishead,wonderinghowtosolvetheproblem.問題1選項(xiàng)A.scratchedB.screwedC.scrapedD.scrapped7.單選題Weneedachairman(
)
.問題1選項(xiàng)A.forwhomeveryonehasconfidenceB.inwhomeveryonehasconfidenceC.whoeveryonehasconfidenceofD.whomeveryonehasconfidenceon8.單選題Asahigh-levelexecutive(
)agroupofmanagers,youmayfindtheseguidelineshelpful.問題1選項(xiàng)A.talkingB.speakingC.addressingD.discussing9.單選題Herinterestingrowingflowerskepther(
)forthewholeweek.問題1選項(xiàng)A.occupationalB.occupantC.preoccupiedD.occupied10.單選題Thefutureofthiscompanywillbevery(
)iftheykeeplosingmoney.問題1選項(xiàng)A.rottenB.foulC.drearyD.bleak第1卷參考答案一.綜合題1.【答案】第1題:D第2題:A第3題:C第4題:C第5題:B【解析】1.【試題答案】D【試題解析】推理判斷題。定位到文章第一段最后一句中“Howcanadvertisersandadagenciesstillproduce,sometimes,aftermonthsofresearch,advertisingthatoffendstheconsumer?廣告商和廣告公司怎么能在經(jīng)過數(shù)月的研究之后,還能生產(chǎn)出冒犯消費(fèi)者的廣告呢?”可推知一些廣告仍然沒有對(duì)消費(fèi)者的感受表示出任何理解的跡象,故答案選D。2.【試題答案】A【試題解析】推理判斷題。定位到文章第三段“Butitiswomenwhoseemtobearthebruntoftheindustry’sapparentinabilitytoputpeopleintoanauthenticpresent-daycontext.但是,女性似乎首當(dāng)其沖地承受著這個(gè)行業(yè)明顯的無能,無法將人們置于真實(shí)的當(dāng)今環(huán)境中?!笨赏浦髡哒J(rèn)為當(dāng)前的廣告最普遍的錯(cuò)誤就是沒有把女性放在真實(shí)的處境中,呈現(xiàn)出不真實(shí)的女性形象,答案選A。3.【試題答案】C【試題解析】推理判斷題。定位到文章第五段第一句“Shesaysthatitisnotadvertising’suseofthehousewiferolethatbotherswomen,butthewayinwhichitishandled.她說,困擾女性的并不是廣告對(duì)家庭主婦角色的使用,而是在于處理它的方式?!庇纱丝赏茢嗨ㄗh廣告應(yīng)該改變方式,而不是內(nèi)容,故答案選C。4.【試題答案】C【試題解析】推理判斷題。結(jié)合文章最后一段可知優(yōu)秀的廣告應(yīng)該由廣告商、廣告機(jī)構(gòu)和消費(fèi)者共同完成,由此可推斷廣告業(yè)應(yīng)該注重民意。答案選C。5.【試題答案】B【試題解析】細(xì)節(jié)事實(shí)題。定位到文章最后一段“Itisuptotheconsumertotelladvertiserswheretheyfail,anduntilpeopleonthereceivingendtakethebusinessseriouslyandmaketheirfeelingsknown,theprocessofchangewillremainlaboriouslyslow.消費(fèi)者應(yīng)該告訴廣告商他們失敗的地方;而改變的過程將會(huì)非常緩慢,直到作為接受方的消費(fèi)者認(rèn)真對(duì)待這件事,并讓他們的感覺被廣告商知道?!庇纱丝芍鸢高xB。2.【答案】D【解析】【試題解析】考查語法結(jié)構(gòu)。從句子結(jié)構(gòu)可知matterstothem是主語從句,且該從句主語只有what符合,故正確答案選D。句意為:許多父母送孩子學(xué)習(xí)各種興趣班。對(duì)他們來說重要的是讓孩子一夜成名。3.【答案】C【解析】【試題解析】考查語法結(jié)構(gòu)。由“itisnecessary/important/advisable/anxious/essential...”等結(jié)構(gòu)后的主語從句中要用虛擬語氣(即should+動(dòng)詞原形或只用動(dòng)詞原形)知C項(xiàng)“l(fā)eave”正確。4.【答案】A【解析】【試題解析】考查形容詞辨析。A選項(xiàng)compulsory“義務(wù)的,必修的”;B選項(xiàng)cardinal“主要的,基本的”;C選項(xiàng)constrained“拘泥的,被強(qiáng)迫的”;D選項(xiàng)conventional“符合習(xí)俗的,傳統(tǒng)的”,由關(guān)鍵詞“education”可知空格部分意思應(yīng)該為“義務(wù)的,規(guī)定必修的”,句意為:許多國家采取義務(wù)教育體系,以提高平均的教育水平。與選項(xiàng)A意思相符。5.【答案】A【解析】【試題解析】考查動(dòng)詞辨析。A選項(xiàng)monopolize“完全控制”;B選項(xiàng)absorb“吸收;吸引;掌握”;C選項(xiàng)combine“聯(lián)合,結(jié)合”;D選項(xiàng)engage“參與;吸引(興趣)”。填入過去分詞構(gòu)成被動(dòng)語態(tài),由weaknations和thepowerfulones的關(guān)系可知monopolize“完全控制”的分詞monopolized符合題意,句意為:在戰(zhàn)爭時(shí)期,許多弱小的國家都被強(qiáng)大的國家控制。故答案選A。6.【答案】A【解析】【試題解析】考查動(dòng)詞辨析。A選項(xiàng)scratch“(用手)撓頭”;B選項(xiàng)screw“用(螺絲釘)釘住”;C選項(xiàng)scrape“刮,擦”;D選項(xiàng)scrap“拋棄,廢棄”,根據(jù)空格后面作賓語的關(guān)鍵詞“head頭”,可知這里填入的單詞要符合句子語境意思“想著怎么解決這個(gè)問題”,故空格單詞意思應(yīng)該為“(用手)撓頭”,句意為:他抓了抓頭,想著怎么解決這個(gè)問題。選項(xiàng)A符合題意。7.【答案】B【解析】【試題解析】考查語法
溫馨提示
- 1. 本站所有資源如無特殊說明,都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請下載最新的WinRAR軟件解壓。
- 2. 本站的文檔不包含任何第三方提供的附件圖紙等,如果需要附件,請聯(lián)系上傳者。文件的所有權(quán)益歸上傳用戶所有。
- 3. 本站RAR壓縮包中若帶圖紙,網(wǎng)頁內(nèi)容里面會(huì)有圖紙預(yù)覽,若沒有圖紙預(yù)覽就沒有圖紙。
- 4. 未經(jīng)權(quán)益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
- 5. 人人文庫網(wǎng)僅提供信息存儲(chǔ)空間,僅對(duì)用戶上傳內(nèi)容的表現(xiàn)方式做保護(hù)處理,對(duì)用戶上傳分享的文檔內(nèi)容本身不做任何修改或編輯,并不能對(duì)任何下載內(nèi)容負(fù)責(zé)。
- 6. 下載文件中如有侵權(quán)或不適當(dāng)內(nèi)容,請與我們聯(lián)系,我們立即糾正。
- 7. 本站不保證下載資源的準(zhǔn)確性、安全性和完整性, 同時(shí)也不承擔(dān)用戶因使用這些下載資源對(duì)自己和他人造成任何形式的傷害或損失。
最新文檔
- 二零二五年度生態(tài)農(nóng)業(yè)科技園承包經(jīng)營合同范本3篇
- 2025年度綠色能源儲(chǔ)藏室建設(shè)與維護(hù)合同3篇
- 二零二五版城市綜合體建設(shè)項(xiàng)目建筑垃圾清運(yùn)及環(huán)保處理合同3篇
- 2025年度體育場館租賃與賽事組織合同3篇
- 二零二五年高性能保溫施工合同補(bǔ)充條款及驗(yàn)收標(biāo)準(zhǔn)3篇
- 2025年水電暖安裝與節(jié)能改造項(xiàng)目總承包合同3篇
- 2025年度醫(yī)院窗簾定制及消毒防菌合同3篇
- 2025年度智能化倉庫場地租賃服務(wù)合同范本3篇
- 2025年度拍賣物品售后服務(wù)反饋合同范本
- 2025年度智能租賃平臺(tái)廠房租賃居間協(xié)議3篇
- 2024-2030年中國電子郵箱行業(yè)市場運(yùn)營模式及投資前景預(yù)測報(bào)告
- 基礎(chǔ)設(shè)施零星維修 投標(biāo)方案(技術(shù)方案)
- 人力資源 -人效評(píng)估指導(dǎo)手冊
- 大疆80分鐘在線測評(píng)題
- 2024屆廣東省廣州市高三上學(xué)期調(diào)研測試英語試題及答案
- 中煤平朔集團(tuán)有限公司招聘筆試題庫2024
- 2023年成都市青白江區(qū)村(社區(qū))“兩委”后備人才考試真題
- 不付租金解除合同通知書
- 區(qū)域合作伙伴合作協(xié)議書范本
- 中學(xué)數(shù)學(xué)教學(xué)設(shè)計(jì)全套教學(xué)課件
- 環(huán)衛(wèi)公司年終工作總結(jié)
評(píng)論
0/150
提交評(píng)論