市場(chǎng)導(dǎo)向的戰(zhàn)略規(guī)劃

北大商學(xué)網(wǎng)

北大商學(xué)網(wǎng)營(yíng)銷管理與分析第三講

北京大學(xué)光華管理學(xué)院何志毅市場(chǎng)導(dǎo)向的戰(zhàn)略規(guī)劃1.3對(duì)戰(zhàn)略管理的理解（三）目標(biāo)、資源、手段高者績(jī)臨效孔業(yè)牲務(wù)堤的朗本艇質(zhì)利遮益匙方流存程資判源組尾織戰(zhàn)鑰略獎(jiǎng)規(guī)槽劃目嗽標(biāo)角與殲任縱務(wù)戰(zhàn)攝略效業(yè)導(dǎo)務(wù)虛單夜位資虜源些配拴置新紙業(yè)叛務(wù)冰規(guī)納劃戰(zhàn)滲略撒集弦團(tuán)只的泳劃套分品債種顆齊銅全堵程特度縱癢向躁一悼體統(tǒng)化尖程厲度A管集候團(tuán)B費(fèi)集狗團(tuán)C泄集粘團(tuán)D周集良團(tuán)需炮求濱、善技極術(shù)乘壽嗓命召周帝期把和麗戰(zhàn)鏟略叢經(jīng)鍵營(yíng)儲(chǔ)領(lǐng)品域需召求繡、多技西術(shù)帥壽贊命記周董期億：唱某歡種劍需顯求隸和障滿恨足睬需嚇求妥的師技悄術(shù)貪從非產(chǎn)頸生幕到拜衰避退掛的瀉過膊程究。對(duì)狀經(jīng)憶營(yíng)區(qū)戰(zhàn)娘略庸的撫影法響體：頑1齡.壺整適個(gè)稱周捎期凍的低影匠響俗；門2繳.犧周李期病階孩段荒的碰影轉(zhuǎn)響雷；批3假.奏技具術(shù)顛更話新競(jìng)的浴影剛響晃。戰(zhàn)茂略年經(jīng)喝營(yíng)骨領(lǐng)擺域趟:悅對(duì)好企眠業(yè)來外陪部迫環(huán)就境戒的辯劃綠分姻。戰(zhàn)況略幕經(jīng)躁?duì)I茂領(lǐng)念域掛的伏意器義章：鑰撇毛開序現(xiàn)鳴有免經(jīng)機(jī)營(yíng)寇結(jié)時(shí)構(gòu)計(jì)和追產(chǎn)棒品叮，罰以筐社辜會(huì)魚需蚊求嚼和捷技各術(shù)陷進(jìn)致步親為陣依慌據(jù)財(cái)。需冷求蛋、標(biāo)技鄭術(shù)欄壽拌命夏周對(duì)期龜曲采線技強(qiáng)術(shù)謎1技報(bào)術(shù)岡2社描會(huì)途需旋求需后求辛量匆及螺銷洲售租額時(shí)織間EG痰1G漆2MD壽辣命涼周胡期等的邊階吸段沸對(duì)材經(jīng)嚼營(yíng)偵戰(zhàn)殲略丘的隸影票響萌魯芽旅期加腰速飯成臂長(zhǎng)廈期減時(shí)速流成頃長(zhǎng)牛期成宴熟富期衰竄退雄期國(guó)洞內(nèi)寄市辟場(chǎng)國(guó)樂際斃市夠場(chǎng)重思創(chuàng)建新重皺差拿異重花細(xì)陸分重猛價(jià)撲格重首效糟率戰(zhàn)濕略符經(jīng)由營(yíng)館領(lǐng)疊域巾細(xì)隸分細(xì)表分掠的鞏要覺求齒：1治.壟跳擁出霸原休有擱產(chǎn)煎品邪和沒生省產(chǎn)然線找；2舉.榴根劉據(jù)伍戰(zhàn)虎略乓經(jīng)歲營(yíng)紅領(lǐng)各域河的年決話定退因濕素丙來描險(xiǎn)述煙其戶特麥點(diǎn)谷；3消.知戰(zhàn)蘋略揀經(jīng)勤營(yíng)介領(lǐng)助域率的情數(shù)饒目柳應(yīng)糖盡秧量伶少鉛。細(xì)駛分鋼的增邏五輯睜程紙序碧：需析求迎－耽技懂術(shù)若－憐顧菜客起類壁型槳－纏地病理酷環(huán)極境戰(zhàn)顯略乏經(jīng)瞧營(yíng)攝領(lǐng)度域候細(xì)敵分義的蓋實(shí)籮例社該會(huì)據(jù)需妨要芽：初信都息宴處盟理技所術(shù)攻：下計(jì)真算孔機(jī)靜技岡術(shù)必:借輸斥入娛、棕存委儲(chǔ)務(wù)、饅處勁理廚、拼輸果出夕〖嫁顯絡(luò)示辨、釀打睡印腿（傘針易打煤、幣激境光松、跌噴危墨仆熱冒敏阿）旁〗否顧朗客頌類趁型攀：暢辦狠公蒼自暴動(dòng)楊化濤；盤數(shù)真據(jù)元控掉制狗；沫圖堡象兩處央理略；行數(shù)粒據(jù)桑傳扶遞換；交家畫用瞧等婦。地害理單環(huán)很境劈燕：頌美祖國(guó)睛、裙北扛美磨、迷南陳美腹、鋼西窄歐幸、述北薯歐竭、嚴(yán)東難歐嚴(yán)、逝亞捷洲匯、后非垮洲浪等月。波業(yè)士施頓播(壞B掀C歪G貼)凈矩眨陣需隊(duì)求譯增鑄長(zhǎng)顧率相議對(duì)衰市霧場(chǎng)快占伶有柿率高低高低野券貓酒c麻a諸t明移星篩s遙t孕a幸r金百牛屬c瘡a難s燥h皮c女a(chǎn)涂w瘦耀狗解d楚o陸g麥浴肯廉錫亞－更通府用似電戚器華矩鄉(xiāng)豐陣戰(zhàn)流略佩經(jīng)仔營(yíng)凱領(lǐng)長(zhǎng)域朽吸妙引鉛力高中低企妨業(yè)蜓競(jìng)家爭(zhēng)貝地移位高中低投釀資快/韻增完強(qiáng)選飾擇傾/頌維歲持收完割妖/喘撤導(dǎo)資矩樸陣提平脂衡廉圖市憑場(chǎng)賭營(yíng)獅銷綁過欲程分互析緣瑞市窗場(chǎng)兵機(jī)喘會(huì)研頑究奸和舒選州擇演目遵標(biāo)蘆市澡場(chǎng)設(shè)新計(jì)到營(yíng)趕銷蠅戰(zhàn)清略制男定葡營(yíng)梯銷孕計(jì)喉劃組蘇織漁執(zhí)雀行濾與展控緞制分僵析截市晉場(chǎng)揉機(jī)贈(zèng)會(huì)需茫求技縫術(shù)產(chǎn)屆品市允場(chǎng)第細(xì)我分競(jìng)京爭(zhēng)眼者基丈本哥市每場(chǎng)胃發(fā)多展隱戰(zhàn)詳略滲吸透舍型開來發(fā)拖型創(chuàng)惹新穗型多舊元記型現(xiàn)會(huì)有