第五章目標(biāo)市場(chǎng)營(yíng)銷

目標(biāo)市場(chǎng)營(yíng)銷小市場(chǎng)中蘊(yùn)藏著大機(jī)會(huì)本章的主要內(nèi)容學(xué)習(xí)目標(biāo)市場(chǎng)營(yíng)銷的主要步驟

市場(chǎng)細(xì)分市場(chǎng)選擇市場(chǎng)定位市場(chǎng)的涵義狹義的市場(chǎng)具體的場(chǎng)所廣義的市場(chǎng)各種關(guān)系的總和七星農(nóng)貿(mào)市場(chǎng)、桂林旅游市場(chǎng)分別是什么市場(chǎng)？旅就游鎖市悄場(chǎng)唐的調(diào)組漫成寄要足素旅城游旨市伶場(chǎng)幟＝人敬口漠×購(gòu)劫買學(xué)力歐×旅全游昏愿高望刻×旅也游嚼權(quán)剩利市屬場(chǎng)習(xí)營(yíng)梅銷優(yōu)觀龍念檢分準(zhǔn)成震三奏個(gè)蜜階腳段大釘規(guī)樓模踩營(yíng)導(dǎo)銷產(chǎn)虎品旺差記異急化完?duì)I錢(qián)銷目邀標(biāo)苗市桂場(chǎng)歌營(yíng)貧銷可腸口暴可升樂(lè)班公綠司欣產(chǎn)艱品護(hù)發(fā)熊展可摩樂(lè)可箭樂(lè)蜻、渠雪黨碧槐、剖芬疾達(dá)塔詢鮑榨等遍飲膜料目域標(biāo)嘴市細(xì)場(chǎng)奮營(yíng)托銷嗽的陰步流驟1鞏、六市考場(chǎng)翻細(xì)計(jì)分2匆、擱市它場(chǎng)瓦選選擇3佛、柄市渾場(chǎng)氏定繞位第園一城節(jié)鮮市刷場(chǎng)劉細(xì)帥分目晃標(biāo)斬市煌場(chǎng)臭營(yíng)哨銷洪的雷第粒一棍個(gè)弦階仁段市場(chǎng)細(xì)分市場(chǎng)選擇市場(chǎng)定位一強(qiáng)、頓市諸場(chǎng)群細(xì)堆分冒化鄉(xiāng)豐的起概匆念而（談書(shū)涼7疊7示頁(yè)描）市因場(chǎng)老細(xì)度分暢分概成殊兩畢個(gè)督連繞續(xù)怨的諸步攔驟子：1糟、采把化整洽個(gè)角市夾場(chǎng)覺(jué)劃括分金為階具歇有業(yè)共櫻同昨特魯征權(quán)（皆使挨用嶄特夾定駁的娘細(xì)鵲分弊基宇礎(chǔ)酸）惜的艇不染同凈人研群2靈、跑挑鍵選先出羞該活組固織園能聽(tīng)向目其服提梯供附最劇好查服圣務(wù)直（祥使巖用喇一捎套寫(xiě)細(xì)呢分詳標(biāo)搞準(zhǔn)昨）菊的摩細(xì)冰分竹市秩場(chǎng)鹿（苦目賠標(biāo)蔬市科場(chǎng)脾）二幫、織市義場(chǎng)午細(xì)埋分挨的即基帖礎(chǔ)豐訂富扁的蝴行糊業(yè)責(zé)經(jīng)社驗(yàn)麻或晉行亞業(yè)托知服識(shí)各課類古翔宮實(shí)卵的眠調(diào)尚研蛙數(shù)斧據(jù)簡(jiǎn)和計(jì)分古析市那場(chǎng)暮存礦在爆差辦異肢性超和功同急質(zhì)格性優(yōu)危秀情營(yíng)狼銷秒的朵本面質(zhì)海是墻挑深選鐵出殘那祖些辦對(duì)久特睬定餅服儉務(wù)岔最疫感苦興桂趣握的蛛細(xì)寶分垃市共場(chǎng)裂，爸并胡以寸他掉們錯(cuò)為表目沫標(biāo)鼠制席定夾營(yíng)哲銷廁計(jì)鞏劃導(dǎo)。營(yíng)借銷夜就香如掘同遭打河牌君一革樣裳，建可嘗以粥有終多且種允不伏一權(quán)樣奔的產(chǎn)組抹合刑。三漆、虎細(xì)國(guó)分傻市兔場(chǎng)償?shù)闹シ酱凳綖楹桶讓痈〈?控、眾細(xì)腎分鄉(xiāng)豐市惜場(chǎng)盜的緩方壩式不熟作窄細(xì)神分完敘全允細(xì)挎分按咱一改種咐特倆征巾細(xì)男分按榴多外種望特減征辨細(xì)尺分2閉、噸細(xì)楊分潮市稅場(chǎng)胞的捉層顆次細(xì)侵分圍營(yíng)總銷補(bǔ)合缺存營(yíng)招銷本祖地摸化炎營(yíng)她銷個(gè)工別瞇化穿營(yíng)悉銷四析、挪市努場(chǎng)么細(xì)班分匠的滑模最式異驕質(zhì)選市裁場(chǎng)同秧質(zhì)撲市脂場(chǎng)分互散瘡偏溉好集哭群握偏影好如考能系細(xì)磨分荒出正市腰場(chǎng)蜓則號(hào)能揮實(shí)央現(xiàn)騎更但大咸的禿成突功同統(tǒng)質(zhì)亞市嚼場(chǎng)亂的榆異勵(lì)質(zhì)久化稀細(xì)責(zé)分2桌0門(mén)0序1等年焦春帆節(jié)店之屠后載在鋤西搬安磨有撫一那種謠新譯的程補(bǔ)陰腦焰營(yíng)溜養(yǎng)射品喪“賀比柜蓋煎茨是”警投佳入溝市耳場(chǎng)罵，蠅面很臨特大券量助的桃同弦類論補(bǔ)朗腦酸營(yíng)兄養(yǎng)趟品著。尋窗找獅補(bǔ)意腦積營(yíng)俊養(yǎng)幟品看的準(zhǔn)特懶定拐顧輸客累群購(gòu)體哪焦一滅類鑼學(xué)似生悅服失用穩(wěn)該傻營(yíng)須養(yǎng)孟品則較群多耗？在脈購(gòu)饑買調(diào)決方策準(zhǔn)中哈，賠誰(shuí)筑在仗起駕主凝要失作缺用辨？五桃、站市鋤場(chǎng)廉細(xì)醒分疫的送原館則1霸、姻可恐衡良量姓性2混、等可壓達(dá)疑到憲性3浮、圖實(shí)務(wù)際唱效校益付性4醒、以穩(wěn)嘆定移性六盛、碗市滅場(chǎng)俗細(xì)對(duì)分吐化隸的怕程城序見(jiàn)概書(shū)交上托8粗0庫(kù)頁(yè)了歡解悶市國(guó)場(chǎng)捉需派求銹的鹽內(nèi)很容鞋：僅屬裝性塌及摘其而重禽要殿性質(zhì)的馳等焦級(jí)扶；拆品蹲牌炕知嚇名爐度久和隙品角牌奧等趟級(jí)裹；武產(chǎn)拒品死使虜用錯(cuò)方蕉式黎；箱對(duì)時(shí)產(chǎn)初品陪類朵別戚的繭態(tài)傳度亮；腸人詳口賤變低量擠、蒙心妹理椒變戒量置。某臭酒示店勤9姑6癥年慢經(jīng)均調(diào)息研黑發(fā)譯現(xiàn)遭亞浸洲燙傳圣統(tǒng)敢的竟港窯澳斥臺(tái)依、鋤馬竄的汪客爺源迎逐貢漸緒下腔降抖，鑒而河日漠本既、剖新編加顏坡愚、浩泰玩國(guó)緩上渾升紋，志及盲時(shí)霞改烈變?cè)哿擞麪I(yíng)示銷騎重關(guān)點(diǎn)療。七楊、從市鼓場(chǎng)茶細(xì)崇分譽(yù)的品因寒素1該、米人剛口傻統(tǒng)烈計(jì)柳細(xì)坐分糾最隔常蓮用唇的究方給法（兄1復(fù)）棋年筑齡蒙和眼生絞命寺周挪期（匠2腎）注性粒別（葛3駛）陣家答庭值結(jié)剛構(gòu)笛和沿家瀉庭統(tǒng)生筒命旗周渠期（典4艘）州收甚入（烈5黑）誕代攻溝（獸6緣瑞）孝社循會(huì)凈階障層七句、欄市蜘場(chǎng)陶細(xì)幕分傷的燃因發(fā)素2望、油地寶理忘細(xì)達(dá)分（紀(jì)1社）鑼地萄區(qū)歐鋒洲抄、絲式美呀洲濕、陽(yáng)東明亞六及狡太飼平悉洋披地場(chǎng)區(qū)非握洲眉、柏中應(yīng)東博、槐南抹亞（塔2材）請(qǐng)氣握候鋤因營(yíng)素（祥3婆）吉人效口莊密夜度秒和排都甲市隸化火程蜂度七挖、事市播場(chǎng)進(jìn)細(xì)礎(chǔ)分?jǐn)D的瘦因亭素3小、膝心液理慨細(xì)蠢分（它1陵）烈生嶄活構(gòu)方末式A覆I老O趙（僑行歡動(dòng)垂、原興姓趣搜和嫁觀孤點(diǎn)手為用特旁征用）（遣2訪）啄個(gè)濱性心礎(chǔ)理猴細(xì)老分級(jí)一憶般那不冠能固單倍獨(dú)抗使進(jìn)用七寶、術(shù)市轟場(chǎng)想細(xì)油分處的賊因斜素4醋、畜按既行撫為眾細(xì)掠分時(shí)跑機(jī)利貌益使擴(kuò)用命者訪狀研況使匆用昏率忠澡誠(chéng)旨狀腿況八海、鑼旅茫游叨市誰(shuí)場(chǎng)楚的蟻一輛些駱趨抽勢(shì)1捕、薪需宿求貨方怕的巖變偉化年恨齡毅結(jié)衣構(gòu)典變餓化家主庭腰結(jié)盒構(gòu)擇變回化家豎庭盲角當(dāng)色淘和藍(lán)責(zé)為任兔變秘化社朝會(huì)栗/翼文石化別模菊式集和輛生掛活達(dá)方衡式致變均化特流殊根旅齡游職需銳求年增娛加2漸、著供筐給虜方墓的亦變塑化逐映漸且重接視核常澇旅畢客更竄加醫(yī)注亡重怨?fàn)I墻養(yǎng)果和括健敏康柏需政求針躍對(duì)框公蔽務(wù)里旅艦游濕者侍和士豪貧華咱旅擱游杯者揉提絞供船更圍多碗產(chǎn)異品更構(gòu)加堂重色視蓋女互性革商昆務(wù)仆旅策游醫(yī)者逐傅漸瘋重鳴視櫻停第留京時(shí)幟間令較塵長(zhǎng)聽(tīng)的鄭旅股游擊者更男多側(cè)的糟定抄價(jià)膜和瓣費(fèi)仗用處選窗擇更吳方勞便敲的緒提羽供阿服跨務(wù)提嫂供必更代多喂種偽類京的幼民牧族稍風(fēng)阻味偏產(chǎn)礎(chǔ)品增襪加判特育殊烈旅概游蔑供激給第豬二坡節(jié)計(jì)市域場(chǎng)噴選摩擇目勢(shì)標(biāo)籍市度場(chǎng)泰營(yíng)際銷斃的結(jié)第蒼二感個(gè)喉階藍(lán)段市場(chǎng)細(xì)分市場(chǎng)選擇市場(chǎng)定位本紗節(jié)沾的太主逗要客內(nèi)歌容一偏、燃目毀標(biāo)尚市撒場(chǎng)鵝選躺擇賊策渠略二熄、詠目悄標(biāo)裝市腸場(chǎng)砌選榜擇糾方嗎法三劣、復(fù)目恥標(biāo)狹市絹場(chǎng)圍選槳擇白原增則一螞、弦目禁標(biāo)躲市芹場(chǎng)葬選求擇庭策曉略1奸、滅無(wú)秤差乖異惰性薪市躺場(chǎng)嘆策在略2遞、大差軍異索性墾市隨場(chǎng)殘策凈略3獅、套密碑集降型度市討場(chǎng)免策晶略1紙、娘無(wú)擾差肉異恰性掌市溪場(chǎng)拘策礦略1梯）療特彎征產(chǎn)好生模一浸種飲產(chǎn)磨品紋、稈采畏用算一腥種納促途銷筒方懲式飄、坡一把種腫銷陷售是渠更道功向謹(jǐn)全餅部睡細(xì)藝分劣市攜場(chǎng)恐的閉顧語(yǔ)客輛進(jìn)迫行見(jiàn)銷寨售復(fù)。思尤考亞：如麥果厘奔堡馳銹公咳司姜推鈔出外一多款責(zé)價(jià)嚴(yán)值捎6洪萬(wàn)葵元炊的酸小櫻型漿汽頸車哭，泉那行么龜它民應(yīng)肺該戴投飛放問(wèn)在貍？瑞責(zé)士中蝴國(guó)1漫、桿無(wú)戒差鑰異陵性嶺市蘆場(chǎng)侵策躬略2奶）峰優(yōu)篇點(diǎn)成釘本雖的搶經(jīng)廣濟(jì)濕性蜜，還快稅速慢擴(kuò)早大纖市面場(chǎng)3竹）捉缺鏡點(diǎn)理濟(jì)智互的猾中崗上嫁層尖購(gòu)蜜買忙者粘不噸喜懷歡攪，理而南逐霧漸叮失旅去老利協(xié)潤(rùn)耳較棵高柄的硬中逼上捎層蒼消辨費(fèi)械者2聽(tīng)0獄/銳8指0損規(guī)鹽律1裳、擱無(wú)膜差鞋異殲性性市蛛場(chǎng)牲策往略4塊）派方偶法推母行殿價(jià)驚值找工丸程包，個(gè)優(yōu)醉化陣改見(jiàn)進(jìn)溝產(chǎn)俱品粥設(shè)承計(jì)降燙低那物嚷料謀成季本降暮低蕉間劣接昨費(fèi)消用優(yōu)塔化稅資很本泊結(jié)軍構(gòu)杜，伏降屑低挎資茂本燥成踏本知都識(shí)衛(wèi)創(chuàng)曲新縮慧和室技茂術(shù)徑創(chuàng)終新1評(píng)、粥無(wú)拾差殘異繡性品市巧場(chǎng)憑策捧略5數(shù)）計(jì)有辭效格條啊件需禁求緩具表有隊(duì)價(jià)裝格原彈果性價(jià)祝格潑降敞低廉，研需塞求咽大作量堤增鼠加生搜產(chǎn)浩的教是抽標(biāo)口準(zhǔn)哭化脈產(chǎn)燃品如控鋼展鐵避、艙化廟肥刮、燒木存材餃等購(gòu)厚買奧者刻轉(zhuǎn)鍋移再成傍本長(zhǎng)低如喜在丟農(nóng)映貿(mào)裕市鍋場(chǎng)行或?yàn)E服娃裝飽城街換扒個(gè)棒攤煙位然很捷容帝易2籃、夏差部異勞性谷市料場(chǎng)畢策放略1狐）偉特繪征使謙產(chǎn)測(cè)品蠻有淚別榜于災(zāi)競(jìng)倉(cāng)爭(zhēng)童對(duì)塞手麻而砍突銹出轟一薯種誓或忠數(shù)舉種征特筑征墳，晴以臉鞏料固索產(chǎn)玻品只的監(jiān)市鎖場(chǎng)侵地哄位貧，羅借聰次聞勝藥過(guò)烤對(duì)書(shū)手違的逮一勿種看戰(zhàn)鴉略2構(gòu)、緒差?yuàn)W異殲性需市果場(chǎng)嗚策邁略2轎）隙優(yōu)真點(diǎn)更核好呀的閉滿須足界不印同聾細(xì)性分罵市許場(chǎng)寇的董顧湖客哨需蟻求噴，糖如卻通退過(guò)獵汽侮車披試熟圖獸為誓“連財(cái)易富震、監(jiān)目狂的送和排個(gè)浪性刪”溜為吃各黎不欺相尸同輛的擔(dān)人準(zhǔn)生皆產(chǎn)承不竄同可轎梁車這。3忙）荷缺優(yōu)點(diǎn)成恢本婆太梁高2引、耐差武異王性珍市錘場(chǎng)富策化略4園）而方戴法產(chǎn)鉗品割內(nèi)差因營(yíng)素剩差握異淋化產(chǎn)捐品雖性飛能產(chǎn)劑品灶設(shè)怒計(jì)產(chǎn)病品晨質(zhì)礙量目墓前浸競(jìng)圖爭(zhēng)辱激獎(jiǎng)烈患，幟投咳資尋和松營(yíng)極銷節(jié)成蛋本蝕高產(chǎn)宜品孟附煌加愿功盛能2棚、榮差廳異哭性橡市踩場(chǎng)王策寧略4修）買方蓬法產(chǎn)齒品經(jīng)外購(gòu)因改素劈燕差聲異鈔化（秧費(fèi)遺用堪少褲，憂營(yíng)別銷行組載合友中絮各療因攤素筑都仙可曉用啄，璃如隙定線價(jià)芬、沉品紗牌絡(luò)、撕包堤裝廉、賭促掛銷當(dāng)?shù)扰c）通歷過(guò)鍬產(chǎn)票品含質(zhì)得量場(chǎng)形擁象援化所實(shí)肅現(xiàn)槳產(chǎn)緞品達(dá)差裝異驅(qū)化通恒過(guò)儀信仍息汁傳允遞職實(shí)話現(xiàn)排產(chǎn)課品掙差柄異穴化通礦過(guò)泊優(yōu)衫質(zhì)鉤服盜務(wù)堤實(shí)飛現(xiàn)藥產(chǎn)獄品源的努差厚異膽化通錦過(guò)擇分群銷坡渠氣道仁實(shí)借現(xiàn)兵產(chǎn)嚷品狂的修差峰異匪化2向、秋差羽異刷性達(dá)市晌場(chǎng)騙策怒略思晌考臨：如路某裁著教名掩企枝業(yè)召投牧資阿中忌國(guó)猛足火球彎俱祥樂(lè)狼部北，驅(qū)這埋投潛資無(wú)決枯策松是姑否絞可婚行杜？如茫某擾著鍬名茫酒插類丘企凍業(yè)野在喇原誓有嶼×齒×諒品破牌枝基吳礎(chǔ)協(xié)上吸，斯增脆加稻“宗極版品伯×脹×胸”守品尺牌且，掙這萬(wàn)種凝做桿法駁是栗否灑得師當(dāng)臂？3蜜、昆密遺集彎性述市善場(chǎng)裳策獲略原里適煌用慶于雅資捎源活有桿限封的滑公淹司嬸，色但聯(lián)是踢現(xiàn)樓在痛的溉市埋場(chǎng)或競(jìng)奸爭(zhēng)蔥使茶得遼企愛(ài)業(yè)壩營(yíng)興銷固觀淘念別發(fā)臥生領(lǐng)了售很庭大磚改襲變棟，徐一盤(pán)些搭實(shí)詞力萍雄吐厚笛的播著甜名懼的存企陸業(yè)皆也扯貫?zāi)緩鼐?zhí)強(qiáng)行莊這揚(yáng)一輩策硬略屋。如表大邀眾叔汽剪車西集潮中屈于磁小社型捧汽彎車極市步場(chǎng)惠什普窗集狹中葡于慨高檢檔抹市路場(chǎng)二揉、則目犯標(biāo)畜市亞場(chǎng)促選雪擇萌方漆法全面型高檔產(chǎn)品中檔產(chǎn)品低檔產(chǎn)品顧客A顧客B顧客C市場(chǎng)型高檔產(chǎn)品中檔產(chǎn)品低檔產(chǎn)品顧客A顧客B顧客C產(chǎn)品型高檔產(chǎn)品中檔產(chǎn)品低檔產(chǎn)品顧客A顧客B顧客C特殊型高檔產(chǎn)品中檔產(chǎn)品低檔產(chǎn)品顧客A顧客B顧客C二污、初目?jī)礃?biāo)綱市益場(chǎng)斤選汪擇箱方腿法注辣意去在上市祥場(chǎng)伍細(xì)菠分敞中卡，篇由縱于葵某墻種肯協(xié)電同講性訂因煩素浴如油使區(qū)用位相衣同批原桶材拔料標(biāo)、推制絲式造災(zāi)設(shè)熟備面或爺分坊銷麥渠出道縣的剖基依礎(chǔ)過(guò)，肚會(huì)饑把橫某猜些震市碧場(chǎng)俊進(jìn)棚行戀組勺合給成惱一軟個(gè)敞市熔場(chǎng)三濃、岡目靠標(biāo)栽市六場(chǎng)振選獵擇步原泳則1朋、倉(cāng)經(jīng)桂營(yíng)自者補(bǔ)實(shí)償力2爬、辦產(chǎn)炕品照特公點(diǎn)3洽、乞市都場(chǎng)施特省點(diǎn)4莫、遞產(chǎn)不品姥生揪命駛周晃期5醉、肢競(jìng)悉爭(zhēng)林者益的彈市寨場(chǎng)恨策役略第束三鏡節(jié)蝴市伯場(chǎng)樓定挨位目善標(biāo)腹市槍場(chǎng)衣?tīng)I(yíng)樓銷策的瞇第腿三綁個(gè)渠階嫁段市場(chǎng)細(xì)分市場(chǎng)選擇市場(chǎng)定位一勢(shì)、按市萌場(chǎng)奔定舉位薯的助概強(qiáng)念書(shū)妙上廚1晴1敗1靠頁(yè)二碎、單市季場(chǎng)全定亦位傍的嘗層刷次核意心辨價(jià)蓮值忘：熊產(chǎn)用品葡之丟所火以槐存遞在齡的酸理垮由終。如屆基裂本辭功李能欲、菌好腸處景、伸服襖務(wù)耕等有夸形聾價(jià)