2022年8月外文研究報告consumer electronics in mexico

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TRENDSConsumerelectronicsinMexicoCHAPTER

01GlobalindustryoverviewConsumerspendingontechnologyworldwidefrom2020to2022(inbillionU.S.dollars)Worldwideconsumertechnologyspending2020-2022600505491500400300200100042220202021*2022**4systems,andsimilar.

ReadmoreNote(s):Worldwide;2020to2021;*The2021figureiscalculatedbySource(s):ConsumerTechnologyAssociation;S&PGlobal;basedonthe2022figureandtheyear-on-yeargrowthrateprovidedbythesource.**ForecastReadmoreGlobalspendingondevices(PCs,tablets,mobilephones,andprinters)from2012to2023(inbillionU.S.dollars)ITdevicestotalspendingworldwide2012-2023900808.58790.89767.87800700600500400300200100071271269767667766564964663020122013201420152016201720182019202020212022*2023*5Description:In2021,spendingondevicesamountedtoapproximately808.6billionU.S.dollarsglobally,anincreaseof16percentfromthepreviousyear.GlobalITspendingisexpectedtoreach4.4trillionU.S.dollarsinthatsameyear,increasingby10.2percentcomparedto2020.TheITmarketdeclinein2020isaresultoftheimpactofthecoronavirus(COVID-19)pandemic.Forfurtherinformationaboutthecoronavirus(COVID-19)pandemic,pleasevisitourdedicatedFactsandFigurespageR.

eadmoreNote(s):Worldwide;2012to2021;IncludesPCs,ultramobiles,mobilephones,tabletsandprinters;*ForecastReadmoreSource(s):GartnerSalesofleadingconsumerelectronic(CE)companiesworldwidein2022(inbillionU.S.dollars)SalesoftheleadingCEcompaniesworldwide2022SalesinbillionU.S.dollars150

200050100250300350400378.7AppleSamsungElectronicsSony244.1689.9LenovoGroupLGElectronicsPanasonic70.5666.1265.9750.91XiaomiGreeElectricAppliancesNVIDIA27.8826.9125.27TCLPhilips20.2815.24Nintendo6Description:Appleisoneofthemostpopularbrandsglobally,rankingnumberoneamongotherconsumerelectronicscompaniesontheForbeslistwithsalesof378.7billionU.S.dollarsasof2022.Thesecond-largestcompanybysalesonthislistwasSamsungElectronics,withover244billionU.S.dollarsinsalesthesameyear.ReadmoreNote(s):Worldwide;2022Source(s):ForbesCHAPTER

02OverviewoftheMexicanmarketConsumerelectronicssalesrevenueinMexicofrom2014to2027(inbillionU.S.dollars)Mexico:consumerelectronicssalesrevenue2014-20272522.1721.7321.2720.8220.5820.3919.92198518.3717.5817.2717.0916.630201420152016201720182019202020212022202320242025202620278Description:In2020,theconsumerelectronicsmarketinMexicogeneratedarevenueofalmost19.13billionU.Sdollars.TheConsumerMarketOutlookestimatesthatthemarketrevenuewillcontinuetogrowandby2027reachover22billionannualrevenue.ReadmoreNote(s):MexicoSource(s):ConsumerMarketOutlookConsumerelectronicsunitsalesinMexicofrom2014to2027(inmillionunits)ConsumerelectronicsunitsalesinMexico2014-2027200178.4179.1172.8173.417418016014012010080172172.3170.2167.6168.1166.2165.8164.5162.96040200201420152016201720182019202020212022202320242025202620279Description:In2020,consumerelectronicsmarketgeneratedarevenueofmorethan19billionU.Sdollars.Thesalesvolumeofthemarketincreasedthatyearbyover10millionunitsto179.1millionunitssold.TheConsumerMarketOutlookestimatesthatby2027thesalesvolumewilldecreaseto174millionunits.ReadmoreNote(s):MexicoSource(s):ConsumerMarketOutlookGrossproductionoftransmissionandreceptionequipmentofradioandTVsignalsaswellaswirelesscommunicationequipmentinMexicofromJanuary2019toJune2022(inmillionMexicanpesos)TV&radioequipmentproductionvalueinMexico2019-2022,bymonth25020015010050010Description:InJune2022,grossproductionvalueofthemanufacturingofequipmentfortransmissionandreceptionofradioandTVsignals,aswellaswirelesscommunicationequipmentinMexicoamountedto186.5millionMexicanpesosR.

eadmoreNote(s):Mexico;September2017toJune2022Source(s):INEGIGrossproductionofaudioandvideoequipmentinMexicofromJanuary2019toJune2022(inmillionMexicanpesos)Audio&videoequipmentproductionvalueinMexico2019-2022,bymonth800700600500400300200100011Description:InJune2022,theproductionvalueofaudioandvideoequipmentinMexicoamountedto239.1millionMexicanpesos.Atthesametime,thevalueoftelephoneequipmentproductionmountedto300.53millionMexicanpesosasofMarch2020R.ead

moreNote(s):Mexico;January2019toJune2022Source(s):INEGIGrossproductionofcomputerandperipheralequipmentmanufacturinginMexicofrom2016to2020(inbillionMexicanpesos)ComputerproductionvalueinMexico2016-20204540.4740.1339.3739.5340353025201510536.4902016201720182019202012Description:In2020,thevalueofcomputerandperipheralequipmentproductioninMexicoamountedto39.53billionMexicanpesos,upfrom40.47billionpesosayearearlier.Therewere15.62millionhouseholdsequippedwithacomputerinMexicoin2020R.eadmoreNote(s):Mexico;2009to2020Source(s):INEGICHAPTER

03TradeExportsofselectedtypesofconsumerelectronicsfromMexicoin2020(inbillionU.S.dollars)Mexico:consumerelectronicsexports20203531.53025201510513.111.61.71.40.70ComputersVideodisplaysTelephonesMicrophones&headphonesRadioreceiversVideorecordingequipment14Description:In2020,Mexicoexportednearly32billionU.S.dollarsworthofcomputers.Videodisplaysexportswerevaluedat13.1billionU.S.dollars.Moreover,in2020,consumerelectronicsandotherelectricalmachinerywerethethirdlargestcategoryofgoodsexportedfromMexico,aftervehiclesandmechanicalappliances.

ReadmoreNote(s):Mexico;2020Source(s):TheObservatoryofEconomicComplexity;UNComtrade;Varioussources(Publiccustomsrecords)ImportsofselectedtypesofconsumerelectronicsinMexicoin2020(inbillionU.S.dollars)Mexico:consumerelectronicsimports202097.858765432106.081.551.190.560.560.03TelephonesComputersVideoDisplaysMicrophonesandHeadphonesRadioReceiversVideoRecordingEquipmentSoundRecordingEquipment15Description:In2020,MexicoimportedsevenbillionU.S.dollarsworthofcomputers.Telephoneimportswerevaluedat7.85billionU.S.dollars.Moreover,in2020,consumerelectronicsandotherelectricalmachinerywerethelargestcategoryofgoodsimportedinMexico.ReadmoreNote(s):Mexico;2020Source(s):TheObservatoryofEconomicComplexity;UNComtrade;Varioussources(Publiccustomsrecords)ExportsofgamingconsolesandvideogamemachinesfromMexicofrom2012to2021(inmillionU.S.dollars)ExportvalueofgamingconsolesandmachinesinMexico2017-2021400355.06347.2335030025020015010050330.67265.82201.7502017201820192020202116Description:Mexico'sexportsofgamingconsolesin2021amountedtomorethan347millionU.S.dollars.Thismarksagrowthofnearly72percentcomparedto2020,whentheexportsofgamingconsolesandvideogameshaddroppedtoaround202millionU.S.dollars.Between2017and2020,Mexicanexportsofgamingconsolesandvideogamesfollowedadownwardtrend,beforerecoveringin2021.ReadmoreNote(s):Mexico;2017to2021Source(s):INEGI;InternationalTradeCentre;UNComtradeImportsofgamingconsolesandvideogamemachinestoMexicofrom2012to2021(inmillionU.S.dollars)ImportvalueofgamingconsolesandmachinesinMexico2017-2021800736.15692.47672.867006005004003002001000666.31543.92017201820192020202117Description:In2021,Mexicoimportedmorethan692millionU.S.dollarsworthofvideogamingconsolesandsimilardevices,whichrepresentsanincreaseofapproximately148milliondollarsinrelationtothepreviousyear.In2018,theMexicanimportsoftheseproductsreachedaround736millionU.S.dollars-thehighestfigurethroughouttheperiodstudied.ReadmoreNote(s):Mexico;2017to2021Source(s):GobiernoFederaldeMéxico;INEGI;InternationalTradeCentre;SistemadeInformaciónArancelariaVíaInternet;UNComtradeImportvalueofvideomonitorsandprojectorsinMexicofrom2014to2021(inbillionU.S.dollars)MonitorsandprojectorsimportvalueinMexico2014-20214.53.844.03.53.02.52.01.51.00.50.03.282.812.652.662.61.661.652014201520162017201820192020202118Description:ThevalueofvideomonitorsandprojectorsimportedbyMexicohasbeendecreasinginthelastyears.Whileimportshadreachedavalueofabout3.84billionU.S.dollarsin2015,by2021thesehaddroppedtoapproximately1.65billionU.S.dollarsR.

eadmoreNote(s):Mexico;2014to2021;NotincorporatingtelevisionsreceptionapparatusSource(s):TradeMap;UNComtradeCHAPTER

04SegmentsConsumerelectronicssalesrevenueinMexicoin2022,bysegment(inmillionU.S.dollars)ConsumerelectronicssalesrevenueinMexico2022,bysegment9,0007,6958,0007,0006,0005,0004,0003,0002,0001,00006,4035,509226.365.0619.25TelephonyTV,Radio&MultimediaComputingGamingEquipmentTVPeripheralDevicesDrones20Description:In2022,salesoftelephonydevicesinMexicowereexpectedtogeneratealmost7.7billionU.S.dollarsinrevenue,whichwouldmakethesedevicesthelargestconsumerelectronicssegmentinMexicomakingthisthesegmentwiththehighestsales.RankedsecondandthirdweretheTV,Radio&MultimediaandComputingsegmentsrespectively.ReadmoreNote(s):MexicoSource(s):ConsumerMarketOutlookConsumerelectronicsunitsalesinMexicoin2021,bysegment(inmillions)ConsumerelectronicsunitsalesinMexico2021,bysegment908070605040302010085.457.434.610ComputingTV,Radio&MultimediaTelephonyTVPeripheralDevicesDrones21Description:In2021,unitsalesoftelephonydevicesinMexicowereexpectedtoamountto34.6million.Computersaleshowevercreatedthebiggestsalesvolumewithover85millionpiecesbeingsoldthatyear.ThefiguresareadjustedtotheimpactoftheCOVID-19pandemic.

ReadmoreNote(s):Mexico;forecastadjustedfortheimpactofCOVID-19/includesTV,radio,multimedia,TVperipheraldevices,telephonyandcomputingSource(s):ConsumerMarketOutlookTV,radio,andmultimediasalesrevenueinMexicoin2022,bysegment(inbillionU.S.dollars)MediadevicessalesrevenueinMexico2022,bysegment5.04.54.464.03.53.02.52.01.51.00.690.570.440.50.00.24TelevisionsDigitalCamerasSpeakersHeadphonesRadios22Description:In2022,salesofTVsetsinMexicowereexpectedtogenerate4.46billionU.S.dollarsinrevenue,whichwouldmakethesedevicesthelargestconsumerelectronicssegmentinMexico.Consumerelectronicssalesintotalisprojectedtoamountto19.92billionU.S.dollars.

ReadmoreNote(s):MexicoSource(s):ConsumerMarketOutlookTVperipheraldevicessalesrevenueinMexicoin2022,bysegment(inmillionU.S.dollars)TVperipheraldevicessalesrevenueinMexico2022,bysegment6049.195040302010014.181.69SmartStreamingDevicesVideoPlayersSmartRemotes23Description:In2022,salesofsmartstreamingdevicesinMexicowereexpectedtogenerate49.19millionU.S.dollarsinrevenue.Consumerelectronicssalesintotalareprojectedtoamountto19.92billionU.S.dollars.Smartremotesisexpectedtohavethelowestsales,generatingabout1.69millionU.S.dollars.

ReadmoreNote(s):MexicoSource(s):ConsumerMarketOutlookComputerandperipheraldevicessalesrevenueinMexicoin2022,bysegment(inbillionU.S.dollars)ComputingdevicesalesrevenueinMexico2022,bysegment1.81.631.61.41.210.961.00.80.60.40.20.00.840.670.270.12LaptopsStorageUnitsTabletsPCMonitors&ProjectorsDesktopPCsPrinters&CopiersKeyboards24Description:In2022,salesoflaptopsinMexicoareexpectedtogeneratenearly1.63billionU.S.dollarsinrevenuemakingthemthemostpurchasedcomputingdevices.Consumerelectronicssalesintotalwereprojectedtoamountto19.92billionU.S.dollarsR.

eadmoreNote(s):MexicoSource(s):ConsumerMarketOutlookNumberofsmartphonessoldinMexicofrom2018to2021(inmillions)NumberofsmartphoneunitssoldinMexico2018-20213532.7631.930.473025201510525.9802018201920202021*25Description:Theforecastfor2021expectsover30millionsmartphonestobesoldinMexico.Inthepreviousyear,salesofthisdeviceintheNorthAmericancountrydroppedtonearly26millionunits.BetweenJanuary2020andJanuary2021,smartphoneunitshipmentsinMexicoincreasedby17percent,ayear-on-yeargrowthbelowtheLatinAmericanaverage.ReadmoreNote(s):Mexico;2018to2021;*ForecastFigureshavebeenrounded.ReadmoreSource(s):IDC;XatakaMéxicoCHAPTER

05CompaniesMarketshareheldbyleadingsmartphonebrandsinMexicofromJanuary2020toJuly2022MarketshareofsmartphonebrandsinMexico2020-2022SamsungMotorolaHuaweiAppleLGXiaomiZTE100%90%80%70%60%50%40%30%20%10%0%May

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eadmoreNote(s):Mexico;January2020toJuly2022Source(s):StatCounterMarketshareheldbyselectedLatinAmericansmartphonebrandsinMexicofromFebruary2019toAugust2022MarketshareofLatinAmericansmartphonebrandsinMexico2019-2022Lanix(Mexico)Telcel(Mexico)M4tel(Mexico)Bmobile(Colombia)2.0%1.8%1.6%1.4%1.2%1.0%0.8%0.6%0.4%0.2%0.0%Brand(countryoforigin)28Description:AsofAugust2022,theMexicanbrandLanixwastheLatinAmericansmartphonebrandwiththehighestmarketshareinMexico,accountingfor0.12percentofthesmartphonewebtrafficintheNorthAmericancountry.Amongallsmartphonebrands,Samsungaccountedforthehighestmarketshareinthecountry.ReadmoreNote(s):Mexico,LAC;February2019toAugust2022Source(s):StatCounterDistributionofsmartphonesinuseinMexicoin2ndquarter2022,bybrandSmartphonemarketshareinMexicoQ22022,bybrandMarketshare0%5%10%15%20%25%30%35%SamsungMotorolaApple31.6%22.9%13%HuaweiXiaomiOthersLG11.3%7.1%5%3.4%2.4%1.9%1.4%AlcatelOppoZTE29Description:Asofthe2ndquarterof2022,SamsungwasthemostpopularsmartphonebrandamongMexicans,accountingforoveronethirdofthemarket.ItwascloselyfollowedbyMotorola,withamarketshareworthnearly23percent.Read

moreNote(s):Mexico;Q22022Source(s):CIUMostpopularAndroidphonesandtabletsinMexicoasofAugust2022Mexico:mostpopularAndroidphonesandtablets2022Marketshare0.0%HuaweiHONOR9X0.5%1.0%1.5%2.0%2.5%3.0%2.8%Motorolamotog(20)Motorolamotoe6playHuaweiP30lite2%1.7%1.6%SamsungGalaxyA12Motorolamotoe(7)plusSamsungGalaxyA32Motorolamotog(8)plusRedmiNote10S1.3%1.2%1.2%1.1%1.1%1.1%Motorolamotag(7)power30Description:AsofAugust2022,themostpopularsmartphonemodelinMexicowastheHuaweiHONOR9X,withamarketshareof2.8percent,followedbytheMotorolaMotoG(20),withashareoftwopercentandtheMotorolamotoe6playwith1.7percent.Evenso,SamsungwasstillthemostusedsmartphonebrandintheNorthAmericancountryin2021.ReadmoreNote(s):Mexico;August14,2022Source(s):AppBrainLeadingwebsitesforpurchasingconsumerelectronicsandtechnologyinMexicoasof2021LeadingwebsitesforconsumerelectronicsshoppinginMexico2021Shareofrespondents20%0%5%10%15%25%30%35%40%45%AmazonMercadoLibreWalmartLiverpoolCoppel42%42%17%17%11%11%BestBuyTelcel7%SocialmediaSams5%5%5%WisheBay4%4%Samsung31Description:Whenaskedaboutthewebsitestheyusedtobuyconsumerelectronicsandtechnology,morethan40percentofinternetuserssurveyedinMexiconamedAmazonandMercadoLibreastheirgo-toplace.OnlineretailersWalmartandLiverpoolfollowed,eachwith17percentofrespondents.Inadditiontoonlinemarketplacesandretailers,socialnetworkswereamongthetoptensitesforpurchasingtheseproducts,usedbyfivepercentofMexicanswhoparticipatedinthesurvey.ReadmoreNote(s):February16to23,2021;1,041internetusers;18yearsandolder;post-covidperiod(afterMarch2020)Source(s):TheCocktailAnalysisCHAPTER

06ConsumptionShareofindividualswhoownselectedInternetofThings(IoT)devicesinMexicoin2021Ownershipofinternet-connecteddevicesinMexico2021Shareofrespondents40%

50%0%10%20%30%60%70%80%90%100%98.7%98.5%110%AnykindofmobilephoneSmartphoneFeaturephone11.7%LaptopordesktopcomputerTablet69.6%42.2%42.1%GameconsoleSmartwatch24.2%22.9%TVstreamingdeviceSmarthomedeviceVirtualrealitty14.2%5.5%33Description:InasurveyconductedinMexicoin2021,closeto70percentofpeoplesurveyedreportedhavingaccesstoalaptopordesktop,whilearound42percentsaidtheyownedavideogameconsole.Inaddition,around14percentofrespondentsindicatedtohaveaccesstoasmarthomedevice.

ReadmoreNote(s):Mexico;Q32021;16-64yearsSource(s):GWI;Hootsuite;WeAreSocialSmartTVownershipinMexicofrom2019to2021SmartTVownershipinMexico2019-202180%74%70%60%50%40%30%20%10%0%66%65%20192020202134Description:ThesmartTVownershipconstantlyincreasedoverthelastyearsinMexico.In2021,74percentofrespondentsstatedthattheyownedasmartTV.ReadmoreNote(s):Mexico;2019to2021;800respondentsSource(s):IABMéxico;KantarVideogameconsoleownershipinMexicofrom2019to2021VideogameconsoleownershipinMexico2019-202150%45%45%45%41%40%35%30%25%20%15%10%5%0%20192020202135Description:In2021,45percentofMexicanrespondentsstatedthattheyownedavideogameconsole.Thisrepresentedanincreasecomparedtothepreviousyear,whenonly41percentofrespondentsownedagameconsole.ReadmoreNote(s):Mexico;2019to2021;800respondentsSource(s):IABMéxico;KantarSmartspeakerownershipinMexicofrom2019to2021SmartspeakerownershipinMexico2019-202130%25%24%25%20%15%10%5%22%0%20192020202136Description:Smartspeakershavebecomeincreasinglypopularoverthelastyears.In2021,25percentofMexicanrespondentsstatedthattheyownedasmartspeaker,whichrepresentedanincreasecomparedtothepreviousyear.ReadmoreNote(s):Mexico;2019to2021;800respondentsSource(s):IABMéxico;KantarShareofhouseholdsequippedwithselectedmediadevicesinMexicoin2021Mexico:mediadevicestake-up2021Shareofhouseholds0%10%20%30%40%50%60%70%80%90%100%97%110%MobilephoneTV94%Radio53%ComputerorlaptopFixed-linephoneBlu-ray/DVD47%32%30%Tablet26%SmartdevicesGamingconsoleOnlinecontentsdeviceVRdevices21%19%18%5%37Description:In2021,itwasfoundthat97percentofMexicanhouseholdshadamobilephone.ThesecondmostpopulardevicewasaTVset,presentin94percentofhouseholds.Radiorankedthirdwith53percentR.

eadmoreNote(s):Mexico;November30toDecember18,2020andMarch3toApril15,2021;8,750respondents;7yearsandolderSource(s):InstitutoFederaldeTelecomunicaciones(Mexico);PQRPlanningQuantDevicesmostusedtoaccessvideocontentonlineinMexicoasofApril2021DevicesusedtoaccessvideocontentonlineinMexico2021100%89%90%80%70%60%50%40%28%30%20%10%0%25%9%2%MobilephoneTV(smartTV)Desktop/laptopTabletDevicesconnectedtotheTV38Description:AsofApril2021,around89percentofonlinevideoconsumerssurveyedinMexicosaidtheyusedmobilephonestoaccessvideocontentontheinternet.TVsets(includingsmartTVs)andcomputersfollowed,mentionedby28and25percentofrespondents,respectively.

ReadmoreNote(s):Mexico;November30toDecember18,2020,andMar