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CONSUMERS

&

BRANDSHealthfunctionalfoodinSouthKoreaCHAPTER

01OverviewSizeofthehealthfunctionalfoodmarketinSouthKoreafrom2015to2021(intrillionSouthKoreanwon)HealthfunctionalfoodmarketsizeinSouthKorea2015-20215.064.183.733.072.72.62.2320152016201720182019202020213Description:ThemarketforhealthfunctionalfoodsinSouthKoreaamountedtoapproximately5.06trillionSouthKoreanwonin2021.Ithasgrownsignificantlyovertheyears,morethandoublingthevaluefromaround2.23trillionwonin2015.Healthfunctionalfoodsreferstospecificproductsmadebycompactingelementsthatarebeneficialtothehumanbodyintoeasilyconsumablepackages.Theyareconsumedfortheirpromotedhealthbenefits,suchasimprovingeyesight,counteringnaturalaging,[...]ReadmoreNote(s):SouthKorea;2015to2021Source(s):MFDS(SouthKorea);NationalFoodSafetyInformationServicePercentageofhealthfunctionalfoodsalesinGDPofmanufacturinginSouthKoreafrom2015to2020HealthfunctionalfoodsalesratiotoGDPofmanufacturinginSouthKorea2015-20200.69%0.61%0.52%0.49%0.47%0.43%2015201620172018201920204Description:ThisstatisticdepictsthehealthfunctionalfoodsalesratiotoGDPofmanufacturinginSouthKoreafrom2015to2020.In2020,healthfunctionalproductsalesaccountedfor0.69percentoftheGDPofmanufacturinginSouthKoreaR.

eadmoreNote(s):SouthKorea;2015to2020Source(s):MFDS(SouthKorea)ValueofhealthfunctionalfoodproducedinSouthKoreafrom2015to2021(intrillionSouthKoreanwon)HealthfunctionalfoodproductionvalueinSouthKorea2015-20212.712.261.951.731.471.481.1320152016201720182019202020215Description:In2021,thehealthfunctionalfoodproductionvalueinSouthKoreaamountedtoapproximately2.71trillionSouthKoreanwon,increasedfrom2.26trillioninthepreviousyear.Overtheyears,thevalueofthehealthfunctionalfoodhasbeensteadilyontherise.ReadmoreNote(s):SouthKorea;2015to2021Source(s):MFDS(SouthKorea);NationalFoodSafetyInformationServiceValueofhealthfunctionalfoodexportedfromSouthKoreafrom2015to2021(inmillionU.S.dollars)HealthfunctionalfoodexportvalueinSouthKorea2015-2021201.49191.89122.36114.3395.393.4278.8920152016201720182019202020216Description:In2021,theexportvalueofhealthfunctionalfoodinSouthKoreaamountedtoaround201.49millionU.S.dollars,increasedfromabout191.89millioninthepreviousyear.Overtheyears,theexportvaluehasbeenconstantlyontheriseR.

eadmoreNote(s):SouthKorea;2015to2021Source(s):MFDS(SouthKorea);NationalFoodSafetyInformationServiceValueofhealthfunctionalfoodimportedintoSouthKoreafrom2015to2021(inmillionU.S.dollars)HealthfunctionalfoodimportvalueinSouthKorea2015-20211,098.61912.14786.96610.97505.45508.28439.2520152016201720182019202020217Description:In2021,theimportvalueofhealthfunctionalfoodinSouthKoreaamountedtoaround1.1billionU.S.dollars,increasedfromalmost912millioninthepreviousyear.Overtheyears,theimportvaluehasbeensteadilyontheriseR.

eadmoreNote(s):SouthKorea;2015to2021Source(s):MFDS(SouthKorea);NationalFoodSafetyInformationServiceCHAPTER

02EstablishmentsLeadinghealthfunctionalfoodcompaniesinSouthKoreain2020.bysalesrevenue(inbillionSouthKoreanwon)LeadinghealthfunctionalfoodcompaniesSouthKorea2020,bysalesSalesrevenueinbillionSouthKoreanwonKoreaGinsengcorp.(Wonjuplant)ChongKunDangHealthcarecorp.KoreaGinsengcorp.(Buyeoplant)KolmarBNHCo.,Ltd.(FoodipharmBusiness)SuheungCo.,Ltd.530.81288.41271.42168.88141.15131.76123.42112.73KolmarBNHCo.,Ltd.(SunBioTechBusiness)KoreaYakultCo.,Ltd.CosmaxbioNovarexCo.,Ltd.109.39106.62CosmaxNBT9Description:KoreaGinsengCorporationandChongKunDangHealthcarecorp.weretheleadingmanufacturersofhealthfunctionalfoodsinSouthKoreain2020.Together,thetwogeneratedmorethan800billionSouthKoreanwoninsales.Read

moreNote(s):SouthKorea;2020Source(s):MFDS(SouthKorea)NumberofbusinessestablishmentsmanufacturinghealthfunctionalfoodsinSouthKoreafrom2006to2021HealthfunctionalfoodmanufacturernumberinSouthKorea2006-2021539521508500496487487460449435424397385356345337200620072008200920102011201220132014201520162017201820192020202110Description:In2021,therewere539healthfunctionalfoodmanufacturersinSouthKorea,upfrom521inthepreviousyear.Overtheyears,thenumberofhealthfunctionalfoodmanufacturershassteadilyincreased.Read

moreNote(s):SouthKorea;2006to2021Source(s):MFDS(SouthKorea);NationalFoodSafetyInformationServiceNumberofestablishmentsspecializedinmanufacturinghealthfunctionalfoodsinSouthKoreafrom2006to2021HealthfoodspecializedmanufacturernumberinSouthKorea2006-2021462454443439439434433414407396386361349328319313200620072008200920102011201220132014201520162017201820192020202111Description:In2021,therewere462manufacturersspecializedinhealthfunctionalfoodsinSouthKorea,upfrom454inthepreviousyear.Overtheyears,thenumberofhealthfoodspecializedmanufacturershassteadilyincreasedR.

eadmoreNote(s):SouthKorea;2006to2021Source(s):MFDS(SouthKorea);NationalFoodSafetyInformationServiceNumberofstart-upsmanufacturinghealthfunctionalfoodsinSouthKoreafrom2011to2020HealthfoodmanufacturingventurenumberinSouthKorea2011-202067656157545346423938201120122013201420152016201720182019202012Description:Thisstatisticdepictsthenumberofhealthfunctionalfoodmanufacturingstart-upsinSouthKoreafrom2011to2020.In2020,therewere67venturecompaniesmanufacturinghealthfunctionalfoodsinSouthKoreaR.

eadmoreNote(s):SouthKorea;2011to2020Source(s):MFDS(SouthKorea)NumberofgoodmanufacturingpracticeestablishmentsproducinghealthfunctionalfoodsinSouthKoreafrom2011to2020HealthfoodGMPestablishmentnumberinSouthKorea2011-2020393320281247225216208198185164201120122013201420152016201720182019202013Description:In2020,therewere393healthfoodmanufacturersthatconformedtotheGMP(goodmanufacturingpractice)standardsinSouthKorea.Thiswasanincreasefromthepreviousyear,whenfiguresstoodat320.ReadmoreNote(s):SouthKorea;2011to2020Source(s):MFDS(SouthKorea)CHAPTER

03SalesTotalsalesvalueoftheSouthKoreanhealthfunctionalfoodsmarketfrom2014to2020(intrillionSouthKoreanwon)HealthfunctionalfoodstotalsalesvalueSouthKorea2014-20203.53.02.52.01.51.00.50.03.332.952.522.242.131.821.63201420152016201720182019202015Description:In2020,theSouthKoreanhealthfunctionalfoodsmarketrecordedsalesofapproximately3.33trillionSouthKoreanwon,anincreasefromthepreviousyear.Figureshavecontinuouslyincreasedonayearlybasissince2014.ReadmoreNote(s):SouthKorea;2014to2020;domesticsalesandexportsincludedSource(s):MFDS(SouthKorea)DomesticsalesvalueofhealthfunctionalfoodsinSouthKoreafrom2015to2020(intrillionSouthKoreanwon)HealthfunctionalfoodsdomesticsalesvalueinSouthKorea2015-20203.12.812.42.132.021.7320152016201720182019202016Description:ThisstatisticillustratesthedomesticsalesvalueofhealthfunctionalfoodsinSouthKoreafrom2015to2020.In2020,around3.1trillionU.S.dollarsofhealthfunctionalfoodsweresoldwithinthecountryR.

eadmoreNote(s):SouthKorea;2015to2020Source(s):MFDS(SouthKorea)SalesrevenueofhealthfunctionalproductssoldthemostinSouthKoreain2021,bytype(inbillionSouthKoreanwon)HealthfunctionalfoodbestsellersalesrevenueinSouthKorea2021,bytypeSalesrevenueinbillionSouthKoreanwonKoreanredginsengApprovedingredients*Probiotics1,047.2846.7767.7VitaminsandmineralsFat/oilwithEPAandDHAFructooligosaccharideMarigoldflowerextractMilkthistleextractProtein335.4236.7159.866.357.449.2Propolisextract48.617Description:In2021,Koreanredginsengproductswerethemostpopularhealthproductswiththesalesrevenueofapproximately1.05trillionSouthKoreanwon.Itwasfollowedbyapprovedingredientsandprobiotics,witharound847billionwonandaround768billionwon,respectively.

ReadmoreNote(s):SouthKorea;2021;*AccordingtotheMinistryofFoodandDrugSafety,approvedingredients,unlikenotifiedingredients,arethetypeofingredientsthatbeusedformealorreplaceconventionalfoodandareapprovedbytheMinistryof[...]ReadmoreSource(s):MFDS(SouthKorea);NationalFoodSafetyInformationServiceSalesvalueofredginsengproductsinSouthKoreafrom2015to2020(inbillionSouthKoreanwon)RedginsengproductssalesvalueSouthKorea2015-20201,109.61,059.81,060.891,035.8990694.320152016201720182019202018Description:In2020,thesalesvalueofredginsengproductsinSouthKoreaamountedtoaround1.06trillionSouthKoreanwon.Thatyear,redginsengaccountedforaround32percentofthetotalsalesvalueofhealthfunctionalfoodR.

eadmoreNote(s):SouthKorea;2015to2020Source(s):MFDS(SouthKorea)SalesvalueofprobioticproductsinSouthKoreafrom2015to2020(inbillionSouthKoreanwon)ProbioticssalesvalueSouthKorea2015-2020525.63459.4299.4217.4190.3157.920152016201720182019202019Description:In2020,thesalesvalueofprobioticproductsinSouthKoreaamountedtoover525billionSouthKoreanwon.Thatyear,probioticsaccountedforaround15.8percentofthetotalsalesvalueofhealthfunctionalfoodR.

eadmoreNote(s):SouthKorea;2015to2020Source(s):MFDS(SouthKorea);ShinhanInvestmentSalesvalueofvitaminsandmineralsinSouthKoreafrom2015to2020(inbillionSouthKoreanwon)VitaminsandmineralssalesvalueSouthKorea2015-2020298.85270.1248.4225.9207.9184.320152016201720182019202020Description:In2020,thesalesvalueofvitaminsandmineralsinSouthKoreaamountedtoover298billionSouthKoreanwon.Thatyear,vitaminsandmineralsaccountedforaround8.9percentofthetotalsalesvalueofhealthfunctionalfoodR.

eadmoreNote(s):SouthKorea;2015to2020Source(s):MFDS(SouthKorea);ShinhanInvestmentCHAPTER

04ConsumerbehaviorShareofhouseholdsthatpurchasedhealthfunctionalfoodinSouthKoreafrom2016to2021ShareofhouseholdswhoboughthealthfunctionalfoodSouthKorea2016-202190%81.1%78.5%78.9%80%70%60%50%40%30%20%10%0%76.2%71.6%65.3%20162017201820192020202122Description:AccordingtoasurveyonconsumerbehaviorforhealthfunctionalfoodinSouthKorea,around81percentofhouseholdspurchasedhealthfunctionalfoodin2021.Theshareofhealthsupplementspurchasinghouseholdshassteadilyincreasedduringthelastyears.

ReadmoreNote(s):SouthKorea;2016toJuly2021;5,000households;householdsinthewholecountry,exceptingJejuSource(s):KHSAShareofpeoplewhoconsumeddietarysupplementsornutraceuticalsinSouthKoreaasofMarch2022ShareofpeoplewhoconsumeddietarysupplementsSouthKorea2022Idon'tknowwhattheyare1.1%No20.32%Yes78.58%23Description:AccordingtoasurveybyRakutenInsightondietarysupplementsinSouthKoreaconductedinMarch2022,around78.6percentoftherespondentsstatedthattheytookdietarysupplements.Themajorityoftherespondentsansweredthattheytookdietarysupplementseveryday.

ReadmoreNote(s):SouthKorea;March10to31,2022;8,375respondents;16yearsandolderSource(s):RakutenInsightAverageexpenditureonhealthfunctionalfoodsperyearinSouthKoreaasofMarch2022,bygender(inSouthKoreanwon)HealthfunctionalfoodpurchaseaveragevalueperyearinSouthKorea2022,bygenderMenWomen43%41%31%26%19%16%13%9%3%2%1%1%Below200,000200,000-400,000400,000-600,000600,000-800,000800,000-1,000,000Over1,000,00024Description:AccordingtoasurveyconductedinMarch2022amongSouthKoreanswhohadpurchasedorconsumedhealthfunctionalfoodduringthelastyear,43percentofmalerespondentsansweredtospendbelowtwohundredthousandSouthKoreanwononaverageonhealthfunctionalfoodinayear.Overall,womentendedtospendmoremoneyonsuchproductsthanmen.ReadmoreNote(s):SouthKorea;March8to10,2022;615respondents;19-49years;peoplewhoboughtorconsumedhealthfunctionalfoodduringthelastyearSource(s):MezzoMediaAverageexpenditureonhealthfunctionalfoodsperpurchaseinSouthKoreaasofApril2021,bygender(inSouthKoreanwon)HealthfunctionalfoodvalueperpurchaseinSouthKorea2021,bygenderMen43%Women46%30%26%17%15%12%6%4%1%Below10,00010,000-30,00030,000-60,00060,000-100,000Over100,00025Description:AccordingtoasurveyamongSouthKoreanswhohadpurchasedorconsumedhealthfunctionalfoodduringthelastyearinApril2021,46percentoffemalerespondentsansweredtospendaround30to60thousandSouthKoreanwonperpurchaseonhealthfunctionalfood.Overall,womentendedtospendmoremoneyperpurchasethanmen.ReadmoreNote(s):SouthKorea;April2to8,2021;515respondents;19-49years;peoplewhoboughtorconsumedhealthfunctionalfoodduringthelastyearSource(s):MezzoMediaSaleschannelstopurchasehealthfunctionalproductsinSouthKoreaasofMarch2022HealthfunctionalfoodpurchasechannelinSouthKorea2022ShareofrespondentsOpenmarketsPortalsite40%28%OnlinegeneralshoppingmallLargesupermarkets23%18%LargesupermarketsonlinemallManufacturer'sonlinemallWarehouse-typediscountstoresTVShopping16%15%13%12%12%Overseasdirectpurchasesite26Description:AccordingtoasurveyamongconsumersofhealthfunctionalfoodinSouthKoreain2022ontheirpreferredpurchaselocation,40percentofrespondentsstatedtobuyhealthfunctionalproductsviaopenmarkets.Overall,shoppingforhealthfunctionalfoodsonlinewasthemostpopular.

ReadmoreNote(s):SouthKorea;March8to10,2022;615respondents;19-49years;peoplewhoboughtorconsumedhealthfunctionalfoodduringthelastyearSource(s):MezzoMediaFrequencyofhealthfunctionalfoodpurchasesinSouthKoreaasofMarch2022FrequencyofbuyinghealthfunctionalfoodSouthKorea202240%3

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