2022年8月外文研究報告mcdonalds

COMPANIES

&

PRODUCTSMcDonald'sCHAPTER

01QuickservicerestaurantindustryMarketsizeofthequickservicerestaurantindustryworldwidefrom2011to2020,withaforecastfor2021(inbillionU.S.dollars)Globalquickservicerestaurantindustrymarketsize2011-20211,000868.119008007006005004003002001000849.21832.31804.85797.68763.96736.15715.7705.15691.54675.342011201220132014201520162017201820192020*2021*3Description:Themarketsizeofthequickservicerestaurantindustryworldwidereacheditspeakin2019at868.11billionU.S.dollars.However,asaresultofthecoronavirus(COVID-19)pandemic,thisfiguredecreasedto736.15billionU.S.dollarsin2020.In2021,themarketisforecasttoreach797.68billion.ReadmoreNote(s):Worldwide;2011to2020;*Forecast.Figureshavebeenrounded.ReadmoreSource(s):IBISWorldBrandvalueofthe10mostvaluablequickservicerestaurantbrandsworldwidein2021(inmillionU.S.dollars)MostvaluableQSRbrandsworldwidein2021BrandvalueinmillionU.S.dollars20212020020,00040,00060,00080,000100,000120,000140,000160,000180,000154,921McDonald'sStarbucksKFC129,32160,26747,75318,18916,58414,762Subway13,76812,39710,743Domino'sPizzaChipotle11,9966,6038,409PizzaHutBurgerKingTacoBell7,3416,7006,3686,4045,9286,041Chick-Fil-A4Description:Thestatisticshowsthebrandvalueofthe10mostvaluablequickservicerestaurantbrandsworldwidein2021.Inthatyear,thebrandvalueofStarbucksamountedtoapproximately60.3billionU.S.dollars.McDonald'swasthemostvaluablefastfoodbrandintheworldwithanestimatedbrandvalueofabout154.9billionU.S.dollars.ReadmoreNote(s):Worldwide;2021Source(s):KantarMillwardBrownConsumerspendinginthequickservicerestaurant(QSR)sectorintheUnitedStatesfrom2004to2021(inbillionU.S.dollars)ConsumerspendinginthequickservicerestaurantsectorintheU.S.2004-2021350304.8299.6290.230025020015010050281.9279273272261.9254.2247.9238.9232.9230.3

230.1224.2216.6206.418702004200520062007200820092010201120122013201420152016201720182019202020215Description:Thequickservicerestaurantsector(QSR)intheUnitedStateshasseenayear-over-yeargrowthsince2004,withitspeakconsumerspendingexceedingthreehundredbillionin2021.Comparatively,consumerspendinginthissectorsawanotabledeclinein2020asaresultofthecoronavirus(COVID-19)pandemic.ReadmoreNote(s):UnitedStates;2004to2021Source(s):Domino'sPizza;NPDGroupEmploymentinthequickservicerestaurant(QSR)franchiseindustryintheUnitedStatesfrom2007to2021,withaforecastfor2022EmploymentinthequickservicerestaurantfranchiseindustryintheU.S.2007-20224,500,0004,000,0003,500,0003,000,0002,500,0002,000,0001,500,0001,000,000500,0000200720082009201020112012201320142015201620172018201920202021*

2022**6Description:In2021,annearly3.73millionemployeeswereestimatedtohaveworkedinthequick-servicerestaurant(QSR)franchiseindustryintheUnitedStates.Thisfigureshowsanincreasewhencomparedtothepreviousyear'stotalof3.54million.ThenumberofemployeesintheU.S.QSRfranchiseindustrypeakedin2019.ReadmoreNote(s):UnitedStates;2007to2021;*Estimate.**ForecastReadmoreSource(s):IHSMarkit;InternationalFranchiseAssociationCHAPTER

02CompanyinformationMcDonald'sglobalbrandvaluefrom2006to2022(inbillionU.S.dollars)McDonald's:brandvalue2006-2022250196.5320015010050154.92130.37

129.32126.0497.7295.1990.26201388.65201685.71201481.02201181.16201566.58200966.01201049.533.14200728.9920060200820122017201820192020202120228Description:Ina2022rankingofbrandsbytheirvalue,McDonald'splacedsixth,atnearly197billionU.S.dollars,withanincreaseinvalueby27percentcomparedtopreviousyear.

ReadmoreNote(s):Worldwide;2006to2022Source(s):KantarRevenueoftheMcDonald'sCorporationworldwidefrom2005to2021(inbillionU.S.dollars)RevenuegeneratedbyMcDonald's2005-20213028.1127.5727.4427.0125.4124.6224.0825201510523.5223.2222.7922.7522.8220.921.0321.0819.1219.2102005200620072008200920102011201220132014201520162017201820192020*20219Description:McDonald'sgeneratedatotalrevenueof23.22billionU.S.dollarsin2021.Inthatyear,whenlookingatMcDonald`srevenuebyregion,thecountrythatgeneratedthehighestportionofrevenuewastheUnitedStates-accountingfor8.71billionU.S.dollars.However,internationallyoperatedmarketsincluding,butnotexclusiveto,Australia,France,Canada,andtheUK,contributedthelargestsumtotheMcDonald'stotalrevenuein2021.ReadmoreNote(s):Worldwide;2005to2021;financialyearendsDecmber31ofeachyear;*ThesourceimplementedchangesinpresentationeffectiveonthefirstofJanuary,hence,2020figureisnotcomparabletoallprioryearsinthisstatistic.Thecurrent[...]

ReadmoreSource(s):McDonald'sRevenueofMcDonald'sCorporationworldwidefrom2005to2021,bymodeofoperation(inbillionU.S.dollars)RevenueofMcDonald's2005-2021,bymodeofoperationCompany-operatedrestaurantsFranchisedrestaurants30259.238.968.719.278.9320151056.967.849.336.187.295.4910.15.113.0911.0111.6610.7318.88201318.29201118.61201218.17201416.61200716.56200816.49201516.23201015.415.46200915.314.02200512.710.0120189.799.428.14020062016201720192020202110Description:Duringthe2021financialyear,franchisedrestaurantsaccountedforalargershareofMcDonald'stotalrevenue,amountingto13.09billionU.S.dollars.ThatwasoverthreebillionU.S.dollarsmorethantherevenuegeneratedbycompany-operatedrestaurants.ReadmoreNote(s):2005to2021;financialyearendedDecember31eachyearSource(s):McDonald'sRevenueofMcDonald'sCorporationworldwidein2021,byregion(inbillionU.S.dollars)RevenueofMcDonald'sCorporation2021,byregionUnitedStatesInternationalOperatedMarketsInternationalDevelopmentalLicensedMarkets&Corporate2.072520151051.759.4612.098.717.6602020202111Description:FastfoodgiantMcDonald`srecordedarevenueofapproximately8.71billionU.S.dollarsintheUnitedStatesalonein2021.Comparatively,internationaloperatedmarketsaccountedforthehighestamountofrevenue,with12.09billionU.S.dollars.Duetothecompany'swidespreadsuccess,McDonald'shasbecomeoneofthemostwell-knownfastfoodrestaurantsintheUnitedStates.ReadmoreNote(s):Worldwide;2021;financialyearendedDecember31Source(s):McDonald'sMcDonald'sfranchisedrestaurantsalesworldwidefrom2006to2021(inbillionU.S.dollars)FranchisesalesofMcDonald's2006-202112010080102.6890.7686.1385.1878.269.6970.2569.6269.7167.6566.2361.1556.93604020054.1346.9441.38200620072008200920102011201220132014201520162017201820192020202112Description:Duringthe2021financialyear,McDonald'sfranchiserestaurantsgeneratedatotalof102.68billionU.S.dollarsinsales.Thisfiguredreflectsanincreaseoverthepreviousyear'stotalof85.18billion.ThefranchisesalesofMcDonald'srestaurantshavefluctuatedoverthepastdecade.ReadmoreNote(s):Worldwide;2006to2021;franchisedsalesarenotrecordedasrevenuesbythecompanySource(s):McDonald'sMcDonald'sCorporationfranchisedrestaurantrevenueworldwidefrom2015to2021(inmillionU.S.dollars)RevenueoffranchisedMcDonald'sCorporationrestaurants2015-2021,bytypeRentsRoyaltiesInitialfees14,00012,00010,0008,0006,0004,0002,000059.248.44449.94,645.186.54,107.189.43,886.383.43,831.53,518.73,129.92,980.78,381.120217,500.220197,082.220186,844.720206,496.320176,107.620165,860.6201513Description:McDonald'sCorporationgeneratedatotalrevenueof13.08billionU.S.dollarsfromfranchisedrestaurantsworldwideduringthe2021financialyear,alargeportionofwhichcomefromrentswithatotalof8.38billionU.S.dollars.RoyaltiesrevenuegeneratedfromMcDonald'sfranchisesacrosstheglobeamountedto4.64billionU.S.dollarsinthatyear.ReadmoreNote(s):Worldwide;2015to2021Source(s):McDonald'sOperatingincomeofMcDonald'sCorporationworldwidefrom2005to2021(inbillionU.S.dollars)OperatingincomeofMcDonald's2005-2021121010.369.559.078.768.828.618.537.957.75864207.477.327.156.846.444.433.88200620072008200920102011201220132014201520162017201820192020202114Description:GlobalfastfoodburgerchainMcDonald'sreportedanoperatingincomeofapproximately10.36billionU.S.dollars.Thisreflectsanincreaseofroughlythreebillionfromthepreviousyear.

ReadmoreNote(s):Worldwide;2005to2021;financialyearendedDecember31eachyearSource(s):McDonald'sNetincomeofMcDonald'sCorporationworldwidefrom2005to2021(inbillionU.S.dollars)NetincomeofMcDonald's2005-202187657.556.035.925.595.55.475.194.954.764.734.694.554.534.31432103.542.62.42005200620072008200920102011201220132014201520162017201820192020202115Description:GloballyfamousbrandMcDonald`srecordedanetincomeofapproximately7.55billionU.S.dollarsin2021.Thenetincomeofabusinessisitsincomeminuscostofgoodssold,expensesandtaxesforaspecificperiod(inthiscaseitismeasuredoverthecourseofayear).Therewasayear-over-yeargrowthinthenetincomeofMcDonald`sfrom2015to2019,whichindicatesaconsistentincreaseinprofitfortheglobalfastfoodpowerhouse.

ReadmoreNote(s):Worldwide;2005to2021;financialyearendedDecember31eachyearSource(s):McDonald'sTotalassetsofMcDonald'sCorporationfrom2005to2021(inbillionU.S.dollars)TotalassetsofMcDonald's2005-202160504053.8552.6347.5137.9436.6335.3934.2333.832.9932.8131.9831.0229.9930.2329.3928.9728.4630201002005200620072008200920102011201220132014201520162017201820192020202116Description:GlobalfastfoodburgerchainMcDonald'shadtotalassetsamountingtoapproximately53.85billionU.S.dollarsin2021.Thisreflectsanincreaseofaround1.2billionU.S.dollarsfromthepreviousyear.

ReadmoreNote(s):Worldwide;2005to2021;financialyearendedDecember31eachyearSource(s):McDonald'sSelling,generalandadministrativeexpensesofMcDonald'sCorporationworldwidefrom2008to2021(inbillionU.S.dollars)Selling,generalandadministrativeexpensesofMcDonald's2008-20213.02.712.552.492.462.432.52.01.51.00.50.02.392.392.382.362.332.232.232.232.22008200920102011201220132014201520162017201820192020202117Description:Theselling,generalandadministrativeexpensesoffastfoodburgerchainMcDonald'samountedtoapproximately2.71billionU.S.dollarsin2021.Thatfigurereflectsanincreaseoverthepreviousyear'stotalof2.55billionU.S.dollars.

ReadmoreNote(s):Worldwide;2008to2021;financialyearendedDecember31eachyearSource(s):McDonald'sMcDonald'sCorporationoperatingcostsandexpensesfrom2009to2021,bytype(inmillionU.S.dollars)OperatingcostsandexpensesofMcDonald'sCorporation2009-2021,bytypeFranchisedrestaurants-occupancyexpensesOtherSelling,generalandadministrativeexpenses*Otheroperating(income)expense,netDepreciationandamortizationFoodandpaper**Payrollandemployeebenefits**Occupancyandotheroperatingexpenses**Otherrestaurantexpenses20,00015,00010,0005,0000-5,000201520162017201820192020202118Description:McDonald'sCorporationreportedtotaloperatingcostsandexpensesamountingto12.86billionU.S.dollarsduringthe2021financialyear.Company-operatedrestaurantexpenses,includingfoodandpaper,payroll&employeebenefits,andoccupancy&otheroperatingexpensesaccountedforthelargestsumofthecompany'scostsandexpenses.Incomparison,occupancyexpensesrelatedtofranchiserestaurantsamountedto2.34billionU.S.dollarsinthatyear.

ReadmoreNote(s):Worldwide;2009to2021Source(s):McDonald'sNumberofMcDonald'semployeesworldwidefrom2012to2021NumberofMcDonald'semployeesworldwide2012-2021500,000440,000440,000450,000400,000350,000300,000250,000200,000150,000100,00050,0000420,000420,000375,000235,000210,000205,000200,000200,000201220132014201520162017201820192020202119Description:HouseholdnameMcDonald`saccountedforaround200thousandemployeesin2021.Thisfigureremainedconsistentwiththepreviousyear'stotalin2020.Overall,thenumberofMcDonald'semployeeshasmorethanhalvedinthepastsixyears.ThenumberofemployeesintherestaurantindustryintheUnitedStates,asof2020,was11.26million.ReadmoreNote(s):Worldwide;2012to2021;includedinthecountarecorporateofficeemployeesandcompany-ownedrestaurantemployeesSource(s):McDonald'sCHAPTER

03UnitsNumberofMcDonald'srestaurantsworldwidefrom2005to2021NumberofMcDonald'srestaurantsworldwide2005-202145,00040,00035,00030,00025,00020,00015,00010,0005,00002005200620072008200920102011201220132014201520162017201820192020202121Description:GlobalfoodserviceretailerMcDonald`soperatedandfranchisedatotalof40,031restaurantsworldwidein2021.Thisfigurehasseenayear-over-yearincreaseforthelast16years.

ReadmoreNote(s):Worldwide;2005to2021;company-operatedandfranchisedrestaurantsSource(s):McDonald'sNumberofMcDonald'srestaurantsworldwidefrom2006to2021,bymodeofoperationNumberofMcDonald'srestaurantsworldwide2006-2021,bymodeofoperationConventionalfranchisedDevelopmentallicensedForeignaffiliatedCompany-operated45,00040,00035,00030,00025,00020,00015,00010,0005,0000200620072008200920102011201220132014201520162017201820192020202122Description:AsofDecember31,2021,therewere21,607conventionalfranchisedMcDonald'srestaurantsaroundtheworld,adecreaseof105unitsfromthepreviousyear.Meanwhile,therewere2,736company-operatedMcDonald'srestaurantsworldwideinthatyear.ReadmoreNote(s):Worldwide;2006to2021;asofDecember31Source(s):McDonald'sNumberofMcDonald'srestaurantsworldwidein2021,bybusinessregionNumberofMcDonald'srestaurants2021,byregionInternationalDevelopmentalLicensedMarkets&CorporateUnitedStatesInternationalOperatedMarkets45,00040,00035,00030,00025,00020,00015,00010,0005,00010,78513,43815,8082021023Description:In2021,therewere13,438McDonald'srestaurantslocatedintheUnitedStates.Meanwhile,therewere10,785restaurantslocatedininternationaloperatedmarkets.ReadmoreNote(s):Worldwide;2021;includescompany-operatedandfranchisedrestaurantsSource(s):McDonald'sNumberofMcDonald'srestaurantsinNorthAmericafrom2012to2021,bycountryNumberofMcDonald'srestaurantsinNorthAmerica2012-2021,bycountryUnited

States14157Canada1417142714401443145014581472147814621452Cuba2012201320142015201620172018201920202021111111111114267143391424814146140271390513837136731343824Description:WithintheregionofNorthAmerica,fastfoodkingMcDonald`soperatedandfranchisedbyfarthelargestproportionofrestaurantsinitshomecountryoftheUnitedStates,accountingfor13,438unitsin2021.ThesecondlargestnumberofMcDonald`sestablishmentsinNorthAmericawasinCanada,with1,452unitsinthesamefiscalyear.ThesmallestnumberofMcDonald`srestaurantswasinCuba,wherethecompanyonlyhadoneestablishmentin2021.

ReadmoreNote(s):NorthAmerica;2012to2021Source(s):McDonald'sNumberofMcDonald'srestaurantsinEuropefrom2016to2021,bycountryNumberofMcDonald'srestaurantsinEurope2016-2021,bycountry201620171442148012856452018146314891292682201914851484132373220201495144813347856085354612552031972011801692021151714321367847634557490257213200194188171France(IncludingMonaco)Germany141914701274608UnitedKingdomRussiaItaly(IncludingSanMarino)Spain(IncludingGibraltar)Poland554566578597501509515527382402421442Netherlands249246249252Israel*Austria195220152165193214161166194205168169196205174170SwedenPortugalSwitzerland(IncludingLiechtenstein)25/statistics/256044/mcdonalds-restaurants-in-europeIn2021,theEuropeancountryinwhichMcDonald`soperatedandfranchisedthemajorityofitsestablishmentswasFrance(includingMonaco).GermanyaccountedforthesecondlargestnumberofMcDonald`srestaurantsin2021with1,432units.

ReadmoreNote(s):Europe;2016to2021;*RestaurantcountforIsraelbeganin2020.ReadmoreSource(s):McDonald'sNumberofMcDonald'srestaurantsintheAsia-PacificregionandMiddleEastin2021,bycountryorterritoryNumberofMcDonald'srestaurantsAPMEA2020,bycountryNumberofrestaurants2,000

2,50005001,0001,5003,0003,5004,0004,5005,000ChinaJapan4,3952,941AustraliaPhilippinesIndia1,023671468SouthKoreaTaiwan403402SaudiArabiaSouthAfricaMalaysiaIndonesiaHongKongTurkey34232331825424724226Description:In2021,ChinahadthemostnumberofMcDonald`srestaurantsthroughouttheAsia-PacificregionandMiddleEastwithapproximately4.4thousandstores,followedbyJapanwithabout2.9thousandstoresandAustraliawith1023stores.Worldwide,therewerearound40thousandMcDonald`srestaurantsinthatyear.ReadmoreNote(s):Africa,APAC,MENA;2021;figuresatyear-end2021Source(s):McDonald'sNumberofMcDonald'srestaurantsinLatinAmericaandtheCaribbeanfrom2017to2021,bycountryorterritoryNumberofMcDonald'srestaurantsinLatinAmerican&Caribbeancountries2017-20212017201896838822712095201910233872311209820201021367220110992021105236522010210193Brazil92938822413093MexicoArgentinaVenezuelaGuatemalaPuertoRicoChile10281101839996848789ColombiaPanamaCostaRicaUruguayEcuadorPeru80797975746972767474626467666729293029312626282829292931272727/statistics/256052/mcdonalds-restaurants-in-latin-americaBrazilaccountedformorethan40percentofMcDonald`srestaurantsoperatinginLatinAmericain2021.Mexicoheldsecondplacethatyearwith365establishments.Intheregion,McDonald`slargestfranchiseeisUruguay-basedArcosDoradosHoldings.ReadmoreNote(s):LACSource(s):McDonald'sCHAPTER

04BrandperceptionMcDonald'sCorporation'sadvertisingcostsfrom2014to2021(inmillionU.S.dollars)McDonald'sadspend2014-2021ContributionstoadvertisingcooperativesProductioncostsforradioandTVadvertising1,00090098.7808.220148007006005004003002001000113.888.8100.2532.92017329.28882.937781.5718.72015645.8388.82018365.8325.5202020162019202129Description:Globally-knownquickservicerestaurant(QSR)chainMcDonald`sspentapproximately459.9millionU.S.dollarsonadvertisingworldwidein2021,downfrom654.7millionthepreviousyear.Advertisingcostsaredividedintotwocategories:contributionstoadvertisingcooperativesandproductioncostsforradioandTVadvertising.Contributionstoadvertisingcooperativesaccountedfor377millionU.S.dollarsandproductioncostsfor82.9millionin2021.

ReadmoreNote(s):Source(s):McDonald'sLeadingbrandsonTikTokworldwideinJuly2021,bynumberofmentionsMostmentionedbrandsonTikTokworldwide2021Numberofmentions01,0002,0003,0004,0005,0004,8796,0007,0006,625SheinNetflixTheColdestWaterRoblox4,3622,549FashionNovaNowThisIsPoliticsFortnite2,1681,9651,9011,8331,6091,542McDonald'sStarbucksBang