設(shè)計(jì)思維-Design thinking課件

Designthinking設(shè)計(jì)思維_DesignthinkingLCFCInternal.Allrightsreserved.IEP2017/08設(shè)計(jì)思維是什么設(shè)計(jì)思維_DesignthinkingLCFCInternal.Allrightsreserved.把創(chuàng)意像公式一樣“推導(dǎo)”出來的方法，就叫做DesignThinking。Weframecreativity.“設(shè)計(jì)思維”不能理解為“設(shè)計(jì)師的思維”。恰恰相反，它是一套更接近于工程學(xué)的方法，用邏輯和套路，面對那些復(fù)雜的不確定的問題，讓“創(chuàng)新”穩(wěn)定的發(fā)生。Interestingopinion設(shè)計(jì)思維_DesignthinkingLCFCInternal.Allrightsreserved.靈感不靠譜，套路靠譜，創(chuàng)意可以被推導(dǎo)出來。解決問題需要將開放問題轉(zhuǎn)化為封閉問題。(養(yǎng)老的例子)化挑戰(zhàn)為機(jī)會:a.探索問題-死磕到底問問題

b.以人為核心-利益相關(guān)者調(diào)查，對人的洞察，用戶不知道自己想要什么

c.迭代問題：關(guān)鍵并不是快調(diào)研極端用戶（多和處女座交朋友），洞察普通用戶普通用戶忍受，極端用戶DIY用戶體驗(yàn)的勝利4.匯報(bào)概念，講故事（極端用戶最佳），breakdown成idea。5.建議不重要，動機(jī)才重要。商業(yè)技術(shù)人StartHereInnovationMethodology設(shè)計(jì)思維_DesignthinkingLCFCInternal.Allrightsreserved.ChallengeInsightIdeatePrototypingImplementChallengePERSONAOpportunityMapPrototypeSolutionPERSONA設(shè)計(jì)思維_DesignthinkingLCFCInternal.Allrightsreserved.StoryofNowMeaningBasicGapOpportunityMap設(shè)計(jì)思維_DesignthinkingLCFCInternal.Allrightsreserved.UncertainOpportunityIdeacatalyst設(shè)計(jì)思維_DesignthinkingLCFCInternal.Allrightsreserved.AirDiamondGroundBackup設(shè)計(jì)思維_DesignthinkingLCFCInternal.Allrightsreserved.如何設(shè)計(jì)一個令人滿意的茶水間設(shè)計(jì)思維_DesignthinkingLCFCInternal.Allrightsreserved.宅男需要怎樣的廁所，生活才完美？設(shè)計(jì)思維_DesignthinkingLCFCInternal.Allrightsreserved.設(shè)計(jì)思維_DesignthinkingLCFCInternal.Allrightsreserved.Step1Insight獲得洞察設(shè)計(jì)思維_DesignthinkingLCFCInternal.Allrightsreserved.Step2讓問題具體點(diǎn)設(shè)計(jì)思維_DesignthinkingLCFCInternal.Allrightsreserved.設(shè)計(jì)思維_DesignthinkingLCFCInternal.Allrightsreserved.Step3別bb，做出來看看設(shè)計(jì)思維_DesignthinkingLCFCInternal.Allrightsreserved.要能抽煙；要有書；有足夠多的Post-it；還要有筆，讓我隨時記錄靈感；設(shè)計(jì)思維_DesignthinkingLCFCInternal.Allrightsreserved.Step4用過了再說好設(shè)計(jì)思維_DesignthinkingLCFCI