劍橋商務英語課件(中級)

BEC-II

Unit1aIntroduction&TeamworkPresentedby:YouYanBEC-II

Unit1aIntroduction&1Objectives:ToenableSstoknowbasicinformationaboutCambridgeBECvantageandtalkaboutteamworkTopractisereadingforgistandspecificinformationTolearnsomeusefulphrasestomakeandchangearrangementsObjectives:2Introductionabouttheexam

Theexamcomprisesfourtests:reading,writing,listeningandspeaking.TheSpeakingTestdateisdecidedafteryourentryisconfirmedbyCambridge.Candidateswillreceiveanoverallgradeandseparategradeforeachtest.(PassgradesA,B,CorFailgradesD,E).IntroductionabouttheexamTh3Howtounderstand,recordandbuildvocabularyAdvisestudentstoadoptfollowingwaysonvocabularyWaystounderstandnewwords1.Examinethecontextoftheworda.thecontextb.thepositionofthewordHowtounderstand,recordand42.Examinetheworditselfa.prefixes(e.g.inter-,un-,bi-)b.suffixes(e.g.-ee,-tion,-ical)3.Useadictionaryorwebsite(e.g.,or)

2.Examinetheworditself5Waystorecordnewwords1.

inthemarginofyourcoursebook2.

onaseparatesheetofpaper3.

inavocabularynotebook4.

onacomputer5.

oncardsWaystorecordnewwords6Waystobuildvocabulary1.

compoundwords2.

usingprefixandsuffix3.

synonymandantonym4.putwordsinalogicalorder

Waystobuildvocabulary7Assessingteams

SpeakingStep1choosethefivemostimportantcharacteristicsofagoodteamandputtheminorderStep2pairwork.Conductadialogueaboutteamwork..AssessingteamsSpeaking8Question:Whatisagoodteam?Doyouworkinagoodteam?Doyoulikeyourteammembers?

WhyorWhynot?Question:9WordtipsCo-operative齊心協(xié)力的

havecommunicationproblems交流有問題attachimportancetoteam-building重視團隊建設developteamwork開拓團隊協(xié)作aneffectiveteam精銳團隊sharethesamevalues具有相同的價值觀WordtipsCo-operative齊心協(xié)力的10Quotesandproverbsaboutteamwork

HenryFordComingtogetherisabeginningKeepingtogetherisprocessWorkingtogetherissuccessQuotesandproverbsaboutteam11SusanGerke,IBM,LeadershipDevelopment

Conflictisinevitableinateam...infact,toachievesynergistic(協(xié)同的）solutions,avarietyofideasandapproachesareneeded.Thesearetheingredientsforconflict.SusanGerke,IBM,LeadershipDev12BenjaminFranklinWemustallhangtogether,

orassuredly,weshallallhangseparately.

BenjaminFranklin13ThomasEdisonwhenaskedwhyhehadateamoftwenty-oneassistants

IfIcouldsolvealltheproblemsmyself,Iwould.

ThomasEdison14ReadingStep1introducebackgroundinformationandexplainsomenewwords.Step2Readthearticle,trytogetthemainideaandfinishtheexercises.Step3Askstudentstopresentanswersandcorrecttheanswerstogether.

ReadingStep1introduceback15Newsreportstructure:

Headline,leadandbody.Thetopicsentenceusuallyappearsintheheadlineandlead.Newsreportstructure:16SpeakingStep1Groupwork:discusshowteamworkcanhelpyourclasspreparefortheCambridgeBECVantage.Step2Studentscanformgroupofnomorethan4personsandconductadiscussion.Timelimit:Fiveminutes

Step3Afterthediscussion,askeachgrouptochoosearepresentativeandmakeasummarytothewholeclass.SpeakingStep1Groupwork:d17Wordtips

workinateam團隊合作shareideas交流想法helpeachotherwithhomework做作業(yè)相互幫忙testeachotherontextscovered對已學的課文相互檢測e-maileachother相互發(fā)電子郵件learnfromone’sstrongpoints學人所長Wordtipsworkinateam團隊合作18Arrangingacourse

ReadingStep1ReadthequestionsbeforereadingandlookforthespecificinformationwhilereadingStep2Askstudentstoanswerthequestionsandcorrectthemistakes.Step3Explainsomelanguagepointsandnewwords.ArrangingacourseReading19SpeakingPairwork1Step1Learnsomeusefulphrasestomakeandchangearrangements

Step2Lookattheactivitysheetsandgettoknowtherequirementandallocateroles.Step3Makeupadialogueandpracticeitinpairs.SpeakingPairwork120Pairwork2

Step1Lookattheadvertisementsfortheteam-buildingcoursesbelow.Step2Explainsomelanguagepointsandnewwords.Step3Askthestudentstoanswerthequestionsandchecktheanswers.

Pairwork221HomeworkSelf-study1aPlayagameonteamworkandexperiencetheimportanceofcooperationHomeworkSelf-study1a22BEC-II

Unit1bCommunicationPresentedby:TracyYangBEC-II

Unit1bCommunication23Objectives:ToenableSstoknowhowtoleaveandtakevoicemailmessagesTopractisereadingandlisteningforgistandspecificinformationObjectives:24Keepingontouch

Speaking

Step1Pairwork.Askyourpartnerquestionsabouttheformsofcommunicationandmarkthemonthegraph.Step2DiscusstheadvantagesanddisadvantagesofeachformofcommunicationwithyourpartnerStep3Asksomepairstopresentthedialoguetothewholeclassandcorrectthemistakestheymake.KeepingontouchSpeaking25Wordtips

snailmail傳統(tǒng)的信件

Time-consuming費時

Savetime/trouble省時間，方便

Raisetheefficiencyinyourwork提高工作效率

Inwrittenform書面形式

Refertoitanytimeyoulike你隨時可拿來參考

Wordtipssnailmail26ReadingStep1ReadthearticleaboutusingEnglishforinternationalbusiness,lookingforthetopicsentenceandthekeywordsandgiveatitletoeachparagraph.Step2Answerthequestionsaboutthearticleandchecktheanswers.Step3Explainthetitleandsomenewwordsandusefulexpressions.Reading27Languagepoints1.andhemaywellask…這里的well作副詞，表示“在很大程度上”，“遠遠地”e.g.Heiswellpastforty.他已40多歲了Hesatwellbackinhischair她在椅子上坐得很靠后。2.Limitthemselvesto把…限制在…3.Insiston/uponsth/doingsth堅持4.Culture-specific文化特有的Languagepoints1.andhemaywe28Speaking

Step1Discusswithpartner:Questions:

whatdoyoufinddifficultaboutunderstandingnativeEnglishspeakers？Doyouhavesuchexperiences?Doyouhaveanysuggestionstoimprovecommunicationwithforeigners?Step2AsksomepairstopresenttheirdialogueandcorrectthemistakesandmakesomecommentsSpeakingStep1Discusswith29Wordtips

Thefastspeedmakesithardtofollow語速太快

Localaccent地方口音

Idiomaticlanguage俗語

Slang俚語

jargon行話

Culturaldifference文化差異

Cultural-specifichumor文化特有的幽默

WordtipsThefastspe30Leavingvoicemail

Listening1

Step1Readtherequirementoftheexerciseandguessthecontentofthefivevoicemail.Listentothetapeandtrytomatchtherightitems.Step2ListentothetapeagainandchecktheanswersStep3Listentothetapeforathirdtimewhilereadingthetapescriptsandcorrecttheanswers.LeavingvoicemailListening131Wordtips1.I’mafraidit’snotgoingtoworkoutbecauseofdeadlinehere.因為我有工作要趕期限，恐怕那個時間不合適2.Couldyougetbacktomeasap?您可以盡快回電話給我嗎？3.Ithinkthetimeschedulelooksabitontheoptimisticside,aswell.時間安排看來可行。Wordtips1.I’mafraidit’sno32Takingmessages

Listening2

Step1Lookatthetwoformsandguessthemainideaofthecall.ListentothetapeandlookforthespecificinformationtofilltheblanksStep2Listentothetapeagainandchecktheanswers

Step3Listentothetapeforathirdtimewhilereadingthetapescriptsandcorrecttheanswers.TakingmessagesListening233SpeakingStep1Learnsomeusefulphrasestoleaveandtakemessages.Step2Lookattheactivitysheetsandgettoknowtherequirementandallocateroles.Step3Makeupadialogueandpracticeitinpairs.AsksomepairstopresentthedialogueSpeakingStep1Learnsomeuse34HomeworkSelf-study1bandexampracticeRemembersomeusefulsentencestotakeandleavemessages.

--I’mafraidshe’snotheretoday.CanIhelpyou/takeamessage?-

--CouldIaskwho’scalling?Couldyougivemeyourfaxnumber,please?-

--I’llgiveherthemessageassoonasshe’sback.-

--Iamringingaboutthesalesreport.--Couldyoupleasecallmeback?HomeworkSelf-study1bandexa35BEC-II

Unit2aEntertainingaclientPresentedby:TracyYangBEC-II

Unit2aEntertaininga36Objectives:ToenableSstotalkaboutchoosingrestaurantforentertainingaclientandlearnhowtoencourageconversationTopractisereadingforgist

TopractiselisteningforgistandspecificinformationObjectives:37Choosingarestaurant

ReadingandspeakingStep1Warming-upexercises:Whenyouinviteyourfriendtohavedinner,wherewouldyouchoose?Ifyouinviteamimportantpersonforameal,wherewouldyouchoose?Whatisyourrequirementforagoodrestaurant?

ChoosingarestaurantReading38Step2Pairwork.Haveadiscussionwithyourpartneranddecideonthethreemostimportantcriteriaforrestaurantservice.Step3PresentthedialoguetothewholeclassStep2Pairwork.Haveadisc39Wordtipssplendid,magnificent,neat,elegant,amiable,consideratedirty,untidy,cold,impatientWordtipssplendid,magnificent,40heavy,lightCouldyoutellmesomethingabout…?Howisthe….?Whatisyourimpressionof….?heavy,light41Reading2

Step1Readtheadvertisement.Step2IdentifythecriteriathecustomersatisfactionformreferredtoStep3CheckthefivesituationsbelowtheadvertisementanddecidewhetherPortersisgoodfortheirchoiceandexplainwhyReading2Step1Readtheadv42Languagepoints

1objective:目標、宗旨Theobjectiveoftheneworganizationistoprovidefeelegalservicetothepoor.2bepopularwith:受歡迎的、招人喜歡的Swimmingispopularwithallages.apopularresort,apopularfood,popularsongLanguagepoints1objective:433prideoneselfon/upon以…為豪Heprideshimselfonhissuccessinpainting.4

tocaterforHerunsarestaurantwhichcatersforweddingsandparties.5

callin:順路到某處Callinonyourwayhomeandtellmehowtheinterviewwent.

3prideoneselfon/upon以…為豪44SpeakingPairworkAskyourpartnertodescribethemostmemorablerestauranthe/shehaseverbeentoandpresentthedialoguetothewholeclass.

SpeakingPairwork45Wordtips

Whatmakesmydiningexperiencestandoutis….Enjoytheattractiveandrelaxingatmosphere.CatertodifferenttastesHaveafeelingoffriendlinessandcomfort.

Theclassicalinteriordesignservesasavisualfeast.

WordtipsWhatmakesmydining46Makingconversation

Listening1Step1Lookthroughthequestionsintherightandguesswhatwouldbetheanswers.listenforthefirsttimeandtrytogetthemainideaStep2Listenforthesecondtimeandconcentrateontheusefulandkeywords.Step3FinishtheexercisesandchecktheanswersListentothetapeforthelasttimewhilereadingthetapescript.MakingconversationListening47Languagepoints

1.

Igotstoppedat我在…被卡住了2.

Iwouldn’tminddoing我不介意干….3.

getthroughquitealot經歷了很多4.

Itwasabittooheavy.太油膩了5.

alongwayfromadecision作決定還早Languagepoints1.

Igot48SpeakingStep1pairwork.Developthefivestatementsintoconversation,usingthetechniquesfromtheDon’tforgetsectionwhereappropriate.Step2Askvolunteerstopresentthedialogueandmakesomecomments.

SpeakingStep1pairwork.Devel49PlayagameStep1Explaintheruleoftherule

Step2Dividethestudentsintogroupsof4.Playthegame.Step3Who’rethewinners?PlayagameStep1Explainthe50Additionalsituationalconversation

SetthesituationAllocaterolestothestudentsandexplaintherequirement

Studentsformgroupsofthreeandbegintherole-play

Performtherole-play

Additionalsituationalconvers51HomeworkSelf-study2aAdditionalsituationalconversationRemembertheexpressionsusedtoencourageconversation:--Really?--I’msurprisedtohearthat.--Whatdidyouthinkof….?--Sothemeeting’sbeenpostponeduntilnextMarch.

HomeworkSelf-study2a52BEC-II

Unit2bCorporatehospitalityPresentedby:TracyYangBEC-II

Unit2bCorporatehosp53Objectives:ToenableSstotalkaboutcorporatehospitality

Topractisereadingforspecificinformationandusingphrasesonmakinganddealingwithinvitations

Objectives:54Mixingbusinessandpleasure

SpeakingStep1Askstudentstobrainstormwaysofentertainingexistingandpotentialclients.Step2Askstudentstolookthroughtheprofilesofthebusinesspeopleandmatcheachprofilewithabestwayofentertainingthemfromthelists.Step3Askstudentstoexplainthereasonoftheirchoiceandgivesuggestionsandcomments.MixingbusinessandpleasureS55Wordtips

Fact-finding實地考察

Substantial重要的，實質的Avaluedcustomer尊貴的顧客

Atwo-daystopover為期兩天的中途停留WordtipsFact-finding實地考察56TipsonentertainingclientsYoushouldmakeyourdecisionsbasedon

thedistinctionofthepeopleyourbusinessobjectiveyouwanttorealizeinthem.TipsonentertainingclientsYo57ReadingStep1Scanthearticleandfindtheactivitiesmentionedforentertainingbusinesspeople.Step2Readthetextandfinishtheexercises.

Step3Checktheanswersandexplainlanguagepoints.

Reading58Languagepoints1contact:熟人，有業(yè)務關系的人，有利用價值的人apersonyoumayusetoyouradvantageorwhocanprovideyouwithimportantinformationthecontactsinthecityhall在市政府里面的熟人

2prospect潛在顧客，委托人或購買者，前途，前景e.g.Sheistalkingwarmlytoseveralprospects.Hehasagreatprospectsinceheisalwaysdiligentandsmart.Languagepoints1contact:熟人，有593.thereisnopointindoingsth.做…沒有意義e.g.Whatisthepointindiscussingthisissuesinceithasbeenfinishedalready?4havingfreedrinksonthecompany.On,由…付費，付帳Thismealinonme.Helpyourself.5addupto意味著，說明e.g.Theiractionaddsuptotheopenchallengetotheauthority.3.thereisnopointindoing606liein（原因，興趣，答案）等在于…e.g.Thecauseofthewarliesinthegreedandincompetenceofpoliticiansonbothsides.如指責任，選擇，決策等關鍵在于某人，習慣用liewithe.g.Responsibilityforthedisastermustultimatelyliewiththegovernment.Thechoicelieswithyou.6liein（原因，興趣，答案）等在于…61SpeakingStep1Discusstheadvantagesanddisadvantagesofmixingbusinessandpleasureinpairs.Step2Asksomepairstopresenttheirviewandotherscanmakesupplements.Speaking62WordtipsBuildagoodbusinessrelationshipEnhancemutualunderstandingIncreasemorepersonaltouchAmorecolorfullifeDifficulttoswaprolesToopreoccupiedwithyourwork

WordtipsBuildagoodbusiness63Arrangeacompanyvisit

ReadingStep1Brainstormpurposesofdifferenttypesofformalletters(enquiry,complaintetc.)Step2Readthelettertofindoutthepurposeofthisinvitation.Ignorethegapsthefirsttime.Step3ReadtheletteragainandfinishtheexerciseTorFandgap-fillingArrangeacompanyvisitReadin64Languagepoints

1meettheexpenses支付，付清Canyoumeettheamount?2put/leave/placesthatone’sdisposal把某物交給某人自由處理Myreadingroomisatyourdisposal.

Languagepoints1meettheexp653intermsof從什么角度看，就什么而言Intermsoflaw,sheshouldbeheavilypunished.4induetime/course經過一段時間，到適當時侯

Wewillbeinformedinduetime.3intermsof從什么角度看，就什么而言66Homework

Self-study2bandexampractice.

Writealetterofacceptanceof120-140words.Itshouldbeclear,appropriatelyformalandincludethefivelistedpoints.

HomeworkSelf-study2bandexa67BEC-II

Unit3aOrderinggoodsPresentedby:TracyYangBEC-II

Unit3aOrderinggoods68Objectives:ToenableSstotalkaboutmakingandchangingorders

Topractisereadingandlisteningforspecificinformation

TowritingshortandclearsentencesinbusinessletterObjectives:69Placinganorder

Warming-upexercisemakealistofthequalitiesOttoCompanyexpectsfromhissuppliers.Mail-ordercompany:小康之家、貝塔斯曼書友社、麥考琳家居On-lineshopping:當當、淘寶、卓越、異趣

PlacinganorderWarming-upex70Wordtipsreliableandtrustworthypossessbasicqualitiesofhonesty,integrity,accountabilityanddependabilityprovidegood-qualityproductssatisfactoryserviceWordtipsreliableandtrustwor71haveflexibilitytowardsnew/additionalrequirementscourteousandco-operativetimelydeliverycompetitiveprice

haveflexibilitytowardsnew/a72Reading1

Step1ReadtheletteranddotheexerciseofTorFStep2AnswersomequestionsconcerningtheletterWhatisthepurposeofthisletter?Whatisthechangedorder?Step3Explainsomelanguagepoints.Reading1Step1Readthelet73Wordtips

finalize:定稿,完結summercollection夏季時裝展覽會

Wordtipsfinalize:定稿,完結74Reading2

Step1Readthereplyletterandanswerthequestions.Step2Checktheanswersandexplainlanguagepoints.Step3modifythelettertomakeitclearandsupplyabetterversionaboutitReading2Step1Readtherep75WordtipsSummercatalogue夏季時裝商品目錄Article指一件具體的物品或物件

anarticleofclothing一件衣服

animportantarticleoffood一種主要食品articlemix商品組合sorttheproblemout理清、解決問題WordtipsSummercatalogue夏季時裝76ThemajorproblemsoftheletterLayout:toodenseParagraph:shouldbedividedintoindependentparagraphs.Connectors:useconnectorstomakeitconsistentandlogicalThemajorproblemsofthelett77Sentences:makethesentencesshort.StickonepointinoneparagraphAccuracy:correctsomespellingmistakes.Clarity:writingshouldbeclearandmakeyourselfunderstand.Sentences:makethesentences78Thebasicqualities(7Cs)ofbusinessletter1Clear:expressyourselfclearlyandmakeyourselfunderstood2Courteous:bepoliteandleavegoodimpressiononthebusinesspartners3Concise:makeyourlettershortandpowerfulandincreaseefficiencyThebasicqualities(7Cs)of794Complete:stateessentialelementsoftransaction5Considerate:includeeverydetailandprepareforsomethingunexpectedorrisky6Concrete:bespecificanddowntodetail7Correct:supplycorrectinformationtoensurethesuccessfultransaction.

4Complete:stateessentialel80DiscussingchangesListeningStep1ListentotheconversationandgraspthemainideaStep2Listentotheconversationagainforthespecficinformation:whatAtonellahastodoStep3ListentotheconversationforthethirdtimewhilereadingthetapescriptandfindwhatphrasesareusedtoexpressthefollowingfunctionsDiscussingchangesListening81Howtoexpressinaformalletter

1Iwouldliketo(informyou/requestetc.)…2Iamwritingtoconfirmthat…3Pleasecouldyou…?/Iwouldbegratefulifyourcould…Howtoexpressinaformallet824Iwill/Ishall5Thankyoufor/Iamberygratefulfor…6Ilookforwardto(hearingfromyou/seeingyouetc.)4Iwill/Ishall83Functions

Step1Matcheachfunctionwithtwoofthephrase:onefromatelephoneconversationandonefromaletter.Step2ChecktheanswersStep3ComparethedifferencebetweenthelanguageonthephoneandinaletterFunctionsStep1Matcheachfu84TelephoneVSLetter1oral,informalvswritten,formal2smallwordsvsbigwords3straight,directvscourteous,indirectTelephoneVSLetter1oral,inf85Confirmingchanges

ReadingStep1ReadthefaxandtellwhatthepurposeisStep2FindtheextrawordsandcorrectthelinesConfirmingchangesReading86Step3CheckgrammaticalandlexicalmistakeandtheflowofthewholetextStep4Giveadvicetoimprovethefax:putitintomoreparagraphsanddeleteredundantsentencetomakeitclearer.Step3Checkgrammaticalandl87HomeworkSelf-study3a

writea40-50wordreplytoAntonellainclass

Therequirement:

clear,conciseandcourteous,includethreepointslisted,useappropriatefunctionalexpressionsHomeworkSelf-study3a88BEC-II

Unit3bCashflowPresentedby:TracyYangBEC-II

Unit3bCashflow89Objectives:ToenableSstotalkaboutday-to-daycompanyfinances

TopractisereadingandlisteningforspecificinformationObjectives:90Managingcashflow

CashflowbasicsInflow:allthemoneyorcapitalwhichiscomingintothecompany,suchasincomefromsales,receiptsfromdebtors,rentrevenueOutflow:allthemoneyorcapitalwhichisgoingoutofthecompany,suchaswagesorsalary,overheadcosts,laborcosts,paymenttocreditors,paymentofexpensesManagingcashflowCashflowba91ReadingStep1Readthroughthecasestudyandidentifytheproblemsthissmallcompanyishaving..Step2FinishtheexercisesandchecktheanswersStep3ExplainsomelanguagepointsReading92Wordtips

downpayment訂金或分期付款的首期付款earlysettlementdiscount提前付款折扣outstandingbalance余款tofinance籌措資金Wordtipsdownpayment訂金或分期付款的93Languagepoints1.

bill:要求…付，給…開帳單e.g.Theofficialsareplanningtobillonthefederalgovernmentforthestate’sfirefightinhcosts.2.

supplies:指所供應的貨物，也可指日常開支officesupplies,stationerysupplies,householdsuppliesLanguagepoints1.

bill:要求94SpeakingStep1DiscusswithyourpartneraboutthereasonswhysmallcompanyfailStep2AskstudentstopresenttheanswersandmakesupplementsSpeaking95WordtipsSharp/intensecompetition激烈的競爭InabilitytobrandthemselvesLackofcapitalUnsoundbusinessplanInabletodomarketresearch

PoormanagementandfinancingskillsLackofteam-workandcorporatecultureWordtipsSharp/intensecompeti96ListeningStep1listentothediscussionandgetthemainidea.Step2Listentothetapeagain,writedownthekeywordsandanswerthequestionsStep3Checktheanswersandexplainlanguagepoints.Listening97ReferenceSteve:suspicious,doubtful,hesitantandreluctantSue:morepositiveandeagertohaveatryBarbara:lookatallthepossibilitiesandasksquestionsabouttheimplicationsofthevariousoptions.Open-mindedandinfavoroftheproposalReferenceSteve:suspicious,dou98SpeakingStep1Choosethebestfivesuggestionsanddiscusstheirimplicationswiththepartner.Step2Askstudentstopresenttheanswersandcheckifstudentsusecorrectconditionalforms.Step3Givesomesupplementaryanswersforreference.Speaking99Reference

ImprovebusinessperformancethroughcashflowplanningBillassoonasworkhasbeendoneororderfulfilledBillpromptlysothatyoucanhavethecashavailabletocoverthepaymentsdueAddingpenaltychargesforlatepaymenturgesclientstopaypromptly

ReferenceImprovebusinessper100Reducetheamount/timeofcreditgiventocustomersWeedoutthoseslowpays/nopaysBecomemoreselectivewhengrantingcreditisgoodforbusiness’scashflowTrimmingyourinventoryisalsoagoodwaytoavoidcash-flowproblemsReducetheamount/timeofcred101HomeworkSelf-study3bandexampractice.

ComposeanemailreplytoStevewhichshouldcontainthethreepointsmentioned.Writingtips:emailisoftenshortandinformalandhasnofixedstyle.Thestyledependsonthewriter’srelationshipwiththereader.

HomeworkSelf-study3bandexa102BEC-II

Unit4aBrandPowerPresentedby:TracyYangBEC-II

Unit4aBrandPower103Objectives:ToenableSstotalkaboutbrandandbranddiversification

Topractisereadingandlisteningforgistandspecificinformation

Objectives:104Sellingpoint

SpeakingStep1Askwarming-upquestions1.

IfyouaregoingtobuyaTV,whatisimportanttoyou?(brand,price,quality,serviceetc.)2.

Doyouprefertobuyproductsofbrand?why?

SellingpointSpeaking105Step2Presenttheanswersandlookattheproductsillustratedandhaveadiscussionwithyourpartner.

1.

Whatbrandofeachproductwouldyoubuy?Why?2.

Doyouchooseforeignbrandordomesticbrand?Why?Step2Presenttheanswersan106Step3PresenttheanswersandmakealistoftheadvantagesormeritoffamousbrandStep3Presenttheanswersan107WordtipsRepresentcertainculture

CarryhighcredibilityEnjoybrandloyalty

SuperiorandreliablequalityWordtipsRepresentcertaincul108Considerateafter-salesservice

ReasonableandacceptablepriceDistinctiveanduser-friendlydesignConsiderateafter-salesservic109Listening

Step1Skimthereasonslistedandlistentothefivedialoguesforthefirsttime.Takenotesandgraspthemainidea.Step2ListentothefivedialoguesseparatelyforthesecondtimeandjotdownthekeywordsofeachdialogueandchoosetherightreasonStep3Readthetapescriptswhilelisteningtothefivedialoguesforthelasttimeandexplainsomelanguagepoints.

ListeningStep1Skimtherea110Wordtips

Iwantmycartosaysomethingaboutme.我想要我的車展現(xiàn)我自己的風格Tarrif:關稅

getontotheinternet上網(wǎng)One-yearall-inclusivepackage一年全包服務Ozonelayer:臭氧層It’scheaptorunaswell:供養(yǎng)費用也便宜WordtipsIwantmycartosay111Brandstretching

ReadingStep1ReadthenewspaperarticleaboutlargesupermarketchainsintheUKandtrytogetthemainidea.Step2Readthearticleagainandanswerthelistedfourquestions.ReadforspecificinformationStep3PresenttheanswersandexplaindifficultlanguagepointsBrandstretchingReading112Languagepoints

1bankingonabrand:雙關語，

可翻譯為：依賴品牌bankon:依靠…獲利，對….抱有信心2underway:正在進行中3select:精選出來的少數(shù)，優(yōu)等的4besettodosth:很有可能,即將發(fā)生的事情Electricitypricesaresettogoupagain.Languagepoints1bankingona1135beboundto:肯定會，一定會6publicity:招引公眾注意，名聲

seekpublicityavoidpublicity7addupto:表示實質性的結果；總結起來意味著5beboundto:肯定會，一定會114SpeakingPairworkHaveadiscussionwithyourpartner:whetheryouwillbuytheproductsorservicesofthebrandofyourlocalsupermarket?Whyorwhynot?SpeakingPairwork115Sainsbury’sbank

ReadingStep1Readthroughthesixadvertisingleafletandthefinancialproductsinthebox.Step2Matchthefinancialproductswiththerightadvertisement.Step3Checktheanswersandexplainsomefinancialterms.

Sainsbury’sbankReading116Explanation

1.

A.關鍵詞是no-claimdiscount“無索賠獎金”指保險人因前一年未向保險公司要求賠償而享受的保險金優(yōu)惠。與保險業(yè)務有關，選homeinsurance2.

線索是“withindays”,creditcard或savingsaccount均可即時獲得現(xiàn)金，只有personalloan需要等待辦理時間，才能拿到現(xiàn)