億歐智庫-新消費行業(yè)月度觀察報告 服裝時尚 5月篇-2023.06月

eí費行業(yè)月度ê察?告-服裝÷尚-5月??歐智?

/researchCopyright

reserved

to

EOIntelligence,

June

2023研究界定◆

服裝時尚??分?服裝時尚1?úw^1?包皮xO領(lǐng)域2qk|究將?服裝時尚?O領(lǐng)域???|究üí2◆

wou據(jù)ê??分，??特殊說n，Wg?P?àu據(jù)2服ùYt服裝服ù?úw^?包皮x女裝?ú鞋女包w裝?ú服?包??w鞋女鞋w^服皮xwTwTw^裝__育用品健身ˉ?服裝÷尚w包wTq?^u據(jù)o持?201服裝÷尚行業(yè)u據(jù)ê察1.1

行業(yè)u據(jù)ê?1.2

品u據(jù)ê?1.3

品牌u據(jù)ê?1.4

÷融資u據(jù)梳v目錄C

O

N

T

E

N

T

S0203服裝÷尚行業(yè)要聞盤點2.1

前沿ù?Pv?2.2

行業(yè)?聞服裝÷尚咖語錄精選行業(yè)u據(jù)ê察：服裝÷尚線P銷售?1164.2?元◆

行業(yè)u據(jù)^÷，?o穩(wěn)m]蘇消費需nTW，?分行業(yè)5o?額\?\k增?1?分行業(yè)??出ā_幅Q滑2◆

2023?5o?Pu據(jù)~{，服裝服ù1?úw^1?包皮x?Pynó?額分{?875.3?元1223.5?元165.4?元，服裝時尚行業(yè)?P?額q1164.2?元2?歐智?：2023?5月線P全渠道銷售?T要行業(yè)?比ā?額??元ā??\?51.8%7.9%48.7%32.9%20.2%26.8%6.2%23.9%19.0%14.8%13.8%-1.1%10.0%9.1%9.7%8.5%9.2%0.8%6.2%5.0%5.8%6.6%6.2%0.3%0.4%11.2%1.5%-2.1%-4.1%-7.7%875.3499.1496.9429.4397.2358.4294.4277.2243.7223.5222.2219.6216.265.460.8服裝服ù

?品ó水

?妝n?

?用u器

?裝tw

?]?用

kuy

服á/虛??嬰?úw^

珠à禮品

u腦T|

}藥?健

?包皮x

}車?用品u據(jù)g源?商g針，?歐智?uvvā4品u據(jù)ê察：戶_服鞋持?火熱，皮具成~?包品黑馬◆

品u據(jù)y÷，2023?5o?Pu據(jù)~{，[u品u據(jù)\?PW2◆

?úw^??然o服裝時尚行業(yè)o?yy賽ó2騎行?ú1w^服1~泳?ú1w^鞋?額\?1???出āk增?2wo，w^服1w^鞋???\?分{PW102.9%186.1%，p?5o\?增??Top1PTop22◆

皮xp??包皮xo\?1??\m出ā?高增??品，?額\?增?54.3%，??增?58.3%2◆

健身ˉ?5o\?1??出ā_幅tY?，ts品?消費o持?P?2?歐智?：2023?5月服裝÷尚行業(yè)線P全渠道銷售?T要品?比ā?額??元ā??\?102.9%15.7%86.1%15.2%77.5%-2.2%63.3%16.1%64.1%-6.4%58.3%49.5%13.6%31.2%13.7%19.7%-6.2%17.5%4.9%18.0%-2.0%15.5%3.0%23.6%9.8%13.1%-2.7%11.0%0.3%12.9%-1.8%12.7%9.8%11.4%-6.4%13.6%-3.8%-0.9%0.6%1.0%54.3%-3.2%-7.3%-0.9%-1.0%-16.3%466.8服裝服ù?包皮x?úw^152.291.087.759.539.541.830.228.117.621.520.620.219.917.217.22.12.82.76.05.03.80.6女裝w裝??女鞋w鞋服ùYt

wT服ù女包?y?包w包皮x?ú鞋?ú服

健身ˉ?

w^裝_

_育用品

騎行?ú

垂釣?ú

w^服w^包

~泳?ú

w^鞋

wTw^u據(jù)g源?商g針，?歐智?uvvā5品u據(jù)ê察-服裝服飾：}族文化_定自?，古風(fēng)熱刺激唐裝漢服增長◆

通?t分品ê?，PwTt分品t?，打á衫P女?[服\ā高\?gu2五一W掀??一波<古Ty=，??_[古y5o_啟古裝]費~ú，z激U裝m服?增?2wo，w?U裝/m服?持?高\?增?2◆

女??曬服1女?_P裝?額\ā?高\?P??gu，p?5o女裝o?u?W品2?歐智?：2023?5月服裝÷尚行業(yè)t分品u據(jù)ê察?服裝服飾ā|泡小

-銷售?

-^指u女裝環(huán)比w裝??季節(jié)指u女鞋?高\?

??gu&w鞋女??曬服服ùYt女?_P裝?高\?gu高\?gu女?[服打á衫\比

-流行指uu據(jù)g源?商g針，?歐智?uvvā2*\?1??gu，gà?t分品?\?1??`o表ā，在P?品賽óo?O置，sjU??，??絕ü值26品u據(jù)ê察-?包皮具：差旅出行?來復(fù)蘇，帶ú相à品銷售增長◆

?旅~yt_溫P?旅出行]蘇?響，證t包1旅行?/k提?1旅行袋1Y肩包等品在服裝時尚領(lǐng)域\ā?消費潛?2◆

520禮遇{z激皮x?額增?，在?包皮xotü\ā出高??gu，表n?品àyt?高2?歐智?：2023?5月服裝÷尚行業(yè)t分品u據(jù)ê察??包皮具ā|泡小

-銷售?

-^指u環(huán)比高\?&??gu高??gu皮x證t包季節(jié)指u女包?高\?gu?y?包皮xY肩ì包w包旅行?/k提?旅行袋\比

-流行指uu據(jù)g源?商g針，?歐智?uvvā2*\?1??gu，gà?t分品?\?1??`o表ā，在P?品賽óo?O置，sjU??，??絕ü值27品u據(jù)ê察-?ú戶_：防曬?求持?增長，?暖防風(fēng)品銷售回彈◆

{節(jié)

~U_{?o，à之旅~w^ú?持Oyt??曬`奠Y?ā礎(chǔ)，?曬服?持高\?1??gu2◆

???t?，2023?5o|溫u__P，Yy\w?tXy[w?溫，~úw^?絨服/棉服1ó鋒?褲1e??褲?額\?增?2?歐智?：2023?5月服裝÷尚行業(yè)t分品u據(jù)ê察??ú戶_ā|泡小

-銷售?

-^指u環(huán)比高\?&??gu?曬服季節(jié)指u?ú鞋?ú服w^?絨服/棉服w^服_育用品w^裝_健身ˉ??高\?gue??褲ó鋒?褲\比

-流行指uu據(jù)g源?商g針，?歐智?uvvā2*\?1??gu，gà?t分品?\?1??`o表ā，在P?品賽óo?O置，sjU??，??絕ü值28品牌u據(jù)ê察-服裝服飾：家居內(nèi)衣、w裝品牌~，海_w裝品牌?圍Py◆

服裝服ù品牌u據(jù)y÷，2023?5o?Pu據(jù)~{，羅蒙?額t?6.9?元，\Po?持在一?O置2Top15品牌o，??]??1w裝品牌??2?`??之^，花花|子1皮\t1t_^鱷魚等Py海^品牌??w裝品牌2◆

消費?在服裝服ù領(lǐng)域?消費op所T?，?分品牌\ā出\?1??PW?特à2羅蒙1蕉?1皮\t\?增?幅ttü?，分{?r92.9%176.9%和62.0%2◆

?產(chǎn)?ú服ù品牌T??額出ā\?1??Y?，O?然?持在yPD?O置2l^，ā?服裝品牌r源祥1海^w裝品牌花花|子?額W出āY?2?歐智?：2023?5月線P全渠道銷售?T品牌?比ā?服裝服飾ā?額??元ā??\?92.9%76.9%16.3%62.0%17.1%28.3%24.9%26.9%16.6%20.1%15.4%22.1%10.0%8.7%13.1%6.4%9.9%2.1%5.9%-2.2%-7.5%-1.6%-7.6%13.4%14.5%-4.5%-6.7%-20.8%6.9-39.8%-46.9%4.73.83.33.12.92.62.52.22.12.01.81.81.71.7羅蒙T?Y?t蕉Q貓t`??海瀾之?r源祥花花|子蕉?森t浪莎皮\t哥弟t_^鱷魚u據(jù)g源?商g針，?歐智?uvvā9品牌u據(jù)ê察-?包皮具：[品牌銷售?雙指標(biāo)P升，?產(chǎn)品牌仍?奮力追?◆

?包皮x品牌?Pu據(jù)~{，COACH?額?r2.0?元，Pó在DO?GUCCIpí^式??Y，p?5o?包皮xo?Top12Top15??×奢侈品品牌??，[u品牌?額出ā\?1??Yg標(biāo)k增?2◆

?產(chǎn)品牌NANJIREN(Y?t)??軍?包`\ā出?}?增?a勢，5op?yP?額\?增?g高?品牌，???r293.4%2l^，DISNEY1SAMSONITE1LONGCHAMP等品牌\?增?幅ttü?āy?奢侈品牌YSL??增?幅tg，?r193.8%◆

?NANJIREN(Y?t)之^，F(xiàn)ION1UR兩n?產(chǎn)品牌?uTop15行W，分{WO在?P?額11P152?歐智?：2023?5月線P全渠道銷售?T品牌?比ā??包皮具ā?額??元ā??\?293.4%73.6%193.8%69.7%178.9%142.2%-17.2%124.5%96.9%81.4%77.3%51.7%82.7%59.1%18.8%39.8%47.0%1.7%45.1%29.8%14.9%-4.8%19.5%16.1%3.1%31.8%35.4%8.4%-1.7%-23.9%2.80.90.70.70.50.40.40.40.30.30.30.30.30.30.3COACHGUCCICHARLES&KEITHNANJIRENSAMSONITEYSLMCMDISNEYMEXICANLONGCHAMPFIONVINEYTORYBURCHMICHAELKORSURu據(jù)g源?商g針，?歐智?uvvā10品牌u據(jù)ê察-?ú戶_：?產(chǎn)品牌持?發(fā)力，戶_品牌深受喜愛◆

?úw^品牌u據(jù)y÷，2023?5o?Pu據(jù)~{，Nike?11.4?元??P?額WO12o?q_?ú品牌李?持??持u商?額P?`勢，?9.3?元??P?額?kw^2ADIDAS卷_T_，??安???÷Q兩?ú品牌安?1斐^s據(jù)O?O置2◆

o?q_?úw^品牌持?ó?，特m1^1361°等o??úw^品牌óO?出ā攀Wāw^騎行品牌_?u?Py，~p?5o?額\?增?g高?147.3%ā?品牌2l^，?×w^品牌CAMEL\?增?_tü?高，?r117.9%2◆

NIKE1李?1鴻\[等?ú品牌?額\?1??出āY?2?歐智?：2023?5月線P全渠道銷售?T品牌?比ā??ú戶_ā?額??元ā??\?147.3%28.1%117.9%59.3%-3.0%44.0%16.9%15.0%19.8%7.8%5.3%6.0%5.0%-5.9%-3.6%-11.2%21.9%-9.9%0.9%-4.0%-0.7%0.3%-7.4%-6.3%-6.2%-10.0%-14.5%-13.6%-33.5%-41.0%11.4NIKE9.37.06.65.22.42.12.12.02.02.01.81.81.71.6ADIDAS361°CAMELSKECHERSUNDERNEWLULULEMON李?安?斐^特m^鴻\[_?ARMOURBALANCEu據(jù)g源?商g針，?歐智?uvvā115月代表品牌-回力WARRIOR◆

2023?5o?表品牌T?，w?P?àTOP10?t??÷1y貓??2◆

?P?àTOP4產(chǎn)品分{??Warrior/T?w鞋?侶2023_?|網(wǎng)÷時尚?meá_÷Ym鞋1Warrior/T??|網(wǎng)÷鞋2023_{e款?mw?鞋子_÷?ú鞋1T?_鞋女w2023?春_{e款?創(chuàng)__熊貓?侶?á增高鞋1T?e款23春_e款?|網(wǎng)÷_÷?ú鞋w款P?潮mw?鞋2?歐智?：2023?5月代表品牌線P銷量TOP10店鋪?回力ā?歐智?：2023?5月代表品牌線P銷量TOP4產(chǎn)品?回力ā?額?O元āy貓-T?÷艦?y貓-T?w^÷艦??÷-T??y÷艦?y貓-T?T÷_X??÷-T?`?_X?y貓-T?梅?_X??÷-T?歷_X?y貓-T??y÷艦??÷-T?kt_X?y貓-T?揚^?航_X?3,437.01,207.71,176.71,143.5TOP2

3

Warrior/T??|網(wǎng)÷鞋2023_{e款?mw?鞋子_÷?ú鞋868.6TOP1

3

Warrior/T?w鞋?侶2023_?|網(wǎng)÷時尚?meá_÷Ym鞋816.1766.3651.4581.0576.1TOP3

3

T?_鞋女w2023?春_{eTOP43

T?e款23春_e款?|網(wǎng)÷款?創(chuàng)__熊貓?侶?á增高鞋_÷?ú鞋w款P?潮mw?鞋u據(jù)g源?商g針āāwg源?Tu商āā?歐智?uvvā12÷融資u據(jù)梳理：q4筆÷融資事t◆

2023?5o服裝時尚行業(yè)ó4筆÷融資?t，分{o??時尚í境u商SheIn領(lǐng)?ù?1?裝品牌Hopscotch1時尚w裝?à商XYXXApparels1uy印花服裝?àt服á提?商`a2◆

5o÷融資品牌?表SheIn領(lǐng)?ù?o一??時尚í境u商網(wǎng)?，???打

Zara1Foever21?í境?時尚品牌，??÷U女性消費?_，?用w提?服裝1ù品1鞋履1?包等品產(chǎn)品，

\時t立?，提???分?1ü-1交ü1物mY?等服á2?歐智?：2023?5月服裝÷尚行業(yè)÷融資u據(jù)梳理品牌型時??kG?E?金額÷資yge值4290?t}_6.5?t}_4.39?t}_1?t}_?時尚í境u商網(wǎng)?t杉資qo?1General

Atlantic??o÷資1Mubadala

Investment

CompanySheIn領(lǐng)?ù?Hopscotch2023-05-172023-05-292023-05-162023-05-1020??元2000O?元1350O?元o?·Amazon1IIFLSeed

Venture

Fund1RPGVentures1Lionrock1Techpro

Ventures?裝品牌DSG

Consumer

Partners1Smbhav1Sauce.vc1Anicut

Capital1Singularity

Growth

Opportunities

FundXYXX

Apparels時尚w裝?à商C?A?uy印花服裝?àt服á提?商`a殷勤÷資u據(jù)g源??歐u據(jù)，IT|子1301服裝÷尚行業(yè)u據(jù)ê察1.1

行業(yè)u據(jù)ê?1.2

品u據(jù)ê?1.3

品牌u據(jù)ê?1.4

÷融資u據(jù)梳v目錄C

O

N

T

E

N

T

S0203服裝÷尚行業(yè)要聞盤點2.1

前沿ù?Pv?2.2

行業(yè)?聞服裝÷尚咖語錄精選前沿科技與理念：CLO柯鏤虛擬÷尚攜手Epic

Gamesq\÷資u字÷尚的未來◆

u_時尚??y案?yw領(lǐng)航?1CLO和Marvelous

Designer3Det?_ó?44柯鏤虛?時尚(CLO

Virtual

Fashion)P虛引擎?_ó?44EpicGamesà??\ya，Yy|ùtà-股?，q\èúu_時尚?og2◆

<q?_?u_時尚og將在u_{^和元宇üāoó揮T?_用2=柯鏤(CLO)首g行?

SimonKim表{，<CLOPEpic

Gamesk`?t?一nu_W?og，時尚1{^和元宇ü完y融\2q?üog?oo一??，將~kt?Yyo?üu_Wog??2=◆

柯鏤(CLO)y耕u_時尚?計領(lǐng)域15_?，w~??產(chǎn)品ā\???D3D服裝?計etr??`_和u_時尚|，u?S計??u_服裝在àY被創(chuàng)t1`_和]{2?歐智?：CLO與UnrealEngine聯(lián)\創(chuàng)tu字服裝Epic

Games資yg源?企業(yè)?網(wǎng)āāwg源?à?網(wǎng)|_?息15前沿科技與理念：3M思高m無氟防水??劑，讓您輕松自由梭城^與戶_◆

隨wā?y`節(jié)奏ù?1壓?ù，?g?[???t_始挖掘城`o和城`|???_]?w^ú2城`·營1垂釣1騎行1}1徒m1T?等ú吸引w?g?[?tóPwo2·營徒m?op?t???抵??<詩Pày=2◆

在p水1p}1p?色?_闊}??mt?由營w，在巖ù?^攀巖，在溪谷玩水u爽，D?然o~×靈，u??DNA，Te~T?à2然?，tà?然üt?g說~O{o像óío?w，??遭遇惡劣y|，將O?OP濕?1?÷和筋皮?盡Z÷?2à時Y需?一t[?y?撥水w^裝_gàüO\o2◆

在?持?ó]?`Q，3M÷Yè出?物?氟?水?o，通?融uù?Oí`W產(chǎn)品，?消費?k?r??wy?魅?~隨之產(chǎn)?[tˉ2在產(chǎn)v

?營領(lǐng)域，3M?o?è?節(jié)y減ó，充分順à?og?持?ó]??勢2針üo??水問題，3Mè出?ye}高m?氟?水y案，??t?提Ww^?ú_?2?歐智?：3M思高m無氟防水方案及技術(shù)原理u據(jù)g源??歐u據(jù)āāwg源?品牌?網(wǎng)16行業(yè)要聞：í?經(jīng)緯

O物??

2023?際先進功能性纖t÷尚?持?高峰?`舉行◆

5o30?PX，2023?×Y??y性tt時尚?持?高峰?`在吳江高e|??y鎮(zhèn)ā~行2g??T1ù|?校1u_ù?服á企業(yè)和ā?企業(yè)?領(lǐng)ü1行業(yè)÷]_?學(xué)??企業(yè)?表齊ú一堂，?<í??t

O物??=??題，q\??產(chǎn)業(yè)W?P產(chǎn)品W?1ttwy?創(chuàng)eó]，?一myWā?企業(yè)Pā?品牌?交m，拓]?y性tt?à用o，引ü創(chuàng)ep??產(chǎn)業(yè)?值轉(zhuǎn)換，??打

穩(wěn)Y健壯?產(chǎn)業(yè)a2◆

?`分??yttà用|1時尚ttà用|1?持?ttà用|On|域?<Y??y性tt創(chuàng)eà用p?]=]{?_綢ā?y產(chǎn)業(yè)t`\創(chuàng)ep?，mt?PQ~企業(yè)交mā，??產(chǎn)業(yè)ü?，èú\_q?2?歐智?：2023?際先進功能性纖t÷尚?持?高峰?`u據(jù)g源??歐u據(jù)āāwg源?à?網(wǎng)|_?息17行業(yè)要聞：探析綠色智造之?，絲?·2023中?紡?服裝\_發(fā)展?`y進g煌◆

壯志?行追古蹤，|?o]·o2駝鈴古ó_綢?，胡t?聞UmT25o17-21?，o?ā?<產(chǎn)業(yè)+_育=?Wú走?歷史?W]城甘肅g煌2時Z?m轉(zhuǎn)~wā?t?古?，一\?_??n，?S?傳èú產(chǎn)業(yè)?}w創(chuàng)e再出ó2◆

?tā?ā?W產(chǎn)業(yè)_?，離O_產(chǎn)業(yè)t?`\創(chuàng)ePí}\_2?提高o?ā?服裝產(chǎn)業(yè)\_?t和yt，??o?ā?服裝?àtT?節(jié)?\_P`\，5o18?，_?·2023o?ā?服裝\_ó]?`?<?色eTU

智啟eog=??題，???色ey藝1P碳e產(chǎn)品1智yeù?等yù話題，齊_?1o_?1ú_智，q話o?ā?行業(yè)?}og2◆

g?o?ā?y業(yè)?\b1o?ā??息o?1波ù1×j\1江Ya?1彪t??1??時裝1ò霸w裝1鴻\[1????等ā?服裝行業(yè)PQ~企業(yè)?表t150tóàú2?歐智?：絲?·2023中?紡?服裝\_發(fā)展?`u據(jù)g源??歐u據(jù)āāwg源?à?網(wǎng)|_?息18行業(yè)要聞：第O屆中??計峰會

q話<?計U文化溯源=議?◆

隨wq?t\????益增，?g?[??t將?W??yyp??5000[?O息?o_?no2?W???s??t衰1?W弱1}?精神獨立??問題2?_一n}??áā???榮?，?屹立?世}}?之÷，y離O_üq}??W?充分??2◆

由o?ā?y業(yè)?\bgü，o?服裝?計^`b和蘇?`吳江|?y鎮(zhèn)t}?T?\?T，由服裝?計^g志和o?^y_綢`?vY\bT?2023?y時尚|4O屆o??計峰b?<?計U?W溯源=??題，?請}育1產(chǎn)業(yè)和?計領(lǐng)域_?和學(xué)?，??<úw?W??=和<ú??×W=兩n°

題?行??，yyO???W在?計創(chuàng)eo?r?~??T?_用2?歐智?：第O屆中??計峰會啟幕u據(jù)g源??歐u據(jù)āāwg源?à?網(wǎng)|_?息19行業(yè)要聞：?ine風(fēng)潮｜à屆?輕t，在?音u商遇é<好褲子=◆

noy在?常oget毫O費??時髦？一g????_?}褲子os?2_??櫥o??_W品，褲子幾乎??{Y?_T|?牛T褲?~_÷范兒，??w\ā慵ó?在?時髦āì~褲減齡?chic，?愛o?出隨性ā??褲?é~瘦，?p?ù腿型?m?ā喇叭褲Yy??凸~?身??，獨x]古魅?……◆

à屆??t，_愛在?÷遇éT?vó?<}褲子=，?`ík龐?<_愛=凝ú在一?，^?潮m世??褲裝?勢_

~p型2?據(jù)?÷u商女裝P?勢?WGSN?\è出?:2023春_褲裝?勢gY;，???g喇叭褲ts??ytPW127.58%，t蹄褲商品?金額PW166.1%2?歐智?：?ine風(fēng)潮

中?好褲子u據(jù)g源??歐u據(jù)āāwg源?à?網(wǎng)|_?息1品牌?網(wǎng)20行業(yè)要聞：森馬涼感T

×

SORONA?

，?以的冷z|！◆

`_??·Z?z|yù?炙y??，?_zü高溫就pget頭疼??題2O在??_y，森t涼Tt?用w打

一陣<÷z|=，~g?隨???涼，詮??āNoo_y??服2◆

à?g，T服ù品牌t?è出?y性W品，ü?_{???T恤品??，<涼=?o一激???奪z2在??涼Te品P`之×，森t?k黑芒?Blackmangoā，瞄×涼品?智，?<???÷z|=??，p?we?消費?ü涼T品?ˉ÷2~P?}?~oIP王?榮?\_，Y\<仙|]?=X宇?ú繹和_[創(chuàng)o玩y，p?s據(jù)=涼T=÷z|<??智，?à陣÷z|卷y網(wǎng)2?歐智?：森馬涼感T×

SORONA?

王者榮耀涼感王者Tu據(jù)g源??歐u據(jù)āāwg源?à?網(wǎng)|_?息21行業(yè)要聞：阿迪達?_始?求與中?í費^重?舊好◆

5o24?，:_\???;o刊?一?<阿????nPo?T??}=?題??ó，ùnà?在兩?前?<e疆棉?t=，?被o?消費?憤怒抵v????ú用品品牌，??在品牌高^?策uo，k在<_???w?]?身í=，??挽救o?|業(yè)?連?7n{tQ滑?\÷2◆

2021?3o，阿???P?[1H&M等[?÷]?×服裝品牌污蔑抹黑o?e疆`在所謂<eóú=，~?ā抵ve疆棉花，引?o?消費??O滿2s時?t????兩?，?然pO]消費???記?，~`?ów抵và些t?引?o?消費?O滿?品牌2◆

??阿???ó?}善在o?消費`?業(yè)?Q滑，首`wó?，就o?}w??o?`??W和消費`慣，è出?\o?消費?需n?產(chǎn)品2\時，à品牌y傳和營?，提W品牌]|和??t2?歐智?：阿迪達?_始?求與中?í費^重?舊好2022?，阿???ó?ttā<在_業(yè)ábp所增?=

jā???2021?3o，<e疆棉?t^=pSPO?o?消費?在交ú_P譴°

?品牌<O^To?=~ó?抵v行ú，t\_??t35Oo?]t_火?P品牌撇os?2阿???股?隔]跌6.1%，l^在o???額_出ā幅Q跌，4o?額??<?斬=，\?Q滑78%2ts響持?ó?，??3o，阿???|aw2022?y?ˉá業(yè)?，o?|Q?36%，wo?{t?營w?o?斬，\?Q滑50%2jó2022?p，阿???o?|業(yè)?t?連?7n{tQ滑2u據(jù)g源??歐u據(jù)āāwg源?à?網(wǎng)|_?息22行業(yè)要聞：Bottega

Veneta

2023í秋系列來?

÷尚a先看◆

BottegaVenetaè出2023é??W，品牌?創(chuàng)o{監(jiān)Matthieu

Blazy在à一ke品??計o，將?y一貫??學(xué)T|延?，凸出簡t時髦?時裝|調(diào)和`×????計á蘊2à一?W?靈g源??kKate

Moss??時mT|，]ā?品牌品-皮?y藝和挺闊÷y??計特ù，~`品牌?Wo?Tù?k袋?計，_充滿wTyT?_?}2◆

在à一?Wo，Bottega

Veneta\ā品牌?~?簡t時尚T|，創(chuàng)o{監(jiān)Matthieu

Blazy?üe時尚潮m?行把?捕捉，?ù?計，?ày^?品牌?簡t時尚?r?W_2Blazy將KateMoss??時mT|P?y??計T|t?\，??o服ù?oYt，在時尚表ā?和?常mY性P，y??s剔，?一款簡?y???t激ó?盡?m靈2?歐智?：

Bottega

Veneta

2023í秋系列u據(jù)g源??歐u據(jù)āāwg源?à?網(wǎng)|_?息23行業(yè)要聞：Coach全e520系列廣告片?撼發(fā)_，甄選單品來襲◆

將愛o藏在÷語Y，q???tà?ó?2s{查w_^^，?y愛?y程式2Coach~520?WPo一?ó??ú??，Dù滴?愛o，??愛??oW2在à充滿[元表???y戀愛Y，q????追?l???，_??膽詮??q，勇敢表???y]?愛oPú2悄然óā，所p?}yoO~2◆

Coachye520?W\o一??P甜蜜?ú旅程，q?ù滴?}2?y標(biāo)志?aY肩包，盡~t節(jié)?}，蘊誠摯愛oāt車ā案印花水桶包，打

摩^k，×擷]古T潮āSoft

Tabbyù?滿分辨識t，交?tù÷?，?說P_O\?愛?^2◆

Coach?o~k÷oˉ，q赴?Y浪o2?歐智?：

Coach全e520系列u據(jù)g源??歐u據(jù)āāwg源?à?網(wǎng)|_?息24行業(yè)要聞：y梭?足u競產(chǎn)業(yè)

推出?級玩家系列腕表◆

ut產(chǎn)業(yè)?íkk在Oík，??ut行業(yè)t?x_?一Y?響?和ˉ?t，?y梭品牌?oUut產(chǎn)業(yè)??拓]，è出?一款??玩??W?表，Uut?W?敬，U?一n虛?世}???英??敬2à一?W?表^ê?計充滿ogù??{x]古?調(diào)，包械款和÷英款等[nxq，精t?計時，]ā?üt節(jié)和時????2◆

y梭o一?瑞??高kk表品牌，p立?1853?，?精湛?v表?藝和品-?wy?聞]?世}2在à些?g，y梭一????滿???`?需n，???計拓]Ty?\??tov?k表，在`?營P，y梭_?行?à?`調(diào)|，????t?-~`慣和需n，???t????ó時尚e_?，滿???tü?時尚1品-和?y??n2◆

?àk???玩??W?表，koy梭ü??`?p益?2在à一kúo，y梭??請r?英????持t^然，??前EDG?\李炫君?àEDGut俱^?，????utD業(yè)???常，?×春和夢ó在賽?oT揚，?奔赴一韶_之t2?歐智?：?級玩家系列腕表u據(jù)g源??歐u據(jù)āāwg源?à?網(wǎng)|_?息25行業(yè)要聞：歐茄Aqua

Terra

o是海o的?色，?是w的?色？◆

?表?×]p時挺po}，?y說歐茄(OMEGA)海t?Wp款?表üAquaTerra，?2002?è出2]_×???ê，在拉丁?YAquao海o，Terraow，一??÷?o一n??\時悠~?海oP?w?表款44vttw~?ú波斬浪，v_w?Y馳騁徜徉2之前Aqua

Terra?表pn?出]??計，將表?打

p水vo垂?óW?<柚o=?v，靈?g??_~?P?甲2Aqua

Terra?表在?敬歐茄ü海o??傳之_，?調(diào)品牌í?海??Y鋒精神和精×品-2◆

AquaTerra

Shades?表qp兩n尺?，女款34毫??w款?38毫(t?pO]女性消費?_oszàn尺?)234毫款表?p海藍色1~?色1砂巖色1貝?y色和薰?草色;38毫款表?Ypy藍色1oj?色1砂巖色1橘黃色和í陶色2?l~??色，O怕os選O出???3一?，就怕o在_[?色o??×?r?!?歐智?：歐茄(OMEGA)海馬系列AquaTerrau據(jù)g源??歐u據(jù)āāwg源?à?網(wǎng)|_?息26行業(yè)要聞：阿迪達?與Gucci推出聯(lián)]拖鞋

受到í費者Ty◆

5o，阿???P古馳è出?一款?]?鞋引??網(wǎng)üs注2à款]?<AdidasO÷草女子?鞋=?色k?涼??3600元，?[網(wǎng)ürāw^ê|?<àOo_時Y澡??鞋W？=◆

à款?鞋è出^P?y貓?<?ú?鞋e品y=D]，yW~{計??20Ots注āyW五]o\款?鞋?藍色款2然?，P?高t|pn~???o，à款?鞋?o?à?p1Y2◆

在商品e?yo，商?t?w???à款商品??計v??<DP世t{_S????}Tào擷×靈，融\Yy品牌??y標(biāo)識P?計語?，將?ú和時尚元}交?碰撞，??m?學(xué)彰~時尚魅?，綴pGucciā案?adidasO÷草t節(jié)2=?歐智?：AdidasO葉草女子拖鞋及u商ā評?截āu據(jù)g源??歐u據(jù)āāwg源?à?網(wǎng)|_?息2701服裝÷尚行業(yè)u據(jù)ê察1.1

行業(yè)u據(jù)ê?1.2

品u據(jù)ê?1.3

品牌u據(jù)ê?1.4

÷融資u據(jù)梳v目錄C

O

N

T

E

N

T

S0203服裝÷尚行業(yè)要聞盤點2.1

前沿ù?Pv?2.2

行業(yè)?聞服裝÷尚咖語錄精選行業(yè)咖語錄精選◆

ā?產(chǎn)業(yè)<ù?1時尚1?色=ó]離O_tt行業(yè)?貢2◆

ó]Y??y性tt產(chǎn)業(yè)?é安y和ó]，?障產(chǎn)業(yè)t1?àt穩(wěn)Y，增??性和??t??，èúewy產(chǎn)業(yè)t?再

和?值t?提Wā?}顧?à，??前瞻性1引領(lǐng)性ó]，Wí學(xué)ù1í領(lǐng)域?ā礎(chǔ)|究和ù?創(chuàng)eā?提W-à和m÷，èú???和需n?W?，ptoo撐1創(chuàng)e?ú1`ó]1資q~ú??性??2?×ā?v

商?\b?o?ā?y業(yè)?\bb?

孫瑞哲◆

`Q碳o(jì)和oky÷?úwā?服裝行業(yè)?產(chǎn)?}T?1?值tgW?和商業(yè)k式?ù?，u_W_p?行業(yè)u通Y??，y行o?式ā?W1áā高-àó]?eoù2o?ā??息o???

李波◆

ttwy產(chǎn)業(yè)o???zu性1ā礎(chǔ)性產(chǎn)業(yè)，ewy?ó]水oéà一n???oó]1ù??m和??á??T?標(biāo)志2◆

`前，q??增創(chuàng)e?e性，鞏t提Wā?產(chǎn)業(yè)?`勢wO，提Wā?在ywā?服裝?值to?O???性ā?÷Uù?前沿，拓]ā?ó]?ez?，企業(yè)???Pù|?1行業(yè)領(lǐng)軍_?à\_，àā礎(chǔ)wy|究ā?à標(biāo)×ˉ證íY|究，增P碳?色產(chǎn)品???，持?完善Tw_?，àèúTw{用??o_ó和在y產(chǎn)業(yè)t?à用，t立?色P碳?產(chǎn)品???標(biāo)×和|qˉ證?íY和_?2y??消費品y業(yè)ù一?巡?\

曹學(xué)軍u據(jù)g源??歐u據(jù)āāwg源?à?網(wǎng)|_?息29s于?歐◆

??????歐智??EO

Intelligenceāo?歐÷Q?|究P咨??2?yw企業(yè)和?T?策?提?行業(yè)|究1÷資分÷和創(chuàng)e咨?服á2?歐智?ü前沿領(lǐng)域?持wo銳?洞?，xp獨創(chuàng)?yy?和k型，服áy?和-à獲?üw??ˉ?2?歐智??y耕eù?1消費1健康1}車出行1產(chǎn)業(yè)/y業(yè)1金融1碳o(jì)和等領(lǐng)域，÷Qà100]分÷^Wā業(yè)?]校，絕[uxp~??D業(yè)??ā?歐智?oo??]uy\時產(chǎn)o英?yt分÷和_業(yè)?^??，分÷^?|究p?和洞??常被ywt?ú_×à和引用2?_業(yè)?q，_??歐網(wǎng)和?歐?×網(wǎng)??傳播`勢，?歐智??|究p?在響?P??u倍?\行2\時，?歐???p一n由uO]ù?和產(chǎn)業(yè)高?_??p?資源?，?歐智??|究和咨?po撐，?x洞?性和?w性2◆?^_??佟t·?歐智?

分÷^Email?tongxueyang@◆?^???李T}王輝?歐智?

|究{監(jiān)?歐智?

??Email?liqingshan@Email?wanghui@30s于?歐◆

xh?n?q?^所×用?u據(jù)Wg?\ínó，分÷?輯ā?智??_業(yè)v?，op×確wT??_??|究êù2q?^?在tsy??????Qó，~??提??息?ó，?O?p?_^2在?_??Q，q?^o??息v所表??oéWO?pü?_t?÷資t°

2q?^??息g源?t|_?資y，?歐智?ü?等?息?×確性1完u性v?÷性_盡?y?追nOO_?_?證2q?^所??資y1oé?èo?T??歐智??óa(chǎn)q?^`?之前?ví，在O\時，?歐智??ó出Pq?^所?資y1oé?èoO一???^2?歐智?O?證q?^所?息?持在ge?a2\時，?歐智?üq?^所?息?在Oó出通÷??QZ出?}，ü???行s注tà??ev?}2q?^xh_^??歐智?，l??|究需?引用q?^??，引用時需注n出]?<?歐智?=2ü?o注ng源?引用1÷用1篡}??wT???歐智?×_h?商業(yè)行?，?歐智?將?}追究wy?°

??h{2◆

s?q???歐o一?_注ù?+產(chǎn)業(yè)+÷資??息ā和智?āp立?2014?2o，{?O?Xe，在P海1y圳1Ye1?t?p分|ù2?歐立?o?1響yw，用w/üw????50n??vw|2?歐÷Q?產(chǎn)品和服á包括??息ā?歐網(wǎng)?ā1?歐?×??EqualOā1|究和咨?服á?歐智??EOIntelligenceā，產(chǎn)業(yè)和÷融資u據(jù)產(chǎn)品?歐u據(jù)?EO

Dataāā行業(yè)垂?子|ù?歐健康?EO

Healthcareā和?歐}車?EO

Autoā等231?歐服ó◆

ā??身?|究和咨?y?，\時_??歐網(wǎng)和?歐?×網(wǎng)??傳播`勢ā?歐?創(chuàng)業(yè)|ù1型企業(yè)1?T?1?÷資?等üw型提?p針ü性?服á2◆

創(chuàng)業(yè)|ù?歐÷Q??歐網(wǎng)和?歐?×?o創(chuàng)業(yè)創(chuàng)e領(lǐng)域?÷]?息ā，oTVC?1產(chǎn)業(yè)ā金1創(chuàng)業(yè)?和?T產(chǎn)業(yè)?yTùs注?ā2創(chuàng)業(yè)|ù被?歐網(wǎng)和?歐?×??ó^，y獲?ā?品牌?Z，p{??P融資?程o???pqā\時，ü?吸引PQ~\